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Hilary Bias
Amy Roberts
How many are on Facebook KCBoneJoint
What about twitter--#chugchat
@KCBoneJoint
Pinterest, Youtube, Instagram, Linkedin,
Google+…..
Do you use your smart phone? • 100 Million smart phone users
• Number will double by 2016 (Kick Start Your Patient Engagement Strategy for MU2- Intuit Health)
There are more devices connected to the
Internet than there are people on the
Earth (http://asmithblog.com/social-media-statistics-2012-infograph/)
Looking for Health/Medical Information
is one of the Top 5 Things People Do Most
Online (Pew Internet Study, December 2011)
2.0+ Million Patients Added In 15 Months
to Intuit Health Patient Portal (Kick Start Your Patient
Engagement Strategy for MU2- Intuit Health)
Your EHR doesn’t matter if you don’t have
patients to see
http://cms.gov/Regulations-and-Guidance/Legislation/EHRIncentivePrograms/Meaningful_Use.html
http://cms.gov/Regulations-and-Guidance/Legislation/EHRIncentivePrograms/Meaningful_Use.html
The bottom line… patient’s will need to
engage with us too.
We need to have patients on our patient
portal • How to get there? The goal is to get the patients
on the portal
Social Sites Blog Website Portal
AND- it’s working • We have over 18000 patients on our portal
Patient Engagement- not an on/off switch
Staff and physician engagement
Have providers suggest portal
Change Patient and staff behavior • No more ‘we have done it this way for 20 years’
Integrate into workflows • Send test results
• Follow up on treatment
• Ask staff for ideas Intuit Health_kick-start-your-patient-engagement-strategy-for-mu2_jan2013
40% socialize more online than they do
face-to-face
Every Minute:
• 100,000 tweets are sent
• 2 million queries are searched on Google
• 48 hours of video are uploaded on YouTube
• 684,478 pieces of content are shared on
Do you want to increase your website
traffic?
Do you want more patients?
Do you want more people on your portal?
Do you want people to look to you for
reliable information?
Do you want to support a cause?
Mixing it up is key- Make it fun too • Educational Content – curated or written by EP
• Tagging/RT others
• Community Involvement
• Promoting events
• Fun staff activities
• Trivia
• Current events
• Holidays
• Patient Stories
• Educational Content –
curated or written by EP
Use your affiliations, i.e.:
AAOS
• Tagging/RT others
• Community
Involvement
• Promoting events
• Fun staff activities
• Trivia to engage
How many bones in
the human body?
• “Caption This”
• Current
events
• Holidays
Next step to getting
patients engaged
Many good resources for
business blogs out there
Word Press
FAQs
Curated Content
Life changing
patient stories
Invite guests
Prevention tips
Hot topics
Staff spotlights
Seasonal
Technology
1 out of every
7 minutes
spent on-line
are on
facebook in
the US
Great content
spot ####
Better be fast
Great place
for
educational
content and
patient
testimonials
•Can be monthly,
quarterly, weekly.
•Can be your latest,
most successful blog
posts
•Can be upcoming
events, etc.
The Vine
What’s next??
Staff Buy in- HUGE
Team building,
increased staff morale
Customer service
awareness
Social Media “Geek
Speak”
• Look at what others in your field are
doing
• Find a staff member who has interest in
it
• Follow associations, news etc to gather
content
• Talk to physicians about what they are
doing
Hootsuite
Bufferapp
Tweetdeck
Tools to watch how you are doing • Facebook insights
• SocialBro for Twitter
• PinPuff for Pinterest
Tools for content • Stumble Upon, Twitter search, Flipboard
Social media policy for staff
Disclaimer
HIPAA
Respond to all comments, even if it is
only a like
Address negative comments
Never give medical advice
Doing it yourself or hiring someone
Get Patients to ‘Like’ you Be creative
Our office has free Wi-fi
Digital Sherpa
• http://digitalsherpa.com/
Aubrey Owen
Brockton Creative Group
• http://brocktoncg.com/
Tim McCoy
GE Healthcare blogs
http://newsroom.gehealthcare.com/
Hootsuite Blog
Word Press Blog
Flip Board
Stumble upon
