GLOBAL BUSINESS PROGRAM SPRING TERM 2010

GLOBAL BUSINESS PROGRAMSPRING TERM 2010

DEPARTMENT OF INTERNATIONAL MANAGEMENT

GLOBAL BUSINESS PROGRAM SPRING TERM 2010

2 GLOBAL BUSINESS PROGRAM

The Global Business Program was introduced in 2003 at the Department of International Management at FH JOANNEUM by Prof. Dr. Gerhard Apfelthaler, the former chair of the Department of International Management. Word about this program spread quickly and in the meantime the Global Business Program has become known and attractive for many incoming exchange students from our partner universities. We are very thankful to Dr. Apfelthaler for the excellent development of this program, and we will give our best to continue the Global Business Program in the spirit of its originator.

The program includes a big variety of business courses taught by distinguished international faculty. The fascinating experience of the Global Business Program originates from the big diversity of both the professors and the participating students. Austrian students together with exchange students from Australia, Azerbaijan, Belgium, Brazil, Bulgaria, Canada, Croatia, Chile, China, Columbia, Ethiopia, Finland, France, Germany, Hungary, India, Ireland, Italy, Japan, Korea, Mexico, Netherlands, Norway, Pakistan, Russia, Singapore, Slovenia, Sweden, Taiwan, Thailand, and the United States have been involved in the Global Business Program. This diversity creates a challenge for all professors teaching in the program. But at the same time it enables all participants to enter into discussions with colleagues from different cultural, political, social and academic backgrounds. Thus, the Global Business Program is a unique opportunity for all participants to obtain and further develop cross-cultural competences while following a business course.

It is our aim to provide a program of excellent academic quality. In addition, we want to make the study abroad term a pleasant and indeed unforgettable experience for all participants. Therefore, we offer cultural events and support our exchange students in integrating into our university life. The Global Business Program also includes German courses at different levels and courses in Austrian and European culture. We are convinced that the high academic standard of the lectures combined with personal coaching and peer group support creates the best learning environment for our students.

I wish all participants in the Global Business Program a successful stay in Graz!

MESSAGE FROM THE DEPARTMENT CHAIR

Prof. Dr. Doris Kiendl-WendnerChair, Department of International Management

GLOBAL BUSINESS PROGRAM 3


THE GLOBAL BUSINESS PROGRAM IN BRIEF

The Department of International Management at FH JOANNEUM currently maintains comprehensive cooperation agreements with about 60 universities around the globe. Most of these agreements have international student exchanges at their cores. The Department of International Management acknowledges the special needs of incoming foreign exchange students and therefore has designed a program that meets their specific needs - the GLOBAL BUSINESS PROGRAM (GBP). The GBP is:

• International and cross-cultural (as you will be studying with Austrian and many international students from various countries. In addition, its courses are instructed by faculty members of the Department of International Management and selected visiting professors from prestigious foreign universities);

• Entirely in English (and thus gives you the advantage of being able to study in English while living in a German-speaking environment);

• Fully modular ;

• Completely flexible (as it allows you to enter and leave the program at practically any time of your own choice).

On the following pages, you will find descriptions of all courses taught in the GBP in the spring term 2010.

Please note that the Department of International Management delivers two programs, the International Management program (MIG, short for the German “Management Internationaler Geschäftsprozesse”), a degree program for full-time students, and the Global Business Program (GBP), a non-degree program for incoming exchange students. While we allow full-time Austrian MIG students to participate in the GBP and while we encourage incoming exchange students to take GBP courses only, some MIG courses may be accessible to incoming exchanges students as well, depending on language abilities and scheduling.

For more information on how to become an exchange student and how to enter the GBP, please contact the international office at your home university or any of the contacts listed in the back of this brochure.



WHAT STUDENTS SAYABOUT THE GLOBAL BUSINESS PROGRAM

“The international experience is palpable during the GBP and it goes far beyond the course itself. Quite often you find yourself in groups where each person comes from a different country. This multicultural experience is mind-blowing and allows us to see the world from a different angle, while making us develop a “new social sense“. This is not only about Austria, this is about the whole globe, where each nation is represented by their best students.“Francisco Funari (student from Brasilia)

“The main word for Graz 'difference'. FH JOANNEUM differs much from my home university. The main and the best difference and advantage is that you can work in the university whenever you want no matter if there is a holiday or normal working day. Moreover, as Graz is a multinational city, you can learn about different cultures as easily as you can teach other people about your own. And it‘s really amazing!“Dmitry Udovichenko (student from Russia)

“FH JOANNEUM and Graz are a great place for an exchange student! FH JOANNEUM is an excellent choice for you if you want to study in an international atmosphere where you have students and teachers from all over the world. Graz is a beautiful city which has an excellent student life for everyone. I recommend FH JOANNEUM to everyone, since during my exchange I have learned so much about different cultures and I have found so many new great friends!”Marjo Lillbacka (student from Finland)

“While spending a semester abroad at FH JOANNEUM, I have had the experience of a lifetime. I have experienced a culture that is very different from the one that I am accustomed to. I have studied, gone out with and travelled together with fellow classmates from all regions of the world. To all the people who are considering studying in Graz, do not let this chance slip through your fingers!”Florian Dirringer (student from USA)

“Graz is the perfect place to study abroad. It is a very beautiful city with lots of places to visit. The GBP is a very good opportunity to improve your language skills in English or German, to study economics and to find new friends from all parts of the world. I enjoyed staying in Graz and studying at the FH JOANNEUM very much.”Pavel Shmelev (student from Russia)

