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1Health and Nutrition
PACKAGING
TWIST bottles are
22% lighter than previous containers
Fully recyclable PLANTBottles® contain
plant-based material - available in 10 of our markets
30%
#1
WATER USAGEreduced by
In the past 2 years
~~
In the past 6 years
CARBON FOOTPRINTreduced by
billion litres
glass of water
foreveryone on Earth
In 2016
spent on
COMMUNITIES to support wellbeing, environmental and water stewardship, youth development
¤7.3 million
1.15215,000
annual emissions of over
passenger cars
1.74
1
RECYCLING
26%
increase in the use of recycled PET versus 2010.
milliontonnes
Ranked #1 by Dow Jones Sustainability Indices (DSJI)We are the first company to achieve four consecutive wins in the world’s most prestigious business sustainability rankings and now we also lead the Food, Beverage & Tobacco Industry Group as a whole.
In 2017 we were one among only 25 companies from all industries to be recognized as a global leader in corporate sustainability areas for climate and water by the Carbon Disclosure Project (CDP).
For more information please visit our website:
Our 2020 commitments highlight
our determination to grow our
business responsibly, profitably
and sustainably. They are part of
our long-term strategy that has
enabled us to become leaders in
sustainability among beverage
companies.
SUPER SECTOR LEADER IN DOW JONES SUSTAINABILITY INDICES FOR THE FIRST TIME & BEVERAGE INDUSTRY LEADER FOR THE FOURTH CONSECUTIVE YEAR IN 2017
*Water consumption and direct carbon emissions per litre of beverage produced, versus 2010
We will recover for
recycling an average
of 40% of the total
packaging we introduce
to our markets
We will invest 2% of our
annual pre-tax profit in
communities and double the
number of employees taking
part in volunteering initiatives
during work time to 10% of
our people
We will take 40%
of the total energy
we use from
renewable and clean
energy sources
We will source 20% of the total
PET we use from
recycled PET and/or
PET from renewable
material
We will reduce
primary packaging
by 25% per litre
of beverage produced
We will certify over
95%
of our key agricultural
ingredients against the
Coca-Cola system’s
Sustainable Agriculture
Guiding Principles
We will reduce
direct carbon
emissions intensity
by 50%*
We will reduce
water use
intensity
by 30%*
We will reduce
carbon emissions
intensity in the
value chain by
25%
We will certify all of our
plants in European
Water Stewardship or
Alliance for Water
Stewardship standard.
Health and Nutrition
THe Issue
Consumers around the world are changing. Reducing
sugar consumption is becoming increasingly important
for many. People are more health conscious than ever
and living “healthier” is the new normal for consumers.
In addition, they are concerned about artificial
ingredients and look for natural alternatives. Finally,
consumers are becoming used to having more choice
and are looking for beverages with new functional
features, more health benefits and more natural
ingredients.
Our apprOaCH and Our prOgress TO daTe
As the leader of the beverage industry, we choose to do
more – not just say more – when it comes to the global
fight against obesity.
To meet evolving consumer needs and preferences,
we offer a diverse product portfolio and we have
an exciting pipeline of new products and packaging
options. We are focusing on offering consumers more
of the products they want, including low- and no-sugar
options, across categories and in more packages. We
therefore put a lot of effort in supporting our juice,
water and Ready-to-Drink Tea categories, which
accounted for approximately 30% of Coca-Cola HBC’s
sales in 2016.
Importantly, as a System we support the current
recommendation by several leading health authorities,
including the WHO, that people should limit their intake
of added sugar to no more than 10% of their total
energy/calorie consumption.
We have begun a journey toward this goal and we are
evolving our business to become even more responsive
to people’s changing tastes and needs:
• We are rethinking many of our recipes around the
world to reduce sugar and calories across many
of our brands while making our low and no-sugar
drinks more visible and easier to find.
• We are offering more new drinks that provide
benefits like organic tea, coconut water, grab-and-
go coffee, juices and purified water to more people
in more places.
• We are making smaller, more convenient packages
so that controlling sugar intake is easier.
• We are giving people the information they need to
make truly informed choices.
• We are diligently following our longstanding policy
not to target advertising to children under age 12
anywhere in the world.
Our consumers are changing and so are we. We
are listening carefully and working to ensure that
consumers are firmly at the center of our business
so we can continue to grow responsibly.
