SAP Hybris for Commerce: Product & Technology

SAP Hybris – The simplified front office

Enable our customers to deliver consistent, contextual, and

relevant experiences regardless of channel or device throughout

the customer journey.

WEB CONTACT

CENTER

DIGITAL

GOODS

MOBILE SMS/NOTI-

FICATIONS

EXPERIENCE MANAGEMENT

PLATFORM, INFRASTRUCTURE, INTEGRATION

DATA & PROCESS MANAGEMENT

COMMERCE MARKETING SERVICE SALES

AGENT TOOLSIN

STORE/BRANCH

SOCIAL

MEDIA

MARKET-

PLACES

EMAIL

@

PRINTINGDIGITAL

ADVERTISING

SEARCH

KW/ADS

IOT

SAP Hybris

BILLING

WEB CONTACT

CENTER

DIGITAL

GOODS

MOBILE SMS/NOTI-

FICATIONS

EXPERIENCE MANAGEMENT

PLATFORM, INFRASTRUCTURE, INTEGRATION

DATA & PROCESS MANAGEMENT

COMMERCE MARKETING SERVICE SALES

AGENT TOOLSIN

STORE/BRANCH

SOCIAL

MEDIA

MARKET-

PLACES

EMAIL

@

PRINTINGDIGITAL

ADVERTISING

SEARCH

KW/ADS

IOT

SAP Hybris

BILLING

PAST TO PRESENTA Major Leap Forward

Themes for 2016

INTEGRATE ENABLE FOCUS LEVERAGE

1. 2. 3. 4.

We integrate with other CEC assets (Sales/Services/ Marketing/Billing) to create a seamless solution.

We drive CEC key enablers like Hybris Profile and Hybris Customer Experience.

We focus on generic B2C and B2B core commerce and put it as far down in the core as possible.

We leverage the advantages of YaaS and enable the power of YaaS.

SAP Hybris Customer Experience

CMS Smart EditIntuitive, responsive, visually

driven tooling to make CMS work

efficient and straightforward

Preview & edit website at various

inflection points, drag & drop to

add new or move components,

create pages, upload images

PersonalizationDeliver experiences tailored for the

customer and their context to drive

engagement and conversion.

Tooling within SmartEdit to create

customizations & define target

groups for different outcomes

MerchandizingOptimize the merchandizing mix

through real-time consumer

information and context.

Highly visual and easy-to-use drag

& drop UI to create & adjust the

merchandising mix based upon

various conversion attributes

Data Hub

Y2YSync YaaS Connector

...

YaaS Connect

Easy integration of your standard SAP Hybris Commerce instance with SAP

Hybris as a Service (YaaS) to enhance the native Commerce platform

capabilities with cloud-based microservices built on YaaS.

Data Hub

Performance & Scalability

Improved Resiliency

Important changes to the persistence layer in order to improve performance and create better stability.

Significantly increase the operational resiliency of the Data Hub

30X

A simple, extensible, scalable data integration and mastering solution,

serving as the key connection point between multiple sources and targets.

Promotions & Rules Engine

Promotion EngineThe next generation rule driven

promotion engine that will allow

business users to create and

manage complex promotions

using dynamic, flexible rules,

without needing IT expertise.

Rule EngineGeneric rule engine to simplify

complex decision making logic into

user-defined rules with ready to

use commerce business objects

such as product, cart, customer,

and so forth.

CouponsCreate auto-generated or

manual coupon codes in the

friendly UI, distribute and

manage them for customers to

redeem on the shopping cart

during checkout. Combine

coupons with promotions using

ready-to-use templates.

SAP Integrations

SAP HYBRIS CLOUD

FOR CUSTOMER

YAAS CONNECT/

HYBRIS TO HYBRIS

SAP CRM

SAP S4/HANA

SAP ERP

SAP HYBRIS

BILLING

SAP HYBRIS

MARKETING

SAP HYBRIS COMMERCE CLOUD EDITION

Rapid

Deployment

Flexibility for

Application

Enhancements &

Deployment Model

Application

Performance

Management

Emergency

Application

Triage

Scalable,

Performant

Private Cloud

Security

High Availability

24/7

Monitoring and

Support

PREPARATION:

SMALL – MEDIUM BUSINESS

NEEDS

RESULT:

COMMERCE, EDGE EDITION

BAKED FOR B2B OR B2C –

AVAILABLE ON PREMISE OR

CLOUD

INGREDIENTS:

LEADING ENTERPRISE

COMMERCE PLATFORM

SAP HYBRIS COMMERCE, EDGE EDITION

WHAT’S COMING NEXT?A Few Highlights from the Roadmap

Themes for 2017

SIMPLIFY AUGMENT FOCUS INTEGRATE

1. 2. 3. 4.

Evolve the platform to simplify deployment and operations.

Enhancing and augmenting SAP Hybris Commerce with YaaS services.

Enable our customers to deliver exceptional commerce experiences.

Create a seamless solution for customer engagement across all SAP Hybris solutions.

SAP Hybris Customer Experience

Profile-Driven PersonalizationUse learned information from continually evolving, intelligent SAP Hybris Profile and other sources to trigger “magical moment” experiences.

Personalization Across Content & Commerce Adding Personalization to

commerce for consistent

experiences across content &

commerce. Target your customers

with personalized promotions to

give them a consistent experience

throughout their journey.

