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brandbook for senior project
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Z A K A N D E R S O N
E S C A P E
L I K E S P A N C A K E S . L I K E S P I Z Z A . L I K E S Y O U .
E X P L O R E
D I S L I K E S I N J U S T S I C .
D I S L I K E S P O L L U T I O N .
S P I R I T
A D V E N T U R E
D R E A M S O FBeing in the Olympics...mostly skiing.
That his life is a video game.
That he lives in the “smart house.”
M O S T A F R A I D O FBreaking an arm and/or leg.
H I S H E R O E SCONAN O’BRIEN: He’s funny and weird in all the right
ways...he grew up watching him on late night.
BARACK OBAMA: Obvious reasons...just the right
amount of badass and president.
P E R S O N A L M O T T O“If at first an idea isn’t absurd, there is no hope for it.”
-Albert E inste in
C R E A T E
E X P E R I E N C E
F A V O R I T E L I T E R A R Y F I G U R ELEMONY SNICKET
“I will love you as a thief loves a gallery
and as a crow loves a murder, as a cloud
loves bats and as a range loves braes.
I will love you as misfortune loves
orphans, as fire loves innocence and
as justice loves to sit and watch while
everything goes wrong. I will love you
as a battlefield loves young men and as
peppermints love your allergies, and I
will love you as the banana peel loves
the shoe of a man who was just struck
by a shingle falling off a house. I will
love you as a volunteer fire department
loves rushing into burning buildings and
as burning buildings love to chase them
back out, and as a parachute loves to
leave a blimp and as a blimp operator
loves to chase after it.”
$
R E N É E P E R R Y
S E C U R I T Y
L I K E S C A R P O O L . L I K E S B O O K C L U B .L I K E S S A L S A .
D I S L I K E S S P I D E R S .
D I S L I K E S T R A F F I C .
D R E A M S O FBeing back in high school...The glory days!
Being Laura Ingalls Wilder.
M O S T A F R A I D O FSnakes.
H E R H E R O E SELLEN DEGENERES: She’s a strong independent lady that’s not
afraid to get her dance on...and be an easy breezy beautiful cover-girl.
MICHELLE OBAMA: Classy and bold lady who stands up for what
she believes in, and is still the no. 1 mom.
P E R S O N A L M O T T O“Either you run the day, or the day runs you.”
R E L I A B I L I T Y
F A M I L Y
C O M F O R T
T R U S T
F A V O R I T E L I T E R A R Y F I G U R E―F. SCOTT FITZGERALD, THE GREAT GATSBY
“He smiled understandingly-much
more than understandingly. It was
one of those rare smiles with a quality
of eternal reassurance in it, that you
may come across four or five times in
life. It faced--or seemed to face--the
whole eternal world for an instant,
and then concentrated on you with
an irresistible prejudice in your favor.
It understood you just as far as you
wanted to be understood, believed
in you as you would like to believe in
yourself, and assured you that it had
precisely the impression of you that,
at your best, you hoped to convey.”
E S C A P E
S P I R I T
A D V E N T U R E
E X P L O R E
C R E A T E
E X P E R I E N C E
R E L I A B I L I T Y
F A M I L YC O M F O R T
$
S E C U R I T Y
T R U S T
C H E A P L U X
MB
MB
RedCoach
BOLTBUS
LUXBUS
VAMOOSE
MBmegabus
TripperBus
Greyhound
C L U T T E R E D
C L E A N
perce ived as dumpy and scary by t rave lers
WHY?
the current major i ty o f users /“checkpo in t”locat ions/adver t i s ing
WHY?
inexpens ive , but not luxur ious
trave l routes
more o f a hass le than an “exper ience”
S P I R I T U A L
Megabus makes it possible for me to see new places, have new experiences, and connect with loved ones in a way that might not have been possible otherwise.
M E N T A L
Megabus is a form of green travel, and ultimately lessons my impact on our environment. I feel like I’m not only benefitting myself, but also those around me.
S O C I A L
When I use Megabus, I feel like I’ve found a loophole in the expensive world of travel, and like an exclusive member of a group of innovative and resourceful travelers.
F U N C T I O N A L
Megabus provides an alternative form of travel within the US for incredibly low costs, and is a unique experience within itself.
MEGA marketing director
1.877.GO2.MEGA
349 f i rs t s t reete l izabeth, n j 07206
SCOTT FISHER
MEGAME
GA marketing director
1.877.GO2.MEGA
349 f i rs t s t reete l izabeth, n j 07206
SCOTT FISHER
MEGA