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Demographics(2011/12)
FullInfograpic:hEps://www.pinterest.com/pin/235383517994783625/
hEp://blog.alivenow.in/2012/05/infographic-what-is-big-deal-with.html
USA
Pinterest101:EndUser
1. IntheUSA,majorityofusersarewomen2. Populartopicsinclude:fashion,arts&craHs,furniture3. Youcancreateaboardtoselectitemsyoulikeormight
wanttopurchase(foryourhouseortoplanawedding)4. How?Setupyouraccount&createboards5. Sharepicturesfromthewebtoyourboards–theirwillbe
automa;cbacklinkstothewebsitethepicturewassharedfrom
6. Uploadpictures&addURLsbacktoyoursite–thereis7. Pinterestdrivesveryhighreferraltraffic8. Engagewithotherusers:like,comment,share
Pinterest101:Business
1. Setupboardstoshowcaseyourproductsoryourcompanyculture(dependingongoals)
2. Createcataloguesthatlinkbacktoyourwebsitesopeoplecanpurchase
3. Setupashoppingcart4. Adver;se(manyop;onsincludingsearch&
retarge;ng)5. Runcontestsandpromo;onstoengage6. Takeadvantageofhighreferraltraffic7. Encouragesharingofyourpins
hEps://business.pinterest.com/sites/business/files/pinterest-ads-manager-guide.pdf
PinterestAnaly-csComeFreewithBusinessAccountsorPayfora3rdPartyTool
Profile&Following1. MyInstagramProfilepage2. No;fica;onthatmyfriendDanieljoinedInstagram3. Ifollowedhim.No;fica;onthathefollowedmeback
Instagram101:EndUser
1. InstagramisownedbyFacebook2. It’sallaboutpos-ngpictures&videos3. Peoplelovethephotofilterop;ons4. Usehashtagsandtagpeople5. Followfriends&companies6. Shareyoursandtheirpictures7. Commentonposts8. Youcanalsogeo-targetyourpostsPS:YoucanlookatprofilesonDesktopbutnotpost
Instagram101:Business
1. Createanaccounttopostpicturesofeitheryourbusiness,causesyousupport,cultureoranythingthatrelatesbacktoyourmission
2. PostGREATpictures(quality&topics)3. Adver-se4. Runcontests,promo;ons&campaigns5. Engagewithusersinyourtargetaudience6. Postregularly;consistencymaEers
INSTAGRAMHASHTAGS
• You can add up to 30 hashtags with every post on Instagram – most use 3-10
• Research hashtags that have a good amount of results (over 5K)
• Think about what your customers will be looking for
• Tap into popular existing hashtags: #tbt, #instagood, #photooftheday, #nofilter, #foodstagram
PersolCampaign:Engagement
• ThecampaignputsusersintheshoesofFrankieMalone,arebelseekingtooverthrowaregimethathasoutlawedfreethoughtandstampedoutindividuality.
• IllustratorJonathanBartleEisdrawingthenewscenesameruserscollec-velyvote,withlikes,forhowthestoryshouldproceed.
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BrandEngagement:Lucy’s(Ac-veWear)1. Friendpostedpicturewith#LucyLetsGoHashtag2. LucymonitorsInstagram&askstofeaturepost3. Friendresponds