“Unlike most of the other European universities, FH JOANNEUM is in a small but quaint city with an amazing culture and people in it. The many classes are structured flexibly so that the program caters for us – the exchange students. Most importantly, the program has allowed the entire group to be so integrated that the friendships made will definitely last for a lifetime.”Merrylyn Yeo (student from Singapore)



GLOBAL BUSINESS PROGRAMTIMETABLE SPRING TERM 2010

From To No Professor Course Remark

Mar.1 Mar.5 1 Liebl International Marketing and Market Entry Strategies Part 1

Mar.8 Mar.12 2 Rogan International Consumer Behaviour Part 1

Mar. 15 Mar.19 1 Liebl International Marketing and Market Entry Strategies Part 2

Mar.22 Mar.26 3 Haghirian Asian Business and Management: Japan one week course

Mar.22 Mar.26 4 Ortner, Pessl, Schweiger

Business Computing - Enterprise Ressource Planning one week course

Mar.29 Apr.11 Easter Holiday

Apr.12 Apr.16 5 Kujawa Managing the Multinational Enterprise Part 1

Apr.19 Apr.23 3 Wang Asian Business and Management: China one week course

Apr.19 Apr.23 6 Perez Intercultural Management one week course / will be held in Kapfenberg

Apr.26 Apr.30 7 Bilgin International Marketing: Emerging Market Perspectives Part 1

Apr.26 Apr.29 8 Brunner, Bäck

Supply Chain Management one week seminar, max. 24 participants

May 3 May 7 9 Azevedo International Strategic Management Part 1

May 10 May 14 5 Kujawa Managing the Multinational Enterprise Part 2 (national holiday on May 13)

May 17 May 21 9 Azevedo International Strategic Management Part 2

May 25 May 28 10 Vaiman International HRM Part 1 (national holiday on May 24)

May 31 Jun.04 10 Vaiman International HRM Part 2

Jun.07 Jun.11 11 Kohlbach International Financial Management Part 1

Jun.14 Jun.18 7 Bilgin International Marketing: Emerging Market Perspectives Part 2

Jun.14 Jun.18 12 Reimerth, Wittenbrink

Global Corporate Communications one week course

Jun.21 Jun.25 2 Rogan International Consumer Behaviour Part 2

Jun.28 Jul.02 11 Kohlbach International Financial Management Part 2

Feb. 27, Mar 19, Apr 24 13 Berberich Capital Market Ethics Friday afternoon / Saturday course



INTERNATIONAL MARKETING AND MARKET ENTRY (1 AND 2)

Course Description: Global marketing is marketing’s response to the fact that markets around the world sometimes show increasingly similar, yet sometimes differing characteristics and therefore need to be targeted in a globalized or localized way. The marketing activities of the modern company have become increasingly internationalized. Marketing across national borders is one of the most challenging fields in business today. In this course we will discuss the scope and challenge of international marketing and draw the distinction between international, global, and multinational marketing. We will deal with the reasons for growing globalization of markets as well as the dynamic development of international trade and the cultural environment of global markets. Then we will adapt the basic 4 Marketing Mix elements to the international market place. You will learn how to assess global market opportunities, how to enter new foreign markets, and how to develop global marketing strategies. We will discuss international market segmentation and targeting, environmental and competitive analysis, and common pitfalls in global marketing. By the end of this course, you will appreciate how the international marketing environment differs from their domestic environments and understand the complexity of the international marketplace as well as the adaptations a company needs to make to the Marketing Mix elements. You will be able to analyze and develop an international marketing plan and be familiar with current issues in international marketing.

Credits: 5 ECTS (Part 1 and Part 2)

Instructor Bio: Mag. Hildegard Liebl was born in Vienna, Austria. She received her Master´s in Business Administration (specialisation: Marketing and HR) at the Vienna University of Business Administration and Economics (WU Wien) after studying at Miami University, Oxford, Ohio. From 1993 to 2001 she worked as a product/brand manager for Unilever, concentrating on all kinds of marketing issues for frozen food and margarine business. During this time she managed to launch 30 new products within the Austrian retail trade with strong focus on the needs and demands of the Austrian consumer. From 2001 to 2003 she was Marketing Manager and Business Unit Manager at the biggest frozen food producer in Austria (Austria Frost). She built up a marketing department and started business in CEE, mainly in the Czech Republic, Hungaria, and Slovenia. Between 2003 and 2005, she was Marketing Manager for Danone Austria, further developing strong brands like Actimel.Hildegard Liebl is currently a senior lecturer at the University of Applied Sciences (FH JOANNEUM) in Graz, teaching courses in marketing. She also teaches marketing related topics at Campus 02 University of Applied Sciences in Graz. In addition, Hildegard Liebl is working as a freelance executive coach (she received an additional diploma education in business coaching) and marketing consultant.

