2012.10.09 - IBM PureSystems - New PureData System

© 2012 IBM Corporation1

IBM PureSystemsA growing family of expert integrated systems


Smartphones and 1.2 billion mobile employees by 2014

1Billion

Extended Reach

Speed Value

view cloud as critical to their plans

90%

of digital content in 2012, up 50% from 2011

2.7ZB

New InsightsIntelligent business assets

20B+Responsiveness

1. Technology factors2. People skills3. Market factors4. Macro-economic factors5. Regulatory concerns6. Globalization

Factors impacting organizations:Factors impacting organizations:1

Source: IBM CEO Study 2012

Technology is the leading force for impacting business


Is IT ready for the challenge?

* 2012 IBM Global Data Center Study

68% of IT operating costs in 2013 will be

for management and administration

Only 1 in 5

organizations allocate more than 50% of IT budget to new projects

2013

68%29%

1996

* IDC; Converged Systems: End-User Survey Results presentation; September 2012; Doc #236966

New server spendingPower & cooling costsServer mgmt & admin costs


Integration by DesignDeeply integrating and tuning hardware and software – in a ready-to-go workload optimized system

Built-in ExpertiseCapturing and

automating what experts do – from

the infrastructure patterns to the

application patterns

Simplified Experience

Making every part of the IT lifecycle easier - with integrated management of the entire system and a

broad open ecosystem of optimized solutions

In April, IBM announced a new family of expert integrated systems:

Systems with integrated expertise and built for cloud


The PureSystems family delivers greater simplicity, speed & lower cost

Expert Integrated System

Expert Integrated System

General Purpose Components

General Purpose Components

Custom Built System

Custom Built System

Today’s problem: Time and effort is spent tuning general purpose components

The PureSystems solution: Simplifying the entire IT project lifecycle

Reduced Time, Cost and RiskReduced Time, Cost and Risk

Design/Deploy Manage/Maintain

Design ManageDeploy Maintain


IBM has invested in PureSystems innovation


PureSystems simplify each phase of the systems lifecycle

Streamlined: Pre-integrated, pre-

tested, ready to run

Optimized configurations with high availability

Single part to order

Accelerated: System Up and

running in hours

Easily deploy new application and data services

Rapidly replicate environments for development and test

Simplified: Dynamically scale to

meet changing demand

Automatic failover and high availability

Fully integrated management

Integrated: Single support number

System level updates and upgrades

Simplified problem determination

Patterns of expertise


New announcements for the PureSystems family that change the economics of IT and accelerate time to value

Infrastructure

Delivering Infrastructure Services

Application Platform

Delivering Platform Services

Data Platform

Delivering Data Services


IBM PureFlex System: Integrated Infrastructure, built for cloudFlexibility to run your choice of applications and middleware

Expert integrated:Flexible infrastructure

‒ Compute (x86 & POWER)

‒ Storage‒ Networking‒ Advanced Flex System

technology

Unified infrastructure management

Built-in expertise - Infrastructure patterns

Infrastructure


200% increase in performance of critical applications

66% faster setup time

Days to minutes for virtual machine deployment time

72% lower systems costs over 3 years


Clients are experiencing the value of IBM PureFlex System

Business Need

High scalability, availability, data security and cloud delivery

Business Need

Provide customers with all-inclusive cloud services, with fast time to delivery.

Why PureFlex?

“IBM PureFlex gives us freedom to grow, increase our availability, allow the creation of a environment for Disaster Recovery”

, Operations Manager

Why PureFlex?

“BM PureFlex addresses our need for a fully integrated and optimized infrastructure that radically simplifies computing”

Managing Director

Managed Services Provider Financial Services Company


IBM PureApplication System: A platform system built-for-cloud that simplifies deployment and management of applications

Up and running in less than 4 hours*

Deploy and automatically

scale applications in minutes**

Concurrent management of 100s of VM’s on a single system***

* Based upon testing of the IBM PureApplication System W1500-96 with time measured from powering on the system to when it is ready to support application deployments** Based upon testing of the IBM PureApplication System W1500-96 with time and quantity measured for deployed applications within encompassed VMs.*** Based upon testing of the IBM PureApplication System W1500-96 (1.5 TB Ram, 6.4 TB SSD, 48 TB HDD, 2.6GHz Sandy Bridge Processor) with time and quantity measured for deployed applications within encompassed VMs.

