BOSS TWEED: THE BEST OF FALL FASHION

IN SCOTLAND

AN INSIDE LOOK AT AMERICA’S CRAZIEST

SPORTS RIVALRY

DIGGING INTO SEOUL’S INCENDIARY

COMFORT FOOD

THE HEMI Q&A TALKS EMMYS WITH HOST

JIMMY KIMMEL

THREE PERFECT DAYSIN ISTANBUL

Hemisppheherres

R1_P001_HEMUA_0912_Cover.indd 1 09/08/2012 11:50

MEDIA KIT

»EDITORIAL MISSION Hemispheres is written for the

affl uent, curious, sophisticated

citizen of the world. Blending

long-form journalism with trend

stories, think pieces and service,

Hemispheres’ award-winning

editorial covers the broad range

of topics our discerning audience

craves--travel, technology,

business, fashion, luxury goods,

food and drink, sports, luxury cars

and global culture--all presented

in an upscale, beautifully designed

package.

“My wife and I we were inspired

by the “Three Perfect Days” series

in Hemispheres magazine as we

planned our 47-day, 12-country,

“around-the-world” honeymoon.

Along the way we used “Three

Perfect Days” on our iPad as

our guide to fi nd the best each

city had to off er. “Thank You” to

Hemispheres magazine & United for

the inspiration and for always being

a fantastic and reliable partner in

our travels.”

» THREE PERFECT DAYS

Hemispheres’ signature travel piece offers readers an experiential, in-depth and exceptionally vivid look at some of the world’s great destinations. Tag along with locals and trend-setters as they visit must-see attractions and uncover hidden gems. From experiencing the fi nest hotels to doggedly hunting for the best place to buy the local delicacy, our Three Perfect Days features help travelers make the most of their globe-trotting.

2013 THREE PERFECT DAYS ISSUE THEME 2013 THREE PERFECT DAYS ISSUE THEME

JANUARY//DOHA THE LIST: 25 PLACES TO SEE IN 2013 JULY//PALAU ADVENTURE

FEBRUARY//BELIZE INNOVATION AUGUST//ALASKA DESIGN

MARCH//KELOWNA, BC FASHION SEPTEMBER//NASHVILLE FASHION

APRIL//MANILA TECH OCTOBER//TAIPEI TIME TRAVEL: OFF-SEASON TREASURES

MAY//STUTTGART FAMILY TRAVEL NOVEMBER//JACKSON HOLE SKIING

JUNE//SHANGHAI FOOD DECEMBER//COSTA RICA ISLANDS

»THREE PERFECT DAYS CALENDAR*

*Subject to change

Cover: data source - 2012 GfK MRI Spring (median household income)

»EDITORIAL & DESIGN AWARDS2012 Magnum Opus Awards

Bronze for Best Table of

Contents Editorial and Silver

for Best Use of Illustration

(June 2012)

The Society of Publication

Designers – Silver Medal for

Best Design Feature (Non-

Celebrity) (Jan. 2011)

Folio - Gold Ozzie for Best Use

of Typography

(Jan. 2011)

International Davey Award -

Two Gold and One Silver Award

for Design

(Oct. 2010)

The 2010 Communicator

Awards - Silver for

Photography, Bronze for Best

Cover, and Bronze for Best

Overall Editorial (May 2010)

North American Travel

Journalists Association - “Best

Travel Series for Three Perfect

Days” for 2009

(Jan. 2010)

“B

PP

- “BBeBeBeseseststst

»ENGAGING AUDIENCES THROUGH EDITORIAL EXCELLENCE

MARCH 2012 • 78 • HEMISPHERESMAGAZINE.COM

Tradition hangs heavily on the Spanish

PHOTOS BY OLIVER PILCHER

TEXT BY JANE WRIGHT

FASHION DIRECTOR NINO BAUTIEL AMOR PROPIOpsyche, but it’s also worn comfortably, as an

expression of a life lived with pride,

spirit and style. For Hemispheres’ spring

fashion shoot, we travel to Seville to bring you designs informed by the

past and inspired by the future—and, while we’re there, take you along on

an all-senses tour of this sublime town.

R1_p076-090_HEM0312_Fashion.indd 78 09/02/2012 09:25

TKTKT CAPTION HEREinfo on outfi t here info on outfi t here info on outfi t utfi t here info on outfi t here info. ON HER: on outfi t here info on outfi t here info on outfi t here info on outfi t here info on outfi t here ON HIM outfi t here info on outfi t here info on outfi t here info on outfi t here info on

p076-090_HEM0312_Fashion.indd 79 02/02/2012 10:41

SHUTTER TO THINKLytro founder Ren Ng is taking the blur (and the fuss) out of photography

If you’ve ever taken pictures all day on that fancy new digital SLR only to discover—when you fi nally take a look on your computer—that most of the shots are blurry, then Ren Ng is ready to help. As founder and CEO of Lytro, the 35-year-old Stanford Ph.D. is responsible for one of the most signifi cant photographic inventions since the Polaroid camera. In December, Ng’s company debuted the Lytro Camera ($399, lytro.com), a stylish, telescope-like device that allows you to focus the picture a� er you take it.

Representing an entirely new kind of camera, the Lytro uses light fi eld imaging, a photographic process that typically requires 100 digicams and a supercomputer, to capture light more accurately and comprehensively than traditional cameras do. The result: highly editable pictures. Light fi eld technology has been around since the 1990s, but Ng’s breakthrough came when he compressed the work of the aforementioned digicams and supercomputer into one portable device small enough to fi t in a purse or briefcase. (As a bonus, the extra information on Lytro-captured pictures means each one is also automatically available in 3-D, if you care about that sort of thing.)

The Lytro is about as knob-free as an iPad, with most of its controls on a touchscreen. “With all their modes and dials and but-tons, the majority of cameras today are too complicated for most people,” says Ng. “You can’t use powerful technology for technology’s sake. Our focus is always to make it simple.” To that end, apart from sparing you the need to focus—which allows you to take rapid-fi re shots—the Lytro also lets you instantly tag a photo as a favorite right in the camera, so you don’t have to sort through your Facebook shares a� er uploading.

This year Lytro’s technology is in just one camera. However, since most of the company’s innovation lies in its so� ware and powerful miniaturized sensor, we can see where this is heading: into other cameras, and even into cellphones, which heretofore have been plagued by slow shu� er speeds. The Lytro can’t shoot video—but don’t expect the revolu-tion to skip camcorders, since the technology is applicable to video, too. “It really is camera 3.0,” says Ng.

REN NG / AGE 35 / FROM MALAYSIA AND AUSTRALIA / LIVES IN REDWOOD CITY, CALIF. / PREVIOUS GIG DOCTORAL STUDENT, STANFORD UNIVERSITY

MATHEW SCOTT

R1_p072-079_HEM0112_techies.indd 73 09/12/2011 09:36

NEXT BIG THINGS

From creating cars that communicate with each other, to helping kids write their ownbooks, to impro-vising medical devices worthy of MacGyver, these six innovators promise to change the way we live

BY TOM SAMILJAN

REN NG / AVIAD MAIZELS / SHARON KAN / PAUL MASCARENAS / JENNIFER PAHLKA / JOSE GOMEZ-MARQUEZ

PHOTOGRAPHS BY MATHEW SCOTT, GUIDO VITTI AND CJ BENNINGER

72

JANUARY 2012HEMISPHERESMAGAZINE.COM

p072-079_HEM0112_techies.indd 72 05/12/2011 09:50

“You guys are amazing! We received tons of phone calls from friends and family fl ying who caught the article on the plane...”-Nick Benas and Jared Verrillo: Entrepreneurs, Co-Commissioners of Big League WIFFLE Ball - Wiffl e Tournaments

“Thanks for running the Ural motorcycle story in the February issue of Hemispheres. The response from the Patrol T coverage has been exceptional, drawing a much bigger response than any other national media outlet including Wired and Maxim”.

