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pg.2

First Nations lady. Point blanket possibly dating to 1812. Source unkno

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Indigenous

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pg.4

HBC point blankets in Kwakiutl Indian house at Fort Rupert, 1898

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Through

A

ModernLens

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Few Canadians live more than an afternoon

drive from wilderness. Beyond the town

are woods and lakes, and then rock, tundr

and ice that stretches to the top of the world- June Callwood, Portrait of Can

Men

onskisinmountainousarea,onecarryingHBCstripedblanket.[PhotographedforcreationofHBCblanketadvertisement,1930s]

pg.10

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pg.12

VintageCanoeHudsonBayCo.Sourceunknown.1800's

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For over 300 years, Hudsons Bay Company has

been more than a retailer - its a brand Canadians

recognized instantly, from multicolored stripes of its

point blanket to the bays ribbon banner. Where bay

man once traded blankets with first nations trappers

for pelts, today the retailer offers the best and brightestof the worlds fashions. The merchandise may be

different but the mission is the same: to deliver what

is new, exciting, and authentic. This is 1670.

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pg.14

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BRANDING

M E N S / W O M E N S / L O U N G E

InteriorofHBCtradingpost.1900's,Manitobaarchives

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pg.16

OUR BRANDING INSPIRATION FOR 1670 WAS DRAWN FROM

A VA RI E T Y O F HI S T O RI C A L HU D S O N S BAY C O MP A NY

REFERENCES. THESE WOULD INCLUDE ORIGINAL SHIPPING

LABELS, MERCHANT PACKAGING, HAND STAMPED RECORD

LOGS, AND ARCHIVAL CATALOGS HISTORICAL ELEMENTS,

WHICH CONNECTED THE HUDSONS BAY COMPANY TO THE WORLD.

WE ARE LAUNC HING 1670 AS THE ORIGINAL NORTH AMERIC AN

B R A N D T O T H E M O D E R N G L O B A L M A R K E T P L A C E ,

IT SEEMS ONLY FITTING TO BE INFLUENCED BY THE

M A R K I N G S O F H B C S E A R L I E S T M E R C H A N T R O O T S .

BRANDING INSPIRATION

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MENS & WOMENS

TRIM DIAGRAM

pg.18

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MENS

pg.20

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pg.24

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COLOR STORY

M E N S / W O M E N ' S / L O U N G E

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PALE SUN

WOOD LILLY

COMPANY YELLOW

ANTLER

PORT

NATIVE BLUE

MTIS GOLD

BONFIRE RED

ARCTIC

CARIBOU

MARITIME

SEED OLIVE

HUDSON GR

FIR GREEN

WOODLAND

pg.26

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FROST

PINE

W

CAMPER

DEERSKIN

BLACK SPRUCE

INDIGO HEATHER

EARTHEN

OAK HEATHER

COAL HEATHER

MAPLE

FAWN HEATHER

PEWTER HEATHER

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COLOR STORY

T H E L O U N G E C O L L E C T I O N

pg.28

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ROSE HEATHERPALE HEATHER MERCHANT HEATHERRUPERT HEATHER

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pg.30

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PRINT & PATTERN

M E N S & W O M E N S C O L L E C T I O N

Mapof"HudsonsBayandStraits",bySam

uelThorton,1709

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pg.32

PRINT WORKS TWILL WEAVES PATTERNS

MARLS YARN DYES FEEDER STRIPE

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MARLS YARN DYES FEEDER STRIPE

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pg.34

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MERCHANDISING

1 6 7 0 & H B C

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pg.36

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COLLABORATIONS

R T H / I N D U S T R Y O F A L L N A T I O N S / M T I S / M A N I T O B A H M U K L U K S

HBCPointBlanketsatMikeAment'sLodgeandCamps,SiouxLookout,OntarioCanada1930

R T H C O L LA B O R AT I O N

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R T H C O L LA B O R AT I O N

RTH

Rene Holguin grew up in El Paso, Texas and learned

making business from his father. He then earned his s

Ralph Lauren, Levi's & Lucky Brand. Through the yearturned that experience into his own line of unique leath

including bags, footwear, belts, jewelry and other access

addition to opening the shop, Rene has a workshop behind

where he and his friends make everything In his word

accessory store inspired by the good ole souvenir shops o

featuring RTH limited run leather goods and other inspir

up items".

pg.40

I N D U S T RY O F A L L NAT I O N S C O L LA B O R AT I O

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I N D U S T RY O F A L L NAT I O N S C O L LA B O R AT I O

INDUSTRY OF ALL NATIONS

In April 2010, Industry of All Nations became a design and development ofce founded with a commitment

to rethink methods of production for consumer goods and to connect local manufacturing with world

fashion. IOAN takes manufacturing back to the regions where products and materials are inherent,

featuring unique local business on an international market. IOAN introduces BASIC everyday goods

that are developed horizontally in collaboration with local communities around the world, creating new

designs through traditional and innovative industrial processes. IOAN searches the world for ICONIC

everyday goods that are brought to the public with an identity unaltered - superb anonymous designs

in a latent state waiting to be discovered. IOAN is determined to combine environmental and socialawareness while promoting fair trade and open borders for all nations.

M T I S C O L LA B O R AT I O N

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pg.42

MTIS ARTIST

Christi Belcourt is a Mtis visual artist and author whose

originates from the Mtis historic community of Lac St

Alberta, Canada. Born in Scarborough, Ontario, Christi i

of three children born to political Mtis rights leader Tony

and Judith Pierce Martin.

M T I S C O L LA B O R AT I O N

M A N I T O BA H M U K L U K S C O L L A B O R AT I O N

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MANITOBAH MUKLUKS

Our story begins in Canada thousands of years ago, when our

ancestors created the mukluks and moccasins you see in these pages.Throughout history, Aboriginal nations used distinctive leather, furs

and beadwork to reect their individual customs and culture. Today,

as Mtis, we continue this tradition by creating authentic, functional

footwear that connects our past with new materials and production

techniques. Stitch by stitch, bead by bead, we tell the story of

our People.

M A N I T O BA H M U K L U K S C O L L A B O R AT I O N

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COLLECTION

M E N S / W O M E N S / L O U N G E / A C C E S S O R I E S

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WOMENS COLLECTION

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WOMENS COLLECTION

pg.48

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ACCESSORIES COLLECTION

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ACCESSORIES COLLECTION

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pg.52

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HOME

I N S P I R A T I O N F O R 1 6 7 0 H O M E

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