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© 2012 IBM Corporation
IBM PureSystemsA new family of expert integrated systems
Marcos Quezada – IBM Global Techline
[email protected] - mRcSqZd
© 2012 IBM Corporation3
On a Smarter Planet, technology innovation redefines industries
Trading
Traffic
Control
Fraud
Prevention
Law
Enforcement
© 2012 IBM Corporation4
As IT moves to the strategic center of businessThe model must shift to Smarter
Computing
Traditional Computing
Bu
sin
ess in
no
va
tio
n
Technology Innovation
Smarter Computing
Smarter with:
• Built-in expertise
• Ability to sense and anticipate
• Systems of engagement
Process-Centric era
Business processes automation
Focused on bottom-line improvement through SG&A reduction
Typically long business cycle
Terabytes of largely structured data
Information-Centric era
Real-time pattern based action
Focused on top-line growth through revenue acquisition
Reactive for shorter product cycles
Zettabytes of largely unstructured data
© 2012 IBM Corporation5
IT must break through budget and resource barriersAligning IT and business goals
Getting Up and Running• 2-3 months to specify and procure
• 2-3 months to integrate, configure and deploy
Development Operations• 3-6 months to go from
development to production
Ongoing Effort• 1-3 months to troubleshoot and tune
• Ongoing effort and downtime to maintain, scale and upgrade
IT Reality
Business Goals
Typical Results:
• 34% of new IT projects (US) deploy late
• 55% experience application downtime for major infrastructure upgrades once deployed
• Driving business innovation
• Make new markets
• Respond to competitive threats
• Enhance the customer experience
Grow top and bottom line by:
From a commissioned study conducted by Forrester Consulting on behalf of IBM
© 2012 IBM Corporation6
Clients struggle to overcome barriers of time, cost and risk
Top Causes of Project Delays
Hardware
Troubleshooting and tuning production environment
Integration, configuration and testing of the infrastructure
Installation, cabling and network access for the environment
Software
Integration, configuration and testing of applications
Integration, configuration and testing of middleware
Configuration, build and deployment of applications
45%
45%
29%
41%
35%
34%
Phase Time (days) Budget
Specify/design 73 - 96 14% - 16%
Procure 57 - 112 19% - 21%
Implement 74 – 93 12%
Configure/test 74 – 80 10% - 11%
Cluster & HA 66 – 104 11% - 12%
Backup 44 – 108 10%
Tune 89 – 98 9% - 10%
Management 67 – 110 9 – 10%
34% of new IT projects (US) deploy late
Typical IT Project Time and Budget
From a commissioned study conducted by Forrester Consulting on behalf of IBM
IBM Confidential to April 11, 2012
© 2012 IBM Corporation7
Only 1 in 5 can allocate more than half their IT budget to innovation
Least efficient data centers
Use of new technology:
43% first and fast technology adoption
1% move virtual machines to meet desired
outcomes
21% use storage virtualization
3% use a storage service catalog (tiered
storage)
Results:
65%
New projects
Maintaining
existing
infrastructure
35%
Most efficient data centers
Use of new technology:
86% first and fast technology adoption
58% move virtual machines to meet desired
outcomes
93% use storage virtualization
87% use a storage service catalog (tiered
storage)
Results
47%
53%
New projects
Maintaining
existing
infrastructure
Source: 2012 IBM Data Center Study: www.ibm.com/data-center/study ( http://www.ibm.com/data-center/study )
© 2012 IBM Corporation8
Clients have tried various approaches to close the gap
Client-tunedSystems
Appliances Cloud
Flexibility
Control
Simplicity
Rapid Deployment
Agility
Elasticity
Time and
Expense
Required
Single PurposeShared
Dependence
What if you could have the best of all three?
Benefits
Challenges
© 2012 IBM Corporation11
Infrastructure System:
Expert at sensing and
anticipating resource
needs to optimize your
infrastructure
Platform System:
Expert at optimally
deploying and running
applications for rapid
time-to-value
Announcing the first two members of the IBM PureSystems family
© 2012 IBM Corporation12
IBM PureSystems
Built-in ExpertiseCapture and automate what
experts do – from infrastructure
patterns to application patterns
Simplified ExperienceMake every part of the IT lifecycle
easier - with integrated management
and a broad open ecosystem of
optimized solutions
Integration by DesignDeeply integrate and tune
hardware and software – in a
secure, built for cloud, ready-to-go,
workload optimized system
• With PureSystems Centre, easily
access optimized, deployable
patterns from IBM and 100+
leading ISV partners
• Single pane of glass: single view
from the infrastructure up through
the application platform– reducing
operational expense.
