Take Charge of your EV sales! Our simple, economical, unique solution, for dealers

WORKPLACE CHARGING IMPACT - explained in these slides: Recently  the  Department  of  Energy's  "Workplace  Charging  Challenge"  survey  of  employers  that  offer  workplace  charging,  revealed  that:  1.  Employees  that  are  offered  charging  at  work  are  20  ;mes  more  likely  to  drive  a  Plugin  

Electric  Vehicle.    2.  The  survey  also  showed  that  80%  of  these  employees  offered  this  as  a  benefit  to  retain  

and  aFract  a  talented  modern  workforce,  by  not  charging  their  employees.  According  to  the  US  Department  of  TransportaDon,  Bureau  of  TransportaDon  (2014)  1.  Since  78%  of  commuters  drive  20  miles  or  less  to  work,  replenishing  this  amount  of  

electricity  is  consistent  and  equals  the  cost  of  a  cup  of  coffee  in  the  break-­‐room.    2.  This  means  that  companies  don't  need  to  install  $5000,  higher  powered,  faster,  

communica;ng,  chargers.  Many  willing  companies  are  gePng  discouraged  by  these  industry  prac;ces  and  prices.  Simple  level  1  chargers  or  the  lower  powered  Level  2,  like  the  Telefonix  PowerPostEVSE  product  line,  is  a  simple,  safe  and  prac;cal  solu;on.  

Steps to speed up EV Adoption and sell more cars!

Dealership Workplace Outreach Plan 1.  Turn your existing EV customers into EV-angelists! 2.  Find out where they work 3.  Do they offer charging? 4.  We will help plan, present and train employers 5.  Meet with employers about installing chargers. 6.  Set up a ride and drive event, or demo day. 7.  With Chargers installed you will sell more EV’s to their fellow workers and friends!

”EV”angelist’s Outreach Plan    Teach  and  help  your  Exis;ng  Customers  

“Convincing  your  Employer  to  Install  Charging  at  Work”    Think  about  the  best  way  to  approach  your  employer.    What  might  be  your  company’s  mo;va;ons  for  installing  workplace  charging  (WPC)?    Some  examples  might  be:    •  To  green  its  image.    •  To  aFract  and  retain  highly  skilled  employees.    •  To  meet  greenhouse  gas  reduc;on  goals.    •  The  company’s  peers  or  compe;tors  have  installed  charging.    •  The  CEO  or  other  senior  managers  drive  a  plug-­‐in  electric  vehicle  (PEV).    •  To  join  a  growing  group  of  leading  companies  that  have  installed  WPC  •  To  help  fleets  convert  to  PEVs.    •  To  help  aFract  visitors,  such  as  in  retail  workplace  sePngs.  •  Set  up  a  presenta;on  or  event    

WORKPLACE: Where to focus  Based  on  calendar-­‐year  2013  sales,  the  study  found  that:    

1.  55  percent  of  electric  vehicle  buyers  are  between  36  and  55  years  old    2.  21  percent  have  an  average  household  income  of  $175,000  or  more.  3.  Addi;onal  studies  show  that  EV  buyers  tend  to  live  in  mul;-­‐vehicle  households,  

which  suggests  that  EVs  are  either  used  as  a  second  car  and  or  to  replace  the  need  for  daily  commutes  via  public  transit.  

                                                                                                                                                                                 “Electric-­‐Car  Buyers  Younger  And  Richer  Than  Hybrid  Owners”    FORBES  4/22/14    

                                                                     (Seven  of  the  10  best-­‐paying  jobs  are  in  the  healthcare  industry)                                                                                                                                                                                                                                                                                                                                                                                                  Careercast.com    

Employer  Benefits  of  Workplace  Charging      Employers  who  offer  PEV  charging  at  work  can  reap  the  following  benefits:    

Corporate  Leadership    §  Installing  workplace  charging  can  be  a  sign  of  corporate  leadership  and  innovaKon,  demonstraKng  

a  willingness  to  adopt  advanced  technology.      Sustainability    §  Providing  PEV  charging  can  enhance  corporate  sustainability  efforts,  contribute  to  a  building’s  LEED  

CerKficaKon,  and  reduce  an  employer’s  indirect  emissions  from  employee  commutes.      Employee  IncenKve    §  Workplace  charging  can  serve  as  a  valuable  employee  benefit  by  helping  employees  to  extend  the  

electric  driving  range  of  their  plug-­‐in  vehicles  and  thereby  reduce  their  commuKng  costs.    

