HAYAT_CLINIC Brandbook

BRANDGUIDELINES

All right reserved 2014

All right reserved 2014 Brand Guidelines Graphic Identity 2

OUR GRAPHICIDENTITY

Our Logo & Philosophy Icon & Alternate Icons Signatures Clear Space Size Restrictions Incorrect Usage Examples Color Palette Dynamic Use of Photography Typefaces


Our Logo & Philosophy

With HAYAT meaning life in Turkish, we took inspiration right from the message while creating a logotype for medical center. The logotype made in green col-our stands for life, well-being and bloom. Aspiring for a healthier life and a safer world to live in, green colour represents millions of hopes and expectations of the people.

The logotype is comprised of typography and an icon which makes it mobile and handy. The icon based around a leaf can be easily attached on various mediums with or without typography. Its flexibility allows us to apply it in a multiple ways and promote the healthy spirit of the clinic and its patients.


Icon & Alternate Icons

Signatures

Primary Primary Formal Alternate B


Clear Space

Size Restrictions

When using the signature and icon in layout, placement of surroundingelements (text, photos, and othergraphic elements) should respect theclear space guideline shown.

This includes placement in e-mail and web applications. In each of the configurations, the clear space equals the height of the icon.

HAYAT signature should be at least. 4o mm width

HAYAT icon box should be at least. 15 mm width

HAYAT icon should be at least. 15 mm width

Clear space is determined by the heightof the HAYAT icon (shown as x).

The minimum size specificationsshown have been established to ensure the legibility of the HAYATsignature and icon.

x

x x

x x

x

x

x

x


Incorrect Usage ExamplesGuidelines for acceptable treatment of the icon and signature are found throughout this manual. The HAYAT icons and signatures should only be reproduced using the files provided by HAYAT.Several examples of unacceptablevariations are shown here. This list is not exhaustive.

Dont rearrange or resize the signature.

Dont create a pattern with the icon.

Dont change the type in the signature.

Dont change the type in the signature.

Dont distort the signature.

Dont change the color of the icon box.

Dont change the color of any signature elements.

Dont change the color of any signature elements.

Dont crop out any part of the signature.

Dont crop out any part of the icon.

Dont distort the icon.

Dont distort the icon.

HAYAT CLINICMEDICAL CENTER


Color Palette

Primary

Extended

PANTONE 369 C

PANTONE 397PANTONE DS 273-1 C PANTONE 326 PANTONE 7406

C59 M0 Y100 K7

C10 M1 Y98 K15C100 M0 Y90 K40 C85 M0 Y38 K0 C0 M17 Y100 K0

80%

80%80% 80% 80%

60%

60%60% 60% 60%

40%

40%40% 40% 40%

R108 G179 B63

R193 G187 B0 R0 G114 B63 R0 G178 B176 R255 G209 B0

PANTONE DS 290-5 C

C3 M0 Y3 K20

80%

60%

40%

R201 G207 B205

PANTONE DS 333-2 C 100 % Black

C3 M0 Y3 K20 C0 M0 Y0 K100

80% 80%

60% 60%

40% 40%

R201 G207 B205 R77 G79 B83


Dynamic Use of Photography

PEOPLEOur human subjects are our real assets in express-ing the notions of vitality and energy in our brand. Consider asymmetrical cropping, bright colors, energetic and natural expressions, and enhancing depth of foregrounds and backgrounds. Plan to have alternate clothing available for subjects to contrast the shooting environment. Black and whitephotography as an accent can make a powerful statement. Subjects should be carefully lit and dressed to incorporate the full spectrum of deep black to bright white.

PLACESWhen photographing an environment or physical structure - especially interiors - it is wise to consider the challenges of lighting. The technical require-ments for lighting spaces typically require multiple high-powered, carefully placed lighting sources in order to bring out the larger-than-life quality that isneeded to show off the wonderful facilities we are all proud of.

THINGSStrive to express a personality in all subjects including objects. Creative use of object photogra-phy can add interest and even texture to com-munications. Saturated colors, close-ups, short depth-of-field, and abstract compositions add punches of color which, rather than telling a story, can supplement and add a deeper dimension to the overall message being expressed inwords and other pictures.

