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© 2012 IBM Corporation
IBM PureSystemsA new family of expert integrated systems
Radovan Dršata – Competitive SW leader Central and Eastern Europe
© 2012 IBM Corporation2
IT moves to the strategic center of business
Traditional Computing
Bus
ines
s de
man
ds
Technology Innovation
Smarter Computing
ServersStorage
Networking
Virtualization
Management
Development
Middleware
DeploymentApplications
© 2012 IBM Corporation3
© 2012 IBM Corporation4
IBM PureFlex System
IBM PureApplication System
Business Process as a ServiceSoftware as a Service
Platform as a Service
Infrastructure as a Service
Design Deploy Consume
20-30X faster deployment with application patterns expertise
Accelerate adoption of private clouds with built-in virtualization and superior automation
Built for cloud
© 2012 IBM Corporation5
System Infrastructure
Inherits the capabilities of PureFlex System
Application Platform
� Integrated Server, Storage, Network� Power Management� Storage & VM Optimization� Virtualization� Integrated System Management
� Provisioning� Security� Monitoring� IT Lifecycle Management� System design
� Application Optimization� System wide Management� Automation & Scaling� Caching & Elasticity� Application Centric Provisioning� Usage Metering
� Security� Monitoring� IT Lifecycle Management� License Management� Self-service� Data management
Integrates an application platform optimized for enterprise applications
Patterns of Expertise: A deployable form of proven best practices and expertise to simplify complex tasks.
Application patterns from IBM and partners
Design Matters: Inheriting Infrastructure Flex -ibility
IBM Confidential to April 11, 2012
100+ ISV business applicationsBusiness intelligenceBusiness process managementWeb experienceMore to come in 2012…
© 2012 IBM Corporation6
IBM PureApplication SystemA Simple, Efficient, Flexible, Virtualized Application Platform
Complete, Ready-to-Go Systems• Pre-integrated, up and running in <4 hours
• Pre-optimized for enterprise application workloads
Simplify Ongoing Tasks• Single point of platform and application
management
• Repeatable self service application provisioning
Built for Cloud• “Platform as a Service”
• Elastic application runtimes
Best practice, pattern-based
Manual, brittle
Policy based elasticity, single view
OS, runtime,resources
Manual optimizations on-site Pre-optimized by experts
Deploy
Manage
Optimize
© 2012 IBM Corporation7
What the business wants… What’s required…
MonitoringLifecycleManagement
© 2012 IBM Corporation8
Built-in web application pattern delivers proven expertise
Auto Scaling
Managed environments scale up and down based upon business SLAsyou specify
Load Balancing
Web requests are automatically load balanced across multiple virtual application servers
Security ACL’s for application sharing and management access; LDAP integration for application security
Monitoring All components of virtual application environments are monitored by PureApplication System
Lifecycle Management
Built-in components are pre-configured, tuned, and tested to enable efficient,
minimal click deployment
MonitoringLifecycleManagement
Failover Failed virtual machines are replaced with new VMs which are configured with the old VM’s identity
IBM Confidential to April 11, 2012
© 2012 IBM Corporation9
Add third-party application patterns of expertise
Three ways to get the value of patterns of expertise
Capture 80% of today’s workloads
Capture your own expertise:� Image Construction &
Composition Tool allows you to create your own custom virtual images
� Pattern Development Kit allows you to create your own virtual application patterns.