�Your  decision  to  offer  workplace  charging  can  increase  PEV  awareness  among  current  and  poten;al  employees.  Consider  organizing  the  ac;vi;es  below  to  promote  workplace  charging.  1.  Invite  PEV-­‐driving  employees  to  give  a  presenta;on  or  webinar  about  their  experience  with  PEVs,  and  encourage  them  to  engage  in  discussion  with  fellow  employees.  2.  Place  informa;onal  posters  in  office  common  areas  to  raise  employee  awareness  about  your  organiza;on’s  workplace  charging  program.  3.  Work  with  your  organiza;on’s  travel  coordinator  to  encourage  PEV  rental  for  employee  travel.  Learn  more  about  one  Workplace  Charging  Challenge  Partner’s  Smart  Mobility  rental  choices.  4.  Work  with  your  organiza;on’s  fleet  manager  to  deploy  PEVs  in  your  fleet.  Connect  with  your  local  Clean  Ci;es  coali;on  to  learn  more  about  adop;ng  PEVs  and  other  alterna;ve  fuel  vehicles.  Check  out  DOE’s  Alterna;ve  Fuels  Data  Center  for  best  prac;ces,  case  studies,  cost  calculators,  interac;ve  maps,  customizable  database  searches,  and  mobile  applica;ons  to  evaluate  poten;al  PEV  usage  in  your  fleet.  5.  Work  with  your  grounds  manager  to  u;lize  PEVs  for  your  facility’s  lawn  maintenance  needs.  See  the  Clean  Ci;es  Guide  to  Alterna;ve  Fuel  and  Advanced  Technology  Commercial  Lawn  Equipment  for  more  informa;on.  6.  Provide  op;mally  located  reserved  parking  places  for  PEV-­‐driving  employees  to  use  when  they’re  not  parked  at  a  charging  sta;on  as  an  added  benefit  for  PEV  drivers  and  an  incen;ve  to  poten;al  PEV  drivers.  Join  the  Workplace  Charging  Challenge  The  U.S.  Department  of  Energy  is  invi;ng  employers  to  advance  the  deployment  of  plug-­‐in  electric  vehicles  by  signing  the  Workplace  Charging  Challenge  Pledge,  a  commitment  to  providing  employee  charging.  Learn  more  about  the  Challenge  and  how  to  join  at  electricvehicles.energy.gov.  7.  Allow  employees  a  few  hours  each  month  to  par;cipate  in  a  PEV-­‐related  learning  opportunity  and  encourage  them  to  share  what  they  learned  with  coworkers.  8.  Invite  local  PEV  dealers  to  par;cipate  in  a  Ride  and  Drive  day.  Use  Advanced  Energy’s  Ride  and  Drive  kit  for  ;ps  on  organizing  the  event,  and  find  a  local  dealer  by  contac;ng  your  Clean  Ci;es  coali;on.  9.  Hold  a  “Workplace  Charging  Tour”  to  demonstrate  the  ease  and  accessibility  of  PEV  charging  sta;ons  and  inform  employees  of  your  organiza;on’s  charging  procedures.  10.  Include  employee  tes;monials  and  informa;on  on  the  benefits  of  PEVs  in  your  organiza;on’s  newsleFer  or  other  internal  communica;ons  materials.  11.  Inform  new  employees  about  workplace  charging  procedures  and  policies  at  orienta;on.  Keep  employees  engaged  by  communica;ng  changes  in  policy  in  your  organiza;on’s  internal  communica;ons  materials.  12.  If  your  organiza;on  has  a  PEV  fleet,  develop  a  PEV  car-­‐  share  program  where  employees  can  use  vehicles  for  local  trips.  13.  As  an  employee  benefit,  offer  employees  a  monthly  allowance  for  purchasing  or  leasing  a  PEV.  14.  Develop  an  online  forum  or  other  communica;on  method  that  allows  current  PEV-­‐driving  employees  to  improve  their  charging  experience  and  poten;al  PEV  drivers  to  learn  more.  15.  Encourage  the  crea;on  of  a  “Green  Team”  that  includes  PEV-­‐driving  employees  who  are  willing  to  help  educate  interested  coworkers  and  promote  workplace  charging.  

Top  15  Ways  to  Promote  Plug-­‐in  Electric  Vehicles  at  the  Workplace    (Employer  Training  Sample)  

Where do you want your employees to park?

WHERE

SMOKING?   NON  SMOKING?  OR  

Lets locate chargers where the cars are parked

WHERE

Commercial electric vehicle charging infrastructure needed to support the growing EV market

49% HOME

36% WORK

15% PUBLIC

Bureau of Labor Statistics, American Time Use Survey

Office buildings Commercial campuses Education facilities Parking garages

Hotels Airports Train Stations Theaters Casinos Malls (not libraries, fast food, or Walgreens)

WORKPLACE CHARGING IMPACT - It Sells Cars!

