1 © 2015 IBM Corporation

HYBRIS AND THE FUTURE OF COMMERCE

OUR IMPLEMENTATION STORY

2 © 2015 IBM Corporation

PRIORITIES AND TRENDS

CUSTOMERS KNOW BRANDS NOT CHANNELS

PURCHASE PATH IS NOT LINEAR

COMMERCE LANDSCAPE HAS SHIFTED

CUSTOMERS EXPECT EACH INTERACTION TOBE RELEVANT

Brands need consistent communication with theircustomers

Smartphone adoption has shifted the commerce landscape

Buying journey is different and uses many touch points everywhere

Need to address lifestyle choices and preferences

3 © 2015 IBM Corporation

VALUE OF PROCESSES TO YOUR COMPANY‘S OMNI-CHANNEL STRATEGY HIGH POINTS FOR VALUE

Source: RSR Research, June 2013

5 © 2015 IBM Corporation

OMNI-CHANNEL ORDER MANAGEMENT

6 © 2015 IBM Corporation

What percent of fashion do you think is purchased online?

5% 15%

30% 45%

7 © 2015 IBM Corporation

What percent of fashion do you think is purchased online?

5% 15%

30% 45%

B: 15%B: 15%

12 © 2015 IBM Corporation

Expected global revenue for mobile purchased goods in 2015?

$85 Billion $143 Billion

$199 Billion $374 Billion

13 © 2015 IBM Corporation

Expected global revenue for mobile purchased goods in 2015?

$85 Billion $143 Billion

$374 BillionC: $199 Billion

15 © 2015 IBM Corporation

OMNI-CHANNEL ORDER MANAGEMENT

PRINT INTEGRATION POWERFUL MASTER DATA MANAGEMENT07 08 09

EXCEPTIONAL CUSTOMER SERVICE

FULLY INTEGRATED MOBILE SOLUTION

CONNECT THE STORE04 05 06

OMNI-CHANNEL TOUCHPOINTINTEGRATION

FLEXIBLE, LIGHT-WEIGHT, SCALABLE PLATFORM

FULLY INTEGRATED, FUNCTIONAL COMMERCE B2C & B2B FRONTEND

01 02 03

MODERN COMMERCE REQUIRES…

16 © 2015 IBM Corporation

HYBRIS COMMERCE SUITEThe industry’s most modern, agile, comprehensive commerce platform

hybris delivers omni-channel commerce solutions: state-of-the-art master data management for commerce and unified commerce processes that give a business a single view of its customers, products and orders, and its customers a single view of the business.

17 © 2015 IBM Corporation

Which of the following channels can be used with hybris Commerce?

Web Mobile

Call Center In-Store

Print Catalog Social

Gaming Console Refrigerators

Wearable devices

18 © 2015 IBM Corporation

Which of the following channels can be used with hybris Commerce?

Web Mobile

Call Center In-Store

Print Catalog Social

Gaming Console Refrigerators

Wearable devices

19 © 2015 IBM Corporation

THE HYBRIS DIFFERENCE

Single view of the Customer and Single view of the Business

Omni-Channel B2B / B2C Industry focused

Single, Agile, Scalable technology stack Proven integration with SAP CRM & ERP

The most functionally complete commerce platform in the marketplace

Total flexibility and choice across on-premise and cloud deployment models

hybris is the fastest growing commerce platform in a + $50B global market

21 © 2015 IBM Corporation

SPEED AND SCALE

*ORACLE EXADATA POC TEST RESULTS

23 © 2015 IBM Corporation

IMAGINE YOU COULD OFFER THIS TYPE OF CUSTOMER EXPERIENCE

1

• Customer browses website

• Adds two suits to wish list

• Schedules appointment with personal shopper in-store

2

• Personal shopper receives appointment notice and clienteling information

• Ensures wish list inventory available in advance of appointment

3

• Personal shopper previews wish list items with client

• Demonstrates how one of the suits will match a previously purchased shirt and tie

• Assists client in viewing other suit/shirt/tie combinations

• Suggests shoe options

24 © 2015 IBM Corporation

IMAGINE YOU COULD OFFER THIS TYPE OF CUSTOMER EXPERIENCE

4

• Client tries on various suit/shirt/tie options and makes a selection

• Snaps “selfie” and sends to friends who give it a “like”

• Requests suit alterations

5

• Finalizes suit/shirt/tie transaction on personal shopper’s tablet with cash, credit, debit, and/or gift card

• Requests hard copy and/or electronic receipt

• Adds shoe selections to client’s wish list

6

• Client receives text message that suit is ready for pickup and a discount offer on the shoes in their wish list

• Selects shoes from wish list, checks in-store availability, and finalizes purchase

• Picks up suit and shoes at customer service desk

25 © 2015 IBM Corporation

STRENGTH ACROSS ALL CUSTOMER SEGMENTS AND INDUSTRIES

SME

GLOBAL ENTERPRISES

DIGITAL MANUFACTURING RETAIL WHOLESALE TELCO

DIGITAL MANUFACTURING RETAIL WHOLESALE TELCO

29 © 2015 IBM Corporation

VIDEOLUX HYBRIS IMPLEMENTATION

30 © 2015 IBM Corporation

Omni-channel business model to optimise selling potential.

Focus on on-line, mobile and social.

Existing product was not flexible enough to answer to demands of marketing and sales.

BUSINESS NEED

SCOPE

B2C store with around 20 000 products

Integration with SAP ERP (Retail)

COMPETITORS

Intershop

Oracle

31 © 2015 IBM Corporation

Why IBM

IBM`s approach:

Implementation time of 10 months using hybris Commerce Accelerator and an agilemethodology.

Start of Requirements Gathering: 28 May 2014

Go-Live: 26 February 2015

IBM`s differentiators:

Leader in digital commerce, has know-how.

Largest SAP partner globally, has the capacity to execute complex implementationprojects involving hybris & SAP ERP/CRM, analytics.

Is currently building up a pool of hybris resources across Europe and has a backlog of asuccessful project in the region.

Focused on mobile commerce

32 © 2015 IBM Corporation

REVIEWS AND COMMENTS

SOCIAL INTEGRATION

HIGH RESOLUTION IMAGES & VIDEOS

CONTEXTUAL BANNERS

PRE-ORDER & LATE DELIVERY

PRODUCT NOTIFICATIONS

33 © 2015 IBM Corporation

CONTEXTUAL

34 © 2015 IBM Corporation

AVAILABILITY BY STOREPRODUCT DESCRIPTION

/ EDITORIAL CONTENT

35 © 2015 IBM Corporation

CROSS-SELL, UPSELL & NEWEST

36 © 2015 IBM Corporation

AUTOMATICALLY ASSIGN VOUCHERS TO CUSTOMER GROUPS

USE ASSIGNED VOUCHERS OR COUPON CODES

37 © 2015 IBM Corporation

FACETED SEARCH PER CATEGORY

OMNI-CHANNEL

38 © 2015 IBM Corporation

PRODUCT BOOSTING

smartphone

39 © 2015 IBM Corporation

ONE PAGE CHECKOUT

MULTIPLE PAYMENT OPTIONS

40 © 2015 IBM Corporation

QUESTIONS?

41 © 2015 IBM Corporation

THANK YOU

42 © 2015 IBM Corporation

SAP/HYBRIS LEADS GARTNER MAGIC QUADRANT

FOR DIGITAL COMMERCE

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