� Capture existing expertise for operating system and middleware installation
� Dynamically combine pre-defined components to build new image packages
� Create a standard VM format in Open Virtual Format
Use IBM patterns of expertise throughout the system
Add third-party application patterns of expertise
IBM Confidential to April 11, 2012
© 2012 IBM Corporation10
IBM PureApplication System delivers value throughout the IT lifecycleDriving efficiencies across these areas:
73% fewer management labor hours
3370 Hours
873 Hours
DIY PureApplicationSystem
Change
Security
Asset
Incident/Capacity
Deployment
Management Types
PureApplication System Life Cycle Labor Savings Case Study
Yearly labor hours to manage a private cloud environment
IBM Confidential to April 11, 2012
47% fewer deployment labor hours
Virtually eliminating these steps:� Specify/design required servers� Integration/configuration/testing of
infrastructure software and middleware
� Application deployment� Clustering and backup
implementation� Trouble shooting/tuning production
environment� Implementing hardware management
environment
© 2012 IBM Corporation11
PureApplication System Configurations - Intel
6.4 TB SSD storage48 TB HDD storage
Middleware Application Software entitlement to full system
96 Cores1.5 TB RAM
Configuration
1
+ + + +
192 Cores3.1 TB RAM
Configuration
2384 Cores
6.1 TB RAM
Configuration
3608 Cores
9.7 TB RAM
Configuration
4Configuration
4Configuration
4
You can upgrade to larger systems without taking an outage !
© 2012 IBM Corporation12
PureApplication System Content RoadmapIBM Workload Patterns and Images
Built-in
GA
Additional IBM Content
• Web Application• Transactional
Database • DataMart• Java Application
Patterns
Images
Pre-Entitled Separately Purchased
• WAS 7• WAS 8• DB2 9.7• DB2 10
Patterns
Images
• BPM Std and Advanced Editions• Informix• Message Broker 8.0• MQ 7.0.1• WebSphere Portal 7.0• Web Content Management 7.0
• Business Process Management Pattern• Portal Pattern• Web Content Management Pattern• Messaging Extension for Web App Pattern• SLA Management for SOA Governance
Pattern
• InfoSphere Information Server• IBM Connections• WAS 8.5• WODM• InfoSphere MDM*• WTX w/Launcher* • WebSphere Commerce*• CastIron*
• Business Intelligence Pattern• Decision Management Pattern• IBM Connections Pattern• Integration Pattern (C&I) • InfoSphere MDM Pattern• Mobile Pattern• InfoSphere Infoserver Pattern*• WebSphere Commerce Pattern*• Predictive Enterprise Pattern*• CastIron Pattern*• Maximo Pattern*
* Target (not yet committed or in SOD)
2H12
© 2012 IBM Corporation13
Try this… New York subway in the 70s
If u cn rd thsu cn gt a gd jb w hi pa !
© 2012 IBM Corporation14
ConsolidateMore efficiently consolidate systems and applications to reduce operating expenses
OptimizeBetter tune and automate systems and applications to improve application performance, scalability and reliability
Accelerate CloudLaunch self-service applications efficiently in a secure, and integrated cloud environment
InnovateMore rapidly deliver new applications and services to meet new business needs
ConsolidateAccelerate
Cloud
InnovateOptimize
IBM PureSystems enable multiple client initiativesUsing a consistent, standardized approach
© 2012 IBM Corporation15
Extensibility from the broadest ecosystem is made easy
New IBM PureSystems Centre:�Gain access to a broad community
of IBM and certified partner expertise
�Download optimized, deployable application patterns from 100+ leading ISV partners
�Search by solution area, industry or system
Also run your existing applications today
© 2012 IBM Corporation16
Chronos - Χρόνος
Kairos - Καιρός
PureApplication System - When?
© 2012 IBM Corporation17
The PureExperience Offer
1. Free on-site installation and demonstration of business value
2. Execution of a 10 day on-site service engagement
IBM will perform:• initial workshop on PureApplication capabilities • choosing applications for customer proof point• developing proof point applications deployment plan• deploying qualified applications • system optimization and performance tuning • follow-on education
3. Continued use of the PureApplication System 30 days
4. Access to a lab advocate for usage questions and advice
5. IBM product support in the local area
© 2012 IBM Corporation18
Built-in Expertise
Integrated by Design
Simplified Experience
IBM PureApplication System Consolidate and optimize to drive innovation and accelerate cloud adoption
�Consolidate your application infrastructure to help reduce operating costs
�Optimize existing applications for improved performance and stability
�Innovate to help you be more competitive and responsive to changing business requirements
�Accelerate cloud adoption to help quickly deploy new services and solutions