-Ryan Hayter,Hayter Communications

»COVERSWHERE PHOTOGRAPHY

MEETS ART.

Manolo BlahnikBradley CooperAnna WintourBetty WhiteMark CubanEvan WilliamsJudd ApatowCarol BartzBrian Williams

Andrew Lloyd WebberAlice WatersLouis C. K.Bear GryllsKatie CouricDavid OrtizDonna KaranMartin SheenBill Cosby

Amy PoehlerEwan McGregorJanet EvanovichNick JonasJustin VerlanderAziz AnsariMichelle ObamaTyson ChandlerKenny Chesney

»HEMISPHERES FEATURESTHOUGHT-PROVOKING – INFORMATIVE – ENGAGING – WORLDLY

THE HEMI Q&A: Our monthly interview with the best of the bestHemispheres’ feature-length monthly interview with superstars, trendsetters and thought leaders has featured, among others:

HEMISPHERESMAGAZINE.COM • AUGUST 2012 37

BRICKMEXICO CITY

THIS MONTH’S HOTTEST HOTELS

BACKSTORY: Brick’s past ranges from momentous to

seedy. At various times the building has been home to a Mexican general who became president, a locksmith and a “house of dates” (to deploy a local euphemism). The hotel, which opened in 2010, adopted the name of the former madam, Olivia, for the stylish restaurant on its front deck.

CLAIM TO FAME: The English banker who built the house

in the early 1900s used bricks shipped from his home country. It’s the only building in the Roma neighborhood that has these cream-colored bricks, and perhaps the only one in Mexico City.

ROOM WITH A VIEW: The W. Orrin Suite’s large patio

atop the hotel’s portico overlooks Roma’s ever-lively Orizaba corridor, while a jacaranda tree, heavy with bright purple blossoms in spring-time, provides shade and fragrance.

HOT PLATE: The miso black sea bass at Brasserie La

Moderna is marinated with tasty (but not too spicy) chipotle pepper and soybean paste, then given a glaze of soy, mirin and sake. The meat is fl aky and subtle, with a touch of sweetness.

SIGNATURE DRINK: The cucumber-peppermint

martini is just the thing a� er a day broiling in the Aztec sun. For extra zing, the glass has a kick of ground chili pepper, salt and lime around its rim.

STAY

p037-040_HEM0712_TheStay.indd 37 03/07/2012 11:22

»READERS LOVE HEMISPHERES!

»1-What to WearGet inspired by the street fashion from some of the leading cities around the world.

4

»4-StayA themed monthly guide to the world’s great hotels.

»2-Road Trip Sit back as we test drive the most stylish cars on iconic roads around the globe.

1

»3-GoodsMust-have products for the discerning world traveler.

ROAD TRIP

GARDEN PARTY

Hotel concierges, as the seasoned traveler knows, possess a politician’s mas-tery of beaming on cue. Yet when the concierge at Amsterdam’s Hotel de L’Europe beams, he appears genuinely delighted. And why wouldn’t he be? I’ve just handed him the keys to a convertible Maserati GranCabrio and asked that he park it.

Going mad for tulips in the eye-catching

Maserati GranCabrioBY CINDY-LOU DALE

AMSTERDAM

HEMISPHERESMAGAZINE.COM • SEPTEMBER 2012 27

R1_p027-030_HEM0912_RoadTrip.indd 27 09/08/2012 10:45

2

52 JUNE 2012 • HEMISPHERESMAGAZINE.COM

No Stone UnturnedHublot’s diamond-encrusted Big Bang Tourbillon rocks the jewelry world

HERE’S THE THING ABOUT THIS WATCH: You can’t have it. Well, all right, you can if you have $5 million

lying around and are able to convince Singapore-based dealer The Hour Glass to resell the one-of-a-kind creation after hav-

ing just bought it at the BaselWorld watch and jewelry show in March. But here’s another thing about this watch: To craft it, 12 gem cutters and fi ve setters worked full time for seven

months to select, shape and place nearly 1,300 diamonds in white gold, which makes the Big Bang, like the Mona Lisa or

the Sistine Chapel, the kind of treasure you don’t need to own to appreciate. $5,000,000 / thehourglass.com

goods

p052_055_HEM0612_Goods.indd 52 04/05/2012 09:59

3

“Dear Hemispheres editors,

I just wanted to thank

you for publishing such

an exceptional magazine.

Hemispheres…is intelligent

and witty, while covering

topics of interest to the

demographic that spends the

most time on United Airlines

planes. I read four magazines

from cover to cover each

month (Vanity Fair, Harper’s,

GQ, and Hemispheres), and

given that I pay the most

money for the opportunity

to read Hemispheres, I

appreciate that it is of high

enough quality to deserve its

place in the rotation.”

HEMISPHERESMAGAZINE.COM • JULY 2012 49

THE MONTH AHEAD

THE MONTH AHEAD

ARTS MEDIA EVENTS

Incorporating all manner of acrobatics, props and shadow play, the high-energy performance company Pilobolus has garnered a broad following almost unheard of in the world of modern dance. In addition to performing at New York City’s Joyce Theater every summer for 25-plus years and appearing everywhere from Conan’s show to the Oscars, the troupe recently collaborated with indie rock band OK Go on the Grammy-nominated music video for “All Is Not Lost.” This month, Pilobolus is back at the Joyce with a lineup that includes a collaborative piece with avant-garde Belgian choreographer Sidi Larbi Cherkaoui and one with juggler and “physi-cist” Michael Moschen in which the dancers appear to have juggling balls for heads. “It’s the kind of show that everybody wants to bring their friends to,” says Joyce Theater executive director Linda Shelton. “And to me, it’s not summer unless Pilobolus is here.” july 16

Art FormsWhimsical dance company

Pilobolus bends over backward for its audience

culture

p049_HEM0712_Culture.indd 49 01/06/2012 09:58

»READERS LOVE HEMISPHERES

DA

NIE

L G

RA

Y/

SE

OU

LE

AT

S.C

OM

HEMISPHERESMAGAZINE.COM • SEPTEMBER 2012 35

WHILE JUST ABOUT EVERY CITY on earth is a blend of old and new, in Seoul this is such a defining feature that it’s sometimes disconcerting. Here, the young and the old exist on either side of a divide so deep—ranging across food, cloth-ing, housing and lifestyle choices—that the South Korean capital seems to have two identities jockeying for dominance. Yet cultural harmony may be taking root, starting where all great compromises begin: the food.

