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Juma creates progressive ready-to-wear garments and accessories using digital prints inspired by art and travel. The designers behind the label, Alia and Jamil Juma, are siblings who share a passion for travel, having lived in such exotic locales as Kenya, Congo and Kazakhstan.
Africa to Asia to North America
In their later years, the duo lived in Kazakhstan where they spent time with their family picnicking in the outdoors, observing the mountain people and their customs. The siblings observed how the local people would survive in huts decorated with ornate blankets embroidered with batik and mirrors hanging on the walls and thick woolen carpets strewn on the floors for warmth. They watched the Kazakh’s adorn themselves in elaborately embroidered kaftans, which are tapestry printed dresses worn with wool trimmed velvet hats.
Brother and sister, Jamil and Alia Juma’s lifelong experiences across four continents are embedded in their casually sophisticated collection includ-ing their playful and distorted signature prints which incorporate their cultural based drawings and photographs.
Growing up, the duo spent a large portion of their childhood living in the Congo and Kenya, immersing themselves in the local way of life. Weekends were spent in markets where they would sit for hours watch-ing local craftsmen carve intricate designs into wood and bone for trade. They would also observe the Masai tribesmen bring their art and trinkets to sell to tour-ists. The duo would take beach excursions to Mombasa where they would collect sea shells on the beach and observe the wildlife.
哥哥Jamil和妹妹Alia跨越了四大洲收集和体验各地的风俗习惯
和文化生活，这些奇妙而丰富的经历是他们日后创作顽皮而多
变的标志性的印花的素材来源。兄妹二人的大部分童年都在刚
过和肯尼亚度过，直到长大后依然保持这种原始家族的生活方
式和方法。周末时，他们会在市场上坐几个小时看当地工匠对
于木材和骨制品的复杂雕刻工艺。他们还观察到马赛族人把他
们的艺术和饰品销售给游客。二人经常散步在美丽的蒙巴萨海
滩，他们收集美丽的贝壳，观察野生动物。
They spent time travelling through Karachi, walk-ing through bazaars watching the local artisans dye silks and hand embroider fabric for saris for the local designers. They spent hours on end with their mother at the tailors helping her sift through piles of brightly color silks and books upon books filled with clothing embroidery. These images left cultural imprints with the Juma’s, and those imprints are the basis of many of their signature prints that are all carefully hand drawn and photographed.
长大后，两人住在哈萨克斯坦，他们花时间与家人野餐，户
外，观察山区人民和他们的习俗。当地人用精心制作的刺绣和
印染装饰房屋，形状奇特的镜子和厚厚的羊毛毯挂在斑驳陆
离的墙上，每到节日盛典都会看到精心裁剪的礼服和天鹅绒的
帽子，厚重的文化气息给兄妹俩极大的影响。他们到卡拉奇旅
行，通过集贸市场看当地的工匠染丝绸和手工绣花面料。他们
会花几个小时帮助母亲裁剪衣服和印染各种丝绸。这些生活中
的图像JUMA的设计打下了深深烙印，随后诞生的各类标志性
的印花都是手工的精心绘制和当时当地的拍摄影响。
Africa to Asia to North America
Alia & Jamil Juma
Toronto Runway
New York Gallery Presentation
Shanghai Runway
Pop Up Store New York CityApril 2011
Pop up Store BeijingJune 2013
China DailyJune 2013
Solange Knowles
Knowles is heavily influenced by Motown girl groups and says that her first passion is song-writing. She has been recognised as a fashion icon and has received frequent comparisons to sister Beyoncé from the media,
诺尔斯深受摩城少女团体的启发和影响，她曾说道她孩
童时代最初的兴趣就是写歌。现在她已经成为一个时尚
符号，和她的姐姐碧昂丝的媒体曝光率不断飙升。
Minaj reached a national audience with her 2012 Super Bowl appearance. She performed alongside pop superstar Madonna the game’s popular halftime show. A short time later, Minaj released the album Pink Friday: Roman Reloaded. The record proved to be a smash hit, reaching the top of the pop, R&B and rap charts.
Minaj与全国观众碰面是在2012年的超级杯中。她在游戏的半
场表演中与流行巨星麦当娜同台竞赛。不久之后，Minaj的发
行了专辑粉红星期五：罗马重装上阵。该记录被证明是红极一
时，达到了流行和R&B的顶端。
Nicki Minaj
图为Nicki Minaj 身着JUMA服饰出席加拿大
New Jersey某公共活动。
Coco Rocha
Rocha has been on the covers of many top fashion mag-azines including American, Brazilian, Italian, Japanese, Korean and Spanish Vogue, Flare, Fashion, Numéro, French, W, Harper’s Bazaar, Dazed & Confused, i-D, Time Style & Design, among others.
Rocha一直在众多顶级时尚杂志抛头露面，包括美国，巴
西，意大利文，日文，韩文和西班牙文时尚，耀斑，时尚，
号码查询，法语， W，时尚芭莎，茫然与困惑，ID，时间样
式与设计等等。
图为Coco Rocha身着JUMA服饰登上
FLARE杂志。
Roots x JUMA collaboration line
Harvey Nichols by JUMA scarf collection
MAC campaign: clothing and prints designed by JUMA
Four Seasons Hotel : cushions, scarves, uniforms
National Ballet of Canada: Digital printed Tutu designed by JUMA Tina Pereira in tutu by Juma
They are of South Asian ancestry via Africa, having grown up tied-at-the-hip all over the world, from Los Angeles to Kinshasa, and even Almaty, Kazakhstan [ ... ] That’s a mouthful of cities to have lived in for a couple of thirtysomethings.
Business Of FashionFebruary 2010
FlareNovember 2010
InterviewNovember 2010
WWDNovember 2010
ElleMarch 2011
FlareMarch 2011
FashionMay 2011 Aishti
April/May 2011
the CutSeptember 2011
WWDSeptember 2011
Self.com.cnOctober 2011
AnotherOctober 2011
Toronto LifeOctober 2011
Life October 2011
ElleOctober 2011
StyleCasterOctober 2011
Toronto Life Stylebook March 2012
Vogue ItaliaJune 2012
Elle CanadaMarch 2012
Harper’s Bazaar SingaporeJuly 2012
Elle CanadaJune 2012
More JapanJuly 2012
Elle SingaporeAugust 2012
LifestyleOctober 2012
Vogue IndiaSeptember 2012
Flare AccessoriesJune 2013
InStyleApril 2013
Lifestyle ChinaAugust 2013
Elle Shop ChinaAugust 2013
Elle CanadaSeptember 2013
China: 中国地址：
www.jumastudio.com
USA: 美国地址：
545 8th ave, Suite 14NCNew York, NY 10018
28 Zhengong Street. Suite 2212 Shahekou District, Dalian 116000
大连沙河口区 振工街28号 时尚硅谷2212邮编：116000
