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A brandbook made for a fictional reggae band (for school)
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Bastionis a reggae band with theatmosphere of the sun. The sun stands for living,
and we try to symbolise that too. We like to spread
happiness to the world, and we hope to reach out to hearts
everywhere. Family, friends, it’s always important to bond,
help and feel good if we want to make something of our short
lifes here on earth. this book’s what you want to know aboutus. This is our Brandbook.
This is our Brandbook.
50 % of our income goes to all the needy in the worldseeing us perform
is charity
Helping the world is easy
But it is hard by yourself
We are nowhere without our community.
Help us build the Bastion.
www.facebook.com/bastion
FridayluckApplied for short texts. Somewhere between decorative and readable text. As a word it’s wel readable, but in sentences it’s getting harder. Needs a lot of spacing between lines.
Used for formal texts, and readability. It’s still kinda warm thanks to the serifs, and fits our image better than something like Helvetica.
Garamond
For decorative use and attention. Preferably Hottamale. The font has something in the rhytm of reggaemusic, and is very happy and playful. It also mixes well with almost everything.
& Caveman
Example
hot tamale
Fridayluck
small information with Garamond
50% of the aquird fees will go to charity. Gates open at 6.30, no alco-hol will be served under 18
How the logo blends into many aplications thanks to its round form. This should always be taken in consideration when making a new application.
It also creates new playgrounds to use the typography on.
Meltingfrozen desserts
To stay with the summer feeling, let’s take a look at the colours! When a dessert like this one is melting, it gives us some nice gradient colours. This, combined with an art technique children use at highschool, created the logo and a bit of the style.
CYMK: 0 - 77 -89 - 0RGB: 291 - 47 - 52PANTONE: 1645c
CYMK: 7 - 9 - 100 -0RGB: 242 - 216 - 10PANTONE: 107c
CYMK: 41 - 0 -92 -0RGB: 163 - 206 - 73PANTONE: 374c
When the background isn’t dark, the colours do not show enough contrast to keep them truly present. To avoid this, outline the logo with a small black stroke.