Leading this gastronomic sea change is Congdu, a 16-table concept restaurant in the Seodaemun Museum of Natural History. The setting is appropriate, given owner Vivian Han’s mission to reinvent traditional Korean cooking using molecular gastronomy techniques and color themes. And soybeans. Lots of soybeans.  

Han expected that modernizing Korean cooking—which has few ties to the French and Scandinavian schools that

have revolutionized high-end cuisine in the rest of the world—would be a challenge. So in 2002 she hired chef Eric Kim, a veteran of Michelin-starred restaurants

Aqua, Coi and Noma, then built him a kitchen and let him have his way.

These days the Congdu kitchen is overseen by chef Hwan Eui Lee, who shares Kim’s aesthetic. “I combine traditional Korean and French

molecular techniques,”

THINK THIN Congdu’s beef tartare with caviar marinated in 5-, 10- and 15-year-old soy sauces

FOOD & DRINK

A MARRIAGE OF OPPOSITES

Seoul’s Congdu restaurant serves something old, something

new, something borrowed and something ... green?

BY CINDY-LOU DALE

R1_p037-041_HEM0912_F&D.indd 35 09/08/2012 10:51

»7-TechGadgets and trends for today’s tech-forward mobile customer.

5

TECH

HEMISPHERESMAGAZINE.COM • AUGUST 2012 • ILLUSTRATIONS BY BRIAN STAUFFER 71

In a distant, shadowy, bygone era (the 1990s), the Four Pillars of TV—ABC, NBC, CBS and Fox—towered over the media landscape. The awesome power of these networks seemed destined to endure for a thousand years. But then came the Barbarian Hordes—otherwise known as Alternative Distribution Platforms—and with them the Great Disruption.

This story has been repeated so o� en in recent years, it bears the patina of myth. The agents of fragmentation—Netflix, TiVo, Hulu, iTunes—have changed the game. The time when families across America sat down together to watch the same shows is forever gone.

Except in sports, which abides by a dif-ferent set of rules.

“There’s no be� er place to be in enter-tainment than sports,” ESPN president John Skipper told an industry audience recently. “They cannot be knocked off, they cannot be replicated and they must be watched live, which makes them uniquely valuable among entertainment programming.”

No kidding. More than 99 percent of ESPN programs are viewed live (watching a game later is an open invitation to the spoilers of the world, as I can tell you from bi� er experience). And here’s the kicker: In order to watch a game live, you must watch it on TV. It’s pre� y much the only aspect of television that the network guys have successfully locked down.

The networks aren’t alone in being buff eted by the onslaught of disruptive technologies. Pay TV too is on the wane, with subscribers jumping ship at an alarm-ing rate. Between 2008 and 2011, according to Convergence Consulting Group, an estimated 2.65 million viewers abandoned cable TV for Internet video providers.

I’d like to join these people,

THE GAME PLANHOW TV NETWORKS ARE USING SPORTS PROGRAMMING

TO STAVE OFF EXTINCTION BY MARK MCCLUSKY

p071_072_HEM0812_Tech.indd 71 03/07/2012 11:34

7

Daniel, via Twitter

That’s love. I get annoyed

if someone asks to see my

complimentary copy of

Hemispheres magazine during

the fl ight.

»8-How It’s DoneAn amazing engineering feat, with a global slant.

»5-Food & DrinkSpotlighting a specifi c location, ingredient or theme, this section offers a gastronomic tour of some of the world’s fi nest dishes and libations.

3 The collected water travels through a

fi ve-level treatment system, including a

UV fi lter, to make it safe to drink. Currently,

each turbine can produce up to 1,500 liters

of drinking water every day, but Eole hopes

each one will eventually provide between

20,000 and 25,000 liters a day, enough to

support entire cities.

2 Once electricity is available, a machine

similar to a hair dryer pushes hot air across

hundreds of chilled pieces of stainless

steel alloy. The same principle that makes

your mirror steam up during a hot shower

causes water droplets to bead up on the

pieces of steel.

HEMISPHERESMAGAZINE.COM • AUGUST 2012 • ILLUSTRATION BY JAMES PROVOST 65

CREATING DRINKING WATER OUT OF THIN AIRIn addition to oppressive regimes and roving criminal bands, dystopian movies have long traded on our collective fear of water scarcity. And with close to a fi � h of the world’s population now living in areas without enough water, that particular specter becomes more of a reality every day. Fortunately, French inventor Marc Parent is on the job. A� er being inspired by a dripping air conditioner, he built a turbine that could capture potable water from wind, estab-lished a company, Eole Water, and began testing his prototypes amid some of the ho� est, driest weather condi-tions on earth. “We wanted it to be a challenge,” says Thibault Janin, a spokesman for Eole. “In French, the saying is ‘If the training is diffi cult, the war will be easy.’” Here’s how they did it. BY JACQUELINE DETWILER

1 Removing water from the air requires

electricity, which can be hard to come by

in areas without an established power

grid. The turbine takes care of that prob-

lem by harnessing the energy of wind via

a shaft connected to a generator.

HOW IT’S DONE

INNOVATION BUSINESS GADGETS

2

1

3

R1_p065_HEM0812_BrightIdeas.indd 65 11/07/2012 10:13

8

»6-Culture: The Month AheadThe best in culture from wonderful locales around the globe.

6

Christine, via Twitter

To the man reading

“Hemispheres” magazine on

the subway - I salute you.

Robert, via Twitter

Love the 3 Perfect Days. I don’t

travel without them. Have many

on our site!

»MAGAZINE READERSHIP

»12+ MILLIONMONTHLY PASSENGERS

»46MEDIAN AGE

»$132,400MEDIAN HOUSEHOLD INCOME

»$437,919MEDIAN HOUSEHOLD NET WORTH

»63% / 37%MALE/FEMALE

»91.0%COLLEGE EDUCATED

»58%PROFESSIONAL/MANAGERIAL

»HEMISPHERES: THE BEST AUDIENCE IN PRINT

AGAGAGAGA LGE LLLAE AAE A

Hemispheres Readers Are Engaged!…THEY SPEND 26.7 median minutes reading each issue which is 11% longer than readers spend with

Travel+Leisure and 25% longer than Conde Nast Traveler.