* Based upon testing of the IBM PureApplication System W1500-96 with time measured from powering on the system to when it is ready to support application deployments** Based upon testing of the IBM PureApplication System W1500-96 with time and quantity measured for deployed applications within encompassed VMs.*** Based upon testing of the IBM PureApplication System W1500-96 (1.5 TB Ram, 6.4 TB SSD, 48 TB HDD, 2.6GHz Sandy Bridge Processor) with time and quantity measured for deployed applications within encompassed VMs.

Expert integrated:Platform for applications

‒ Application server‒ Database services‒ Compute‒ Storage‒ Networking

Built-in expertise – Infrastructure, platform, and application patterns

Platform management




IBM Business Process Manager Advanced Pattern on RHEL Server Operational Decision Management Pattern on RHEL Server IBM® SOA Policy Pattern IBM® SOA Policy Gateway Pattern IBM Messaging Extension for Web Application Pattern IBM WebSphere Portal Server Hypervisor Edition for RHEL IBM Web Content Hypervisor Edition for RHEL IBM InfoSphere Information Server Enterprise Hypervisor Edition IBM Business Intelligence Pattern *IBM Maximo

Patterns reduce the complexity, rigidity and costs associated with IT and enable new levels of strategic business value

Application patterns for rapid lightweight development

Platform patterns for data access and storage

Infrastructure patterns for transaction processing integrity

Announcements:

* IBM intends to deliver new, separately licensed software patterns by end of 1Q2013.

IBM Software Services for Cloud

Patterns extend the capabilities of your PureApplication System


Clients are experiencing the value of PureApplication System

Business Need

Need to reduce the time and cost of delivering application and platform services

Business Need

Rapidly create a highly responsive private cloud computing environment for analytics workloads related to national security

Why PureApplication? Meets extreme peaks and troughs

inherent in their analytics workloads

Reduced costs across the lifecycle

Government Agency Global UK Bank

Why PureApplication? Reduced an application’s delivery time

from 6 weeks to 2 minutes

Reduced application migration costs from patterns and tooling £800K

Reduced systems monitoring/ administration costs reduced £670K

Reduced provisioning/patching costs by £500K


Innovate

Consolidate

Accelerate Cloud

Optimize

Clients are getting started around these key initiatives

• Consolidating applications and infrastructure

• Optimizing application performance

• Innovating with mobile, social and analytics

• Accelerating cloud deployment


Increasing

Variety of datarequires new techniques

Increasing

Velocity of data requires higher performance

Increasing

Volume of datarequires growing capacity

35 ZB

by 2020

Millions oftransactions per second Telco subscriber activity logging2020

50x

2010

Billions ofdevices & sensors Smart Meters, RFIDs, GPS…

Mobile Cloud SocialBig DataAnalytics

Commerce

Today’s big data challenges are increasing demands on data systems


Real Time Fraud Detection

CustomerAnalysisE-commerce

When you are updating your shopping cart, or pressing the “Buy now” button, you probably are not thinking about the 1000s of other shoppers that are also doing so…

When you are updating your shopping cart, or pressing the “Buy now” button, you probably are not thinking about the 1000s of other shoppers that are also doing so…

When you get a coupon at the checkout that is actually for something you need, you probably are not thinking about how your purchase history matches a predictable buying pattern…

When you get a coupon at the checkout that is actually for something you need, you probably are not thinking about how your purchase history matches a predictable buying pattern…

When your credit card company tells you that it denied a transaction with your card today – on the other side of the world –you probably are not thinking about all the transactions checked in just that second…

When your credit card company tells you that it denied a transaction with your card today – on the other side of the world –you probably are not thinking about all the transactions checked in just that second…

Different types of applications require different data services

Transaction Processing Reporting and Analytics Operational Analytics

But the retailer’s E-commerce database is

But the retailer’s E-commerce database is

But the retailer’s customer data warehouse is

But the retailer’s customer data warehouse is

But the credit provider’s operational warehouse isBut the credit provider’s operational warehouse is


Real Time Fraud Detection

CustomerAnalysis

Scalable Transactional Database Analytics Data Warehouse Operational Data Warehouse

