Harrison Xavier Udo portfolio (comp)

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Title slide

23 July 2014

President Response to Brief

President is France’s #1 cheese but there’s a lot of room to grow elsewhere in

Europe.With entrenched habits keeping people buying local cheese e.g.

Cheddar in the UK, President only comes out for special occasions e.g.

Christmas

Drive penetration

1

We want to position President Brie as an everyday special food to entice a lot of

new cheese-lovers to buy President

Strengthen brand associations e.g. French, pleasure, expertise, quality

Build brand equity

2

what’s the business challenge & opportunity?

The communication’s challenge

Build emotional relationships with President that prompt purchase

Capture and own the right expression of France to resonate across

multiple markets

Cut through with a lighter weight media plan then the competition

Create advertising that can support President for years

mood/tone/behaviour

It’s vital to capture authentic Frenchness and this is best expressed

through fresh food locations (market, bistro, fromagerie) and ambience,

rather than using a clichéd French spokesperson

These attractive foodie situations allow us to hero the product and show off

President’s food values and expertise naturally

President’s Frenchness is more urban, modern and at the heart of the

kitchen table than La Rustique, who have a traditional, country feel

Presentation theme

‘Choosing Costain’ 1

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Name Detail(description)


Title



Title

Team member box

Source SchumbergerNotes1 For any acquisitions which increase holding 2 Exceptions

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HSBC fire escape plan.

FSABank of America HSBC KPMG

Barclays

Waitrose

McGraw HillReuters

To River Ferries

To the McDonald’s Roundabouts

Jubilee Park

CanadaSquare

CabotSquare

Canary wharf

Canary wharf

To Ropemakers FieldsVia Narrow street

CITIGROUP

Black arrows show exit directions in the event of a full evacuation of the Canary Wharf estate

Scope of the problem

7100

870

World population

Undernourished

2010 – 2012

175 million

239 million

0

50

100

150

200

250

300

2010 2012

2010 – 2012 Low income countries

Population distribution

2010 – 2012 High income countries

15%

85%

High incomecountries

Low incomecountries

16 million

Population of undernourished in High income countries

13 million

16 million

0

2

4

6

8

10

12

14

16

18

2010 2012

Source : http://www.worldhunger.org/articles/Learn/world%20hunger%20facts%202002.htm#Number_of_hungry_people_in_the_world

“By improving nutrition, we can build human capital and fuel economic growth for generations to come. However, nutrition’s full impact can only be unleashed when all sectors do their part”

UNICEF conceptual framework

Source : http://www.unicef.org/eapro/Brief_Nutrition_Overview.pdf

Carbon footprint ratios

CHINA

USACANADA

INDIA

SOUTH KOREA

TAIWAN

SOUTH AFRICA

EGYPT

NIGERIA

ALGERIA

LIBYA

JAPAN

THAILAND

MALAYSIAHONG KONG

HONG KONG

TURKMENISTAN

SINGAPORE

VIETNAM

NORTH KOREA

INDONESIA AUSTRALIA

PAKISTAN

IRANSAUDI ARABIA

UAE

KAZAKSTAN

UZBEKISTAN

IRAQ

KUWAIT

BRAZIL

CHILE

ARGENTINA

VENEZUELA

FRANCE

UKRAINE

POLAND

UNITED KINGDOM

SPAIN

TURKEY

GERMANY RUSSIA

MEXICO

ITALY

BELGIUM

PORTUGAL

NORWAY

AUSTRIA

ROMANIA

NETHERLANDS

DENMARK

SWEDEN

SWITZERLAND

SLOVAKIA

CZECHREPUBLIC

IRELAND

BULGARIA

BELARUS

GREECE

HUGARY

ESTONIA

ICELAND

JAMAICA

TRINIDAD AND TOBAGO

PUERTO RICO

CUBA

DOMINICANREPUBLIC

ASIA

AFRICA

OCEANIA

SOUTH AMERICA

MIDDLE EAST

EUROPE

NORTH AMERICA

CARIBBEAN

EVOLUTION OF THE BAT SIGNAL

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19972003

2009

2012

Wall’s

WALL’S DESSERTS GLOBAL TISSUE MEETING 19th May 2014

Kibon Selecta Wall’s

Pitch Journey

Client briefing

Q&A session

Calls with regional

BD

Regional creative hot

houses

Global tissue meeting

Regional tissue

meeting

Regional consumer emersions

Final presentation

Stella Artois Toolkit 1.0

Stella Artois Toolkit

The Brand

PTW / PTR / PTC & Assortment

Media Strategy

Events

On Trade

Off Trade

RTM

Tech Sales

Initiatives

Stella Artois Toolkit The Brand

The Ritual

The Chalice

The Legacy of the Stella Artois Chalice:

Part of a brewing tradition stretching back to 1366, Stella

Artois is a beer for true connoisseurs that’s also the best-

selling Belgian beer in the world. Integral to its success is

The Chalice – Stella Artois’ iconic glassware and the ideal

way to experience the pride of Belgium.