Dates: March 1st - March 5th and March 15th - March 19th, 2010

Literature: Kotabe, M. and Helsen, C. (2008): Global Marketing Management, 4th edition, John Wiley & Sons, Hoboken, NJ, USA

Assessment: Information to be provided by instructor at beginning of the course

Instructor

Hildegard Liebl



INTERNATIONAL CONSUMER BEHAVIOUR (1 AND 2)

Course Description: Understanding consumer behaviour is fundamental to the study of marketing and business. This course will provide a comprehensive introduction to consumer behaviour and its role in operational and strategic marketing decisions. Students will develop an insight into the psychological, social and cultural factors that determine buyer behaviour. The course will examine the consumer decision making process. It will profile the individual psychological forces – motivation, personality, perception, learning and attitudes, that impact on our decision making. The consumer in a social and cultural setting will also be explored. This will require an analysis of group dynamics, the role of reference groups, family decision making, social class, lifestyles, culture, sub-culture and cross-cultural influence. Personal influence, opinion leadership and diffusion of innovation will also be included. The course will profile global influences on consumer behaviour and will seek to highlight the key issues that will be relevant to business in the coming decades. Credits: 5 ECTS (Part 1 and Part 2) Instructor Bio: Donal Rogan is a graduate of University College, Dublin. He holds a Bachelor of Commerce degree and a Master´s degree in Marketing. He is a member of the Marketing Institute of Ireland. He is senior lecturer in marketing at the Institute of Technology, Tallaght in Dublin. Prior to joining IT Tallaght, he held a number of marketing management positions in public and private companies including the Irish Tourist Board, Irish Rail, Agfa Gevaert and Arco of Waterford. He is the author of Marketing: An Introduction for Irish Students. Now in its third edition, this text is market leader in its segment in Ireland. He has also published several case studies on Irish companies and organisations. His research interests are in consumer culture, acculturation and branding.

Dates: March 8th – March 12th and June 21st – June 25th, 2010 Literature: Solomon, M., Barmossy, G., Askegaard, S., and Hogg, M. (2006) Consumer Behaviour: A European Perspective, 3rd edition, FT Prentice Hall, Harlow, Essex.Schiffman, L.G. and Kanuk, L.L. (2007) Consumer Behaviour, 9th edition, Pearson Prentice Hall, Upper Saddle River, New Jersey. Assessment: Information to be provided by instructor at beginning of the course

Instructor

Donal Rogan



ASIAN BUSINESS AND MANAGEMENT: JAPAN

Course Description: The course introduces the characteristics of Japan as a place of business and the main aspects of Japanese management. The course starts with a theory lecture on culture and its relevance for international management and business communication. After this an overview of the modern Japanese business environment is given. Major points of discussion are the most prominent aspects of Japanese management, such as production management, distribution as well as human resource and knowledge management within Japanese corporations.

The course aims to:• reviewexistingliteratureandtheoryinthefieldofJapanesemanagement,Japanesebusiness

culture, and comparative management • provideanoverviewofthemodernJapanesebusinessenvironment• explainthemostimportantsocialconceptsinJapanesesocietyandtheirrelevancetoJapanese

management and Japanese business culture• discussthemostprominentaspectsofJapanesemanagement,suchasproductionmanagement,

distribution and management activities within a Japanese corporation.

Credits: 2.5 (one week course)

Instructor Bio: Dr. Parissa Haghirian is an Associate Professor at the Faculty of Liberal Arts at Sophia University in Tokyo, Japan. She is further a visiting professor at Groupe HEC in Paris, Helsinki School of Economics, Keio Business School in Tokyo and an adjunct professor at Temple University in Tokyo. She was born and raised in Graz, obtained her Master’s in Japanese Studies from Vienna University (1998) and was awarded a Master’s Degree (2000) and a doctorate in International Management (2003) from Vienna University of Economics and Business Administration. Parissa’s research and consulting interests include cross-cultural management, market entries of Western firms into the Japanese market, and knowledge transfer and communication between and within Japanese and Western organizations.

Dates: March 22nd – March 26th, 2010

Literature: Haghirian, P. (2009): J-Management; Fresh Perspectives on the Japanese Firm in the 21st Century. iUniverse

Assessment: The course will be held in an interactive form. Students are expected to attend classes and participate actively in class discussion. The majority of meetings will be held in a seminar format. Students will form students` groups and work on different topics. Accordingly attendance and participation in class discussions will be critical to the success of this course and will also determine students` grades. Details will be given at the beginning of the course.

Instructor

Parissa Haghirian



BUSINESS COMPUTING ENTERPRISE RESOURCE PLANNING SYSTEMS / ERP SYSTEMS

Course Description: In the course the special type of application software that is ‘a standard’ in corporate business information processing is introduced (ERP systems). Besides the technical architecture, the system’s architectue is presented from a business administrative view. Furthermore, an overview over the most relevant modules is given. In practice the selection and implementation of an ERP system is a big challenge for every enterprise. Therefore, the factors of success are discussed and the most important facts about selecting and implementing an ERP system are covered in the course.Before working with the system SAP ECC 6.0 in the lab, the crucial master data structures and the functionalities of the core modules are explained in theory. Credits: 2.5 ECTS (one week course) Instructor Bio: Wolfgang Ortner is professor for applied informatics at the Department of Industrial Management at the University of Applied Sciences FH JOANNEUM. Furthermore, he is a lecturer for business computing at the University of Leoben. He studied business administration with special focus on information retrieval and innovation management at the University of Graz. In his dissertation he developed a procedure model for efficient use of ERP systems through workflow management systems. He has special knowledge in approaches to raise efficiency and effectiveness of ERP systems. Related to this issue, he actually works on concepts for holistic supplier relationship management, especially the management of requirements in collaborations.

