VA L A S SIS D I G I TA L .C O M | © 2 018 Va l a s s is D i g i t a l

BRAND SAFETY AND AD QUALITYADVERTISING & PROMOTION

How Valassis Digital reduces fraud and increases viewability in order to protect your brand

1. Source: AMA, 2017

More than ever, brands are investing in digital advertising, with online ad spending reaching $160 billion in2018.1 Unfortunately, nefarious actors attempt to compromise integrity and safety. Eliminating risk and securing the healthy functioning of the advertising ecosystem requires vigilance.

At Valassis Digital, we take aggressive measures to block any attempt to inflict damage on a brand. We combine proprietary and third-party technologies with dedicated people working to ensure ads are delivered to brand-safe sites and viewed by real consumers.

We Take Brand Safety Seriously

HOW IT WORKS

Before Your Campaign Starts We Pre-Qualify Inventory to Ensure Media Quality

During Your Campaign We Deliver Verified Viewable Media

Content ReviewMonitor and score

to confirm website is content and brand safe

Page-Level RulesFilter and exclude any pre-selected

keywords

Inventory Control Integrate whitelists

or blacklists and optimize for high

performing ad slots

Continuous Management

Scan, score, and block pages

throughout the entire campaign

Domain Detection

Block domain level traffic/impressions due to suspicious activity, including

fake news

PredictionPowerful pre-bid technology that predicts ad exposure and works to eliminate non-viewable and unwanted ad impressions

MeasurementFull funnel, third-party measurement options from industry-leading companies

OptimizationContinuous in-flight campaign optimization designed to exceed in-view goals

01 0302

1 Source: AMA, 2017

VA L A S SIS D I G I TA L .C O M | © 2 018 Va l a s s is D i g i t a l

Valassis Digital provides proprietary technology, dedicated teams, and best-of-breed partnerships to ensure brand safety and ad quality. For more information regarding our programs and services please reach out to our experts today at digitalinfo@valassis.com.

Ad Fraud Prevention & EliminationWe understand the severity of the widespread damage ad fraud inflicts on an online advertising initiative, investment, and brand image. Our TAG certification ensures we are remaining proactive and diligent in eliminating ad fraud and combating malware. To protect against unqualified traffic and objectionable activity across all screens and formats, we provide:

• A dedicated team of trust and safety experts applying technology built to detect fraud across a range of undesirable activity

• Advanced data science models for the detection and elimination of excessive impressions and CTR• Incorporation of the IAB Spiders & Bots List• User-level blocking of suspicious IP address and Device ID’s

Ad Viewability AssuranceValassis Digital’s platform analyzes billions of impressions every day evaluating media placements and directing ads towards high quality, in-view inventory. Work with your preferred partner, including Integral Ad Science, comScore, DoubleClick, Moat, and DoubleVerify, and deliver trusted verification on every campaign. Our solution is effective across all display media types including rich media, video, and in-app inventory.

This dedication leads to Valassis Digital consistently outperforming the industry for the past 11 consecutive quarters.

Devoted to Protecting the Marketing Community Verified Ad AssuranceValassis Digital employs thorough processes and comprehensive systems to adhere to industry compliance standards. We are committed to working together with all of our clients and partners across the advertising community protecting the healthy functioning of the ad ecosystem.