The Art Of The Belgian Pouring Ritual

The Belgians take beer seriously – and the Stella Artois

nine-step Pouring Ritual is beer at its most serious. Each

step serves a specific purpose, optimizing serving

consistency, drinking enjoyment, and the romance of the

beer itself.

Stella Artois should be skillfully poured

and artfully presented.

Belgium Artistry

I H AV E N ’ T T H o u G H T A B o u TT H E B o D Y s H o P

F o R Y E A R s“”

s P o N TA N E o u s = 1%

* G l o B A l A V E R A G E

G l o B A l B R A N D AwA R E N E s s

2 9 19T H E B o D Y s H o P

G l o B A l s K I N C A R ER A N K I N G

u . s . s K I N C A R ER A N K I N G

T H E B o D Y s H o P

# ## 61

K I E H l’ s

#

K I E H l’ sG l o B A l s K I N C A R E

R A N K I N G

16s w E D E N B o DYC A R E

R A N K I N Gu K B o D Y C A R E

R A N K I N GG l o B A l B o D Y C A R E

R A N K I N G

# 1# 1#

We’re TOEtally up for it

delibrand check service Building our deli brand through design excellence

November 2014

Since then we’ve helped

If you’ve already made use of this service, thank you.

If you haven’t yet, read on and find out why you should...

Germany | Poland | France | Bulgaria | Czech Republic | Canada

nmark | Hungary | Slovakia | UK | Malaysia | Argentina | Russi 2

Introduction

deli

We take pride in our products:

we use only the freshest and

best quality ingredients.

And this is reflected in our

Award winning

5

8

quality

10

tasty

DOCUMENT TITLE

SUBTITLE

DOCUMENT TITLE

Subtitle

SECTION TITLE

Subtitle

To Barefootly Go

To dance like no-one’s watching

To sing like no-one’s listening.

To embrace life’s loves & laughs and feel an energy that

starts at the tips of your toes and ends, well, who knows ‘ ‘

‘ ‘ To forget about Brand.

And Wine.

And Demographics.

And everything in between

To look down and discover

your feet are Bare.

And it’s time to Barefootly Go

‘ ‘

‘ ‘

‘ ‘

‘ ‘

To make friends on the journey

And walk a mile in their joy-filled shoes

If only they had some ‘ ‘ ‘ ‘

We’re TOEtally up for it

Live our brand values

Have Fun &

Keep it Quirky!

Express

Gra-TOE-tude

Love Locally

Be Inclusive

Don’t Stop

Believ’in

Section 01Introduction

Contents 4

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© 2016 by Marshall of Cambridge Aerospace Limited and Marshall Land Systems Limited, Proprietary data. Marshall ADG_1092

Turnover£1.4bnEmployees4,500

Aerospace and Defence Group

Marshall Motor Holdings PLC

Properties

Canada Netherlands

UAE

Australia

Kirkbymoorside

BroughtonBirmingham

BrizeCambridge

UK

Worldwide

MILITARY AEROSPACE

C-130 CENTRE OF EXCELLENCE Lockheed Martin approved Hercules Heavy Maintenance Service Centre for Models B to J complimented by unparalleled type engineering design capability

MILITARY AEROSPACE


MULTI PLATFORM CAPABILITYDesign and maintenance approvals for a wide range of platforms – extensive experience of capabilities integration and platform support on militarised civil platforms.

MILITARY AEROSPACE


MULTI PLATFORM CAPABILITYDesign and maintenance approvals for a wide range of platforms – extensive experience of capabilities integration and platform support on militarised civil platforms

SUPPORT SERVICES FRAMEWORKMaterial, technical and manpower services tailored to customer needs

MILITARY AEROSPACE




AIRCRAFT MODIFICATIONS AND CAPABILITY INSERTIONFull range of capabilities to enable design, integration, test and certification of modification, capability enhancement, mid-life structural and avionic upgrades




AIRCRAFT MODIFICATIONS AND CAPABILITY INSERTIONFull range of capabilities to enable design, integration, test and certification of modification, capability enhancement, mid-life structural and avionic upgrades

FLEET SUSTAINMENTIntegrated total through life support solutions for military aircraft platforms including full logistic support analysis, fatigue analysis and obsolescence management

MILITARY AEROSPACE

AVIATION SERVICES

TECHNICAL SERVICESDesign, Manufacture, Installation, Maintenance, Modification, Training and PaintHawker, Beechcraft and HondaJet Authorised Service Centres

AVIATION SERVICES


AIRCRAFT MANAGEMENT AND CHARTERAircraft Management and business jet charter through FlairJet

AVIATION SERVICES



SALES AND ACQUISITIONHondaJet Northern Europe Dealer and aircraft brokerage through Marshall Aircraft Sales

