1Business Transformation Study: JOG Group © 2016 SAP SE or an SAP affi liate company. All rights reserved.

BUSINESS TRANSFORMATION STUDY

JOG GROUP SUPPORTS E-COMMERCE STRATEGY AND GROWS ONLINE TURNOVER USING SAP HYBRIS COMMERCE

TOP BENEFITS ACHIEVED

10%of total Jeans Centre

turnover comes from e-commerce

HIGHERCustomer satisfaction for both B2C and B2B

IMPROVEDData quality

BETTERInsights

“SAP Hybris Commerce enables us to offer our customers a great online shopping experience and deliver optimal omnichannel services to our resellers.”

Mark Roex, E-Commerce Business Development Manager, JOG Group.

ABOUT JOG GROUPJOG Group includes 100+ Jeans Centre stores, international outlet stores and the Garcia Jeans brand, sold in over 4,000 shops in Europe. For Dutch fashion lovers, Jeans Centre is the jeans specialist. JOG Group needed a powerful commerce platform to support their omni-channel strategy and boost sales and customer loyalty.

With SAP Hybris Commerce, JOG Group optimized their B2C online stores for desktop and mobile, built mobile and in-store apps, and delivered a B2B portal for resellers. With a single platform connecting two ERP systems, JOG Group increased transparency, optimized logistics and better met customer expectations. For Jeans Centre, e-commerce has now gone from making up 1% of their total turnover in 2012 to almost 10% in 2015, and still growing.

OBJECTIVES → Meet the demands of the digital customer by delivering a great online shopping experience

→ Increase online sales → Deliver optimal online services for B2B customers

WHY SAP HYBRIS? → SAP Hybris Commerce is a best in class solution that can support JOG Group’s e-commerce strategy

→ Suits complex organizations and is fl exible enough to support fast growth

→ One single platform integrates data from multiple ERP systems

RESULTS → Created a great online shopping experience through state of the art online stores for B2C and B2B

→ Enabled an in-store and mobile app → Helped to grow the Garcia brand internationally by delivering a stunning online website, online store, and B2B platform

→ Single, trustworthy Product Content Management system delivers the best possible customer experience

BENEFITS → One solution supports JOG’s three lines of business → Online sales for Jeans Centre went from 1 to 10% of total revenue → More effi cient handling of orders, saving time and costs

COMPANYJOG Group BV

HEADQUARTERSAlblasserdam, The Netherlands

INDUSTRYFashion

PRODUCTS & SERVICESJeans and other

fashion products

EMPLOYEES1,000

WEBSITEwww.jeanscentre.nl

www.garciajeans.com

PARTNERforyouandyourcustomers

About SAP Hybris SAP Hybris enables businesses to transform how they engage with customers, innovate how they do business, and simplify their technology landscape. With a comprehensive approach to customer engagement and commerce, our solutions unlock opportunities to optimize your customers’ experience and transform your business. We help you drive relevant, contextual experiences across all of your customer touch-points in real-time, so that you can create strong differentiation and build competitive advantage in the Digital Economy.SAP Hybris has helped some of the world’s leading organizations transform themselves in response to changing market conditions and customer expectations – delivering exceptional experiences, adding new channels, evolving their business models, and entering new markets. How can we help you?Explore SAP Hybris solutions today. For more information, visit www.hybris.com.

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