Our strategy behind our actions can be best explained as:
• INSIDE THE BOTTLE: Focusing on the actual
drinks we make, including how we sweeten them
and the various benefits they provide.
• OUTSIDE THE BOTTLE: which includes everything
apart from the drink itself, such as the packaging
we develop and policies we implement to help
consumers make the right choices for themselves
and their families.
Our 2020 commitments highlight
our determination to grow our
business responsibly, profitably
and sustainably. They are part of
our long-term strategy that has
enabled us to become leaders in
sustainability among beverage
companies.
Our
2 3Health and Nutrition Health and Nutrition
INSIDE THE BOTTLE
We are taking action to help people around the world to
consume less sugar.
• In 2016, we reduced sugar in more than 200 of our
drinks globally to help consumers drink less sugar
when they buy our products.
• In 2017, we will reduce sugar in more than 500 of
our drinks around the world – adding to the 1,100+
drinks we make that are already low or no-sugar.
We are making low and no-sugar versions of the drinks
that people love easier to find in more places.
• Since 2014, as a System, we have launched nearly
500 new low or no-sugar drinks globally.
• Approximately 30% of the more than 3,900
beverages we make fall into the low or no-sugar
categories.
• In addition, 18 out of the 20 top brands we make
feature a low or no-sugar option.
We are shifting some of our marketing budget to make
people more aware of these low and no-sugar options
in their local markets.
• For example, in 2016, we launched our “One
Brand” global marketing strategy, which highlights
our lower and no-sugar versions of Coca-Cola
right alongside Coca-Cola original taste. It also
underscores the System’s commitment to choice,
offering consumers whichever Coca-Cola suits
their taste, lifestyle, and diet – with or without sugar,
with or without calories.
We are also exploring and bringing to market new sugar
alternatives that help us keep the great tastes people
love but with less sugar and fewer calories.
• Coca-Cola Life, made with a blend of sugar and
stevia leaf extract, has 50% fewer calories and less
sugar than Coca-Cola original taste, but with the
Coca-Cola taste people love.
• In Greece, we have launched Coca-Cola Stevia in
2016, a zero sugar, zero calorie variant sweetened
also with stevia leaf extract.
We are fully committed as a System to helping
consumers better control the amount of sugar they get
from our drinks without giving up the great tastes they
know and love.
EUROPEAN SOFTDRINKS INDUSTRYACCELERATES SUGARREDUCTION TODELIVER A FURTHER
10%FROM 2015-2020
BUILDING ON THE 12% REDUCTION ALREADY ACHIEVED SINCE 2000 AND TRIPLING THE REDUCTION PACE
Addressing changing consumer preferences
Responding to the EU call for reformulation and sugar reduction across the food industry
The first sector to answer the EU added sugars annex and its 10% sugar reduction target
ZERO 0%
2000 2015 2020
1. OUR SUGAR REDUCTION JOURNEY SO FAR
1970
SUGARFREE
2015
ZEROREDUCEDCALORIELIGHTLOW
CALNO
SUGAR
An early mover in added sugars reduction, our journeybegan in the 1970’s when the first no sugar
and calorie drinks were introduced
Since 2000 we have been measuring our sugar and calorie reductions. In 2006 wemade wide commitmentsto reduce calories and sugar to the EU Platform forAction on Diet, Physical Activity and Health
Our industry is already actively
working on sugar reduction with
governments and stakeholders in
multiple member states, and has
signed local reduction pledges
2. ACHIEVEMENTS 3. CHALLENGES
-12%
30+
66%
CALORIES
+150%
LOWSUGAR ZE
RO
Lithuania
1%
Italy
7%
DIFFERENT TASTES AND CONSUMER PREFERENCES ACROSS EUROPE
(Canadean, 2016, % salesof reduced and no sugardrinks, excluding water)
Source: Canadean, 2016
SUGAR =
THE SOURCEOF CALORIES
IN SOFT DRINKS
SUG
AR
average caloriereduction from 2000-2015
increase in availabilityof pack sizes smaller than 330ml (standard can)since 2006
di�erent packsto choose from
of new product introductions are noand reduced sugar