• Seamless upgrade over IT lifecycle
with little to no downtime based on
integrated patches and system
design
• All hardware and software
components are factory
integrated and optimized.
.
• Built for cloud: “Scale in” with
integrated provisioning, elasticity
and virtualization that improves
efficiency and reduces costs.
• Uniquely optimized and tuned for
the each application workload to
deliver maximum performance
and efficiency.
• Patterns of Expertise: proven
best practices and expertise
learned from decades of client
and partner engagements that
are captured, lab tested,
optimized and built-in.
• Systems are open and
extensible with patterns from
IBM, ISV partners and clients.
• Built-in system level analytics
enable self-optimization for
improved performance and
lower costs
© 2012 IBM Corporation14
Integration by Design
A complete system that is cloud-ready, more secure
and designed from the start to work together
Simplified Experience
Management integration and choice at every step, to make IT easier
IBM PureFlex: an evolution in design, a revolution in experienceSmarter computing that fundamentally changes the economics of IT
Built-in Expertise
Infrastructure patterns and self-optimizing technology for
lower cost, based on the experience of managing tens of thousands of data centers
IBM Confidential to April 11, 2012
© 2012 IBM Corporation15
Built-in ExpertiseInfrastructure patterns and self-optimizing technology for lower cost,
based on the experience of managing tens of thousands of data centers
Smart data placement
300% increased performance
of critical applications
Over $2B in R&D and acquisitions over 3 years
Millions of development hours across 37 labs in 17 countries
Thousands of virtual machines on single system
2X improvement in system utilization
70% fewer cores for reduced software licensing
50% lower management costs
2X improvement in fault diagnosis
Management integration
© 2012 IBM Corporation
Up to:
Estimated Results. Results will vary depending on customer environmentIBM Confidential to April 11, 2012
© 2012 IBM Corporation16 © 2012 IBM Corporation
Integration by DesignA complete system that is cloud-ready, more secure
and designed from the start to work together
50% latency improvement for faster application performance
Scale-in systemsnetworking
IBM-designed management across compute,
storage, and networking – in a single system
with upgradability to future technologies
2X application density in same floor space
50% improvement in administrator
productivity
Intelligent cloud technology
0 setup time to achieve enterprise risk reduction with trusted protection built in from the hardware up
Security innovation
Estimated Results. Results will vary depending on customer environment
Up to:
IBM Confidential to April 11, 2012
© 2012 IBM Corporation17
Simplified ExperienceManagement integration and choice at every step,
to make IT easier
Management from a single pane of glass
with open choice of environments and applications
Factory pre-configured and tested
Dynamicresourceallocation
70% faster setup time
© 2012 IBM Corporation
Days to minutesfor workload deployment time
75% lower systems costs over 3 years
98% time savings in storage provisioning
Management across physical & virtual resources
© 2012 IBM Corporation© 2012 IBM Corporation
Up to:
Estimated Results. Results will vary depending on customer environmentIBM Confidential to April 11, 2012
© 2012 IBM Corporation18
IBM PureApplication System: the expert integrated platform system
Integration by Design
Resource and workload optimized with complete platform-as-a-service cloud
capabilities built-in
Built-in Expertise
Patterns of expertise built from decades of experience extend
business value
Simplified Experience
An open, integrated system enabling business model and ecosystem flexibility with a single pane of glass to
manage both the infrastructure and application platform
IBM Confidential to April 11, 2012
© 2012 IBM Corporation19
© 2012 IBM Corporation© 2012 IBM Corporation
Built-in ExpertiseCapturing and automating what experts do –
from the infrastructure pattern to the application pattern
tuned for the taskPre-optimized for web and database
application workloads
Workload patterns codify IBM,
Partner, and client expertise
Resilient, secure, virtualized, and
scalable infrastructure
smart
mission critical
20-30 times fasternew application deployment
Reduces time to provision from
45 days to minutes
© 2012 IBM CorporationIBM Confidential to April 11, 2012
Source: externally published customer case study data for existing capabilities that are include in PureApplication System
Clients have experienced:
© 2012 IBM Corporation20
Integration by DesignDeeply integrating and tuning hardware and software –
in a ready-to-go workload optimized system
lower risk
scalable
workload optimized
Repeatable, self service
provisioning
Integrated and elastic
application and data runtimes