Transaction Processing Reporting and Analytics Operational Analytics

Shared access to all data

Many transactions with narrow data scope accessing the same database

Random reads &random updates

Partitioned data access

Analytics with broad data scope, split into many parts across data partitions to run in parallel

Sequential reads & sequential data loads

Partitioned data access

Analytics split into many parts and narrow scope operations,all running in parallel

Random and sequential reads & data loads + continuous ingest

Specialized data systems deliver greater performance and efficiency

E-commerce


Optimized for data services:Transactional

Analytics

Expert integrated:Data platform

Infrastructure

Unified platform management

Built-in expertise

IBM PureData System: Optimized exclusively for data services

Workload optimized performance

Data load ready in hours

Integrated management

Automated maintenance

Single point of support

Data Platform



For Apps like E-Commerce…Handle millions of daily on-line transactionsrequiring a mix of data reads and writes

Different data workloads have different characteristics

System for Transactions

System for Analytics

System for Operational Analytics

powered by Netezza technology

For Apps like Customer Analysis…Easily load petabytes of data and run complex analytics and reports with minimal administration

For Apps like Real Time Fraud Detection…Run complex analytics while handling operational reads and writes for real-time decision making


10-100x faster than traditional custom systems4

20x greater concurrency and throughput for tactical queries than previous Netezza technology5

Pattern based database deploymentin minutes, not hours1

Handles more than 100 databases on 1 system2

IBM PureData System

Continuous ingest of operation data Handles 1000+ concurrent

operational queries3

Up to 10x storage savings with adaptive compression6




powered by Netezza technology

1. Based on IBM internal tests and system design for normal operation under expected typical workload. Individual results may vary.2. Based on one large configuration3. Based on IBM internal tests of prior generation system, and on system design for normal operations under expected typical workload. Individual results may vary. 4. Based on IBM customers' reported results. "Traditional custom systems" refers to systems that are not professionally pre-built, pre-tested and optimized. Individual results may vary.5. Based on IBM internal performance benchmarking6. Based on client testing is the DB2 10 Early Access Program

1. Based on IBM internal tests and system design for normal operation under expected typical workload. Individual results may vary.2. Based on one large configuration3. Based on IBM internal tests of prior generation system, and on system design for normal operations under expected typical workload. Individual results may vary. 4. Based on IBM customers' reported results. "Traditional custom systems" refers to systems that are not professionally pre-built, pre-tested and optimized. Individual results may vary.5. Based on IBM internal performance benchmarking6. Based on client testing is the DB2 10 Early Access Program


IBM PureData System for TransactionsOptimized exclusively for transactional data workloads

Delivering data services for transactions


Speed Industry leading DB2 performance Database node recovery in seconds1

Simplicity Database deployment in minutes, not hours1 Runs multiple database software versions Handles more than 100 databases on 1 system2

No planned downtime for firmware / OS upgrades1

Scalability Scaling up to 30x3

Designed to expand from small to medium to large configurations with no planned system downtime

Smart Supports Oracle Database apps with minimal

change; supports DB2 applications unchanged Clients have experienced cases of 10x storage

space savings via Adaptive Compression4

Footnotes:1. Based on IBM internal tests and system design for normal operation under expected typical workload. Individual results may vary.2. Based on one large configuration.3. Based on the designed minimum and maximum processor and memory resources required for a single database.4. Based on client testing in the DB2 10 Early Access Program.

Footnotes:1. Based on IBM internal tests and system design for normal operation under expected typical workload. Individual results may vary.2. Based on one large configuration.3. Based on the designed minimum and maximum processor and memory resources required for a single database.4. Based on client testing in the DB2 10 Early Access Program.


IBM PureData System for AnalyticsOptimized exclusively for analytic data workloads

Delivering data services for analytics


Speed 10-100x faster than traditional custom systems1

20x greater concurrency and throughput for tactical queries2

Patented MPP hardware acceleration(Massively Parallel Processing)

Simplicity Data load ready in hours No database indexes No tuning No storage administration

Scalability Peta-scale data user capacity

Smart Designed to run complex analytics

in minutes, not hours Richest set of in-database analytics

1 Based on IBM customers' reported results. "Traditional custom systems" refers to systems that are not professionally pre-built, pre-tested and optimized. Individual results may vary.2 Based on IBM internal performance benchmarking.