30%of sales in some EUmarkets are no and low sugar/calorie drinks S U G A R
0S U G A R
LOW
TASTE
CONSUMERACCEPTANCE
REGULATORYHURDLES
United Kingdom
44%
5. ACCELERATION OF THE SPEED AND SCALE OF ACTIONS
We welcome the EU policy approach:
• Partnership based, involving all stakeholders
• Flexibility to optimise tools available to reflect local situations
• Allows us to deliver e�ciency, speed and scale
• We hope other food categories will follow suit to generate critical mass
6. EMPLOYING A WIDE ARRAY OF TOOLS TO ACHIEVE OUR AMBITIOUS TARGET AND REDUCE THE SUGAR MIX ACROSS THE SOFT DRINKS PORTFOLIO
NEWRECIPE
NEWRECIPE
Reformulating existing productsincluding the use of low
calorie sweeteners
NE
WR
EC
IPE
S U G A R
0
Increasing availability of smaller pack sizes to increase portion
control and moderation
ZER
O
Progress will be monitored using independent third party auditors
and shared with stakeholders
Cal
orie
/sug
ar c
onte
nt
60
80
100
1970 2000
-12%
-10%
2015 2020
15 YEARS 5 YEARS
Tripling the pace of added sugars reductionbetween 2015-2020 (vs 2000-2015)
10% aggregate sugars reduction across Europe, impacting over 500 million consumers
RESEARCH
Investing in the promotion of drinks with reduced or no sugar to encourage consumer choice
Innovating to introduce new products withno orreducedsugar, includingthe use oflow calorie sweeteners
ZER
O
NEW
4. COORDINATED EU POLICY ON REFORMULATION & SUGAR REDUCTION
S U G A R
0
The UK’s leading companies increased their collective advertising spend on low and no calorie drinks by 49% in 2014
In Germany, between 2010 and 2014, Coca-Colaincreased by 40%the marketing & advertising spends for low/no calorie drinks
In Italy, between2014 and 2016, SBFE advertising spends on low/no calorie drinks increasedby 70%
42% of soft drinks sold in Norway are no or low sugar, containing less than 20kcals per 100ml
7. INNOVATION AND SUGAR REDUCTION IN ACTION
150ml
200ml
250m
l
INTRODUCING SMALLER PACKSIZES
Average 330ml can ofregular carbonated
soft drink = 36g sugar
REFORMULATING EXISTINGDRINKS
PROMOTING DRINKS REDUCED
IN SUGAR OR WITH NO SUGAR
INTRODUCING PRODUCTS REDUCED IN SUGAR OR WITH NO SUGAR AT ALL
250ml = 27.5g sugar
-24%
200ml = 22g sugar
-39%
150ml = 16.5g sugar
-54%
10% lessadded sugar
15% lessadded sugar
45% lessadded sugar
35%less sugarPT, IT, UK
At least30% less sugarin a.o FR, CZ, PL, NL,CY, EL, IT, DK, NO
At least30% less sugarin a.o UK, ES, FR
At least30% less sugarin a.o PL, AT, FI, UK,FR, BE, IE, NL, CY, EL,ES, CZ, SK, H, BG
Coca-Cola Lifeat least 45% less sugar
Pepsi Maxno sugar, no calories
Coca-Cola Zero Sugarno sugar, no calories
Pepsi Next30% less sugar
No added sugarFR, BE, CH, NL
No added sugarFR, BE
40% less sugarFR
No sugarFR, BE, CH
30% less sugarFR, BE
On 7 February 2017, The European soft drinks industry1
has announced it will reduce added sugars in its
products by a further 10% by 2020. The soft drinks
sector is an early mover in added sugars reduction
with its journey beginning in the 1970s when the first
no sugar and no calorie soft drinks were introduced.
The industry reduced sugar in still and carbonated
soft drinks by 12% from 2000-2015, so the new
commitment triples this pace by adding another 10%
reduction over the next five years. This initiative
responds to changing consumer preferences regarding
sugar intake and calls from Member States and the
European Commission for a coordinated approach to
reformulation and sugar reduction. The commitment
will be rolled out across Europe.
OUTSIDE THE BOTTLE:
We know what we put in our bottles is only half of the
story. We have to go beyond what is inside the bottle to
make a real difference.
We are providing smaller, more convenient packages,
making it easier to control sugar sugar intake.
• Today, about 40% of our sparkling brands come in
these smaller, more convenient packages of 250 mL
or less.
• We are working to launch mini-cans and smaller
packages in more markets around the world, which
provide just the right amount of your favourite drink
when you want a little less.
