#curatorgeneration: Brand Engagement with Tumblr, Pinterest and Instagram

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DigitalBinx's Digital Shoreditch talk exploring why and how brands are embracing these social platforms, not only to promote their products, but also to engage new audiences, crowdsource awesome content and drive social commerce


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Curator generation ChallengeWhats happening? Questions to askWhat is a HashtagTumblr, Pinterest, InstagramConclusionTable top Prize winner


Prize: A bottle of champagne!#curatorgeneration on InstagramWinner: Announced in 10 minutes! Judged by @gemmaphelan

#curatorgeneration challenge

No patience for lengthy text

Facebook fatigue

Social is active

Shared interests and identity

Great visuals rank high on Facebook

WHATS HAPPENING? #curatorgenerationWhat are your social goals? Who is your target audience? Do you have time/resource to curate non-branded content? Does your brand have a strong visual identity?

4 Questions to ask before you Dive in#curatorgenerationYour dont need to be everywhereConcentrate on where you are truly connecting and developing relationships Consider sponsoring live events Trends, news, inspiration 5What is a #hashtag?! A way to catagorise content in social mediaSearch a hashtag to monitor relevant conversations Add a hashtag within description Communicate it internally and externally



Choose hashtag before its chosen for you.6TumblrSocially focused, blogging platformCustomise themes to reflect your brand Content planning TAGS aid discovery NOTES display viral journeyREBLOG to shareCommission unique content Best for travel, theatre, pop culture


Vanity Fair: Original content (153 Notes)GOOD:Curate with a RE-BLOG(415 Notes)50% of Tumblr visits come from users under 35

Planning: Editorial angle, content catagories, and blogging schedule

7Pinterest Content curation, bookmarking and research On Pinterest: Already pinned? Pinterest.com/source/topshop.comCollaborate to curate boardsBe creative with titles and descriptionsPin from websites and avoid uploadREPIN to share, LIKE + COMMENTOff Pinterest:Compelling visuals for blog posts Pin it to your browser and social sharing Monitor traffic from Pinterest to your siteBest for food, design, recruitment

Social commerce retailer Little Black Bag #curatorgeneration8InstagramHugely popular, Facebook-owned photo sharing app for iPhone/AndroidFocus on crowdsourcing user content Invite savvy instagrammers to your eventsVisualise key messages and calls to actionsExclusive, timely, behind-the-scenes contentUse hashtags, @ mentions to aid discoveryBest for travel, design, live eventsMy camera app of choice? Camera+


Remember.Use personally and assess your goals firstDevelop visual brand identity to relate to your target audience Create unique content and optimise posts for increased visibilityFollow to 30:70 creation: curation rule Tumblr - Visual, bite-sized and sharable blogging Pinterest - Social commerce, research and bookmarkingInstagram - mobile experiences and live eventsResearch. Experiment. Evaluate. Plan.


Got questions? Join OUR Table Top at 1:45

Laura Scott @laura_scott Head of Digital Strategy @Addiction_World

Cat Turner @catturnerHead of Digital @therabbitagency

Danielle Moon @DanniLMoonPR + Marketing Manager @OctoberJobsFeaturing:

#curatorgenerationPanel discussion tackling how their companies and clients are successfully using Tumblr, Pinterest and Instagram creatively and effectively


@hassanmirza on Twitter, Instagram, Pinterest


#curatorgenerationSpecial thanks to Rabbit, especially Cat Turner panelists and you Please stick around for a drink or two! 12


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