PureSystems | It’s HereMay 2012

1. Today’s Data Center2. Introducing PureSystems3. Integrated by Design4. Feature on Demand5. Unified Management6. Why Softchoice

Agenda

Getting Up and Running• 2-3 months to specify and procure • 2-3 months to integrate, configure

and deploy

Development Operations• 3-6 months to go from

development to production

Ongoing Effort• 1-3 months to troubleshoot and tune• Ongoing effort and downtime to

maintain, scale and upgrade

IT Reality

Business Goals

• Driving business innovation• Make new markets• Respond to competitive

threats• Enhance the customer

experience

Grow top and bottom line by:

From a commissioned study conducted by Forrester Consulting on behalf of IBM

The Real Issue?34% of new IT projects (US) deploy late

55% experience application downtime for major infrastructure upgrades once deployed

The Real Issue?34% of new IT projects (US) deploy late

55% experience application downtime for major infrastructure upgrades once deployed

Aligning IT and business goals

Least efficient data centersUse of new technology:

43% first and fast technology adoption1% move virtual machines to meet

desired outcomes21% use storage virtualization3% use a storage service catalog (tiered

storage)

Results:

65%

New projects

Maintaining existing infrastructure

35%

Most efficient data centersUse of new technology:86% first and fast technology adoption58% move virtual machines to meet desired

outcomes93% use storage virtualization87% use a storage service catalog (tiered

storage)

Results

47%

53%New projects

Maintaining existing infrastructure

Source: 2012 IBM Data Center Study: www.ibm.com/data-center/study ( http://www.ibm.com/data-center/study )

Bottom Line?Efficient Data Centers Use Advanced Technology

Bottom Line?Efficient Data Centers Use Advanced Technology

Data Center Efficiency

Integration by DesignDeeply integrating and tuning hardware and software – in a ready-to-go workload optimized system

Built-in ExpertiseCapturing and automating

what experts do – from infrastructure patterns to

application patterns

Simplified Experience

Making every part of the IT lifecycle easier - with integrated management of the entire system and a broad

open ecosystem of optimized solutions

The time has come for a new breed of systems

The world’s first family of expert integrated systems:•Integrated by Design•Feature on Demand•Unified Management

ANNOUNCING:

Integrated expertise overcomes traditional hurdles

To deliver the core values you need

Infrastructure System: Expert at sensing andanticipating resourceneeds to optimize yourinfrastructure

Platform System: Expert at optimallydeploying and runningapplications for rapid time-to-value

Optimizes the complete solution stack:•All hardware and software components factory

integrated and optimized

•Born virtualized and ready for cloud

•Storage tuned to data needs

•Hardware directly tuned to the software

•System resource allocation uniquely optimized per selected pattern for each application workload

ServersStorage

Networking

Virtualization

Management

Development

Middleware

DeploymentApplications

IBM PureSystems integrated by design

Proven best practices for complex tasks are captured, lab tested & optimized then then built into the system

Patterns deliver superior results:• Agility: Faster time-to-value• Efficiency: Reduced costs and resources• Simplicity: Simpler skills requirements• Control: Lower risk and errors

Integrated by Design

Integrated by Design

Captures:• IBM’s decades of experience in helping clients design, build and

deploy new business applications

What is it?• Codified best practices for presetting configuration options by type of selected

Web application (e.g., high availability, high security, etc.)

What do you do?• Bring your data and application code, select the type of application you

want and everything else is handled for you in the background

What do you NOT have to do?• Understand the interdependencies and connections between your database, application

server, management, security, and the rest of the middleware• Manually engage in the real-time management of your infrastructure

Result: Speed deployment of Web applications!

IBM PureSystems “patterns of expertise”

* Unix/Linux and Windows applications The SAP logo is a trademark or registered trademark of SAP AG in Germany and several other countries and is reproduced with the permission of SAP AG. The SAP logo is a trademark or registered trademark of SAP AG in Germany and several other countries and is reproduced with the permission of SAP AG.

PureSystems Centre

*Some capabilities planned for future delivery

Storwize V7000 and planned Flex System Storage Node

Storage that is integrated by design

A simple license purchase can facilitate a hardware upgrade without a hardware replacement

Base 10 x 10GbE SFP+ #2 = 2x10GbE #1 = 2x40GbE 1GbE Mgmt

Compute Nodes

Power 2S/4S*x86 2S/4S

Feature on demand:

Feature on Demand

15

DescriptionMust upgrade in order

Part Number

Feature Codes Internal 10Gb External

40Gb External

Base Switch Module

49Y4270 A0TB / 3593* 14 10 0

Upgrade 1

49Y4798 A1EL / 3596* 28 10 2

Upgrade 2

88Y6037 A1EM / 3597* 42 14 2

IBM PureFlex System

SPARC UNIXItanium UNIX

HP and DellWindows on VMwareLinux on KVM

EMC Storage

Cisco Networking

• UNIX to POWER7 nodes• VMware and KVM to x86 nodes without migration• Virtualize EMC Storage with Storwize V7000• Integrated, scalable networking that works

with your Cisco backbone• Integrated management across entire system

Rapid reuse of skills & assetsHigh asset utilization Simple provisioningLower costs

Data center simplification

Unified Management

Remote Presence Setup Wizards

Quick SearchChassis Map*

*Some capabilities planned for future delivery; IBM Plans subject to change

Simplified management experience with advanced automationReduced risk through integrated platform management

•New user interface and configuration automation brings new components online faster*

•Cross-resource integration and automation enables transformation from managing resources to managing applications, services and workloads

•Works with the management you have - other IBM platform tools, Tivoli and third party enterprise management (e.g., CA, BMC, HP, etc.)