• In fact, you can now buy Coca-Cola in more
convenient sizes (250 mL) in 140 countries around
the world.
We are looking to introduce a wider variety of beverages
to retail and cinema customers, including low and no-
sugar options, and encourage them to examine the
serving sizes they offer to consumers.
Consumers around the world have told us they want
straight-forward information about what they are
drinking. We voluntarily put clear, easy-to-find calorie
information right up front, so our consumers can make
informed choices without the guesswork.
• In September 2009, we were the first beverage
company to commit to front-of-package calorie
labelling globally on nearly all our packaging and we
continue to do this today.
• In fact, we lead the food and beverage industry
in voluntary front-of-package calorie labelling
because it is simply the right thing to do.
• Where it is not possible for us to do front-of-
package labelling, for example on returnable
glass bottles in some countries, we make this
information available on our websites or by other
easily accessible means.
We are diligently following our longstanding policy not
to target advertising to children under age 12 anywhere
in the world—a policy that applies to all products and
brands we sell, everywhere in the world.
Although, we cannot control everything every child sees,
we can—and we will proactively push the industry to
advertise responsibly by being careful and thoughtful
about any media placement where children are a
significant percentage of the audience. It is not just about
following the letter of the policies, but the spirit of them
as well.
• We do not place advertising in media where the
audience is over 35% children under 12 years old.
• This policy applies to all media including television
shows, print media, websites, social media, movies,
SMS/email marketing, animation, 3rd party
characters, celebrities/games/contests, branded
toys/merchandise, talent selection, point of sale,
and merchandise items.
• We will not design our marketing communications
in a way that directly appeals to children under 12.
• We openly participate in audits by external
organizations that monitor our advertising to
demonstrate compliance.
Coca-Cola leadership actively engages with public
health leaders, government officials, and civil society
to fully understand their concerns.
UNESDA SECONDARY SCHOOL COMMITMET
No advertising of any products on TV, in print, online and on social media, irrespective of their sugar content
IN PRIMARYSCHOOLSNo sales of any soft drinks in primary schools across the EU
• Drinks only sold in unbranded vending machines – respecting the commercial-free character of schools
• Involving school authorities and parents in the choice of drinks available
IN SECONDARY SCHOOLS
DRINKS
No presence inprimary schools
• No sales of soft drinks
• No advertising or marketing
• No commercial activity
95%of primary schoolsare compliant withthese commitments
RESULTS:
Signatories to the UNESDA commitments have no presence in
primary schools across the EU:
Source: PriceWaterhouseCoopers
Third party auditing demonstrates compliance rates of:
99%100%no advertising to
under 12’s in print
media, online media
or social media
no advertising
to under
12’s on TV
95%no advertising
appealing
to children
under 12 on
company-owned
websites88% less
in 2014 EU children were exposed to
advertising around
children’s
programmes
compared with 2005
Source: World Federation of Advertisers Source: Xtreme/Ebiquity
Source: Xtreme/Ebiquity Source: Xtreme/Ebiquity
2. MARKETING TO CHILDREN & SCHOOLS: OUR ACHIEVEMENTS TO DATE
1. STRENGTHENING UNESDA’S EXISTING COMMITMENTS IN SCHOOLS SINCE 2006
EUROPEAN SOFT DRINKS INDUSTRYTO STOP SALES OF SUGARY DRINKS IN SECONDARY SCHOOLS ACROSS THE EU
UNESDA has taken a lead in responsible behaviour in schools for over 10 years
This initiative builds on overall efforts to reduce added sugars in soft drinks consumed across EuropeSource: Canadean/GlobalData
Drinking water should remain the foremost drink in EU schools. PwC research confirms it is available free in 86% of secondary schoolsSource: PriceWaterhouseCoopers
2006 2015 2018
No sugar-sweetened soft drinks insecondary schoolsby the end of 2018
Impacting 50,000 secondary schools and 40 million young people
Source: PriceWaterhouseCoopers
SUGAR-SWEETENED SOFT DRINKS54% 39%
SUGAR-SWEETENED SOFT DRINKS 0%
SUGARY DRINKS AS A PERCENTAGE OF TOTAL SECONDARY SCHOOL SALES
OUR GOAL:
FREE
WHO Europe 2017 Report 'Child and Adolescent Health' confirms“recent decreases in reported consumption
of sugared soft drinks are notable”
