Boldly going…Boldly going…

Distance and time no longer factorsDistance and time no longer factors Online and offline brandsOnline and offline brands Professional Services Company’s need to Professional Services Company’s need to

have a combination of bothhave a combination of both

83% of Irish adults search online every day 83% of Irish adults search online every day (Amarach research)(Amarach research)

80% of Search Engine Market is Google80% of Search Engine Market is Google A company’s aim is to be in the top 4 results in A company’s aim is to be in the top 4 results in

google.google. Users prefer to click on organic rather than Users prefer to click on organic rather than

sponsored links in search results – higher CTRsponsored links in search results – higher CTR Online advertising more cost-effective than Online advertising more cost-effective than

offlineoffline

MORKeting Definition:MORKeting Definition:““It’s a multi-dimensional It’s a multi-dimensional

ecosystem that refers to online ecosystem that refers to online tools powering peoples online tools powering peoples online

conversations, connecting them conversations, connecting them & bringing them together”& bringing them together”

Mairead’s DefinitionMairead’s Definition‘‘it’s for…. like ….people who don’t it’s for…. like ….people who don’t

shop’ shop’

Social Media is about relationshipsSocial Media is about relationshipsStrength is peer-to-peer contactStrength is peer-to-peer contactDelivers the benefit to Marketers of:Delivers the benefit to Marketers of: Social AmplificationSocial Amplification Product Development & Product Development &

InnovationInnovation Brand Image enhancement Brand Image enhancement Traffic BuildingTraffic Building

A New industry has come out of this A New industry has come out of this phenomena – Social Influence phenomena – Social Influence Marketing Marketing

Twitter is a real-time Twitter is a real-time short messaging service that works short messaging service that works over multiple networks and devices. over multiple networks and devices.

Twitter is a free service that lets you keep Twitter is a free service that lets you keep in touch with people through the in touch with people through the exchange of quick, frequent answers exchange of quick, frequent answers to one simple question: What are you to one simple question: What are you doing?doing?

Basically Twitter distributes your text to all Basically Twitter distributes your text to all your followers rather then you sending your followers rather then you sending multiple texts to your pals….yeah – multiple texts to your pals….yeah – that’s it!that’s it!

Facebook's mission is to give Facebook's mission is to give people the power to share and people the power to share and make the world more open and make the world more open and connected. connected.

It’s actually quite frightening the It’s actually quite frightening the power of facebook Advertising – power of facebook Advertising – You can for instance you can You can for instance you can target 19-35 year old males target 19-35 year old males internationally or by country who internationally or by country who were born on the 1were born on the 1stst of January. of January. Your advert will appear on their Your advert will appear on their profile page……profile page……

The Stats for Ireland….The Stats for Ireland…. Social Media has Social Media has

overtaken e-mail as the overtaken e-mail as the most popular consumer most popular consumer activityactivity

Irish users: 700k on Irish users: 700k on myspace, 627k on myspace, 627k on FacebookFacebook

Twitter: 120k users a rise Twitter: 120k users a rise of 500% since inception of 500% since inception in Januaryin January

Facebook – strongest Facebook – strongest growth from the 35-49 growth from the 35-49 age demographicage demographic

International FactsInternational Facts

was the first media outlet to break the news of the was the first media outlet to break the news of the Hudson / US Airway plane crash. Guy in office saw it Hudson / US Airway plane crash. Guy in office saw it & tweeted his friends& tweeted his friends

Ireland, Finland and Japan are internationally the Ireland, Finland and Japan are internationally the biggest texters so Twitter grew exceptionally in these biggest texters so Twitter grew exceptionally in these marketsmarkets

One tenth of Webtraffic is Video streaming, most One tenth of Webtraffic is Video streaming, most popular are Google, YouTube, Yahoo, Bingpopular are Google, YouTube, Yahoo, Bing

I put I put www.maritimecareers.iewww.maritimecareers.ie on twitter to get more on twitter to get more 18-35 year old on the site & have had success over 18-35 year old on the site & have had success over the past 6 weeksthe past 6 weeks