Optimization & A/B TestingAB testing measures effectiveness of different variants for better outcomes and not just optimize content but to extend optimization to personalization, merchandising and commerce functionality.

INCITE AND EXCITE CUSTOMERS WITH PERSONALIZED EXPERIENCE, PROMOTIONS, AND RECOMMENDATIONS

Promotion Engine

Inform customers about

the amount to spend or

number of products to

buy so that they can

take advantage of

promotions

Achieve higher customer

retention & sales using

the new Coupon Code

Give Away promotion

that incentivizes

customers to return and

purchase again

New ‘Coupon

Giveaway Promotion’

that grants a coupon to

a customer for future

purchase after an order

is placed

Trigger potential

promotion messages

on the cart based on

rules when customers

add qualifying items to

the cart

POTENTIAL PROMOTIONS ATTRACT CUSTOMERS TO TAKE ADVANTAGE OF AVAILABLE PROMOTIONS AND NEW COUPON GIVEAWAY PROMOTION THAT INCENTIVIZES CUSTOMERS TO RETURN AND PURCHASE AGAIN

Making it easy to sell complex products

Configurable Products• Support different Hybris and

3rd party configurators

• Store partially or fully pre-

configured products in a

catalog

• Mix regular & configurable

products in a shopping cart

Enhanced Bundles• Show bundles available for a

product directly on the product

details page and trigger the

bundle selling process

• Use bundle rules to show

compatible products and change

product prices when they are

purchased as part of a bundle

Guided Selling• Use guided selling flow to

enhance the user experience

for your customers when they

are buying a complex set of

products or services.

Simplified Software Lifecycle Management

Containerization

Use Docker containers for easier deployment to cloud environments and to scale your cluster in a more flexible way

Build your cluster with Docker containers and deploy it to cloud environments like AWS, Microsoft Azure, or any other environment that supports Docker.

Add and remove nodes from a cluster at any time without disrupting user experience.

Cluster Management

Infrastructure to configure, deploy and manage a cluster in any environment for easier and more flexible operations

Configure the setup of a cluster and deploy to a cloud environment, specifying the number of nodes of each type you want to spin up.

Re-adjust the setup of a running cluster at any time depending on the load.

Backoffice Product Cockpit

NEXT GENERATION PCM USER INTERFACE FOR BUSINESS USERS TO FULFILL THEIR PRODUCT CONTENT & CATALOG MANAGEMENT TASKS BASED ON BACKOFFICE.

User centric design approach

is more task driven rather

than data driven, providing an

intuitive business tooling

experience for the users.

Easy to extend and customize to build

exactly the Business Tool needed for

Product Data Management.

Leveraging the use of Solr search

for products, easily configure your

indexes and features like type

ahead search or search

suggestions out-of-the-box.

Data Hub

INCREASE MONITORING FOR

OPERATIONAL AWARENESS AND

PROCESSING. IMPROVED

DASHBOARD TO SURFACE

PROCESSING METRICS AND

ERRORS. DELIVER ELASTIC

SCALE AND FAILOVER.

Multi-node cluster to provide

elastic scale and failover.

Enhanced APIs to enable

increased operational

awareness and integration to

monitoring tools.

Significantly improved Dashboard,

providing better operational

awareness through dashboard

processing metrics and errors.

SAP Integrations

SAP HYBRIS CLOUD

FOR CUSTOMER

YAAS CONNECT/

HYBRIS TO HYBRIS

SAP CRM

SAP S4/HANA

SAP ERP

SAP HYBRIS

BILLING

SAP HYBRIS

MARKETING

• 6.2: Third Party Order Processing

• 6.2: Promotion Discounts in AOM

• Fulfillment in Multiple Backends with Mixed SAP Backends

• Returns, Order Change Scenarios

• 6.2: Fulfillment in Multiple Backends

• 6.2: B2B Returns and Business

Agreements

• Replication of SAP CRM

Packages to Commerce Bundles

SAP Hybris Commerce | Roadmap Highlights

NEXT RELEASEQ1 2017

LATEST RELEASEQ4 2016

FUTURE OUTLOOKQ2 2017 & BEYOND

CX

OM

SAP INT

PLATFORM

MDM

COMMERCE Sales Organization (Phase 2)

Commerce Quotes (Phase 1)

CMS SmartEdit Enhancements

Personalization Across Commerce

Inventory & Availability – External Sources

Order Mods & Self-Service – Return Request

Data Hub Elastic Scale & Failover

Backoffice Product Cockpit

Profile Aging and Data Decay

End-to-End Commerce with S/4HANA

Cloud Deployment: Containerization

Enhanced Bundles (B2C & B2B)

Bundle Management (PCM)

Commerce Quotes (Phase 2)

Versioning & Workflow

Searchandising

Business Configuration

Cloud Convergence

Data Hub Developer Tooling

Backoffice Workflow Center, PCM Assortment

Profile Analytics

After-Sales Self-Service with S/4HANA

Omni Commerce Quotation Management

Cloud Deployment: Cluster Management

Service Layer Direct Rollout

Potential Promotions

Coupon Giveaway Promotion

CMS SmartEdit Enhancements

Content Personalization, Profile Integration

Inventory & Availability – ATP View

Order Mods & Self-Service – Cancellations

Data Hub Operational Awareness

Backoffice Sass Support & Grid View

Profile for Commerce Improvements

End-to-End Commerce with S/4HANA

Promotion Discounts in AOM

Distributed Processing

Service Layer Direct Rollout

THANK YOU!