Soft drinks industry’s contribution to the
prevention of obesity
3. BUILDING ON OVERALL STRATEGY OF REDUCING SUGAR CONTENT IN SOFT DRINKS
4. ALIGNED WITH CALLS FOR ACTION FROM:
EUROPEAN HEALTH AUTHORITIES
confirm childhood obesityis an ongoing challenge
EU COUNCIL CONCLUSIONS, JUNE 2017
“urging actions that contribute towards halting the rise in childhood obesity”
Make sure the healthy option is an easy option
Restrictmarketing to
children
Monitor and evaluate
Promote healthier environments,
particularly in schools
STOP
LOW
2000-201512% average added sugars reduction achieved
2015-2020commitmentto a further
10% reduction
2000 2015 2020
EU ACTION PLAN ON CHILDHOOD OBESITY, 2014-2020 Source: WHO Europe report, ‘Adolescents obesity and related behaviours: trends and
inequalities in the WHO European Region, 2002-2014’, May 2017, http://www.euro.who.int/en/health-topics/Life-stages/child-and-adolescent-health/publications/2017/adolescent-obesity-and-related-behaviours-trends-and-inequalities-in-the-who-european-region,-20022014
Sour
ce: C
anad
ean/
Glo
balD
ata
Source: https://ec.europa.eu/health/sites/health/files/nutrition_physical_activity/docs/childhoodobesity_actionplan_2014_2020_en.pdf
Source: http://www.consilium.europa.eu/en/press/press-releases/2016/06/17-epsco-conclusions-food-product-improvement/
We willrespect the
commercial-free characterof schools
5. HOW WE WILL DELIVER ON OUR COMMITMENT
6. IMPLEMENTATION, TIMING AND MONITORING
SECONDARYSCHOOLS
Company salesforces will be directed to stop sales of
sugar-sweetened soft drinks to secondary schools
Wholesalers and third parties will be encouraged to also support our policy
The new policy will be fully implemented by UNESDA member companies by the end of 2018, across the EU28
Compliance will be monitored using third party auditors
We will work with organisations operating in secondary schools to
ensure consistency of approach
SCHOOL
We are also looking for ways to make many of our
beverages better and more nutritious whenever we can
by e.g. providing vitamins or minerals, that help fuel your
active body, while we are looking for ways of adding
new, sophisticated flavours to keep up with consumers’
rapidly evolving taste preferences
UNESDA SUGAR REDUCTION COMMITMET BY 2020.
(1) UNESDA Soft Drinks Europe is the trade association representing non-alcoholic beverages such as carbonates, fruit based drinks and dilutables. UNESDA represents 80% of the European soft drinks industry by value.
4 Health and Nutrition
On 6 September 2017, The European soft drinks industry, represented
by UNESDA, announced that it will voluntarily cease sales of drinks
containing added sugars to secondary schools across the European
Union . This pledge maintains the industry’s long-standing commitment
to responsible marketing to children and adolescents, and expands its
existing policy - first introduced in 2006 - not to sell any beverages in
primary schools nor advertise any beverages to children under 12.
The commitment will be introduced across the 28 European Union
member countries with complete implementation by the end of 2018.
From then, UNESDA member companies will provide only no- and
low-calorie soft drinks to secondary schools. We recognize that water
must remain the foremost drink available for schoolchildren. UNESDA
estimates that this voluntary effort will reach more than 50,000
secondary schools and over 40 million young people across the EU.
Beside that, we also help to develop
and implement other voluntary
industry codes of conduct. The
premise of these various codes is
not to target marketing at children
under 12 years old. Codes have
been implemented throughout our
business and industry compliance is
independently verified by third party
audits.
These include:
• EU Pledge on advertising to children
• Global Guidelines on Marketing
to Children – International Council
of Beverage Associations
To ensure that our approach continues
to meet expectations, we engage with
a wide range of stakeholders. In 2013,
our Company’s Annual Stakeholder
Forum focused on health and nutrition
issues. We invited nutritionists,
academics, consumer representatives
and industry peers to review our
progress to date.
The Group Director of Public Affairs
and Communications is responsible for
stakeholder engagement on consumer
health.
Reducing preference for sugar
sweetened beverages will require
concerted action on several levels
– from creative food scientists and
marketers in the beverage industry,
as well as from individual consumers
and families, schools and worksites,
retailers and governments.
