© 2012 IBM Corporation IBM PureSystems A new family of expert integrated systems Torben Skov, IBM PureSystems, Nordic ([email protected])

© 2012 IBM Corporation

IBM PureSystemsA new family of expert integrated systems

Torben Skov, IBM PureSystems, Nordic ([email protected]).

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To realize the promise of a Smarter Planet, enterprises must address the IT conundrum

1.2 Zetabytes (1.2trillion gigabytes) existin the “digital universe”• 50% YTY growth• 25% of data is unique;

75% is a copy

32.6 million serversworldwide• 85% idle computer

capacity• 15% of servers run 24/7

without being actively used on a daily basis

Data centers havedoubled their energy usein the past five years• 18% increase in data center

energy costs projected

Internet connected devices growing 42% per year

Since 2000 security vulnerabilities grew eightfold

…while IT budgets are growing less than 1% per year.

Between 2000 and 2010• servers grew 6x (‘00-’10)• storage grew 69x (‘00-’10)• virtual machines grew 51% CAGR (‘04-’10)

Meet the insatiable demand for new service….


IT Operating CostsWorldwide Spending on Servers, Power, Cooling, and Management Administration

Source: IDC, 2012

20%11%

69%

22%12%

66%

33%16%

51%43%

11%

46%

Power and cooling costsServer management and admin costs

63%

8%

29%

1996 2001 2006 2011 2013

$100 B$130 B

$175 B

$217 B

New Server spending

$247 B est.

© 2012 IBM CorporationPage 4

Integration yields simplicity and flexibility

Open tools and easy app access through Application StoreOpen tools and easy app access through Application Store

© 2012 IBM Corporation5

Applications

Storage

Networking

Virtualization

ManagementCompute

Tools

Flexible and open choice in a fully integrated systemFlexible and open choice in a fully integrated system

What if we could do the same integration in an optimized IT System ?


Integrated Storage

Systems ManagementAppliance (FSM)

High Speed Networking Switches(BNT and Brocade)

Compute Nodes (ITE)(POWER & x86)

Enterprise Chassis

Introducing a new category of computing – a Smarter Computing System

that lowers cost and improves productivity.

PureSystems Center“IBM APP Store”PureSystems Center“IBM APP Store”

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Break through Systems Management

Quick Search

ChassisMap

Remote Presence

New World Class User Experience

Setup WizardsMobile Devices

Unmatched integrated control across servers, storage and networking

Virtualization in it’s DNA Brand new world class user

experience Customizable management

profiles to match your administrative structure

Dynamic allocation of virtual server, storage and network resources to ensure workload optimization

Integrates with existing IBM platform and enterprise management


IBM PureSystems Introducing the first family of systems with integrated expertise

IBM PureFlex SystemInfrastructure System: Expert at sensing and anticipating resource needs to optimize your infrastructure

IBM PureApplication and IBM PureData System Platform System: Expert at optimally deploying Cloud Services and running applications for rapid time-to-value as well as Big Data (Transactions, Analytics and Operational Analytics)

Simplified Experience

• IBM PureSystems Centre: an online catalog of applications and patterns.

• Simplifying the IT lifecycle: Easy to procure, up and running in hours, integrated management, upgrade without downtime.

• IBM PureExperience to accelerate adoption and usage

Integration by Design

• Factory integrated hardware and software, optimized and tuned to the task

• Integrated management across all elements of the solution

• Security, designed in from firmware up thru the application to prevent denial of service attacks.

• Built for cloud, an integral part of IBM SmartCloud Foundations

Built-In Expertise

• Patterns of Expertise from IBM and Solution Providers

– Over 180+ solution provider offerings optimized for IBM PureSystems

– Workload patterns ranging from ERP, Business Intelligence, Social Business, BPM, Web transactional and more

• Built in analytics to optimize query performance and storage efficiency.


Flexibility and Simplicity in acquisition

Flex System Building Blocks

Compute NodesPower 2S/4S*x86 2S/4S

Storage NodeV7000Expansion inside or outside chassis

Management ApplianceOptional

Networking10/40GbE, FCoE, IB8/16Gb FC

ExpansionPCIeStorage

IBM PureFlex System

Pre-configured, pre-integrated infrastructure systems with compute, storage, networking, physical and virtual management, and entry cloud management with integrated expertise.

Chassis14 half-wide bays for nodes

IBM PureApp & PureData Pre-configured, pre-integrated platform systems with middleware designed for transactional web applications and enabled for cloud with integrated expertise and

Big Data

A continuum of value from fully configurable to integrated expertise


Express Standard Enterprise

Infrastructure for Small and midsize businesses. Most affordable entry point

Infrastructure for application servers with supporting storage and networking

Infrastructure for scalable cloud deployments. Redundancy for resilient operation

Designed for• Cloud - SmartCloud Entry included on Standard and Enterprise

Choice of architectures: IBM POWER7 and/or Intel x86 processors in same system

Choice of OS: AIX, IBM i, Microsoft Windows®, and Linux from Red Hat, SUSE

Choice of hypervisors: PowerVM, KVM, VMware, or Microsoft HyperV

Simplicity: Integrated, single system management across physical & virtual resources