Ernst Peßl is research assistant at the Department of Industrial Management at the University of Applied Sciences FH JOANNEUM in the field of ERP-Systems, logistics as well as production planning and maintenance. He studied mechanical engineering at the HTL-Kapfenberg. His range of application was in different areas of the steel industry and nuclear power stations. Ernst Peßl is a graduate ofIndustrial Management at the University of Applied Sciences FH JOANNEUM in Kapfenberg, Austria.

Jörg Schweiger is research assistant and lecturer at the Department of Industrial Management at the University of Applied Sciences FH JOANNEUM in the field of supply chain management, supplier relationship management, and applied informatics. Furthermore, he is a lecturer for business computing at the University of Leoben and for supply chain management at the School of Business in Oulu (FIN) and the University of Applied Sciences Campus02 in Graz. He studied industrial management and also holds a postgraduate Master of Science in Supply Management. Dates: March 22nd – March 26th, 2010 Literature: Ortner/Peßl/Schweiger: Script – Introduction to ERP systems

Trott/Hoecht: Enterprise Resource Planning (ERP) and its impact on the innovative capability of the firm, International Journal of Innovation Management, 2004Jacobs/Whybark: Why ERP? – A primer SAP Implementation, McGraw-Hill Companies Editions, 2000Arnold/Chapman: Introduction to Materials Management, Pearson Education 2004. Assessment: Information to be provided by instructor at beginning of the course

Instructor

Wolfgang Ortner

Instructor

Ernst Peßl

Instructor

Jörg Schweiger



MANAGING THE MULTINATIONAL ENTERPRISE(1 AND 2)

Course Description: This course’s focus is distinctly managerial. Topics covered include determining strategies and managing operations distinctive to the multinational enterprise (MNE), including the decisions to go abroad, collaborate, and compete. In addition, the course looks at organizational alternatives for MNEs, managing government relations, global sourcing issues, etc. Case studies are used extensively. At the end of the course, students will know the major international economic, strategic, environmental, and governmental variables affecting international management, and the fundamentals pertaining to how international business is managed.


Instructor Bio: Dr. Kujawa is Professor of Management and International Business in the Management Department of the University of Miami’s School of Business Administration. He is also a faculty member of the University’s School of International Studies and was the founding Director of the International Business Centre. Dr. Kujawa’s research and professional interests have included international management strategy formulation and implementation, labour relations issues pertinent to the multinational enterprise, Japanese multinational enterprises’ workforce management practices and the transfer of those practices to foreign subsidiaries, and case studies of firms in emergent economies, especially Chile. Books he authored or co-authored include International Labour Relations in the Automotive Industry (1971), Japanese Multinationals in the United States (1986), and International Business: Theory and Managerial Applications (1995, 3rd edition). In addition, his research has been published in academic journals such as the Journal of International Business Studies, the Academy of Management Journal, Law and Policy in International Business, the British Journal of Industrial Relations, the Journal of Business Administration, the Multinational Business Review, and the International Trade Journal. Dr. Kujawa has served the University of Miami as Interim Dean, Associate Dean for Graduate Programs, Associate Dean for International Programs, as a founding faculty member of the School of International Studies, and as a faculty Senator for eight years. He served the Academy of International Business as President during 1985 and 1986, and as Executive Secretary for five years. He is a Fellow of the Academy of International Business and of the International Academy of Management. Dr. Kujawa is a member of the Board of Directors of Euro Bank. He is active as a business consultant on international management issues and as an academic consultant on international business programs. His clients have included Phelps Dodge International Corporation, Bekaert Steel Wire Company, Esso International, Taft broadcasting Company, Universidad Gabriela Mistral (Chile), Zayed University (United Arab Emirates), the University of South Carolina, Georgia State University, and Grambling State University.

Dates: April 12th – April 16th and May 10th – May 14th, 2010

Literature: Bartlett, Christopher; Ghoshal, Sumantra; Beamish, Paul. Transnational Management. 5th ed., 2008 (Irwin/McGraw Hill)


Instructor

Duane Kujawa, Ph. D.