Source: 2012 GfK MRI Fall - Demographics / * 2012 GfK MRI Spring - Product Data

UNITED HEMISPHERES FORBES FORTUNECONDE NAST

TRAVELERTRAVEL+LEISURE

MEDIAN AGE 46.3 45.6 48.2 51.2 50.4

MEDIAN HOUSEHOLD INCOME $132,400 $87,800 $89,500 $95,500 $96,800

MEDIAN INDIVIDUAL INCOME $91,500 $54,900 $59,300 $62,900 $58,000

MEDIAN VALUE OF HOME $314,798 $267,611 $256,533 $331,050 $283,965

MEDIAN HOUSEHOLD NET WORTH $437,919 $310,918 $305,640 $444,211 $393,309

DEMOGRAPHICS

MALE/FEMALE RATIO 62.6% / 37.4% 73.2% / 26.8% 65.8% / 34.2% 46.8% / 53.2% 46.7% / 53.3%

MARRIED/SINGLE 66.0% / 34.0% 56.0% / 44.0% 57.5% / 42.5% 62.8% / 37.2% 62.5% / 37.5%

AGE RANGES Comp % Comp % Comp % Comp % Comp %

AGE 25-54 63.9% 56.3% 57.7% 53.2% 55.6%

AGE 35-54 44.7% 35.9% 41.4% 42.8% 43.4%

AGE 35-64 65.3% 53.0% 59.9% 65.6% 68.8%

EDUCATION

COLLEGE EDUCATION 90.6% 72.3% 77.0% 80.3% 85.4%

GRADUATED COLLEGE PLUS 72.3% 44.5% 48.5% 58.6% 51.7%

POST-GRADUATE DEGREE 30.8% 18.0% 20.2% 23.1% 23.7%

WORK PROFILE

PROFESSIONAL/MANAGERIAL 58.2% 29.7% 33.9% 39.8% 36.9%

TOP 9 JOB TITLES 33.5% 22.5% 24.0% 26.2% 25.8%

C-SUITE EXECUTIVE (INDEX) 515 324 344 348 340

TRAVEL PROFILE IN THE PAST YEAR* INDEX INDEX INDEX INDEX INDEX

15+ BUSINESS HOTEL NIGHTS 702 178 242 243 196

15+ LEISURE HOTEL NIGHTS 524 160 238 274 279

10+ ROUND TRIPS BY PLANE 961 220 277 293 315

RENTED A CAR FOR BUSINESS OR PERSONAL USE

285 146 168 211 187

HAS A VALID PASSPORT 207 131 140 189 180

Eastern Time Zone

7:00

M E X I C O

C A NA DA

BAHAMAS

CUBA

Gulf OfSt. Lawrence

PACIFICOCEAN

ATLANTIC OCEAN

GulfOf Mexico

T E X A S

Pacific Time Zone

4:00

Mountain Time Zone

5:00 Central Time Zone

6:00

Atlantic Time Zone

8:00

U N I T E D S TAT E S

T E X A SLOUISIANA M I S S I S S I P P I

A L A BA M AG E O RG I A

F L O R I DA

S OU T H CA RO L I NA

N O RT H CA RO L I NA

V I RG I N I AK E N T UC K Y

O H I OPA

N EW YO R K

I N D I A NAI L L I N O I S

M I C H I GA N

T E N N E S S E E

O K L A H O M A

M I S S OU R I

I OWA

K A N SA S

N E B R A S K A

S OU T H DA KO TA

N O RT H DA KO TA

MINNESOTA

W I S C O N S I N

W YO M I N G

M O N TA NA

I DA H OO R E G O N

WA S H I N GT O N

CA L I F O R N I A

N EVA DA

U TA H

A R I Z O NA

N EW M E X I C O

A R K A N SA S

WV

V T.

N.H.

M A I N EO N TA R I O

N EW B RU N SW I C K

N OVA S C O T I A

M A N I T O B A

SA S K AT C H EWA N

A L B E RTA

B R I T I S H C O LU M B I A

M A S S.

C.T.R.I.

N.J.

D E L .MARYLAND

Pacific Ocean

N EW F OU N D L A N D& L A B R A D O R

PRI NC E E DWARD I S L A N D

Newfoundland Time Zone 8:30

Maui

0 50 100 150 Miles

0 50 100 150 200 Kilometers

C O L O R A D O

0 100 200 300 400 Miles

0 100 200 300 400 500 600 Kilometers

BERMUDA

Route lines reflect flights operated by United Airlines and/or its regional partners. For accurate flight schedules, please see www.united.com.© 2012 United Air Lines, Inc. All Rights Reserved.

0812

MonctonPresque Isle

Sand Spit

Prince RupertTerrace

Smithers

Fort St. John

Fort McMurray

Prince George

Kamloops

Kelowna

Nanaimo

Penticton

CastlegarCranbrook

LethbridgeMedicine Hat

Thunder Bay

Sault Ste. Marie

North Bay

Sarnia

Grande Prairie

Sudbury

Timmins

Rouyn-Noranda

Kingston

Baie-Comeau

Wabush

Mont-Joli

Gaspe

Charlottetown

Bathurst

Fredericton

Saint John

Sydney

Goose Bay

Deer LakeGander

Îles de la Madeleine

Windsor

Vancouver

Toronto

Edmonton

Calgary

Winnipeg

Halifax

Ottawa

Victoria

London

City

Regina

Saskatoon

Cullaton Lake

Ennadai Lake

Saguenay

Bangor

Miami

Orlando

West Palm Beach

Portland

Seattle

Boise

San Jose

Las Vegas

LOS ANGELES

San Diego

SAN FRANCISCO

DENVER

Sacramento

Salt Lake City

Tucson

Phoenix/ScottsdaleAlbuquerque

Charleston

Colorado Springs

Greenville/Spartanburg

Savannah

Baltimore

Birmingham

HOUSTON(INTERCONTINENTAL)

Louisville

Memphis

Milwaukee

Philadelphia

San Antonio

St. Louis

Tampa/St. Petersburg

Charlotte

CLEVELAND

Dallas/Fort Worth

Detroit

Jacksonville

Kansas City

New Orleans

New York (La Guardia) (J.F. Kennedy)

Norfolk/Virginia Beach

Omaha

Albany

Atlanta

Austin

Boston

Columbia

Columbus

NashvilleOklahoma City

Raleigh/Durham

Richmond

WASHINGTON, DC (DULLES)

Hartford/Springfield

Cincinnati

Bozeman

Orange County

Portland

Providence

NEW YORK (NEWARK)

Greensboro/High Point/Winston-Salem

Lexington

Grand Rapids

Ft. Lauderdale/Hollywood

Syracuse

Buffalo/Niagara Falls

KnoxvilleTulsa

El Paso

Honolulu

Manchester

Ft. Myers

Kahului

Indianapolis

Minneapolis

Dayton

Allentown

Madison

Pittsburgh

Appleton/Fox Cities

Burlington

Cedar Rapids/Iowa City

Wausau

Des Moines

Ft. Wayne

Green Bay

White Plains

Lansing

Moline

Rochester

South Bend/Elkhart/Mishawaka

Springfield

Spokane

Wichita

Lincoln

Missoula

Rapid City

Reno/Tahoe

Charleston

Traverse City

Akron/Canton State College

Jackson Hole

Kona

Burbank

Gunnison/Crested Butte

Hayden/Steamboat Springs

Montrose

Vail/Eagle

Fargo

Gillette

Rock Springs

Crescent City

Eureka

Aspen

Wilkes Barre/Scranton

Bakersfield

Charlottesville

Chico

Carlsbad

Cody/Yellowstone

Casper

Eugene

Fresno

Sioux Falls

Grand Junction

Medford

Pasco

Palm Springs

Santa Barbara

Roanoke

Imperial

Inyokern

Monterey

San Luis Obispo

Santa Maria

Yuma

Modesto

Springfield

Redmond

Redding

(Reagan National)