IBM PureData System for Operational AnalyticsOptimized exclusively for operational analytic data workloads

Delivering data services for operational analytics


Speed Handles 1000+ concurrent operational queries1 Continuous ingest of operational data MPP analytics (Massively Parallel Processing)

Simplicity Automatic, policy-based data placement

and workload management Integrated management and support

Scalabilty Available in multiple sizes with up to a Petabyte

of data capacity2

Smart In-database analytics for leading applications Supports DB2 applications unchanged and

Oracle Database apps with minimal change Clients have experienced cases of 10x storage

space savings via Adaptive Compression3

1. Based on internal tests of prior generation system,, and on system Design for normal operation under expected typical workload . Individual Results may vary. 2. Total raw data capacity based on 1 XLarge configuration with five full rack data expansion add-ons. 3. Based on client testing in the DB2 10 Early Access Program.

1. Based on internal tests of prior generation system,, and on system Design for normal operation under expected typical workload . Individual Results may vary. 2. Total raw data capacity based on 1 XLarge configuration with five full rack data expansion add-ons. 3. Based on client testing in the DB2 10 Early Access Program.


Clients are realizing the value of PureData System capabilities

DB2 cluster provides advantages over competitionLower cost payment routing improves competitivenessEasily handles transaction volumes during shopping peaksExtremely high availability at the required scale

DB2 cluster provides advantages over competitionLower cost payment routing improves competitivenessEasily handles transaction volumes during shopping peaksExtremely high availability at the required scale

“NYSE … has replaced an Oracle relational database with a data warehousing appliance from Netezza, allowing it to conduct rapid searches of 650 terabytes of data.”

ComputerWeekly.com

“NYSE … has replaced an Oracle relational database with a data warehousing appliance from Netezza, allowing it to conduct rapid searches of 650 terabytes of data.”

ComputerWeekly.com

Operational Data Warehouse handles 80 million Tx/day Supports fraud assessment, customer care & SAS analytics >2500 avg. concurrent users >5TB loaded per day – including throughout peak hours

Operational Data Warehouse handles 80 million Tx/day Supports fraud assessment, customer care & SAS analytics >2500 avg. concurrent users >5TB loaded per day – including throughout peak hours

1 PB of data7 years history100-200% annual growth

1 PB of data7 years history100-200% annual growth

A global leader inpayment-processingA global leader inpayment-processing

Dynamic transaction routing Dynamic transaction routing

Transactions

Analytics

A leading global credit card providerA leading global credit card provider

Customer care &Real-time fraud detection Customer care &Real-time fraud detection

Operational Analytics


Analytics & Transactional Applications

Transactional Data Services

Analytic Data Services

PureApplicationSystem

PureData System

for Transactions

for Analytics

for Operational

Analytics

Credit card management

Real Time Fraud

Detection

Client Churn Analysis

eCommerceCatalog & Cart

Business Intelligence

Order management

Smart consolidation of application and data services


Growing Ecosystem with 60+ PureData System Partners Growing Ecosystem with 60+ PureData System Partners


Delivering the value of expert integrated systems

Infrastructure




Data Platform


© 2012 IBM Corporation28* 31 new partnersThe SAP logo is a trademark or registered trademark of SAP AG in Germany and several other countries and is reproduced with the permission of SAP AG.

Over 191 optimized solutions from 170 leading ISV partners

‒ Delivering applications including analytics, mobile, commerce and more.

‒ PureSystems Centre is the gateway to IBM and certified partner expertiseIbm.com/puresystems/centre

60+ partners committed to PureData System*

developerWorks enables the developer ecosystemIbm.com/developerworks/puresystems

With the broadest open ecosystem….