Application-aware workload
management
55% reductionrequired management time
98% fewerunplanned outages
© 2012 IBM CorporationIBM Confidential to April 11, 2012
Source: externally published customer case study data for existing capabilities that are include in PureApplication System
Clients have experienced:
© 2012 IBM Corporation21
Simplified ExperienceMaking every part of the IT lifecycle easier – with integrated
management and a broad, open solution ecosystem
lifecycleapproach
open
management innovation
Easy to deploy and integrate into
existing environments – Java, PHP,
Ruby…
Integrated monitoring &
maintenance
Single point of platform
management
53% Reductionchange management
incident/capacity management
reduced by 57%
© 2012 IBM Corporation© 2012 IBM Corporation© 2012 IBM Corporation
© 2012 IBM CorporationIBM Confidential to April 11, 2012
Source: IBM internal study of IBM PureApplication System solution designed to replicate actual IBM customer usage in the marketplace
Up to:
© 2012 IBM Corporation28
Initiative Use Case EXAMPLE PureSystems Value
Consolidate infrastructure to a single infrastructure system
Deploy more than twice as many virtualized applications per square foot of data center
Support reallocation of compute, storage and network resources on demand
Improved agility to handle demand spikes across workloads and drive greater utilization
Deploy new business functionality faster
Yield up to 20-30X faster deployment with reduced risk of human error, which can increase system errors and downtime
Deliver cloud services
Deeply integrated Cloud deployment, application infrastructure, and server virtualization can reduce time to provision from 45 days to minutes
Consolidate
Accelerate
Cloud
Innovate
Optimize
Examples of IBM PureSystems use cases
© 2012 IBM Corporation29
Accelerate your journey to cloud while protecting existing investments
• Rapid cloud adoption with new IBM PureSystems offerings
• Seamlessly integrate with existing IBM SmartCloud Foundation based cloud
• Further extend with IBM SmartCloud Foundation and IBM SmartCloud Services
Platform as a Service Technologies
Infrastructure as a Service Technologies
Infrastructure
Platform
Usage and
Accounting
Availability and
Performance
Management
and Administration
Security and
Compliance
Application
Lifecycle
Application
Resources
Application
Environments
Application
Management
Integration
Foundation
© 2012 IBM Corporation33
• 19 years as top U.S. patent recipient
• Since the beginning of 2000, we’ve spent
nearly $70 billion in research and development
• 250k technical experts worldwide
• Market leading systems and software
• Global financing with flexible payment options
• Commitment to open standards
• Broad open ecosystem of 120k partners
100 years of experience delivering essential IT
© 2012 IBM Corporation34 © 2012 IBM Corporation
Take the next step….
Prove the value and begin your
journey with IBM PureSystems:
Visit www.ibm.com/puresystems to learn more
Join the conversation about this new category
of computing:
Twitter: @IBM PureSystems
Hashtag: #IBMPureSystems or #expertintsys
YouTube Channel: expertintegratedsys
Blog: expertintegratedsystemsblog.com
© International Business Machines Corporation 2012
International Business Machines Corporation New Orchard Road Armonk, NY 10504
IBM, the IBM logo, PureSystems, PureFlex, PureApplication and ibm.com are trademarks of International Business Machines Corporation, registered in many jurisdictions worldwide.
A current list of IBM trademarks is available on the Web at www.ibm.com/legal/copytrade.shtml
All rights reserved.© 2012 IBM Corporation
© 2012 IBM Corporation35
© 2012 IBM Corporation36
Legal Disclaimer
• © IBM Corporation 2011. All Rights Reserved.
• The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained
in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are
subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing
contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and
conditions of the applicable license agreement governing the use of IBM software.
• References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or
capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to
future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by
you will result in any specific sales, revenue growth or other results.
• If the text contains performance statistics or references to benchmarks, insert the following language; otherwise delete:
Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will
experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage
configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here.
• If the text includes any customer examples, please confirm we have prior written approval from such customer and insert the following language; otherwise delete:
All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs
and performance characteristics may vary by customer.