Bismarck

Peoria

Asheville

Augusta

Pensacola

Myrtle Beach

Fayetteville/Ft. Bragg

Gainesville

Hilton Head Island

Huntsville/Decatur

Jacksonville

Long Island/Islip

New Bern

Tri-Cities Regional

Wilmington

Newport News/Williamsburg

GreenvilleNorthwest Arkansas

Great Falls

Little Rock

Billings

AltoonaJohnstown

Beckley

Shenandoah Valley

Clarksburg

Morgantown

Helena

Klamath Falls

North Bend

Midland/Odessa

Chattanooga

Gulfport/Biloxi

Huntington

New Haven

Williamsport

Jackson Montgomery

Mobile

Salisbury

Newburgh

Ft. Walton Beach

Florence

Durango

Paducah

Brownsville

Baton Rouge

Corpus Christi

Harlingen

Laredo

McAllen

Daytona

Lubbock

Amarillo

Dallas (Love)

Waco

College Station

Lafayette

Alexandria

Lake Charles

Shreveport

Beaumont/Pt. Arthur

Tyler

Monroe

Erie

Liberal

Dodge City

Great BendGarden City

Hays

Prescott

Hilo

Flint

Long BeachFlagstaff

Midland/Saginaw

Parkersburg

Lynchburg

Elmira

Hyannis

Bar Harbor

Presque Isle

Nassau

Tallahassee

Treasure Cay

Cat IslandAndros Town

Nantucket

LOS ANGELES

SAN FRANCISCO

DENVER

Toronto

Honolulu

Ontario

Kahului

HarrisburgLincoln

Kona

Fargo

Grand Forks

Casper Sioux Falls

Bismarck

Ithaca

Binghamton

Idaho Falls

Kalispell

Billings Duluth

Jackson

Salisbury

Muskegon

Brownsville

Corpus Christi

Harlingen

Laredo

McAllen

Eau Claire

Houghton

Minot

Pierre

Alliance

Chadron

Scottsbluff

Liberal

Kearney

Laramie

Huron

McCook

Dodge City

Great Bend

Hays

Alamosa

PuebloCortez

Farmington

TelluridePage/Lake Powell

Show Low

Prescott

Moab

Worland

Sheridan

Dickinson

WillistonGlasgow

Lewistown

Visalia

Hilo

Kapalua

Key West

Vernal

North Platte

Cheyenne

Riverton

LOS ANGELES

SAN FRANCISCO

DENVER

to Anchorage

to Fairbanks

Bimini

Freeport

George Town

North EleutheraGovernors Harbour

Marsh Harbour

Jamestown

Dubois

BradfordFranklin

Lewisburg

Sarasota/Bradenton

Plattsburgh

Melbourne

Killeen

Del Rio

Mammoth Lakes

Hobbs

St. George

ATLANTIC OCEAN

New York (Penn Station)

Boston

Newark(Liberty)

New Haven

Philadelphia

Washington, DC

Stamford

Wilmington

Train RoutesCodeshare/MileagePlus Partner ServiceMileagePlus Eligible Service

1:00 pm

2:00 pm 3:00 pm 4:00 pm 5:00 pm

12:00NOON

11:00 am

10:00 am

9:00 am8:00 am7:00 am6:00 am5:00 am4:00 am3:00 am2:00 am11:00 pm10:00 pm9:00 pm8:00 pm7:00 pm6:00 pm

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3:00 am2:00 am1:00 am12:00 MON.

11:00 pm10:00 pm8:00 pm

9:00 pm7:00 pm

6:00

5:30

9:30

3:305:00

5:00

6:00 pm

8:00 pm

9:00 pm

9:30 pm

1:00

2:00

12:00

World time zones shown in Standard Time.

10:00 am

1:00 pm

12:00 MIDNIGHT

MIDNIGHT

12:00 SUN.

2:00 pm

Inte

rnat

iona

l Dat

e L

ine

1:00 am

PACIFIC OCEAN

ARCTIC OCEANARCTIC OCEAN

INDIAN OCEAN

INDIAN OCEAN

ATLANTIC OCEAN

Arabian Sea

Caspian Sea

Black Sea

Hudson Bay

South ChinaSea

CoralSea

TasmanSea

Mediterranean SeaOkayama

KENYA

ETHIOPIA

ERITREA

SUDAN

SOUTH SUDAN

EGYPT

NIGERMAURITANIA

MALI

NIGERIA

SOMALIA

NAMIBIA

LIBYA

CHAD

SOUTH AFRICA

TANZANIA

CONGO

ANGOLA

ALGERIA

MADAGASCAR

MOZAMBIQUE

BOTSWANA

ZAMBIA

GABON

CENTRAL AFRICANREPUBLIC

TUNISIA

MOROCCO

UGANDA

SWAZILAND

LESOTHO

MALAWI

BURUNDIRWANDA

TOGOBENIN

LIBERIA

SIERRA LEONE

GUINEA

BURKINA FASO

GAMBIA

CAMEROON

SAO TOME& PRINCIPE

ZIMBABWE

DEM. REP. CONGO

EQUATORIAL GUINEA

WESTERN SAHARA

DJIBOUTI

SENEGAL

GUINEA BISSAU

CANARY ISLANDS

COMOROS

GHANA

TURKEY

CYPRUS

JORDAN

ISRAEL

LEBANON

ARMENIA

GEORGIA

QATAR

U. A. E.

YEMEN

SYRIAIRAQ

IRAN

OMANSAUDI ARABIA

AZER.

KYRGYZSTAN

TAJIKISTAN

AFGHAN.

PAKISTAN

INDIA

KAZAKHSTAN

TURKMENISTAN

UZBEKISTAN

NEPALBHUTAN

BANGLADESH

SRI LANKA

CHINA

BURMA

THAILAND

CAMBODIAVIETNAM

LAOS

MALAYSIA

PAPUANEW GUINEA

BRUNEI

PHILIPPINES

TAIWAN

I N D O N E S I A

JAPAN

S. KOREA

N. KOREA

NEW ZEALAND

NEW CALEDONIA

FIJI

AUSTRALIA

RUSSIA

MONGOLIA

RUSSIA

FINLANDSWEDEN

NORWAY

GREENLAND

ICELAND

U.S.A.

CANADA

MEXICO

ALASKA(U.S.)

PANAMA

NIC.

COSTA RICA

ARGENTINA

BOLIVIA

COLOMBIA

VENEZUELA

PERU BRAZIL

FRENCH GUIANA

SURINAMEGUYANA

CHILE

ECUADOR

PARAGUAY

URUGUAY

FRANCE

GERMANY

FRENCH POLYNESIAWESTERN SAMOA

POLAND

AUSTRIA

UKRAINE

ROMANIA

MOLDOVA

GREECEALB.

SERB.

SWITZ.

SPAIN

PORTUGAL

UNITEDKINGDOM

LITH.

LAT.

BOS.-HER.

BELARUS

MONT.

MALDIVES

SEYCHELLES

KOS.