One of the most effective and compelling tools for expressing the character of the HAYAT brand is the useof dynamic photography. Throughcareful planning, execution, andapplication of photography we havethe opportunity to raise our visibilitymind share within a competitivemarket.


Typefaces

Corporate fonts are customized fonts to suit the needs and image of any type of business. Professional corporate design which unmistakably represents a company is in todays world a necessity and corporate typefaces and logos are a deciding factor in its success.

MetaPro NormalabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 !@#$%&*?

MetaPro Normal ItalicabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 !@#$%&*?

MetaPro Normal BookabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 !@#$%&*?

MetaPro Normal Book ItalicabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 !@#$%&*?

MetaPro Normal MediumabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 !@#$%&*?

MetaPro Normal Medium ItalicabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 !@#$%&*?

MetaPro Normal BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 !@#$%&*?

MetaPro Normal BlackabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 !@#$%&*?

MetaPro Normal Bold ItalicabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 !@#$%&*?

MetaPro Normal Black ItalicabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 !@#$%&*?

All right reserved 2014 Brand Guidelines Corporate Identity 10

OUR CORPORATEIDENTITY

Business Card Letterhead Poster Billboard Roll-up Social media (Facebook covers etc.) Folder Calendars

Interior signs Exterior sign Service car Exhibition promo-booth Direction board Power Point presentation Coffee cup Bag


Business Card

The only beauty I know is health.Heinrich Heine

HAYAT CLNC LLC35A Matbuat Avenue 3141 / AZ1100 - Baku, AzerbaanM. (+994 50) 050 252 0070

ELCHIN SULTANOVGENERAL DIRECTOR

8mm

9.5 pt MetaPro Medium

Front

Back

MetaPro Normal

MetaPro Normal

6.5 pt

31 mm

6.5 pt


Letterhead


Poster

medical laboratory

www.hayatclinic.comHAYAT CLNC LL35A Matbuat Avenue 3141 / AZ1100 - Baku, Azerbaan

medical insurance

HAYAT CLNC LL35A Matbuat Avenue 3141 / AZ1100 - Baku, Azerbaan www.hayatclinic.com


check up

health is happiness

General surgery/Orthopedy and traumatology/OtolaryngologyGynecology/Plastic surgery/Vascular surgeryUrology/Cardiology/Endocrinology



Poster


Billboard


Roll-up


Social Media/facebook cover


Folder


Calendar


Interior Signs

Cardiology

Neurosurgery

Cafetery

Pr. Name Surname

Pr. Name Surname


Exterior Signs


Service Car


Exhibition promo-booth

www.hayatclinic.com

health is happiness

health is happiness

www.hayatclinic.com


Direction Board

Qza x Emergency

sas Giri Extrance

ReanimasiyaReanimation

www.hayatclinic.com


Power Point presentation

presentation title here

headline message

presentation theme contenc

place for date: place for date:

Iciist offictur, od quodigent pedia nos molupta tusdaestrum as molesed moluptaeptur sit explab ipiduci usamus volor sitasperro consequo officient eaque vellaborepro conserf erition sequod que volendi tenianis doloriOptatqui alit ab idusto doluptia dolorrovit laborep ereris unt quatis erum etusant que si que consedi tincipit eaqui andae et re volupta ducillaborem int deres nem in re eosandu ntinis volutet unt volorep erundae sus ex eturissitate inum serum et, quibusd antorep tatqui adipsum repuditinti dolore sum et omnis rent moluptam, cum rem sum explam dolorem esciumqui comnime int.

image


Coffe Cup


Bag


Pen & Marker


CD/DVD Folderwww.hayatclinic.com

HAYAT CLNC LL35A Matbuat Avenue 3141 AZ1100 - Baku, Azerbaan

www.hayatclinic.com

CD/DVD

CD/DVD Folder


Leaflet A4


HAYAT

CLN

C LL

35A Ma

tbuat A

venue

3141

AZ1100

- Baku

, Azerb

aan

www.h

ayatcli

nic.co

m

X-ray Folder

THANKYOU

Documents

HAYAT_CLINIC Brandbook