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Introduction to hybris. The future of commerce™. Today. Trends in big data. The User is forcing change. Empowered User. The Internet is everywhere Fast adaption of internet enabled devices Customers understand brands, not channels - PowerPoint PPT Presentation
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INTRODUCTION TO HYBRIS.THE FUTURE OF COMMERCE™. TODAY.
TRENDS IN BIG DATA
THE USER IS FORCING CHANGE
Empowered User
The Internet is everywhereFast adaption of internet enabled devicesCustomers understand brands, not channelsThe Internet has liberated and inverted the flow of information
THE USER IS FORCING CHANGE
The Internet is everywhereFast adaption of internet enabled devicesCustomers understand brands, not channelsThe Internet has liberated and inverted the flow of information
CustomerSalesMerchandizerMarketingProduct ManagerSupplier
Empowered User
Messages2 Petabyte
each day6 Billion
THE CHALLENGESERVICE PROVIDERS FACE A FUNDAMENTAL CHANGE IN COMMERCE PARADIGMS.
Channel Convergence
Customers adopt new touch points fastCustomers expect a cohesive experience across themUnified view on Products & Customers requiredFrom multi- and cross-channel to omni-channel commerce
NEW INDUSTRY TRENDS, NEW CHALLENGE – 1/4
Fast, cost-efficient entry into new marketsManaging international product portfoliosAdjusting processes to local custom
Global Business
NEW INDUSTRY TRENDS, NEW CHALLENGE – 2/4
Cloud support for endless & elastic scalabilityBIG DATA - Managing Volume, Velocity, & Varietymore business assets are required by omni-channelBusiness & customer expect richer & higher quality of data
Growing Volumes
NEW INDUSTRY TRENDS, NEW CHALLENGE – 3/4
Image from “Free Universal Construction Kit” by artist Golan Levin
Agility, Flexibility and StandardizedModular, easy & independent deploymentFreedom of Choice in Delivery Models
Rapid Change
NEW INDUSTRY TRENDS, NEW CHALLENGE – 4/4
BIG DATA CHALLENGE& THE OMNICHANNEL
LONG TERM, MAYBE THE BIGGEST IT CHALLENGE OF ALL
big databig cost pressurerapid changeany device, anywhere, anytimeeverything connected & real-timeconsumer-driven UIs & processes for all users
In a world of
In the future, a commerce platform architected for the internet and customer centricity will be the heart and brain of 21st-century business. We call this
OmniCommerce™
A NEW PRODUCT CATEGORY IS EMERGING
Provides unified view on customer transactions, behavior and intentionsLeverages NoSQL Storage Support (MongoDB, Cassandra, etc.) InMemory Data Grid for lightning-fast analysis and segmentation
3rd PARTY SYSTEM
Identity, Preferences, Orders, Entitlements
Relational
CUSTOMER MASTER
Federated
CRM, Billing,Logistics
TOUCH POINT EVENTS SOCIAL FEEDS
NoSQL
In-Store Activity
Extract and Aggregate via MapReduce
Consolidation,Business Rules
Unified Customer & Product Records
WebTracking
Mobile Apps
Chat & Community
LEVERAGE BIG DATA FOR CUSTOMER & PRODUCT DATA
Date of birth/countryService planMonthly ConsumptionFacebook profileInformation…..
Search itemsProducts / content viewedShopping cart
Site Versioning Promotions Targeted Newsletters Up Sells Targeted Customer Service Help “Next Best Offer” in Call Center
ENGAGEMENTPERSONALIZATION IS KEY TO IMPROVE CUSTOMER
PREFERENCES
SOCIAL NETWORKS
BSS DATA
BEHAVIOURCustomer Profile
WHY DO SERVICE PROVIDERS NEED OMNICHANNEL?
Shopping Cart• Catalog• Cart• Checkout
Subscriptions & Bundling• Plans & Add-Ons• Pricing & Promos• Bundling Content, OTT & VAS
Content Management• Device Features• Pictures, Videos• Workflow• Web Content Management
Omni Channel• Call Center & Chat• Store Inventory Visibility• Click & Collect• Endless Aisle in Store
B2B• Custom Catalogs & Pricing• Self Service• Procurement Processes
SERVICE PROVIDERS HAVE UNIQUE COMPLEXITIES
Source: InterOne, The Retail Revolution, 2011
Over 68% go to the operator‘s website as 1st point of information
Recommendation: Rich Product
Presentation online Guided Selling SEO Optimization
ALMOST EVERY SALES CYCLE STARTS ONLINE
1 in 4 consumers has used their mobile to find their nearest store
Recommendation: Storelocator Make stores‘ inventory
browseable online Reserve online, pick up
in store
CONSUMERS USE MOBILE
Recommendation: Make it easy for them to
access your information Have a mobile site / app
CONSUMERS USE MOBILE
1 in 5 consumers has used their mobile to compare product reviews in store
fickle, demanding, social, mobilemulti-ethnic, globalalways connectedbrand eclipses channel“what they want, when they want it” eclipses brand
THIS IS YOUR CUSTOMER – B2B AND B2C (AND YOUR STAFF)
YOU want a single view of THEMTHEY want a single view of YOUYou think of it as multi-channelThey think of it as ONE EXPERIENCE
THIS IS YOUR CUSTOMER – B2B AND B2C (AND YOUR STAFF)
Warehouse POS Customer
Product informationProductOrder etc.Customer data
BUYING PROCESS IN THE EARLY DAYS
Warehouse Store /POS
Customer
Product informationProductOrder etc.Customer data
BUYING PROCESS TODAY
THE PLATFORM
2010
2015
2002 2008
plat
form
up
grad
e
E-Commerce demands flexibility to keep up with rapid change
2011
plat
form
up
grad
e
plat
form
up
grad
e
ECOMMERCE HISTORY: RAPID CHANGECAN YOU INNOVATE FAST ENOUGH?
Store/Branch Systems
ERPWMS
CRM
Single View of:
Stock Location
Customers
Single View of:
Vendor / Supplier
Product
Service Providers can focus on innovation rather than nuts and bolts
Business can take advantage of vendor’s huge investment – now and future
Risk of failure is minimized
Time to market is greatly shortened
SO WHAT…
HYBRIS IS THE FUTURE OF COMMERCE.™ TODAY.
THANK YOU!