•Easier monitoring, alerts and problem management through automated resolution processes with integrated expertise

StorageNetworking

VirtualizationManagement

Compute

Unified Management

Integrated by Design•Patterns of Expertise•V7000 and Storage Virtualization

Features on Demand•Scalable on Demand Networking

Unified Management•Management across all areas of the datacenter

An evolutionary and game-changing expert integrated system

IBM PureFlex System

Flex System Building Blocks

Compute NodesPower 2S/4S*x86 2S

Storage Storwize V7000Storage Expansion

Management ApplianceOptional

Networking10/40GbE,FCoE IB8/16Gb FC

ExpansionPCIeStorage

IBM PureFlex System

Pre-configured, pre-integrated infrastructure systems with compute, storage, networking, physical and virtual management, and entry cloud management with integrated expertise.

Chassis14 half-wide bays for nodes

IBM PureApplication System

Pre-configured, pre-integrated platform systems with middleware designed for transactional web applications and enabled for cloud with integrated expertise.

Reduce time, effort and risk throughout the solution lifecycleStarts at Acquisition: A continuum of value from building blocks to systems

* POWER7 nodes available as part of PureFlex System configurations.

Simplified experience

© 2012 IBM Corporation

Projected savings over 3 years

$2.6M systems and OPEX savings (71%)

$2.0M management savings (53%)

Managed services provider can consolidate mixed environment

1 day or less to deploy new service and realize revenue faster (vs. weeks)

Bank can innovate in response to market conditions for competitive advantage

$3.8M software licensing savings (78%)

9 months payback

Manufacturer can optimize existing ERP environment

~$1M management cost savings (56%)

$2.8M lower total IT costs (54%)

Retailer can accelerate private cloud for regional store operations

Estimated Results. Results will vary depending on customer environment

What can this mean for clients? Reduced cost. Greater value.

Agility•Get up and running in hours, cutting

months off deployment time of new application projects.

Efficiency•Deploy twice as many applications per

square foot of data center space

•Accelerate industry capabilities with solutions from a broad open ecosystem •Save applicable IT costs over

traditional IT approaches

Control

•Lower risk and costs with automated

•Maximize flexibility with choice of architectures, and open standards

• Intelligently manage cloud environments

Simplicity

•Avoid delays due to limited IT skills or complex integration with factory integration and built-in expertise

•Free up time from procuring, supporting, testing & deploying assets

•Cut lifecycle maintenance time in half with no downtime

•Elastically adapt to workloadspikes without overbuying

•Maintain more quickly and easily with integrated system patches

provisioning and seamless scalability with security and resiliency

What can it mean for you?

Our IBM strengths

IBM Strategic Importance•Top 10 System x Partner in North America (2011)•Second Largest Software Partner in North America(2011)•Executive participation in IBM advisory councils

IBM Accreditations •IBM FastTrack Award for Outstanding Growth (2011)•SVP Certified to sell all IBM Software Products •System X & Storage Specialty Partner (2012)

IBM Strategic Importance•Top 10 System x Partner in North America (2011)•Second Largest Software Partner in North America(2011)•Executive participation in IBM advisory councils

Our Investment •Business Partner Innovation Centre (BPIC)•Early adopters beta program ( XIV, PureSystems)•18 dedicated pre-sales resources

IBM Strategic Importance•Top 10 System x Partner in North America (2011)•Second Largest Software Partner in North America(2011)•Executive participation in IBM advisory councils

IBM Accreditations •IBM FastTrack Award for Outstanding Growth (2011)•SVP Certified to sell all IBM Software Products •System X & Storage Specialty Partner (2012)

Motivated people build the best relationships•Best Workplace 6 years running •60+ hours of training per Sales Rep per year•87% of employees proud to work at Softchoice

IBM Strategic Importance•Top 10 System x Partner in North America (2011)•Second Largest Software Partner in North America(2011)•Executive participation in IBM advisory councils

IBM Accreditations •IBM FastTrack Award for Outstanding Growth (2011)•SVP Certified to sell all IBM Software Products •System X & Storage Specialty Partner (2012)

Our Investment •Business Partner Innovation Centre (BPIC)•Early adopters beta program ( XIV, PureSystems)•18 dedicated pre-sales resources

280+ IBM Certifications280+ IBM Certifications

Leverage our IBM resources today

Softchoice Professional Services

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