IBM PureFlex System configurations


From traditional To PureSystems Value delivered

Up and running in monthsComplete infrastructure stack up-and-running in hours

Faster time to value

Over-purchase and provision Built-in workload elasticity Automated workload scalability

Multiple tools per component Single point of managementIntegrated service and software management

Piecemeal order and support of hardware and software

Complete, pre-integrated software and hardware

Simplified acquisition and support

Create custom solutions to work with what you have

Easy integration through open-standards computing

Integrated into current environment

Hard to maintain complexand fragile custom solutions

Simple, well-managed flexibility and extensibility

Easily adapts to meet current needs

IBM PureSystems delivers the core capabilities clients need: Designed-in adaptability to overcome traditional hurdles

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What does it mean for the Client?“Why buy?”

Agility

• Get up and running in hours, cutting new application deployment from months / years

Efficiency• 100X faster deployment with

application patterns expertise

• Accelerate deployment of infrastructure stack running in hours and not months

• Save up to 50% of applicable IT costs over traditional IT approaches

Control

• Lower risk, costs and Single Point of Failures with automated provisioning and management

• Maximize flexibility with choice of architectures, and open standards

• Intelligently manage cloud environments

Simplicity

• Avoid delays due to limited IT skills or complex integration with factory integration and built-in expertise

• Increased Productivity by freeing up time from procuring, supporting, testing & deploying assets

• Cut lifecycle maintenance time in half with no downtime

• Speed of Entry Cloud deployment in ‘Four simple Clicks’

• Maintain more quickly and easily with integrated system patches

ExpertIntegratedSystems


ExalyticsOracle Database Appliance (ODA)

Big Data Appliance

SPARC Servers

SPARC SuperCluster

Sun x86 Systems

System xBlade ServersPower SystemsSystem z

ProLiantIntegrity Systems

NetezzaWebSphere DataPowerProtecTier …

Converged System Cloud System(Matrix Systems) Virtual System

UCS Servers

Competitive offering and positioning

PureFlex SystemPureApplication System

PureData System

ExadataExalogic

General Purpose Integrated Systems Appliances

VCE VblockNetApp FlexPod

PowerEdgeActive System 800

(Active Infrastructure)

Vstart 100

UCS DMS Appliance UCS Greenplum

AppSystem


Virtualization

OS

Network

Compute

Storage

Only PureFlex truly consolidates the complexity of your data center

X86

IBM

HP

EMC

NetApp

Juniper

IBM

Windows

Hyper-V

KVM

PowerVM

AIX

Linux

IBM i

VMware

Cisco

Brocade

Power

X86

IBM

HP

EMC

NetApp

Juniper

IBM

Windows

Hyper-V

KVM

PowerVM

AIX

Linux

IBM i

VMware

Cisco

Brocade

Power

x86

IBM

HP

EMC

NetApp

Power

x86

IBM

HP

EMC

NetApp

Power

Juniper

IBM

Windows

Hyper-V

KVM

PowerVM

AIX

Linux

IBM i

VMware

Cisco

Brocade

Juniper

IBM

Windows

Hyper-V

KVM

PowerVM

AIX

Linux

IBM i

VMware

Brocade

VCE Vblock

Cisco


What makes PureSystems Different!

IBM PureSystems vs. Traditional Systems IBM PureSystems vs. Traditional Systems

Integrated by Design:Workload optimized configurations designed for performance and efficiencyPre-integrated, configured & tested systems - up and running in hoursIntegrated system management that easily works w/ existing tools

Client Design, Procure & Integration Specialists, across silos, design, size and procure system components over weeks-to-months Teams manually integrate, configure and test IT solutions Configure multiple management interfaces and integrate w/ existing tools

Built in Expertise: Rapidly provision resources & deploy applications (dev/test/production)

Easily scale with changing demands

Provide high availability

Client Expertise/Tuning:Manually provision resources and deploy applications Operations to monitor, adjust, add, configure capacity to match demand Experts design/implement/ensure high availability

Simplified Experience:Single, integrated system management

Single fix/update for entire system

Single support line

Client Managed IT Lifecycle: Use multiple/diverse siloed management interfaces Coordinate multi-vendor HW and SW maintenance & upgrade policies and schedules Client managed support relationship w/ multiple vendors


PureFlex value propositions --- kundens værdi af PureSystems ? Forenkling af de administrative opgaver: Pure Systems forenkler virksomhedens daglige administrative arbejde omkring installation og management af IT

infrastrukturen i danske virksomheder.

Ét samlet management værktøj En stor del af det daglige arbejde kan automatiseres så virksomhedens server, storage og netværks administratorer kan

arbejde med det der giver værdi for virksomheden: udvikle nye løsninger.

Integrer Power (AIX/UNIX), System i, x86 (windows system) og Linux

Virksomheder der har flere af disse platforme kan konsolidere på tværs af systemerne og dermed optimere

brugen af de tilstedeværende system resourcer.

Kom nemmere og hurtigere i gang med drift. PureSystem er en integreret platform der kommer pre-testet og færdig installeret i en chassi og standard rack.