ISVs & Managed Services Providers are seeing value in PureSystems

Business Need: Solution hosting with a high level of performance while continuing to provide easy-to-use IT services to their customers

Business Need: Effectively and quickly deploy the PriceLenz solution while maintaining a high level of quality

Independent Software VendorIndependent Software Vendor

Solution: Optimize their solution on the IBM PureApplication System to increase performance & slash deployment time from 3 weeks to 8 minutes

Solution: Optimize their solution on the IBM PureApplication System to increase performance & slash deployment time from 3 weeks to 8 minutes

Business Need: Deliver Ready for PureSystems solution in SaaS model using a cloud-ready platform with fully integrated server, storage and network

Solution: The cloud-ready platform allows DynaFront to offer customers usage-based pricing while simplifying system management and billing

Solution: The cloud-ready platform allows DynaFront to offer customers usage-based pricing while simplifying system management and billing

Software Solution and Consulting Company Software Solution and Consulting Company

Managed Service ProviderManaged Service Provider

Solution: ECData and IBM presented a joint solution that included IBM PureFlex, Power & Storage, technical support discussions and a POC

Independent Software VendorIndependent Software Vendor

Solution: IBM PureFlex provides an x86 infrastructure with IBM software that is ready for Platform as a Service (PaaS) Cloud and allows Enfo to reduce their VM Ware licensing costs.

Business Need: XAUAT is a high-tech institution that needed a cloud computing system, simple management, automization, energy efficiency and integration services from a top IT vendor


Deploy cloud platforms into your

existing infrastructure

Accelerate cloud deployments with expert integrated systems

Immediate access to managed services

IBM PureSystems family is built for cloudFlexible deployment options with IBM SmartCloud

Enterprise data center

Managed private cloud

Enterprise

Hosted private cloud

Enterprise

Shared cloud

services


IBM PureSystems is Built for Cloud

Platform as a Service Rapid self-service application and platform

provisioning Elastic and workload aware runtimes Databases, messaging & caching shared

services

Infrastructure as a Service Self-service to multi-tenant compute, storage,

and networking resource pools Virtual machine mobility and management Image catalog and lifecycle management

Platform as a Service Rapid self-service application and platform

provisioning Elastic and workload aware runtimes Databases, messaging & caching shared

services

Infrastructure as a Service Self-service to multi-tenant compute, storage,

and networking resource pools Virtual machine mobility and management Image catalog and lifecycle management

Infrastructure





Flexible deployment options to enable enterprise cloud platforms

Existing Infrastructure

Deploy Cloud platforms into your existing infrastructure Accelerate

deployments of cloud infrastructure, platform and data services with integrated and optimized systems

Immediate accessto managed services

An integrated pool of abstracted application services to build & run Cloud services

A policy-based, scalable environment for managing the delivery of computing resources

and Cloud services “on demand”


Platform as a Service Technologies

Infrastructure as a Service Technologies

Infrastructure UsagePerformanceManagement Security

Lifecycle Resources Environments Management Integration

Application Platform System configured with IBM middleware to accelerate deployment of your choice of applications

Infrastructure System with flexibility - runs your choice of applications and middleware

• Simplified experience

• Built-in expertise

• Integration by design

Accelerate deployments with IBM PureSystems family

Data Platform System delivering high performance data services to transactional and analytics applications


Private Clouds Public Cloud

IBM SmartCloud supports Application Patterns across deployment options

Deploy patterns to your existing infrastructure with SmartCloud Foundation

Deploy patterns to PureApplication System

MonitoringLifecycle

Management

Deploy patterns to SmartCloud Application Services

Application Pattern

SmartCloud Application Services

SmartCloud Enterprise


Pattern based deployment options spanning public and private cloud

Deploy Softwareapplication

Application Pattern

MonitoringLifecycle

Management

SmartCloud Application Services

Private Clouds

Public Cloud


Ignite innovation and accelerate the value of your IBM PureSystems solution with expertise from IBM Global Technology Services

Design• Plan PureSystems

adoption across your enterprise IT

• Use analytics to prioritize workload transition

Deploy• Ready your data center facility

• Customize PureSystems to your environment – configure, connect, backup and support

Consume• Enhance cloud delivery with PureSystems and IBM

SmartCloudTM

• Ensure resiliency via automated, cloud-based recovery services• Efficiently manage PureSystems with IBM Strategic Outsourcing


Tap IBM Global Technology Service expertise and delivery to accelerate the value of your end-to-end PureSystems solution

Prioritize workloadtransition to PureSystems via IBM research based workload analysis

Ready your data centerfacility for PureSystems with IT facilities assessment and design services