THE CHINESE ECONOMY AND MANAGEMENT

Course Description: The course Chinese Economy and Management examines the Chinese economic situation and business environment that provides companies with a good opportunity to enter into the largest market with appropriate strategies at the business-level, corporate-level, and international level. The course’s primary goal is to introduce students to the Chinese economic development and potential opportunities for business as well as a good knowledge of the Chinese business management. It helps companies to choose appropriate strategies to do their business with China and to implement their international strategies under corporate and international framework. Students are expected to develop the ability to: 1) understand the Chinese business environment; 2) build on the specific, functionally-oriented knowledge about the Chinese management; 3) apply the critical thinking skills required to analyse complex business situations and implement practical responses at corporate and international levels ; and, 4) meeting the challenges and grasp opportunities to do business with China, through which corporate competitiveness could be developed in increasingly global context. Credits: 2.5 (one week course) Instructor Bio: Mr. Fuming Wang was born in Henan Province, the People’s Republic of China. He was awarded a Master degree in International Management (MIM) at the American Graduate School of International Management, Phoenix, Arizona, USA. His Bachelor degree in Economics and business is from the University of International Business and Economics (UIBE), Beijing, P.R. China. Fuming Wang is currently a professor in the Faculty of Business Administration, UIBE, teaching courses in Project Management, International Business Strategy, Chinese Economy and Management, and Doing Business with China, as well as project-based research in such fields as project management, global business regulations, Chinese economy, management of enterprises. He used to work as a Deputy Dean of Public Administration Faculty and Director of World Trade Training and Research Center, UIBE; and Deputy Secretary-General of China Multinational Company Research Association. He worked as Director of Australia-China Center of Economics and Foreign Trade Training from 1997 to 2005. Professor Wang started to take his resposibility as a Coordinator of EU-China Managers Exchange and Training Programme in 2006 through 2011. With strong support by the OECD and the Chinese government, he set up the Economic Cooperation and Development Research Center at UIBE and worked as Director of the Center. Over the last 15 years, he has also been involved in consultation for a number of joint ventures and domestic enterprises for their businesses development strategies. In addition, he has also conducted some international research projects, such as EFTT, Chinese Corporate Governance and National Trade Policy and Structural Reform. He has published many books including Global Trade Policy and Measures, WTO Rules and Machnism, Governance of Chinese Company, Influence of WTO Rules on Chinese Industries, which was named as a “Best Seller” by the China University Press Association in 2002 in China. He also organized international conferences on Applied Business Research in 2005 and 2007. Some of his major published articles include Influence of Trade Structural Reform, Governance of Chinese Companies, WTO and Its Impact on State-owned companies, and Tariff Policy of Developing Countries. He was often invited to be expert for CCTV Business Programs. In June 2009, he was invited as a member of the Review Team for evaluation of the Management course at Capital Normal University in Beijing while he sometimes worked as one of three examinors for the thesis of doctoral candidates of Curtin University and Victoria University in Australia. Dates: April 19th – April 23rd, 2010 Literature: Materials: Selected cases and business articles Assessment: The details of assessment will be provided by the instructor at the beginning of the course

Instructor

Fuming Wang



INTERCULTURAL MANAGEMENT

Course Description: Intercultural Management aims to enhance students‘ perception, awarenessand conceptual understanding of culture and cultural differences inrelation to the current business environment and the contemporarymanagement of multinational and trans-national organizations. Students willhave opportunities to expand and deepen their cross-cultural skills andgrasp of critical intercultural management issues. Topics include conceptsof culture, international leadership skills, cross-cultural negotiations,conflict resolution, global human resource management, and dimensions ofglobal organizational cultures.

Credits: 2.5 ECTS (one week course)

Instructor Bio: FH- Prof. Lcda. Azucena Pérez Alonso was born in Valladolid (Spain). She received her Master´s degree in Psychology from the University of Salamanca, Spain. Her postgraduate education includes courses in Human Resources at the Escuela de Organización Industrial de Madrid, in Psychology of Organizational Behaviour at the Oakland University in Michigan (USA) as well as a a- Master in Business Administration from Festo, Vienna. She has been a guest professor at numerous universities in Europe and America for a number of years and is a member of the Executive Board at the European university network PRIME Networking. She holds lectures on intercultural management, conflict management and human resources at the Department of Industrial Management at the University of Applied Sciences FH JOANNEUM.

Dates: April 19th - April 23rd, 2010

Literature: tba

Assessment: Information to be provided by instructor at beginning of the course.

Instructor

Azucena Pérez Alonso



INTERNATIONAL MARKETING: EMERGING MARKET PERSPECTIVES (1 AND 2)

Course Description: The aim of this course is to enhance the skills of business students (the future managers) in developing successful strategies for international emerging market environments. The course further aims to improve the critical thinking of the students with small selected case studies from different markets and sectors with special focus on emerging markets like China, India, Russia. The objectives are 1) familiarizing the students with competitive „emerging“ and „advanced“ market firms, the core differences between these different markets in terms of economic, political, and legal structures, culture and business customs affecting strategies for the marketing mix operations, 2) introducing the core factors of differentitation for the right choice of market entry mode, 3) strategy development for the marketing operations price, product, people, promotion, and distribution.Following the objectives stated above, the first part of the course is about globalization attempts and the types of different international markets – primarily emerging markets – attractive for firms to cooperate with. The macro environmental factors affecting the market choice and market entry as well as strategy formulation will be discussed in detail with a special focus on developments in the world economy, politics, and culture. Because of their promising opportunities, and their challenges to be coped with, emerging markets are discussed in detail. The second part is a guide for entering new markets. Here factors to be considered for market research and the various market entry modes relevant for different market types will be discussed. The third and last part of the course deals with the formulation of appropriate international marketing programs and strategies with respect to the marketing mix elements considering the developments in the macro environment. Credits: 5 ECTS (Part 1 and Part 2) Instructor Bio: F. Zeynep Bilgin is Professor of Marketing at the Department of Business Administration in Marmara University – Istanbul / Turkey. She is a part time lecturer at Yeditepe University in Istanbul and since fall 2006 lecturing at Johannes Kepler University in Linz and since fall 2007 has been lecturing at FACHHOCHSCHULE JOANNEUM in Graz in block seminars. She is a graduate of the Austrian School “St. Georgs Kolleg” in Istanbul and took her university degrees, a bachelor degree in accounting and finance, a master degree in marketing and her Ph.D with a major in marketing and minor in organizational behaviour, from Bogazici University, Istanbul. During her PhD studies she was a guest assistant at Hamburg University in Germany based on a DAAD scholarship for her dissertation. Prof. Bilgin worked as visiting professor at the State University of West Georgia and at the University of Memphis, USA for the academic terms in 1998 and 1999; at the Bogazici University in Istanbul during the academic year 2004-2005. Besides, since 2001 she has been an Ersamus guest lecturer at the Maribor University in Slovenia, Salzburg College in Graz, JKU, in Linz / Austria and University of Pamplona / Spain. Her research interests are international marketing with special emphasis on emerging markets; consumer behaviour, service quality and trends in marketing. She has published several book chapters; her articles have appeared in international journals such as Thunderbird International Business Review, International Journal of Service Industry Management, Tourism Analysis, and Case Research Journal, and many of her studies have been presented in various international conferences. Prof. Bilgin has published a text book on Basics in Consumer Behaviour, a Handbook for Thesis Writing. Her two joint edited books are Drivers of Global Business Success – Lessons from Emerging Markets”, 2003 by Palgrave, England; and Business Success via New Visions on Marketing”, 2006 by Beta, Istanbul. Prof. Bilgin has been singing Alto in Istanbul European Choir since 1995; her further interests are photography and travel writing. Dates: April 26th - April 30th and June 14th - June 18th, 2010 Literature: Recommended material: Bilgin, Zeynep (2008), „International Marketing“ Course Notes; Other textbooks: Vern Terpstra, Ravi Sarathy and Lloyd Russow (2006). International Marketing. 9th Edition. North Coast Publishers, Inc.