Despite of all measures taken above,
we know we aren’t there yet. Therefore,
we reach out to you in order to gauge
your opinion and collect your ideas, to
ensure that we address material issues
for them and our business. In particular,
consumer health and wellness remains
a key focus in 2017 and beyond.
No advertising of any products on TV, in print, online and on social media, irrespective of their sugar content
IN PRIMARYSCHOOLSNo sales of any soft drinks in primary schools across the EU
• Drinks only sold in unbranded vending machines – respecting the commercial-free character of schools
• Involving school authorities and parents in the choice of drinks available
IN SECONDARY SCHOOLS
DRINKS
No presence inprimary schools
• No sales of soft drinks
• No advertising or marketing
• No commercial activity
95%of primary schoolsare compliant withthese commitments
RESULTS:
Signatories to the UNESDA commitments have no presence in
primary schools across the EU:
Source: PriceWaterhouseCoopers
Third party auditing demonstrates compliance rates of:
99%100%no advertising to
under 12’s in print
media, online media
or social media
no advertising
to under
12’s on TV
95%no advertising
appealing
to children
under 12 on
company-owned
websites88% less
in 2014 EU children were exposed to
advertising around
children’s
programmes
compared with 2005
Source: World Federation of Advertisers Source: Xtreme/Ebiquity
Source: Xtreme/Ebiquity Source: Xtreme/Ebiquity
2. MARKETING TO CHILDREN & SCHOOLS: OUR ACHIEVEMENTS TO DATE
1. STRENGTHENING UNESDA’S EXISTING COMMITMENTS IN SCHOOLS SINCE 2006
EUROPEAN SOFT DRINKS INDUSTRYTO STOP SALES OF SUGARY DRINKS IN SECONDARY SCHOOLS ACROSS THE EU
UNESDA has taken a lead in responsible behaviour in schools for over 10 years
This initiative builds on overall efforts to reduce added sugars in soft drinks consumed across EuropeSource: Canadean/GlobalData
Drinking water should remain the foremost drink in EU schools. PwC research confirms it is available free in 86% of secondary schoolsSource: PriceWaterhouseCoopers
2006 2015 2018
No sugar-sweetened soft drinks insecondary schoolsby the end of 2018
Impacting 50,000 secondary schools and 40 million young people
Source: PriceWaterhouseCoopers
SUGAR-SWEETENED SOFT DRINKS54% 39%
SUGAR-SWEETENED SOFT DRINKS 0%
SUGARY DRINKS AS A PERCENTAGE OF TOTAL SECONDARY SCHOOL SALES
OUR GOAL:
FREE
WHO Europe 2017 Report 'Child and Adolescent Health' confirms“recent decreases in reported consumption
of sugared soft drinks are notable”
Soft drinks industry’s contribution to the
prevention of obesity
3. BUILDING ON OVERALL STRATEGY OF REDUCING SUGAR CONTENT IN SOFT DRINKS
4. ALIGNED WITH CALLS FOR ACTION FROM:
EUROPEAN HEALTH AUTHORITIES
confirm childhood obesityis an ongoing challenge
EU COUNCIL CONCLUSIONS, JUNE 2017
“urging actions that contribute towards halting the rise in childhood obesity”
Make sure the healthy option is an easy option
Restrictmarketing to
children
Monitor and evaluate
Promote healthier environments,
particularly in schools
STOP
LOW
2000-201512% average added sugars reduction achieved
2015-2020commitmentto a further
10% reduction
2000 2015 2020
EU ACTION PLAN ON CHILDHOOD OBESITY, 2014-2020 Source: WHO Europe report, ‘Adolescents obesity and related behaviours: trends and
inequalities in the WHO European Region, 2002-2014’, May 2017, http://www.euro.who.int/en/health-topics/Life-stages/child-and-adolescent-health/publications/2017/adolescent-obesity-and-related-behaviours-trends-and-inequalities-in-the-who-european-region,-20022014
Sour
ce: C
anad
ean/
Glo
balD
ata
Source: https://ec.europa.eu/health/sites/health/files/nutrition_physical_activity/docs/childhoodobesity_actionplan_2014_2020_en.pdf
Source: http://www.consilium.europa.eu/en/press/press-releases/2016/06/17-epsco-conclusions-food-product-improvement/
We willrespect the
commercial-free characterof schools
5. HOW WE WILL DELIVER ON OUR COMMITMENT
6. IMPLEMENTATION, TIMING AND MONITORING
SECONDARYSCHOOLS
Company salesforces will be directed to stop sales of
sugar-sweetened soft drinks to secondary schools
Wholesalers and third parties will be encouraged to also support our policy
The new policy will be fully implemented by UNESDA member companies by the end of 2018, across the EU28
Compliance will be monitored using third party auditors
We will work with organisations operating in secondary schools to
ensure consistency of approach
SCHOOL
Case sTudIes, COunTry examples
GREECE
