Direct Cell # (204) 333-2202 Twitter: @ bokauffmann Facebook: facebook.com/winnipeghomefinder Blog: blog.winnipeghomefinder.com Email: [email protected]Web: WinnipegHomeFinder.com Performance Realty DID YOUR HOUSE OR CONDO LISTING EXPIRE? By BO KAUFFMANN
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WinnipegHomeFinder.comPerformance RealtyDID YOUR HOUSE OR
CONDOLISTING EXPIRE?By BO KAUFFMANN
2. Direct Cell # (204) 333-2202 Twitter: @ bokauffmann
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WinnipegHomeFinder.comDid your house or condo listing fail to
sell?First of all, dont despair!Even at the height of our busiest
times inthe past few years, approximately 25% oflistings did not
sell during the first listingperiod, becoming an expired
listing.
3. Direct Cell # (204) 333-2202 Twitter: @ bokauffmann
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WinnipegHomeFinder.comSo you are not alone.But now is the time
totake a closer lookat why the listing failed to sell.
4. Direct Cell # (204) 333-2202 Twitter: @ bokauffmann
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WinnipegHomeFinder.comHERE ARE A COUPLE OF THEMAJOR REASONS
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WinnipegHomeFinder.com1) INADEQUATE MARKETINGA major contributor to
an Expired Listing. One side-effect of a super-hot market
iscomplacency. Real Estate Agents, who are traditionallyknown as
some of the best marketers inbusiness, start to believe that every
housewill sell, even without advertising andmarketing. The thinking
went: "Just put it on theM.L.S. and it will sell".
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WinnipegHomeFinder.com That may have been sufficient in mostcases,
but in a slower, more levelmarket, it will not be enough. Add to
this a huge influx of new realestate agents, lured by the promise
ofquick and easy money, and who needto spend more time and
moneypromoting themselves rather than theirclients listings
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WinnipegHomeFinder.comSo question is:Did your home receiveadequate
coverage, in printednewspapers, magazines andon the internet?
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WinnipegHomeFinder.com2) SELLING IN "AS-IS" CONDITIONAnother side
effect of the hotmarket is that home-owners startto believe that
every house willsell.......no matter what!
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WinnipegHomeFinder.comI recently toured a home wherenearly half of
the light-bulbs wereburned out. After going into yetanother dark
bedroom, flicking thelight-switch in futility, I suggestedto the
owner that they replace theburned out bulbs.
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WinnipegHomeFinder.com The response was "Were selling it
"asis".....if someone wants ourhome, they can replace their
ownbulbs". A sure-fire way to become an "ExpiredListing". This is a
bit of an extremeexample, but you get the idea.
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WinnipegHomeFinder.com3) PRICE Actually, this has always been the
mainfactor for an expired listing. And these days, it will be even
moreimportant to get the asking pricecorrect, right from the
start.
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WinnipegHomeFinder.com4) BE OUT OF THE HOME WHEN IT SHOWSThis is
where the private sellers completely miss the message.The fact is,
most buyers want to be ableto examine a home in peace and
leisure,with their agent, so that they can discussvarious options
and features of the home,without having the owner overhear whatthey
are saying.
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WinnipegHomeFinder.comDONT BELIEVE ME?Think of it this way:The next
time you go to test drive acar, do you want the salesman to
driveyou, or do you want to go for a drive withyour spouse or
significant other, so you candiscuss the car, test it, etc etc,
without apushy salesman nattering in your ear?
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WinnipegHomeFinder.comTHESE ARE SOME OF THE MAIN REASONSWHY A HOME
MIGHT NOT SELL RIGHT AWAY, ANDBECOME AN EXPIRED LISTING
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WinnipegHomeFinder.comIF OUR WINNIPEG MARKET STARTSTO LEVEL OFF A
LITTLE,GOING FROM A SUPER HOT SELLERS MARKETTO A MORE BALANCED
ONE,THESE REASONS BECOME EVEN MORE IMPORTANT.
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WinnipegHomeFinder.comFollow me on Twitter@bokauffmann
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