Verizon, AT&T, and T-Mobile's Use of Social Media to Drive the Sales Forces

By: Janelle Barry, Kavon Hall, William Siembor, Frank Tufano

ObjectivesIdentify what ‘social networking’ isDiscuss how the top phone companies use

social networking to drive the sales forceDiscuss specific tactics the companies useTalk about interactions between companies

and customers via social networking

What is social networking?Social networking is the use of websites and

applications to interact with othersUsually between users with similar interests

Verizon and Twitter

Verizon is the #1 phone service provider in the US

Strong belief in the use of social media marketing to increase sales

“Stalking- Competitors” on Twitter

Providing Customer Service

Verizon Using Facebook and Instagram

Verizons Facebook use similar to that of Twitter

“How to” VideosInstagram and the use of pictures to drive

the sales force

AT&T Twitter

600,000 followersAdvertisementsRetweet customers#itcanwaitDriveMode

AT&T InstagramContestsCustomer interaction Two-way conversationsDisplay phone

features

AT&T Facebook

5.5 million likesNotifications to followersUpload photosWriting on wall

T-Mobile & Twitter445k followersMultiple accountsCustomer interaction#hashtag

T-Mobile & Instagram45k followersPre-ordersLinked postsEmoji polls and

tagging friends

T-Mobile & Facebook5.2 million likesPromotions &

new productsCustomer interactionCustomer notifications

Conclusion All 3 major phone companies use social

networking to drive their sales forceThrough updates on product releasing,

providing customer service, etc.They use it to increase brand recognition as

wellExceptional & quick customer service

interactions will lead to retention

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Questions?