Assessment: 2 Exams – in April Midterm; in June Final

Instructor

F. Zeynep Bilgin

Lectures

Part 1: Evolution of International Marketing

Part 1: World Trade Trends and Regionalism

Part 1: Political- Legal Systems’ Impact on Trade

Part 1: Culture and Intern. Marketing

Part 1: Business Customs and Intern. Marketing

Part 2: The Growing Importance of Emerging Markets

Part 2: Choosing Market Entry Methods

Part 3: International Distribution Strategies

Part 3: Product Life Cycle and New Product Management

Part 3: Product, Service and International Branding

Part 3: The Brand and the IMC for International Markets

Part 3: International Advertising Strategies

Part 3: Pricing Strategies



SUPPLY CHAIN MANAGEMENT

Course Description:

Lecture• Overviewaboutmainaspectsofsupplychainnetworks• Supplychaindesign,supplychainplanningandsupplychainexecution• Instrumentsandmethodsinsupplychainmanagement• Processevaluation,informationanalysisandhowtooptimiseprocessesinsupplychains.

Case StudyBased on contents of the lecture

Credits: 3 ECTS (one week course)

Instructor Bio:

Sabine BäckHead of Master´s Degree Programme Industrial Supply ManagementProfessor for Logistics and Informatics at the Department of Industrial Management(FH JOANNEUM)Before: Consultant, CEO with project focus on global logistics and supply chain management.

Uwe BrunnerLecturer for Logistics, Process Management and Informatics at the Department of Industrial Management (FH JOANNEUM)Before: Head of Logistics within Saint Gobain Rigips Austria GesmbH

Dates: April 26th – April 29th, 2010

Literature: Christopher, M., Logistics and Supply Management – Creating value Adding- networks, Harlow 2005

Blecker, Th. et al, Complexity Management in Supply Chains – Concepts, Tools and Methods, Berlin 2006


Instructor

Sabine Bäck

Instructor

Uwe Brunner



INTERNATIONAL STRATEGIC MANAGEMENT(1 AND 2)

Course Description: International Strategic Management examines how companies should create and sustain global competitiveness through the choice of appropriate strategies at the business-level, corporate-level and international-level. The course’s primary goal is to introduce students to the strategic planning and implementation process, through a number of steps designed to help companies: assess their external and internal environments, define their strategic intent and mission, choose appropriate types of strategies (for specific industries as well as for the whole corporation) and establish the necessary controls in order to ensure adequate implementation of strategic objectives. Given the focus on multinational companies, students will also have the opportunity to learn the unique challenges involved in managing international operations, both from a strategic and operational perspective.By the end of the course, students will be able to: 1) understand and apply the purposes, processes, and tools of strategic planning; 2) evaluate and respond to the challenges involved in strategic implementation; and 3) fully appreciate the difficulties organizations have to face as they grow, restructure and compete in an increasingly global context. Credits: 5 ECTS (Part 1 and Part 2) Instructor Bio: Dr. Ana Azevedo was born in 1963, in Rio de Janeiro/Brazil. She received her Ph.D. in Business Administration from Florida International University (Miami, USA), her Masters degree in Business Administration (MBA) from Federal University of Rio de Janeiro (COPPEAD- UFRJ, Rio de Janeiro, Brazil) and her Bachelors of Science degree in Economics from Federal University of Rio de Janeiro (FEA-UFRJ, Rio de Janeiro, Brazil). Dr. Azevedo is currently a professor at the Department of International Management at the University of Aplied Sciences (FH-Joanneum) Graz, (Austria), teaching courses in strategic management, international business, quantitative research methods and marketing research, as well as a project-based course in international market entry strategies. Before coming to Austria, she served as a faculty member at the University of Texas in El Paso and at Florida A&M University (in Tallahassee, Florida). Over the last fifteen years, she has also consulted on a part-time basis for a number of small and mid-size businesses in Texas and Florida, primarily in the areas of survey design and administration and business/strategic planning. Dr. Azevedo has published several research articles in business journals such as Cross-cultural Management: An International Journal, Journal of Value-Based Management, Accounting, Management and Information Technologies, Perceptual & Motor Skills and Revista de Administracao Publica (RJ/Brazil). She has also contributed academic papers to a number of professional conferences in the United States and Europe. Her research interests include cross-cultural management issues, business ethics, quality in higher education, and narrative research. Dates: May 3rd – May 7th and May 17th - May 21st, 2010 Literature: Hitt, M.A., Ireland, R.D. & Hoskisson, R.E., Strategic Management: Competitiveness and Globalization, Fifth Edition (2003), South-Western. Additional Material: Select cases and business articles Assessment: Information to be provided by instructor at the beginning of the course