CAPE VERDE ISLANDS

MARSHALL ISLANDS

FEDERATED STATES OF MICRONESIA

COMMONWEALTH OF NORTHERN MARIANA ISLANDS

Bangalore

Trivandrum

Colombo

Chennai (Madras)

Cochin

Kozhikode Coimbatore

Mangalore

East London

Abidjan Malabo

DoualaYaounde

LibrevilleSao Tome

Luanda

Johannesburg

Port Elizabeth

Mahé

Windhoek

Cities served by select airline

partners that are not visible

on the map:

Manzini, Swaziland

Durban, South Africa

Maputo, Mozambique

Harare, Zimbabwe

Lilongwe, Malawi

Harare

Lusaka

Lubumbashi

Maseru

Manzini

Maputo

Durban

Kigali

Bujumbura

Nairobi

Entebbe

Dar Es Salaam

Gaborone

Kinshasa

Lilongwe

Cotonou

Ouagadougou

ConakryAbuja

Monrovia

Freetown

Bissau

Khartoum

Cape Town

Dakar

Sal

BanjulAsmara

Addis Ababa

Sanaa

Kolkata

Kathmandu

Lucknow

Pune

Nagpur

Raipur

Ahmedabad

Indore

Peshawar

Karachi

Muscat

Islamabad

Lahore

Jaipur

Chandigarh

Goa

TbilisiBaku

Ashgabat

Krasnodar

Yerevan

Erbil

Alma-Ata

Astana

Bishkek

Tashkent

Dushanbe

Amman

Cairo

Luxor

Jeddah

Riyadh Doha Abu Dhabi

Tehran

Baghdad

Larnaca

Beirut

Damascus

Istanbul

Ankara

Izmir

Tirana

Tromso

KristiansundTrondheim

Oulu

Vaasa

Turku Helsinki

Tallinn

Gdansk

Malmo

Warsaw

Krakow

St. Petersburg

Vilnius

Minsk

Kiev

Kosice

Chisinau

Bucharest

Sofia

Skopje

Malta

Tripoli

Algiers

Casablanca

Funchal

Tunis

Ekaterinburg

Reykjavik

Ponce

Cartagena

Guayaquil

Medellin Bucaramanga

Cali

Maracaibo Valencia

Santa Cruz

Campo Grande

Cordoba

Iguassu Falls

Cuzco

Brasilia

Fortaleza

Salvador

Recife

Belo Horizonte

Curitiba

Santiago

Porto Alegre

Montevideo

Manaus

Florianopolis

Kota Kinabalu

Harbin

Changchun

Shenyang

Dalian

QingdaoZhengzhou

Nanning

Okinawa

Kuala Lumpur

Ulaanbataar

Tianjin

ChongqingChangsha

Guangzhou

Hangzhou

Fuzhou

Xiamen

Nanjing

Chengdu Wuhan

WenzhouGuiyang

Kunming

ShenzhenMacauHanoi

VientianeChiang Mai

Yangon

Phuket

Phnom Penh

Penang

Jakarta

Denpasar Bali

Luzon Island

Miyazaki

Pusan

KumamotoKagoshima

Nagasaki

MatsuyamaOita

Ishigaki

Pyongyang

Kochi

Cheju

Baotou

Rarotonga

Rotorua

Brisbane

Queenstown

Wellington

Auckland

Christchurch

Dunedin

Darwin

Adelaide

Palmerston North

Napier-Hastings

Blenheim

Nelson

Norfolk Island

Noumea

Port Vila

Nuku’ Alofa

Apia

Niue

Pago Pago

Komatsu

Tenerife

Las Palmas

Riga

Belgrade

Alta

Lome

Lulea

Molde

Ostersund

Rhodes

Umea

Alexandria

Jammu

Antalya

Benghazi

Bloemfontein

Batumi

Bandar Seri Begawan

Cebu

Chiang Rai

Donetzk

Ercan

Goiania

Haikou

Hat Yai

Hefei

Hamilton

Horta

Dhaka

Guwahati

Agartala

Amritsar

Juba

Kano

Krabi

Khabarovsk

Khon Kaen

Guilin

MashadNador

Ningbo

Odessa

Gold Coast

Oran

Patna

Port Harcourt

Bamako

Pointe Noire

Papeete

Perth

FukuokaFukuoka

Nassau

Chihuahua

Torreon

Durango

SaltilloMonterrey

TampicoAguascalientes

Manzanillo

Ixtapa/Zihuatanejo

Oaxaca

Acapulco

Toluca

Puebla

Huatulco

Villahermosa

Veracruz

Queretaro

Belize

Guatemala City

San Salvador

San Pedro Sula

ManaguaLiberia

Roatan

Ciudad del Carmen

Tegucigalpa

Montego Bay

Grand Cayman

Bermuda

Punta Cana

Santo Domingo

Aguadilla

San Juan

St. Thomas

Antigua

St. Maarten

Caracas

Bonaire

Port-of-Spain

Puerto Plata

Aruba

Panama City

Morelia

Puerto VallartaMexico City

Los Cabos

Cozumel

Puerto Vallarta

Los Cabos

CozumelMexico City

Aruba

TuxtlaGutiérrez

Providenciales

Guadalajara Port-au-Prince

Nagoya

Sendai

Sapporo

Osaka

Saipan

Rota

Majuro

Yap

PalauChuuk (Truk)

Pohnpei

Kosrae

Kwajalein

Manila

Nadi

Anchorage

Fairbanks

Lima

Copenhagen

Madrid

Stockholm

Manchester

Barcelona

Edinburgh

Hamburg

Oslo

Milan

Berlin

Athens

New York (La Guardia)

Hong Kong

Cairns

Munich

Hong Kong

Ho Chi Minh City (Saigon)

Singapore

Taipei

Honolulu

Seattle

Rio de Janeiro

Buenos Aires

Kuwait

Rome

Amsterdam

Dubai

Brussels

Geneva

Moscow

GUAM

NEW YORK (NEWARK)

HOUSTON(INTERCONTINENTAL)

CLEVELAND

TOKYO

SAN FRANCISCO

LOS ANGELES

CHICAGO(O’HARE)

DENVER WASHINGTON, DC(DULLES)

Niigata

Shannon

Lisbon

Dublin

Belfast

Birmingham

Glasgow

Mumbai

Delhi

Shanghai

Beijing

Frankfurt

Paris

Seoul

Bangkok

Paris

London

Bahrain

Sydney

Melbourne

Dammam

HiroshimaTel Aviv

Quito

Accra

Lagos

Kuwait

Stuttgart

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Groningen

Luxembourg

ZagrebLjubljana

Valencia

Bilbao

Lisbon

Porto

Turin

Lyon

Paris

London

Oslo

Copenhagen

Hamburg

Brussels

Hannover

FrankfurtNuremberg

MilanVenice

Pisa

Rome

Trieste

Istanbul

Bucharest

ViennaMunich

Prague

Warsaw

Helsinki

Luga

Berlin

Bremen

Klagenfurt

LinzSalzburg

Sofia

Sarajevo

Cologne

Dresden

Verona

Vilnius

Katowice

Nice

Stuttgart

Riga

Stavanger

Ancona

Dublin

Bologna

FlorenceGenoa

Stockholm

Amsterdam

Basel

Aberdeen

Edinburgh

Belfast

Birmingham

Bergen

Glasgow

Manchester

Skopje

Belgrade

Shannon

Cork

Izmir

Leipzig

Budapest

Gdansk

Friedrichshafen

Muenster

Heraklion

Leeds

Palanga

Rhodes

Thessaloniki

Alicante

Alexandroupolis

Cluj-Napoca

Esbjerg

Mikonos

Kaliningrad

La Romana Palermo

Madrid

Faro Granada

Marseille

Naples

BristolMEXICO

PANAMA

NIC.

