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Happy Designaka. Rapid Prototyping for the Web
Why building backwards is faster, cheaper and delivers a better web product
So, here it is…
Web design is undergoing a BIG change.
Why?
1908
Hurley Machine Company Vacuum Cleaner
1993
Dyson Vacuum Cleaner
2003
iRobot’s Roomba
1896
Henry Ford’s First Car
1990
Ferrari
2001
Toyota Prius
2007
BMW Hydrogen 7
A big leap forward
Old Design Path
The Aesthetics
The System
The Parts
Web Design: Old Way
User Interface
Application Layer
Database
An Upside Down World
“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.”
- Charles Darwin
Web Design: New Way
User Interface
Application Layer
Database
What is Rapid Prototyping?
Go back to kindergarten
The Alternative
Less Less mass
Less software
Less features
Less documentation
Less money
Less support
Less politics
Small
Stay small
Small teams are agile
Small decisions
Small changes
Small problems
Interface
Start with the interface
Real screens that people are going to use
Start with the experience
Start with the hard stuff
Iterative
Lower the cost of change
Smoother project flow
Frequent launches
Allows tweaking
Reduce fatigue
People Focused
Users are human beings with emotions and anxieties
Engineers are people too
Not everyone can ‘see’ your ideas
Speak to senses not concepts
“…But that’s the way it’s always been done.”
Deals with the cause and not the symptoms
Eliminates problems before it’s too late
Requirements Gathering
“No other part of the work so cripples the resulting system if done wrong. No other part is more difficult to rectify later”.
- Frederick Brooks, The Mythical Man-Month
The Spec
Real Examples
Show Functionality
Front and Back
Link to Real Examples
States
Ideal
Error
Sample
Error
Error
Error
Sample
Sample
Project Plans
Real Life
?
?
?
Budget
?Traditional Design
Iterative Design
80:20
Revenue/Activity
Features
80:20
Time Features
Advantages
Faster
Cheaper
Visual Spec
Marketing Tool
User Testing
Money Raising Tool
And…
…No Waste
