HBC Concepts

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    pg.2

    First Nations lady. Point blanket possibly dating to 1812. Source unkno

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    Indigenous

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    pg.4

    HBC point blankets in Kwakiutl Indian house at Fort Rupert, 1898

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    Through

    A

    ModernLens

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    Few Canadians live more than an afternoon

    drive from wilderness. Beyond the town

    are woods and lakes, and then rock, tundr

    and ice that stretches to the top of the world- June Callwood, Portrait of Can

    Men

    onskisinmountainousarea,onecarryingHBCstripedblanket.[PhotographedforcreationofHBCblanketadvertisement,1930s]

    pg.10

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    pg.12

    VintageCanoeHudsonBayCo.Sourceunknown.1800's

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    For over 300 years, Hudsons Bay Company has

    been more than a retailer - its a brand Canadians

    recognized instantly, from multicolored stripes of its

    point blanket to the bays ribbon banner. Where bay

    man once traded blankets with first nations trappers

    for pelts, today the retailer offers the best and brightestof the worlds fashions. The merchandise may be

    different but the mission is the same: to deliver what

    is new, exciting, and authentic. This is 1670.

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    pg.14

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    BRANDING

    M E N S / W O M E N S / L O U N G E

    InteriorofHBCtradingpost.1900's,Manitobaarchives

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    OUR BRANDING INSPIRATION FOR 1670 WAS DRAWN FROM

    A VA RI E T Y O F HI S T O RI C A L HU D S O N S BAY C O MP A NY

    REFERENCES. THESE WOULD INCLUDE ORIGINAL SHIPPING

    LABELS, MERCHANT PACKAGING, HAND STAMPED RECORD

    LOGS, AND ARCHIVAL CATALOGS HISTORICAL ELEMENTS,

    WHICH CONNECTED THE HUDSONS BAY COMPANY TO THE WORLD.

    WE ARE LAUNC HING 1670 AS THE ORIGINAL NORTH AMERIC AN

    B R A N D T O T H E M O D E R N G L O B A L M A R K E T P L A C E ,

    IT SEEMS ONLY FITTING TO BE INFLUENCED BY THE

    M A R K I N G S O F H B C S E A R L I E S T M E R C H A N T R O O T S .

    BRANDING INSPIRATION

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    MENS & WOMENS

    TRIM DIAGRAM

    pg.18

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    MENS

    pg.20

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    pg.24

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    COLOR STORY

    M E N S / W O M E N ' S / L O U N G E

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    PALE SUN

    WOOD LILLY

    COMPANY YELLOW

    ANTLER

    PORT

    NATIVE BLUE

    MTIS GOLD

    BONFIRE RED

    ARCTIC

    CARIBOU

    MARITIME

    SEED OLIVE

    HUDSON GR

    FIR GREEN

    WOODLAND

    pg.26

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    FROST

    PINE

    W

    CAMPER

    DEERSKIN

    BLACK SPRUCE

    INDIGO HEATHER

    EARTHEN

    OAK HEATHER

    COAL HEATHER

    MAPLE

    FAWN HEATHER

    PEWTER HEATHER

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    COLOR STORY

    T H E L O U N G E C O L L E C T I O N

    pg.28

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    ROSE HEATHERPALE HEATHER MERCHANT HEATHERRUPERT HEATHER

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    pg.30

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    PRINT & PATTERN

    M E N S & W O M E N S C O L L E C T I O N

    Mapof"HudsonsBayandStraits",bySam

    uelThorton,1709

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    pg.32

    PRINT WORKS TWILL WEAVES PATTERNS

    MARLS YARN DYES FEEDER STRIPE

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    MARLS YARN DYES FEEDER STRIPE

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    pg.34

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    MERCHANDISING

    1 6 7 0 & H B C

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    pg.36

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    COLLABORATIONS

    R T H / I N D U S T R Y O F A L L N A T I O N S / M T I S / M A N I T O B A H M U K L U K S

    HBCPointBlanketsatMikeAment'sLodgeandCamps,SiouxLookout,OntarioCanada1930

    R T H C O L LA B O R AT I O N

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    R T H C O L LA B O R AT I O N

    RTH

    Rene Holguin grew up in El Paso, Texas and learned

    making business from his father. He then earned his s

    Ralph Lauren, Levi's & Lucky Brand. Through the yearturned that experience into his own line of unique leath

    including bags, footwear, belts, jewelry and other access

    addition to opening the shop, Rene has a workshop behind

    where he and his friends make everything In his word

    accessory store inspired by the good ole souvenir shops o

    featuring RTH limited run leather goods and other inspir

    up items".

    pg.40

    I N D U S T RY O F A L L NAT I O N S C O L LA B O R AT I O

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    I N D U S T RY O F A L L NAT I O N S C O L LA B O R AT I O

    INDUSTRY OF ALL NATIONS

    In April 2010, Industry of All Nations became a design and development ofce founded with a commitment

    to rethink methods of production for consumer goods and to connect local manufacturing with world

    fashion. IOAN takes manufacturing back to the regions where products and materials are inherent,

    featuring unique local business on an international market. IOAN introduces BASIC everyday goods

    that are developed horizontally in collaboration with local communities around the world, creating new

    designs through traditional and innovative industrial processes. IOAN searches the world for ICONIC

    everyday goods that are brought to the public with an identity unaltered - superb anonymous designs

    in a latent state waiting to be discovered. IOAN is determined to combine environmental and socialawareness while promoting fair trade and open borders for all nations.

    M T I S C O L LA B O R AT I O N

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    pg.42

    MTIS ARTIST

    Christi Belcourt is a Mtis visual artist and author whose

    originates from the Mtis historic community of Lac St

    Alberta, Canada. Born in Scarborough, Ontario, Christi i

    of three children born to political Mtis rights leader Tony

    and Judith Pierce Martin.

    M T I S C O L LA B O R AT I O N

    M A N I T O BA H M U K L U K S C O L L A B O R AT I O N

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    MANITOBAH MUKLUKS

    Our story begins in Canada thousands of years ago, when our

    ancestors created the mukluks and moccasins you see in these pages.Throughout history, Aboriginal nations used distinctive leather, furs

    and beadwork to reect their individual customs and culture. Today,

    as Mtis, we continue this tradition by creating authentic, functional

    footwear that connects our past with new materials and production

    techniques. Stitch by stitch, bead by bead, we tell the story of

    our People.

    M A N I T O BA H M U K L U K S C O L L A B O R AT I O N

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    COLLECTION

    M E N S / W O M E N S / L O U N G E / A C C E S S O R I E S

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    WOMENS COLLECTION

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    WOMENS COLLECTION

    pg.48

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    ACCESSORIES COLLECTION

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    ACCESSORIES COLLECTION

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    pg.52

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    HOME

    I N S P I R A T I O N F O R 1 6 7 0 H O M E

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