Instructor

Ana Azevedo



INTERNATIONAL HUMAN RESOURCES MANAGEMENT (1 AND 2)

Course Description: This course aims at providing students with the knowledge essential to their successful undertaking of management responsibilities in the near future. The course encompasses key topics in International Human Resource Management with significant coverage of emerging theory and issues in this area. Globalization of business is forcing managers to grapple with complex issues as they seek to gain or sustain a competitive advantage. Faced with unprecedented levels of foreign competition at home and abroad, firms are beginning to recognize not only that international business is high on top management‘s list of priorities but that finding and nurturing the human resources required to implement an international or global strategy is of critical importance. The role of human resource management in this complex, ever-changing world is central to this course. More specifically, this course will explore the management of people from an international perspective, analyzing the HRM policies, strategies, and practices which organizations pursue in responding to the demands of increased globalization. It will examine functional issues such as HR planning, recruitment and selection, developing common commitment and alignment, compensation, training and development, developing global leadership competencies, performance management, and labor relations in an international context.


Instructor Bio: Vlad Vaiman holds a doctorate in Business Administration from the University of St. Gallen in Switzerland. He received his MBA in Strategic Management and Human Resources at the School of Business of the University of Wyoming, USA, and his Master’s of Sciences degree in Mechanical Engineering from the Russian State Academy of Oil & Gas in Moscow. His professional experience includes working on various consulting assignments throughout the world, including USA, Canada, Russia, Switzerland, Germany, and some other European countries. Dr. Vaiman’s research interests include issues of both organizational behaviour and international management, and particularly, matters of cultural differences and their influences on leadership and motivation in multinational companies. He is also a partner in Main Street International, a private management consulting firm in Toronto, Canada, where he resided for many years. Dr. Vaiman is an active member of the International Association of Management Consultants and its Canadian chapter. Besides working full-time at Reykjavik University in Iceland, Dr. Vaiman is also continuing his endeavors as a both visiting and guest professor at several prime universities around the world including Erasmus University (The Netherlands), Oslo University College (Norway), Danube University of Krems (Austria), California Lutheran University (USA), Helsinki School of Economics (Finland), and FH JOANNEUM (Austria), etc.

Dates: May 25th – June 4th, 2010

Literature: P.J. Dowling, D.E. Welch. International Human Resource Management (Current Edition), Thomson Learning.


Instructor

Vlad Vaiman



INTERNATIONAL FINANCIAL MANAGEMENT (1 AND 2)

Course Description: This course introduces students to the foundations of corporate finance in an international business environment. Corporate financial managers face a world of volatile currencies, interest rates and differences in accounting and fiscal systems. Decision making in such situations must be based on a good understanding how risks can be managed and how investment and funding decisions impact the value of a company.

Topics covered are:(1) International Financial Markets (Money, Capital and FX Markets, Derivatives)(2) Financial Analysis (Statement and Ratio Analysis, Discounted Cash Flow, Value of Stocks and Bonds)(3) Financing Growth (Leverage and Cost of Capital, The Capital Asset Pricing Model, Optimal Capital Structure)(4) Valuing Investment Opportunities (Analyzing Projects, Relevant Cash Flows)(5) Managing Risk (Risk and Return expectations, Shareholder Value, Managing FX Risk)

Credits: 5 ECTS (Part 1 and Part 2) Instructor Bio: Dr. Kohlbach is a senior lecturer at the University of Applied Sciences (FH JOANNEUM) in Graz, Austria and teaches classes on corporate finance in the international management program. He holds a doctorate degree in Business Administration from Karl-Franzens University in Graz, Austria. Post-graduate education includes the AMP advanced management program of the INSEAD Business School located in Fontainebleau, France. Before joining the faculty at FH JOANNEUM he held senior management positions in financial- and general management for many years, including the position of Regional Finance Director for Hewlett-Packard in Vienna and the position of Senior Vice President Finance for the Sony Music International Operations Group. Having lived and worked for years in the UK, Hungary, and Germany, he brings extensive global business experience to his teaching. Dr. Kohlbach has published numerous articles on financial controlling issues and e-business strategy and has been a visiting lecturer at the School of Business of CLU California Lutheran University as part of CLU’s MBA program since 2005. Dates: June 7th – June 11th and June 28th – July 2nd, 2010 Literature: Brealey/Myers/Allen “Principles of Corporate Finance” 9th Edition (McGraw-Hill, ISBN 9780071266758) Assessment: Information to be provided by instructor at beginning of the course

Instructor

Manfred Kohlbach



GLOBAL CORPORATE COMMUNICATIONS

Course Description: This lecture is all about communicating internationally as a corporation in its markets and with its employees. We will look at examples of the paradigm shift the Cluetrain Manifesto predicted nine years ago. We will explore the new communication tools, fit to meet the challenge of “markets as conversations” and we will study their application in internal communication as well as in marketing communication.