Confidently add PureSystems to your enterprise IT landscape using

IBM strategy and design services

Enhance your cloud delivery using PureSystems and

IBM SmartCloud™ Services

Efficiently manage and run your PureSystems

deployments via IBM Strategic Outsourcing

Maximize availability of yourPureSystems solution stack

via technical support services

Enhance PureSystems resiliency with automated, cloud-based recovery services

Prepare your networks for PureSystems with networking optimizationand integration services

Fast-track PureSystemsimplementation and minimize risk with IBM implementation services


Acquire IBM PureSystems today! Two great financing offers

Contact your IBM Global Financing Representative or visit:

ibm.com/financing

Defer payments until January 20131

Turn upfront costs into low monthly payments and conserve your cash for other strategic needs

Accelerate cash flow breakeven point and better align cash outlays to anticipated benefits

Drive a lower total cost of ownership through fair market value leasing

Reduce risk of technology obsolescence and increase flexibility

OR

0% Interest for 12, 24 or 36 months2

Turn upfront costs into low monthly payments and conserve your cash for other strategic needs

Accelerate cash flow breakeven point and better align cash outlays to anticipated benefits

Its easy! Take the total and divide by the number of months to determine your payment.

1

2

1. IBM Global Financing offerings are provided through IBM Credit LLC in the United States, Canada and other IBM subsidiaries and divisions worldwide to qualified commercial and government clients. Rates and availability are based on a client’s credit rating, financing terms, offering type, equipment and product type and options, and may vary by country. Non-hardware items must be one-time, non-recurring charges and are financed by means of loans. Offer applies to fair market value (FMV) lease only. Interest accrues during the deferral period. Other restrictions may apply. Rates and offerings are subject to change, extension or withdrawal without notice. THIS OFFERING MAY NOT BE AVAILABLE IN ALL COUNTRIES.

2. IBM Global Financing offerings are provided through IBM Credit LLC in the United States and other IBM subsidiaries and divisions worldwide to qualified commercial and government clients. Rates and availability are based on a client’s credit rating, financing terms, offering type, equipment and product type and options, and may vary by country. Offer applies to purchases of IBM PureApplication or PureData Systems only, and does not include subscription and support or additional add ons. Offer may vary by country and expires December 15, 2012. Other restrictions may apply. Rates and offerings are subject to change, extension or withdrawal without notice. THIS OFFERING MAY NOT BE AVAILABLE IN ALL COUNTRIES.


Discover the value and begin your journey with IBM PureSystems

Visit ibm.com/puresystems to learn more

Find out more about PureExperience

Join the conversation about this new category of computing:

‒ Twitter: @IBM PureSystems‒ Hashtag: #IBMPureSystems or #expertintsys

‒ YouTube Channel: expertintegratedsys‒ Blog: expertintegratedsystemsblog.com

Developers – Get started today with our no charge trial offerings!

ibm.com/developerworks/puresystems/try

Explore PureSystem partner solutionsIbm.com/puresystems/centre


developerWorks: Enabling the developer ecosystemResources and no charge trials to get started today using PureSystems

Deep technical content gets developers up to speed on PureFlex, PureApp, and PureData

Developer-focused articles Videos Technical Demos

Pure Application no charge trial offerings allow developers to experience the benefits first hand:

SmartCloud based patterns trial: • Build skills and deploy applications using a

pattern-based approach in the cloud

Virtual Pattern Kit for Developers:• Develop your own patterns and solutions and

extend existing IBM patterns.

PureFlex no charge offering speeds deployment IBM Virtual Appliance Self Enablement Kit

• Allows ISVs to accelerate deployment of applications in the cloud

www.ibm.com/developerworks/puresystems/trywww.ibm.com/developerworks/puresystems/try


© International Business Machines Corporation 2012 International Business Machines Corporation New Orchard Road Armonk, NY 10504 IBM, the IBM logo, PureSystems, PureFlex, PureApplication, PureData and ibm.com are trademarks of International Business Machines Corporation, registered in many jurisdictions worldwide. A current list of IBM trademarks is available on the Web at www.ibm.com/legal/copytrade.shtml All rights reserved.

Documents

2012.10.09 - IBM PureSystems - New PureData System