COSTA RICA

COLOMBIA VENEZUELA

MEXICO

PANAMA

NIC.

COSTA RICA

COLOMBIA VENEZUELA

TobagoGrenada

BarbadosSt. Lucia

Pointe a PitreSt. Kitts

Providenciales

Port-au-PrinceKingston

San Andres Island

Havana

Guaymas

Hermosillo

St. Kitts

Providenciales

Santiago

Port-au-PrinceKingston

San Andres Island

Havana

Guaymas

Aruba

Belize

Guatemala City

San Salvador

PACIFIC OCEAN

TegucigalpaSan Pedro Sula

Managua

LiberiaPanama City

Roatan

Montego Bay

Grand Cayman

Punta Cana

Aguadilla

St. Thomas

Antigua

St. Maarten

Caracas

Bonaire

Port-of-Spain

Puerto Plata

Nassau

to New York(Newark)

to Cleveland

to New York

(La Guardia)

to Washington

(Dulles)

to New York(Newark)

to Denver

to San Francisco

to Los Angeles

Aruba

Belize

HOUSTON(INTERCONTINENTAL)

Guatemala City

San Salvador

PACIFIC OCEAN

TegucigalpaSan Pedro Sula

Managua

Liberia

Roatan

Montego Bay

Grand Cayman

Punta Cana

Aguadilla

St. Thomas

Bonaire

Port-of-Spain

Puerto Plata

Nassau

to Los Angeles

Veracruz

Queretaro

Manzanillo

Ixtapa/Zihuatanejo

Monterrey

Puerto Vallarta

Los Cabos

Guadalajara

Chihuahua

Cozumel

Torreon

Oaxaca

TampicoAguascalientes

Acapulco

Durango

Saltillo

Toluca

Puebla

Morelia

Ciudad del Carmen

Mexico CityVeracruz

Queretaro

Manzanillo

Ixtapa/Zihuatanejo

Monterrey

Puerto Vallarta

Los Cabos

Guadalajara

Cozumel

Villahermosa

Oaxaca

TampicoAguascalientes

Acapulco

Saltillo

Toluca

Puebla

Morelia

Ciudad del Carmen

Huatulco

Mexico City

Santo Domingo

Bermuda

San Juan

SantiagoSamana

Martinique

AustinSan Antonio

Route lines reflect flights operated by United Airlines and/or its regional partners. For accurate flight schedules, please see www.united.com.© 2012 United Air Lines, Inc. All Rights Reserved.

0812

»NORTH AMERICA ROUTE MAP

»WORLD ROUTE MAP

»UNITED:THE WORLD’S LEADING AIRLINE

»147 MILLIONPASSENGERS PER YEAR

»5,557FLIGHTS PER DAY

»378DESTINATIONS IN

63 COUNTRIES

229 DOMESTIC

149 INTERNATIONAL

SOURCE: UNITED CONTINENTAL HOLDINGS, INC.

»UNITED: #1 IN TOP U.S. MARKETSNEW YORK/NEWARK,

WASHINGTON, D.C.,

CHICAGO, LOS ANGELES,

SAN FRANCISCO, HOUSTON,

DENVER AND CLEVELAND

SOURCE: U.S. DOT/YEAR 2011

LALAELA

,

UST

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US

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»INTEGRATEDSOLUTIONSENGAGE UNITED’S 12+ MILLION MONTHLY PASSENGERS with messaging in print, mobile, digital and social solutions.

“The app looks like a replica of the paper magazine on the surface. However, it has a few interactive tricks that traditional magazine publishers should take a look at. Navigation, for example, is excellent with simple “page-turning”, with indicators and a table of contents that slides out from the left whenever you want it. There’s an orange ‘links’ indicator at the top left of pages that takes you to web pages related to items on that page. And, there are expanded photo and video content for some articles.

All of these small touches add up to a quality e-magazine reading experience that is better than what I’ve seen in most of the conventional e-periodicals I’ve read on my iPad. Ironically, this app version of Hemispheres magazine cannot be read during takeoff and landings as the paper version can.”

-Contributing Editor for SocialTimes.com Mobile vertical at WebMediaBrands

»MOBILE»iPad App AdvertisingRun an interactive ad in Hemispheres’ iPad App. Embed videos

that come alive on the iPad screen, making your company’s

static print ad interactive. Hemispheres’ iPad App will off er

the ability to download all pages/screens as well as fully

download additional video or audio so viewers can enjoy

content even when they are not connected. We will also have

multiple web links to further enrich brand experiences.

»Social MediaHemispheres’ social media solutions include seamlessly embed-ding your brand into the minds of our followers on Facebook and Twitter; allowing you to acquire new audiences who may not otherwise know about your products or services. From tagging your brand in our social media posts to linking our followers directly to your company’s website, we will work with your brand to deliver an unparalleled combination of strategy, creativity, and technology to produce solutions with measurable results.

»SOCIAL

»DIGITAL»hemispheresmagazine.comView features for the current issue of Hemispheres, plus

the digital edition of current and past issues of the full

magazine. The magazine website gives advertisers

additional opportunities to connect with customers as

a complement to print advertising campaigns and a

way to lead readers directly to their company’s website.

Readers are directed to hemispheresmagazine.com

via email marketing, social networking sites and from

United’s website.

Banner: 300 x 250 pixels Value: $1,250 per month

»E-Newsletter AdvertisingReach a constantly growing list of consumers that want to stay connected with Hemispheres even when they are not traveling. Hemispheres’ e-newsletter banner advertising offers not only category exclusivity, but also advertiser exclusivity.

Banner: 900 x 100 pixels Value: $1,500 per monthBased on availability and print buy

Stay Connected with Hemispheres HEMISPHERES IS PUBLISHED MONTHLY BY INK

PH: 888-864-1733

HEMISPHERESMAGAZINE.COM

TEST-DRIVING THE WORLD’S GREATEST SUPERCAR

OLYMPIC SPORTS THAT DIDN’T QUITE MAKE THE CUT

FROM CHICAGO TO SYDNEY, THE MONTH’S HOTTEST HOTELS

AUGUST FEATURESTHREE PERFECT DAYS:SEATTLEWith its seamless blend of shrewd commerce, uncompromising luxury and countercultural abandon, all set against a dramatic mountain backdrop, Washington’s capital of cool is a study in complementary contrasts.

THE HEMI Q&A: KENNY CHESNEY Country superstar Kenny Chesney on working in the spotlight—and living life beyond it.

WHEEL DEAL: OUR 2012 ROAD TRIPS SPECTACULAR Our adventure-fueled, tarmac-tested guide to making the most of your next road trip.

The Pacific Northwest’s Capital of Cool, One of the Biggest Stars on Earth and The Rules of the Road

“Hemispheres gives us one

of the best results among

all the media we use.”-

Christoph Wellendorff ,

President, Wellendorff

Jewellery

“Hemispheres always

delivers great leads for our

property.”