AVIATION SERVICES



SALES AND ACQUISITIONHondaJet Northern Europe Dealer and aircraft brokerage through Marshall Aircraft Sales

FBOVIP executive terminal and hangar facility at Birmingham International Airport

CIVIL AIRCRAFT PROGRAMMESVIP completions, Interior/IFE upgrades, Self Protection Systems, Connectivity, Range Extension/Auxiliary Fuel Tanks

CIVIL AEROSPACE


REFINISHINGOne of the largest refinishing facilities in Europe – skills and expertise to perfect the art of refinishing

CIVIL AEROSPACE



TRAINING AeroAcademy - Advanced Apprenticeships, Foundation Degree and Technical Training, EASA Approved Part 147 Training Centre

CIVIL AEROSPACE

CIVIL AEROSPACE



TRAINING AeroAcademy - Advanced Apprenticeships, Foundation Degree and Technical Training, EASA Approved Part 147 Training Centre

AEROPEOPLERecognised as one of the world’s leading dedicated Aerospace and Autosporttechnical services providers. EASA Part 145 Approved for Aviation Line Maintenance

SHELTERS System Integration Design and Manufacture, support of complex shelters - more than 5,000 tactical shelters in over 250 configurations

AEROSTRUCTUREAND

LAND SYSTEMS


DEPLOYABLE SHELTERS Integration of deployable systems for medical, forensics and CBRN and NBC –fostering long-term relationships and value adding support

AEROSTRUCTUREAND

LAND SYSTEMS


DEPLOYABLE SHELTERS Integration of deployable systems for medical, forensics and CBRN and NBC –fostering long-term relationships and value adding support

VEHICLE DESIGNSystem design and Integration for modification of vehicles - 80,000 vehicle bodies, 9,500 DROPS flat racks and 7,500 load beds

AEROSTRUCTURESDesign, manufacturing, integration, test and certification of auxiliary fuel tanks, auxiliary fuel systems and in-flight refuelling probes

AEROSTRUCTURESAND

LAND SYSTEMS

AIRCRAFT EQUIPMENTComplete design, certification, manufacture and through-life support of composite aircraft structures and equipment

ADVANCED COMPOSITES


NAVAL AND MARINE COMPONENTSDesign and manufacture of large complex composite structures for both surface ships and submarines

ADVANCED COMPOSITES



MISSILE COMPONENTS AND LAUNCHERS Developed specialist tools and techniques for the design and manufacture of composite missile components and weapon carrier structures

ADVANCED COMPOSITES



MISSILE COMPONENTS AND LAUNCHERS Developed specialist tools and techniques for the design and manufacture of composite missile components and weapon carrier structures

RAIL AND UAV Complete spectrum of engineering services, from concept to delivery, to supply our customers with lightweight, aerodynamic and corrosion-resistant structural composite replacements and test specialists

ADVANCED COMPOSITES

PEOPLE

MARSHALLMAKING HISTORY

Section 02Our new visual identity

Contents 6

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Section 03Our toolkit

Contents 9

90432464.indd 9 07/07/2014 12:03


Section 06Contacts

Contents 76

90432464.indd 76 07/07/2014 12:06


UK&I Strategic PlanStratPlanTeam v0.7 Nov 7th

2nd draft to BDN agency

Executive SummaryHeadline ‘so what’...

2

Market:

Financial Performance: (Ads; ATP; SPP; Rev; COGS; FR; Staff; OP; EBITDA)

Share

Price / vol

Film Performance

Priorities

Source data

Executive SummaryHeadline ‘so what’...

3Source data

Cash

WC

Capex

Budget FC

1 Drive superior value to Vodafone for the short and the long term

2 Excel in delivery and realize the highest client satisfaction level

3Be Accenture’s flagship for ‘the new’, help Vodafone shape its future and leave a heritage for Vodafone’s and Accenture’s next generations to build on

4 Build long term, value-based client relationship

5 Be the most significant client account in Accenture

6Run the most efficient and effective account management processes in Accenture - focus on shaping the future, not fixing the past

7 Provide the best opportunities for our people to grow and develop

We aim to spot, create and deliver tangible value to Vodafone, on time, every time

Our target for client satisfaction is to meet or exceed the Accenture norm (6.0) for each engagement we take on for Vodafone.

Excel in delivery and realize the highest client satisfaction levels

DAC Beachcroft Madrid

Un servicio global para el mercado de seguros

La oficina española de esta red internacional es notablemente respetada por su trabajo en litigios de seguros, y se destaca por la calidad de su servicio y proactividad.

– Legal 500 2015

DAC Beachcroft SLPU, Paseo de Recoletos, nº 3, 6º planta, Madrid, España. T +34 917816300. www.dacbeachcroft.com

Documents

Harrison Xavier Udo portfolio (comp)