Social Media Marketing

MKT 3850Dr. Don Roy

Social Media 101

Title of PowerPoint

• Selling alone is outdated, old-school marketing

• Holistic Message: Listening Sharing Celebrating Telling Selling

How to Use Social Media

Title of PowerPointTell, Then Sell

Title of PowerPointSocial Media: The Leveler

• Embrace as a platform to listen and engage

• Ditch the sales pitch!

• You’re an outsider looking in

Social Media Gold

Your Opportunity

• Don’t try to “market in the moment” that is not yours (1)

• If you seek engagement, prepared to engage… or don’t ask (2)

• Respond when problems are detected, or else the problem will be compounded (3)

Title of PowerPointDon’t Forget the Why