• Please review text for proper trademark attribution of IBM products. At first use, each product name must be the full name and include appropriate trademark symbols (e.g., IBM
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Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both. Other company, product, or service names may be trademarks or service marks of
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© 2012 IBM Corporation
BACKUP
Offering Specific Slides
© 2012 IBM Corporation38
Specify/DesignTakes 2-3 months for an IT infrastructure system
ProcureSoftware & hardware ordered separately taking 1-3 months
IntegrateComponents arrive as “bag of parts”requiring months of integration, configuration & optimization
DeployCan take weeks to months
Customize/TuneMeeting SLAs requires customization and
ongoing tuning
ScaleLack of dynamic elasticity results in
cumbersome re-allocation of resources
ManageManaging and monitoring with multiple
tools is time consuming
MaintainSeparate fixes require separate testing
UpgradeMonths to plan, procure and test with the
potential for hours or days of downtime
Typical IT lifecycle process incurs cost, time, and risk
Up & Running
Ongoing Effort
Development Operations
ProvisionUp to a month or more for a development or test environment
ConfigureConfiguration and customization of pre-packaged components is error prone and can take months
*Durations take from a commissioned
study conducted by Forrester Consulting
on behalf of IBM
© 2012 IBM Corporation39
Smarter Planet opens a new era for Information Technology
Process-Centric era Information-Centric era
Business processes automation
Focused on bottom-line improvement through SG&A reduction
Typically long business cycle
Terabytes of largely structured data
Real-time pattern based action
Focused on top-line growth through revenue acquisition
Reactive for shorter product cycles
Zettabytes of largely unstructured data
© 2012 IBM Corporation40
IT Needs
• Deliver new capabilities faster
• Shift resources from maintenance to transformation
• Control growing complexity
What are today’s pressures and realities
Business Demands
• Address opportunities more quickly
• Drive business innovation
• Leverage technology more strategically
Consumerization
• Mobility
• Social business
• Iterative solutions
© 2012 IBM Corporation41
IBM PureFlex System: Expert at sensing and anticipating IT resource needs
Built-in ExpertiseInfrastructure patterns and self-
optimizing technology for
superior IT economics.
Simplified ExperienceManagement integration and
choice at every step make IT
easier
Integration by DesignA complete system that is cloud-
ready, more secure and designed
from the start to work together
• All IT components managed from a
single pane of glass to reduce
operating costs up to 80%.
• Choice of Power 7 and x86
computing, support of 4 Operating
systems and 4 Hypervisors to avoid
expensive and risky migrations.
• Over 10,000 Power applications
and tens of thousands of x86
applications. Over one hundred
ISVs optimized for PureSystems for
higher performance and better
support
• “Scale in” integrated design
reduces implementation to as little as
a day vs weeks and enables
payback in as little as 9 months.
•Integrated Cloud technology allows
provisioning of new services in
minutes vs hours or days, improving
business flexibility and reducing cost
of Cloud deployment by up to 52%
• IBM Enterprise class design with
built in security, no single point of
failure and future technology
upgradeability.
• Infrastructure patterns gained from
tens of thousands of data center
optimizations help lower management
costs by up to 53% and provisioning
times by up to 98%
• Virtualization expertise allows
thousands of virtual machines in a
single system to double system
utilization and reduces cores for
software licensing by 70%
• Storage analytics enable self-
optimizing data placement to improve
performance up to 200% and lower
storage costs up to 45%
© 2012 IBM Corporation42
IBM PureApplication System: Expert at deploying & running applications
Built-in ExpertiseCapture and automate what
experts do – infrastructure and
application expertise enhance
application time to value
Simplified ExperienceMake every part of the IT lifecycle
easier - integrated management and
an open solution ecosystem broadens
choice
Integration by DesignDeeply integrate and tune hardware
and software – a secure, built for cloud,
ready-to-go workload optimized platform
system
• ‘Single pane of glass’ view from
the infrastructure up through the
application platform – designed
to be up & running in 4 hours*,
not 4 months
• Online catalog with 80+ certified,
optimized pattern solutions from
a broad, open ecosystem
• Built-in workload management,
integrated system monitoring and
maintenance can drive up to 55%
reduction in operation costs*
• ‘Scale in’ integrated provisioning,
elasticity and virtualization reduces
cost and required management
time by up to 55%
• Zero system downtime for capacity
upgrades, system maintenance,
software updates can result in 98%
fewer unplanned outages*
• Integrated analytics to optimize
database query performance and
adaptive database compression
that can provide 7x or greater
overall space savings*
• ‘Patterns of Expertise’ pre-
integrated, out-of-the box IBM and
Partner patterns for deploying
application workloads based on
proven best practices and expertise
• Open and extensible with tools to
capture your own patterns of
expertise, designed to deploy new
applications 20-30X faster* than
traditional approaches
• Application patterns can
encapsulate failover, load balancing,
and security features, reducing
security management by 51% and
change management by 53%*
* Based on internal test and client experiences of existing IBM capabilities leveraged in PureApplication Systems. Results may not be typical and will vary based on actual configuration, applications, and other variables in a production environment.