-Jane Shawkey; Ritz-

Carlton Residences

Chicago

SIZE BLEED ( WIDTH x HEIGHT ) TRIM ( WIDTH x HEIGHT )

DOUBLE PAGE SPREAD 16.25” x 10.75” 16” x 10.5”

FULL PAGE 8.25” x 10.75” 8” x 10.5”

2/3 PAGE (VERTICAL ONLY) NO BLEED 4.562” x 9.75”

1/2 PAGE (VERTICAL) NO BLEED 3.375” x 9.75”

1/2 PAGE (HORIZONTAL) NO BLEED 7” x 4.75”

1/3 PAGE (SQUARE) NO BLEED 4.562” x 4.75”

1/3 PAGE (VERTICAL) NO BLEED 2.1875” x 9.75”

1/4 PAGE (VERTICAL ONLY) NO BLEED 3.375” x 4.75”

1/6 PAGE (VERTICAL) NO BLEED 2.1875” x 4.75”

CROSSWORD & SUDOKU BANNERS NO BLEED 7” x 1.375”

Please note that all important elements (text, logos, etc.) must be kept at least .375” from the trim size of a full page-bleed ad (same as .5” from the edge of the bleed) to ensure that the ad prints properly.

We cannot accept responsibility if incorrect versions are printed when multiple versions have been supplied and no phoned instructions have been given.

Artwork should be saved in PDF, EPS, TIFF or JPEG format. Please remember to include all fonts and images required.

CDs will not be returned unless specifi cally requested. All artwork must be supplied with a color proof. We cannot accept responsibility for any printing errors if no proof is supplied.

MEDIA LABELING REQUIREMENTSIssue Date, Agency Name, Phone Number, Vendor Contact, Advertiser, Contact Person, File Name/Number.

ELECTRONIC DELIVERYAds can be supplied by email, FTP, ISDN or CD-ROM. For full electronic delivery instructions and fi le uploading interface see: ftp.ny.esubstance.com

Username: unitedad/Password: rumen59dasd

E-NEWSLETTER BANNER900 x 100 pixels – Static (JPEG)• Banner should follow the standard web resolution of 72dpi • Please provide URL when submitting banner • Banner creative due 15 days prior to the 1st of the

advertising month

ONLINE BANNER (HEMISPHERESMAGAZINE.COM)Dimension & Positioning• Side Banner: 300 x 250 pixels

Type/Format: Static (JPEG) or Flash (SWF)• Banner should follow the standard web resolution of 72dpi• Banner should have a fi le size less that 20Kb (50Kb for Flash)

• Flash banner must have link programmed into the banner• Please provide URL when submitting banner• Banner creative due 15 days prior to the 1st of the advertising month

TYPESETTING / AD CREATION SERVICEInk offers a typesetting service and can create an advertisement for you if you provide us with pictures, logos and text of what the ad should say. Please note that this will incur additional charges: Full page: $400 Double Page Spread: $7502/3 Page: $220 1/2 Page: $2201/3 Page: $160 1/4 Page: $1601/6 Page: $90 Changes: $30

AD APPROVAL

All ads are submitted to the airline for fi nal approval. Please do not submit ads that are derogatory toward air travel, baggage fees, travel in general or that are offensive in nature and/or content. Ads including, but not limited to, these criteria will be rejected.

Hemispheres’ iPad App — Please contact our production team

for app specs.

If you have questions or need additional information, please

contact the Ink Production Manager: Joe Massey

joe.massey@ink-global.com or 678.553.8091

»SPECSARTWORK & SUPPLY METHODWe advise that artwork is gener-

ated only in the following design

programs: Photoshop, Illustrator,

Quark Xpress and Acrobat in CMYK.

We cannot accept responsibility for

any unwanted results from artwork

originally generated in any other

programs, especially programs such

as Microsoft Word and PowerPoint.

We do not accept Corel Draw or

Freehand Files.

All nonvector artwork should be

supplied at a minimum of 300dpi.

Any artwork supplied lower than

300dpi will print blurred. EPS and

Illustrator fi les should have their

fi nal output set to 2540. PDFs

should be set as follows: overall

resolution of 2540, individual line art

resolution of 1200dpi and individual

bitmap resolution of 300dpi. An

Out of Hand alternative to Acrobat

Distiller’s press settings is available

on request; this is set exactly as

required to achieve best possible

results.

Please save all Photoshop fi les as

either uncompressed TIFF fi les

or Photoshop EPS fi les. All

Photoshop fi les must be fl attened

prior to saving.

RE-SUPPLYING ARTWORKWe aim to check and prepare for

print all artwork as soon as it is

received. If you need to amend your

artwork and re-supply it, you must

phone the offi ce to arrange this.

»SPACE RESERVATION DATESJan. » November 19, 2012

Feb. » December 17, 2012

Mar. » January 21, 2013

Apr. » February 18, 2013

May » March 19, 2013

June » April 16, 2013

July » May 21, 2013

Aug. » June 18, 2013

Sept. » July 16, 2013

Oct. » August 20, 2013

Nov. » September 17, 2013

Dec. » October 22, 2013

ISSUESPACE RESERVATION DEADLINE

COPY/ART DEADLINE

ONBOARD DATE

JANUARY 11/19/2012 12/3/2012 1/1/2013

FEBRUARY 12/17/2012 1/2/2013 2/1/2013

MARCH 1/21/2013 2/1/2013 3/1/2013

APRIL 2/18/2013 3/1/2013 4/1/2013

MAY 3/19/2013 4/2/2013 5/1/2013

JUNE 4/16/2013 5/1/2013 6/1/2013

JULY 5/21/2013 6/3/2013 7/1/2013

AUGUST 6/18/2013 7/2/2013 8/1/2013

SEPTEMBER 7/16/2013 8/1/2013 9/1/2013

OCTOBER 8/20/2013 9/3/2013 10/1/2013

NOVEMBER 9/17/2013 10/1/2013 11/1/2013

DECEMBER 10/22/2013 11/1/2013 12/1/2013

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INK OFFICES WORLDWIDE

1X 3X 6X 12X

SPREAD $103,950 $98,752 $93,814 $89,123

FULL PAGE $57,750 $54,863 $52,119 $49,513

2/3 PAGE $40,525 $38,499 $36,574 $34,745

1/2 PAGE $30,395 $28,875 $27,431 $26,060

1/3 PAGE $20,265 $19,252 $18,289 $17,375

1/4 PAGE $15,195 $14,435 $13,713 $12,028

1/6 PAGE $10,131 $9,624 $9,143 $8,686

1X 3X 6X 12X

INSIDE FRONT COVER SPREAD $144,375 $137,156 $130,298 $123,784

INSIDE FRONT COVER PAGE $72,188 $68,578 $65,149 $61,892

FIRST SPREAD $128,350 $121,933 $115,836 $110,044

FIRST RIGHT-HAND PAGE $64,165 $60,957 $57,909 $55,013

INSIDE BACK COVER $64,165 $60,957 $57,909 $55,013

OUTSIDE BACK COVER $77,000 $73,150 $69,493 $66,018

GATEFOLDS, TIP-ONS & OTHER SPECIAL FORMATS ON REQUEST

»2013 RATE CARD

»SPECIAL POSITIONS

»RATES All rates refl ect 4 color bleed.

• Rates are gross and per

insertion.

• 15% discount to recognized

agencies.

• Guaranteed positions: 10%

premium added to earned rate.

• BRC cards: (advertiser

supplied/or printed by

publisher). Rates on request.

• Purchase of backup page

required for all BRC cards.