SAP Hybris Commerce

Aroen Sharma, Director Solution Engineering

May 18th 2016

ENGAGE. AMAZE. INSPIRE.

A MODERN PLATFORM, DESIGNED FOR MODERN BUSINESS

A MODERN PLATFORM, DESIGNED FOR MODERN BUSINESS

ERP WMS PLM CRM Data Pools

MOVE AT SPEED OF BUSINESS Product Content Management.

Web Content Management.

ONE CUSTOMER EXPERIENCE Commerce. Order Management. Together.

CONFIGURED FOR SUCCESS

OUR CUSTOMERS. OUR PARTNERS.

Accelerators. hybris Extend. The Data Hub.

BUILT TO COMPLEMENT NOT

REPLACE EXISTING INVESTMENTS. Modern. Extensible. Standards-based.

POS Mobile Web Call Center Social Print TV

Support for Complex Product Bundles and Configurations

Omni-Channel Touchpoint Integration

Powerful B2B Commerce Capabilities

Modern Data Integration Tools

Advanced Personalization

Order Management for B2C and B2B

Advanced Search and Navigation

Powerful Product Content Management

Fully Integrated Web Content Management

MODERN CUSTOMER ENGAGEMENT & COMMERCE REQUIRES

PIM SCOPE TOO LIMITED FOR RICH PRODUCT CONTENT P

IM

PC

M

Sizes Article Number Product Name Technical Features

Editiorial Content Product Videos Search Filters Images (hi-Res & low-Res)

Product Description Rich Product Presentation User-generated Content Categories

Product Features Campaigns Promotions

HYBRIS PRODUCT COCKPIT

EDIT PRODUCT ATTRIBUTES

BROWSE CATALOGS AND NAVIGATE PRODUCT CONTENT

BUILT FOR INTERNATIONALIZATION

Natively global Multiple languages, currencies, brands Regional specific payment services,

address forms, fulfillment processes,

tax calculations

Synchronize multiple catalogs in

multiple languages and locales

Configurable business processes and

logic according to market

Support for local touchpoints

PCM SUPPORTS COMPLEX PRODUCT SPECS

Automatic unit conversion Support for unlimited product attributes

Complex “compatibility” relationships

Automatic Price Creation

PCM EMPOWERS…

Faster product introductions Lower operational cost Data consistency across

channels

Less confusion more

revenue

CUSTOMER EXPERIENCE MANAGEMENT

PCM

WCMS

Search & Navigation

Advanced Personalization

Order Management

WEB CONTENT MANAGEMENT FOR ALL CHANNELS AND DEVICES

WEB CONTENT MANAGEMENT FOR ALL CHANNELS AND DEVICES

Marketing and publishing tool

• Fully integrated with PCM and Commerce

Mobile first approach

• Responsive page templates

• Device context preview

• Mobile optimized websites

Advanced live edit mode

• Drag-and-drop usability

• On-the-fly changes to product content

• Component synchronization

INTUITIVE LIVE EDIT MODE WITH CONTEXT PREVIEW

PREVIEW SITE CONTEXT

EDIT CONTENT AND IMAGES VIA SIMPLE DRAG & DROP

ADD PROMOTIONS AND DYNAMIC CONTENT TO YOUR SITE

IMAGE MANAGER

EDIT THE NAVIGATION OF YOUR WEBSITE

NATIVE, DEEP INTEGRATION BETWEEN PCM & NAVIGATION ENABLES EXCEPTIONAL SEARCH EXPERIENCES

SIMPLE CREATION AND MANAGEMENT OF SEARCH FACETS AND NAVIGATION TREES

WCMS EMPOWERS…

Exceptional and consistent

customer experiences

Consistent dynamic and

contextual content across all

touchpoints and devices

Mobile first approach,

powerful category leading

capabilities incl. live edit,

test and preview

Lower implementation times

HYBRIS ENABLES A SUPERIOR SEARCH EXPERIENCE

Superior search experience Keyword search, type ahead

suggestions, spell checks, intelligent

search queries

Multi-language, multi-catalog

Dynamic content slots, search driven

menus

Easy navigation Faceted browsing, guided selling

hybris has invested heavily in Solr integration for:

COMMERCE SEARCH FOR ADVANCED SEARCH & MERCHANDISING

MOVE PRODUCTS TO THE TOP OF SEARCH RESULTS

MANAGE SEARCH FACETS

BOOST & BURY RULES TO CHANGE RESULTS‘ ORDER

COMMERCE SEARCH ENABLES…

Natural and intuitive

navigation and product

discovery experience for

customers

Display of highly relevant

content and results for

customers

Increased margins by

promoting profitable

products

Business-driven sales

optimization through

advanced merchandising

CREATE RELEVANT AND HIGHLY TARGETED EXPERIENCES WITH ADVANCED PERSONALIZATION

ADVANCED PERSONALIZATION EMPOWERS…

Contextual and highly

relevant customer

experience

Increased sales through

product recommendations

and up-sells

Increased customer loyalty

through targeted promotions

Insights about customer

behavior across touchpoints

COMMERCE AND ORDER MANAGEMENT ARE ONE TODAY

Configuration Pricing ATP Lead time

Inventory

Manufacturing Capacity

Transportation Orchestration Scheduling Global Trade Compliance

Delivery Manufacture Amendments Rejects & Returns

CAPTURE STATUS

ALLOCATION EXECUTION

ORDER MANAGEMENT

Invoicing

INTEGRATION WITH FULFILLMENT APPLICATIONS

SERVICES TO CUSTOMER-FACING APPS

ORDER MANAGEMENT BRIDGES GAP BETWEEN E-COMMERCE AND ERP

Consistent order capture Consistent price and ATP information Reliable insight into order status

• Visibility across channels

Optimal order allocation between fulfillment systems

Harmonious orchestration

• Hide the complexity from your customers

INVENTORY AVAILABILITY ACROSS ALL YOUR LOCATIONS

Local Stores

Distribution Center

Warehouse 1

Warehouse 2

Flagship Store

New Big City

ORDER MANAGEMENT ENABLES…

Meeting the demand of

today‘s customers by

offering convenient omni-

channel fulfillment options

such as Buy Online Pick Up

In Store

Lower costs and increased

customer satisfaction

through improved delivery

efficiencies and reduced

shipping times

Improved inventory

management

Optimized order allocation

between fulfillment systems

HYBRIS B2B COMMERCE SPECIFIC CAPABILITIES

Cost Centers, Spend Limits and Order Approval

Personalized Catalogs and Prices

incl. PunchOut

Order Management for B2B

Customer Account Management B2B Self Service Tools

to Improve Customer Experience

Support Complex B2B2C Models for

Customers, Dealers and Distributors

Support for Complex Products and Product

Configuration

Order on Behalf

ACCOUNT MANAGEMENT AND SELF-SERVICE TOOLS

THE HYBRIS DIFFERENCE FOR B2B

Grow old and new

business models

Improve sales

efficiency

Establish new

channels

Go mobile Reduce costs

with self service

Streamline

integrations

Manage complex

products & pricing

Sell solutions Expand globally

A SINGLE PLATFORM FOR CREATING A CONSISTENT EXPERIENCE ACROSS ALL TOUCHPOINTS

Follow your customers and gain a 360-degree view across all touchpoints

Create a consistent brand appearance hybris is omni-channel at its core

HYBRIS CUSTOMER SERVICE

• Customer Account

• Full Customer Service

History

• Full Customer Order History

• Shared Processes

Web Mobile POS Print In-Store Kiosk

EMAIL

SHARED BASKET

REAL-TIME CHAT

• Shared Knowledge

• Ticket / Order

Management

• Customer Chat

INTEGRATION TO SAP CUSTOMER SERVICE SOLUTIONS

Omni-channel service

ticketing (Including Social)

Service analytics Integrated knowledgebase Self service tools

Collaboration Integration Mobile access

HYBRIS B2C COMMERCE ACCELERATOR

HYBRIS B2C COMMERCE ACCELERATOR

Go to market in as little as 50 days with a fully-featured B2C

omni-channel commerce solution including:

Touchpoint Integrations B2C Storefront Templates

Business Tools

PCM Order Management

Search & Navigation

THANK YOU

ENGAGE. AMAZE. INSPIRE.