© 2012 IBM Corporation43
Seamlessly integrate IBM PureFlex System and IBM PureApplication
System into your SmartCloud enabled datacenter
IntegratePureFlex System
and PureApplication
System into broader
cross data center
service
management and
Extend with
additional
capabilities and
resources from
SmartCloud
Foundation and
SmartCloud
Services offerings
•Monitoring
•Backup & Recovery
•Event Management
•Business Service
Mgmt
•Licensing/Metering
•Change & Config Mgmt
•Asset Management
•Incident Management
•Identity & Access
Mgmt
•Server & Endpoint
Security
•Network Security
•Automation
•Provisioning
•Configuration
•Workload
Optimization
Service Availability & Assurance
Service Planning, Support &
Maintenance
Service Security
Service Deployment & Optimization
IBM SmartCloud Foundation cloud
IBM SmartCloud Foundation cloud
IBM SmartCloud Foundation data center-wide cloud
IBM PureApplication System cloudIBM PureFlex
System cloud
© 2012 IBM Corporation44
IBM SmartCloud Services and IBM PureFlex System and
PureApplication System
Cost-optimized hybrid cloud computing
Run vital applications across IBM PureFlex System, IBM PureApplication System and IBM
SmartCloud Services based on application requirements
Application development and testing flexibility
Develop on IBM SmartCloud Services and deploy to IBM PureFlex System or IBM
PureApplication System
Gain flexibility and choice and enhance your cloud adoption and delivery
Public Cloud
OPEX
IBM-managed Service Level Agreements
Private Cloud
CAPEX
Client-managed Service Level Agreements
Managed Backup
Manage your risk through comprehensive data backup & recovery with IBM SmartCloud
Managed Backup
© 2012 IBM Corporation45
Business Process as a Service
Software as a Service
Platform as a Service
Infrastructure as a Service
Design Deploy Consume
IBM PureFlex SystemContains Integrated Infrastructure as a Service capabilities
IBM PureFlex System
Accelerate adoption of private clouds with highly integrated expert systems
• Simplified experience
• Built-in expertise
• Integration by design 10
© 2012 IBM Corporation46
Accelerate IaaS cloud adoption using IBM PureFlex System & extend
its capabilities with additional IBM SmartCloud Foundation offerings
A client's existing infrastructure + IBM SmartCloud Foundation
E.g. IBM SmartCloud Provisioning
• Robust image lifecycle
management and analytics
• Virtual System Patterns
• Virtual Application Patterns
E.g. IBM SmartCloud Entry, Provisioning or Orchestrator
• Integrated hardware & virtualization• Multi-tenancy, isolation & resource pooling• Fully integrated management• Self Service Provisioning • Cloud administration • Image composition and library
IBM PureFlex System
IBM PureFlex System + IBM SmartCloud
Foundation
Extend with IBM SmartCloud Foundation
Extend with enhanced monitoring, security & provisioning, usage & accounting, development tooling, hybrid integration, control desk, etc.
© 2012 IBM Corporation47
Business Process as a Service
Software as a Service
Platform as a Service
Infrastructure as a Service
Design Deploy Consume
IBM PureApplication SystemContains integrated ‘Platform as a Service’ capabilities
IBM PureApplication System
Platform system that is expert at deploying and running applications for rapid time-to-value
• Simplified experience
• Built-in expertise
• Integration by design 38
© 2012 IBM Corporation48
Accelerate PaaS cloud adoption using IBM PureApplication System &
extend its capabilities with IBM SmartCloud Foundation offerings
Existing infrastructure + Middleware/Platform Services + IBM SmartCloud Foundation
E.g. IBM SmartCloud Entry, Provisioning or Orchestrator
IBM PureApplicationSystem
IBM PureApplication System + IBM SmartCloud Foundation
Middleware/Platform Services
IBM Workload Deployer
•Integrated hardware, middleware/platform services and virtualization•Multi-tenancy, isolation & resource pooling•Integrated management•Self Service Provisioning •Cloud Administration •Image Composition, Manipulation •Rapid, Scalable Provisioning •Image Library•Virtual System & Application Patterns
IBM PureApplication System cloud
Eg. IBM SmartCloud Orchestrator•Advanced automation and orchestration across heterogeneous systems and applications
•Hybrid cloud support•Run book automation
Extend with IBM SmartCloud Foundation
39
© 2012 IBM Corporation49
As IT moves to the strategic center of businessThe model must shift to Smarter Computing
Traditional Computing
Bu
sin
ess in
no
va
tio
n
Technology Innovation
Smarter Computing
Smarter with:
• Built-in expertise
• Ability to sense and anticipate
• Systems of engagement