WHERE

93% of commuters travel less than 35 miles to work 78% of commuters travel less than 20 miles EV drivers typically leave home fully charged

WORKPLACE: Commuter Distances

National Household Travel Survey, US Department of Transportation, Bureau of Transportation Statistics (2014)

Distance Traveled One-Way from Home to Work

29% 22%

17% 10% 7% 5% 8% 3%

WHERE

WORKPLACE: Commuter Distances

National Household Travel Survey, US Department of Transportation, Bureau of Transportation Statistics (2014)

EXAMPLE - Distance Traveled One-Way from Home to Work = 20 miles

29% 22%

17% 10% 7% 5% 8%

WHAT YOU NEED TO KNOW  •  A  typical  U.S.  electricity  cost  is  $0.10/kWh.  •  The  Chevy  Volt  goes  about  40  miles  with  a  16.5  kWh  baFery.      •  Therefore,  20  miles  uses  about  8.25  kWh.  •  The  energy  cost  to  recoup  20  miles  is  about  80  cents:                          8.25  kWh  x  $0.10/kWh  =  $0.83  

WORKPLACE CHARGING REALITY – Common Cent$!

It’s  a  benefit  that  aFracts  and  retains  talent!  If  you  have  to  charge  consider  a  flat  payroll  deduc;on  

WORKPLACE CHARGING REALITY

“An  analysis  by  Plug  In  America  suggests  that  the  least  expensive  Level  1  chargers  are  the  best  use  of  company  resources,  because  most  employees  won’t  be  moving  their  cars  during  the  normal  work  day  and  a  Level  1  charger  can  replenish  most  if  not  all  EV  baFeries  in  that  ;me.  An  addi;onal  considera;on  is  that  if  each  EV  has  its  own  Level  1  unit,  employees  will  not  need  to  leave  their  work  place  to  move  their  car  during  the  day.    Level  2  chargers  are  roughly  twice  as  fast  as  Level  1  equipment,  but  that  extra  speed  may  be  unnecessary  during  a  typical  workday”...    

ecomento.com  Published  Jan.  29,  2015  News/Media  Website    

WORKPLACE CHARGING REALITY

Charging  Behavior      In  2012,  SAE  Interna;onal  (Smart,  2012)  published  a  report  that  looked  into  details  of  how  EV  owners  charge  their  EVs.      Ø The  study  found  that  92%  of  EV  owners  charge  a  minimum  of  one  ;me  per  day  and  82%  of  the  charging  occurred  at  the  owner’s  home.  Only  18%  of  the  owners  charge  their  EVs  at  public  loca;ons,  and  these  are  mainly  work  locaDons  with  extended  parking  periods.    

TAKE ACTION

WHY POWERPOST EVSE?

Retractable cord reel technology Low energy usage Customization and branding Simple installation Energy theft protection ADA Compliant

SIMPLE. ECONOMICAL. UNIQUE.

TAKE ACTION

L1 POWERPOST EV CHARGER: The Simple Solution

L1 PowerPost ™ EVSE

Level 1 120vac/16 amps Only $1,495.00 ea.

5 miles or more range added per hour

4-8 hours at work = 20-40 miles of range recovered at work

“Why  use  a  microwave  in  a  crockpot  situaKon”  

TAKE ACTION

L2 POWERPOST EV CHARGER: The Simple Solution

L2 PowerPost ™ EVSE

Level 2 208-240vac/14 amps Only $1,795.00 ea.

10 miles or more range added per hour

4-8 hours at work = 40-80 miles of range recovered at work

“Five  of  these  vs  two  of  those  40A  on  a  100A  circuit”  

WORKPLACE: Recent Installs

Rosalind Franklin University of Medicine and Science // North Chicago, IL Melink Corporation, // Milford, Ohio

PUBLIC: Recent Installs

Denver International Airport (DEN)

Reno-Tahoe International Airport (RNO)

Cincinnati/Northern Kentucky International Airport (CVG)

Piedmont Triad International Airport in Greensboro, NC (GSO)

Hotel Hotel Casino Casino Casino Casino

CONTACT US

Bill Williams Head of North American Sales EVSE Division Telefonix, Inc. bwilliams@telefonixinc.com PowerPostEVSE.com

Telefonix,  Inc.  is  a  proud  partner  with  the  U.S.  Department  of  Energy