Over the last 10 years, the Coca-Cola System in Greece
reduced the average calories in our soft drinks by
almost 20% and for all major soft drink brands there is
a low or no calorie choice. Coca-Cola Light, the first
zero-calorie Coca-Cola, was launched in 1986 and
since then 12 more beverages with low or no calories
entered the Greek market. Currently there are five
different variants of Coca-Cola and four of them are
without calories. In 2017 Coca-Cola ‘No Calories, and
with sweetener from Stevia Plant’ was launched, the
fifth addition to the Coca-Cola family that has the great
taste, but with zero calories. In 2017, the promotion
of zero-sugar Coca-Cola choices was further
strengthened so that more consumers can learn about
all the different choices available to them. Consumers
can choose among seven different packages from
150ml to 2L family pack. Servings per pack are
communicated on the labels of our multi-serve
bottles (e.g. 1L = 4 serves) to provide consumers with
information on number of servings in a bottle. Clear,
easy-to-find calorie information is voluntarily put front
of pack and there is no advertising to children below 12.
HUNGARY
In Hungary, we reduced total calories in the portfolio
by 5.3% between 2015 and 2017. Today, 47% of the
Hungarian Coca-Cola portfolio consists of low- or no
sugar variants and the ratio of low/no sugar products in
the total portfolio has increased by 12% since 2015.
To consumers there are also provided products in
smaller, more convenient packages and 73 different
products in 170 different packaging and 11 sizes. The
Hungarian food industry is united and committed to
improve public health of Hungarian consumers. In 2014,
Hungarian food industry signed a voluntary initiative
led by the Hungarian Food and Drink Association. The
initiative includes 11 industry commitments including
the commitment on reformulation, innovation, food
labelling and supporting active, healthy lifestyle
programs. Each year a report is published while the
local governmental and civil organizations monitor
the results and progress of our commitments.
AUSTRIA
In 2017 a new recipe for Coca-Cola Zero was
introduced to improve the taste that is now even closer
to the great taste of Coca-Cola, but without the sugar.
To offer consumers more sugar-free versions Fanta
zero sugar was launched in Austria in 2017. On top,
sugar in Sprite was reduced by 67%, it now contains
1,9 g/100 ml. The sugar in Coca- Cola Life that initially
had 36% less sugar was further reduced to 50% less
sugar and contains the sweetener from stevia plant.
More than a half of the Austrian portfolio is now with low
or no calories and almost 30% without or with low sugar.
In order to help consumers to better control their sugar
intake, sparkling soft drinks are now also sold in 250 ml
cans. Media budget on Coca-Cola Zero was doubled
from 2016 to 2017 and tripled to provide free product
samples to the consumers.
HumanWe work continually to develop the competencies, capabilities and talent of our people, a critically important asset.
NaturalWater, energy and other natural resources are important inputs to our value creation processes, and we seek to use them efficiently.
Social and relationshipSocial and relationship capital includes our reputation and our ability to earn and maintain the trust of key stakeholders.
FinancialWe seek to use all funds efficiently, whether obtained through financing or generated from operations or investments.
IntellectualOur knowledge-based assets include our brands and brands we license, as well as proprietary technology, standards, licences and processes.
ManufacturedWe carefully manage our stock of manufactured capital, including equipment and buildings, held to produce and distribute our products.
Serving customers effectivelyWe manage customer relationships as well as promotions and displays at the point of sale. Our customers rely on us to have a full range of quality products on the shelves every day, so that they can satisfy consumers’ refreshment needs. In order to give our customers the best possible service, we segment each market and serve each customer based on size and need, taking into account prevalent market conditions.
Serving consumers and communitiesWe offer a range of beverages to satisfy evolving consumer preferences. By providing products that meet consumer needs and operating a responsible, sustainable business, we create value for the communities where we operate.