Dermed skal kunden blot sætte strøm og netværks kabel til. Workload kan umiddelbart efter lægges på systemet.

Der spares ugers arbejde på installation, kabling, aftestning og integration af alle nødvendige system komponenter.

Efter Installaton PureSystems har ét management værktøj til dine Servere, Storage, netværks og virtualiserede

komponenter. Spar tid (penge og ressourcer) via PureSystems unikke administrationsværkøtjer. Normalt skal kunderne have Server-

administratorer, Storage-administratorer,Netværks-administratorer og ofte også virtualiserings-administratorer, der alle benytter hvert sit administrations værktøj.

Med IBM PureSystems er der kun ét administrations værktøj der kan styre alle system resourcer.

Større integration i virksomherdernes IT afdelinger – og derved store muligheder for at være mere effektive

Kom hurtigt i gang med Cloud. Med et IBM PureSystem har du fra dag 1. en løsning der er klar til brug (Server, storage og netværk).

Dermed kræves kun IBM Cloud Entry der ligeledes kan leveres præ-installeret for at Cloud systemet er klar til produktion.

Produktionsklart Cloud system på et par dage

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Questions ?

[email protected]

askpureflex/rochester/ibm

Questions ?

[email protected]

askpureflex/rochester/ibm

Thank you!


Mixed Processor architecture

optimized on IBM PureFlex System:

IBM Flex System™ p260 Compute NodesIBM Flex System™ x240 Compute NodesIBM Flex System Manager8Gb Fibre Channel switch10Gb Ethernet switchIBM Storwize V7000 Unified storageIBM Smart Cloud Entry (optional)1 Rack; 1 PDU

Note: Please see speaker notes for additional details on the configuration used in the technical optimization project.

Workload OptimizationConsolidate SAP Landscapes with IBM PureFlex Systems

Results:Reduce SAP system (online) cloning

from 14 hours to 30 minutesReduce SAP Post Copy automation

from 5 days to 5 hoursReduce dynamic SAP Instance provisioning

from 1 day to 5 minutes

““

””

The SAP application portfolio is open to capitalize on the reliability and scalability of a heterogeneous POWER & x86 infrastructure. IBM's PureFlex System will enable our clients to tune their server and storage infrastructures, matching the various SAP workloads onto an optimized system. It promises to be a new way of simplifying the deployment and management of enterprise applications.

— Sethu M, Deputy CTO, Head of Product Architecture and Technology Strategy, SAP



Consolidate

The SAP logo is a trademark or registered trademark of SAP AG in Germany and several other countries and is reproduced with the permission of SAP AG.



Intel x86 architecture

optimized on IBM PureFlex System

Workload OptimizationIBM PureFlex Systems optimizes SAP x86 environments with industry leading benchmark

Benefits:

71% reduced energy costs

40% improved staff efficiency

80% reduced facility costs

““

””





Optimize




Intel x86 architecture

J2EE application on Red Hat Achieved greater VM density

(4.0 tiles vs 6.4 tiles) Improved Productivity with rapid deployment

(15 minute install vs. 2.5 minute clone per VM)

Red Hat optimized on IBM PureFlex System:

IBM Flex System™ x240 Compute Nodes Red Hat Enterprise Linux 6.2 KVM IBM Storwize V7000 Unified storage IBM WebSphere IBM DB2

““The IBM PureFlex System brings another level of choice and flexibility for IBM’s and Red Hat’s customers bringing together the POWER7 and x86 architectures into a platform architecture that enables broad scale deployment of IT solutions for small and medium enterprises all the way up to the largest enterprise and mission critical computing workloads.

— Jim Totton, VP & GM, Platform Business Unit, Red Hat

””

Results:

60% greater VM density

6x faster speed of deployment

Workload optimizationOptimizing Linux applications for IBM PureFlex System

Optimize


Optimizing Vision High Availability Solutions for IBM PureFlex Systems

OptimizeResults:Accelerated deployment with virtual appliances

Reduce costs and administrative time

Server failover in minutes, not hours

Vision Solutions is excited about IBM’s PureFlex Systems as it represents a breakthrough in computing platforms. Our customers will benefit from simplified deployment of a high availability solution to protect their most critical applications all from a unified system leveraging a single interface.

– Bob Johnson, Vision Solutions, Executive VP Sales & Marketing, Vision Solutions

““

””

Vision Solutions High Availability in a mixed architecture environment

Vision Solutions for: Real-time application and data protection means near-

zero data loss for increased productivity Full server failover executed in minutes, not hours No distance limits for backup server Superior replication technology and performance

Optimized on IBM PureFlex System: Integrated Virtual Appliances simplifies deployment and

reduces costs, automating manual efforts Powerful integration with IBM Flex System Manager

provides critical system information and status related to system and application availability

Running: IBM Flex System™ p260 Compute Nodes IBM Flex System™ x240 Compute Nodes IBM Storwize V7000 Unified storage IBM AIX, IBM i, Microsoft Windows and Linux Vision Double-Take and MIMIX

Documents

© 2012 IBM Corporation IBM PureSystems A new family of expert integrated systems Torben Skov, IBM PureSystems, Nordic ([email protected])