Working with partnersOur partnership with The Coca-Cola Company gives us exclusive rights to manufacture, sell and distribute their branded products in our territory. They also produce and supply our Company with the concentrate, or syrup, that is the main ingredient for our beverages.
Working with suppliersWe rely on our supply chain for many types of inputs to our business, including equipment and machinery and consultancy services and soft-ware. Partnering with responsible, dependable, efficient suppliers allows our Company to focus on what we do best – producing and distributing beverages that bring smiles to consumers.
Producing cost‑efficientlyUsing concentrate from The Coca-Cola Company, and other ingredients, we produce, package and distribute products. We produce nearly all of the products we sell at our production facilities that also have distribution centres and warehouses. Utilising these facilities wisely helps us produce products responsibly and is key to our profitability.
Capitals engaged Value added by Value created
EmployeesDeveloping, recognising and rewarding our people secures a skilled and motivated workforce.
CustomersOur efforts to produce products efficiently and responsibly build value for our customers’ businesses.
ShareholdersThrough the process of managing all inputs to our business well, we create profits which benefit shareholders through dividend payments and share value.
SuppliersAs we create value, we support businesses throughout our value chain, and support job creation beyond our business.
CommunitiesWhen our business is profitable, sustainable and responsible, the communities where we operate benefit through job creation, tax payments to governments, useful products and services, and minimisation of environmental impact. We also have a commitment to invest 2% of our pre-tax profits in programmes to support communities in our territory.
By running a profitable, sustainable, responsible business, we create value which is subsequently both retained by our business, making it stronger, and shared with all of our stakeholders.
Direct employment
31,083Met or exceeded customers’ expectations
94.8%Net profit
€344m
Supplier spend
€3,138m
Total taxes
€281m
Our business model is at the heart of everything we do. It supports our growth and defines the activities we engage in, the relationships we depend on and the outputs and outcomes we aim to achieve in order to create value for all of our stakeholders in the short, medium and long term. Leveraging
our growth model
Createdemand
Grow thetop-line
Investin the
business
Expandmargins
Marketing
In-market execution
Cost efficiencies
Use of cash
Price and mix improvements
Leverage top-line growth
Brand investment – The Coca-Cola Company
Growth in category volume
Investment in production optimisation
Working capital management
In-store activation – Coca-Cola HBC
Share gains
Operatingexpense reduction
Disciplined CapExinvestment
EnhancedEBITDA growth
INFORMATION ABOUT THE COMpANYCoca-Cola HBC is ranked food, beverage and tobacco industries’ leader in the Dow Jones Sustainability World and Europe Indices. It is also included in the FTSE4Good Index and has a AAA rating on its ESG performance by MSCI. Coca-Cola HBC has a premium listing on the London Stock Exchange (LSE: CCH) and its shares are listed on the Athens Exchange (ATHEX: EEE).
pLEASE CONTACT US ATpanagiotis Vergis Group sustainability policy and reporting manager Coca-Cola HBC AG E: [email protected] T: +30 210 6183146
BusIness mOdel
Find all of our locations:www.coca-colahellenic.com/ interactivemap
Our broad geographic footprintWe operate across 28 countries and three continents. Our territories extend from as far west as the Dingle Peninsular in County Kerry, Ireland, to Petropavlovsk, the easternmost point of Russia, and from the Arctic Circle to the tropics of Nigeria. This breadth provides attractive growth opportunities and reduces our dependence on any particular market.
28 countries 136 brands 2,058 million unit cases €518 m EBIT 31,000 employees
3continents
56plants
264warehouses
and distributioncentres
595 millionconsumers
Established markets• Austria• Cyprus• Greece• Italy• Northern Ireland• Republic of Ireland• Switzerland
Developing markets• Croatia• Czech Republic• Estonia• Hungary• Latvia• Lithuania• Poland• Slovakia• Slovenia
Emerging markets• Armenia• Belarus• Bosnia & Herzegovina• Bulgaria• FYROM• Moldova• Montenegro• Nigeria• Romania• Russia• Serbia• Ukraine
OUR MISSIONWe seek to refresh our consumers,
partner with our customers, reward ourstakeholders and enrich the lives of the people
in our local communities.
OUR PUPOSEBring togetherness, spread happinessand inspire a better future motivatesour employees to make a meaningfulcontribution to business and society.
OUR VISIONTo become the undisputed leader
in every market in which we compete.