Participants will explore Social Media Tools for Communication in order to evaluate their practical value in a given situation: microblogging in internal communication, blogs in corporate communication, monitoring social networks in issue management, and much more.

Credits: 2.5 ECTS (one week course)

Instructor Bio:

Gudrun Reimerth studied Germanic Languages and Literature, Linguistics, Political Science and Communication at the University of Vienna and the University of Illinois in Champaign-Urbana. After graduating she worked in Public Relations: First managing the Public Relations Office at the University of Klagenfurt, then as Senior Consultant in a PR firm at Vienna, there e.g. campaigning for the Starbucks´ Market Entry to Austria, which was awarded with the “Staatspreis PR”. Since 2003 she has been teaching Public Relations at the University of Applied Sciences FH JOANNEUM in Graz. Her main areas of interest are integrated communication, CSR management in public relations, internationalization of Public Relations and how theory from various academic fields can contribute to the work of the PR practitioner. She is also an active, contributing member of the Austrian Public Relations Society and currently organizes the communication congress PRleben.com in Graz.

Heinz Wittenbrink studied Germanic Languages, Philosophy and Art History in Münster, Cologne and Paris. He worked as translator, editor and senior editor for book publishers. He was involved in major encyclopaedic´ projects of the the Bertelsmann Group, in book form as well as on CD-ROM and later on the web. On the Bertelsmann side, he was responsible for the encyclopaedic CD-ROM series „Decouvertes“ (Milia d‘Or Cannes 1998). He conceived and prepared the encyclopedic web site http://www.wissen.de. In 2000 Heinz Wittenbrink became senior consultant at a Munich based web agency, in 2002 he founded his own company wittenbrink.net for online publications. Since 2004 he has been teaching web publishing, social media and online journalism at the University of Applied Sciences FH JOANNEUM in Graz. His main areas of interest are media and network literacies and cultural change related to the use of the web as communication platform. Heinz Wittenbrink is author of several books on web related topics: Rss and Atom: Understanding and Implementing Content Feeds and Syndication (2006, German version 2005), XML Grundlagen (zus. mit Olaf Bergmann, 2005), HTML Grundlagen (2005), XML (zus. mit Werner Köhler, 2003).On the web you can read his blog „Lost and Found“ (http://heinz.typepad.com/lostandfound/) and follow him on twitter (@heinz).

Dates: June 14th – June 18th, 2010

Literature: Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media (PR in Practice) von David Phillips (Autor), Philip Young (Autor), Kogan Page, 2nd ed, May 2009.Various e-Books and papers


Instructor

Gudrun Reimerth

Instructor

Heinz Wittenbrink



CAPITAL MARKET ETHICS

Course Description: Objektive:The course should raise awareness of students as employees and managersfor ethical conflicts in their field of work: On the one hand, they will learn toanalyze and evaluate such conflicts. On the other hand, the introduction tothe different aspects of business and capital marked ethics as well as theanalysis of case studies will help them to resolve such conflict situations.Description:• Introductiontoethics• Businessethics• Capitalmarketethics• PresentationanddiscussionofcasestudiesPrerequisites:• none• Professionalexperienceisdesirable Teaching method:• Lecturesandcasestudies

Credits: 1.5 ECTS

Instructor Bio: Kerstin Berberich holds a degree in Business Administration from the University of Mannheim (Germany); and is Doctor of Jurisprudence from the Faculty of Law, University of Mannheim (Germany); she is holder of several scholarships. Her professional career took place at The Centre for European Economic Research (ZEW), Mannheim (EU-project on the subject of genetic tests and private insurance). She was Consultant in the financial services sector, in particular for Cologne Re (Kölnische Rückversicherungs-Gesellschaft AG, now GenRe), KPMG Consulting Insurance and Banking (now Bearing Point), as well as in the European Inhouse-Consulting of the Winterthur group (Winterthur Health & Accident Management Ltd). Currently she is Head of Degree Programme: Banking and Insurance Industry at the University of Applied Sciences FH JOANNEUM, Graz, Austria. Topics of her publications are e.g. Banc assurance, EU-broker law, genetic tests and private insurance, future business models for insurance in Europe.

Dates: February 27th, March 19th, April 24th, 2010

Literature: • Crane,Andrew,Matten,Dirk:BusinessEthics,2ndedition,2007• Boatright,JohnR.:EthicsandtheConductofBusiness,6thedition,PearsonPrenticeHall2008• Boatright,JohnR.:EthicsinFinance,2ndedition,BlackwellPublishing2008• Ulrich,Peter:IntegrativeEconomicEthics:FoundationsofaCivilizedMarketEconomy, Cambridge University Press 2008

Assessment: • ElaborationoftheCaseStudy(60%)• PresentationandDiscussion(40%)

Instructor

Kerstin Berberich



German courses are available for exchanges students from all degree programs at FH JOANNEUM. Apart from the courses, we also offer film evenings, visits to the opera and excursions to give you a cultural insight into your host country. In addition, we also offer the possibility of ÖSD (German Language Diploma) examinations.

German as a Foreign Language at FH JOANNEUM stands for…

• …courseswithafocusoncommunication,integratedintoawell-balancedcoursesystem:basic courses (focus on grammar), skill courses (training in reading and writing, listening comprehension, speaking), extra courses (culture and civilisation, ÖSD examination training)

• ...aplacementtest,speciallydevelopedinlinewiththecurriculum

• …intensivepreparationfortheAustrianÖSDlanguagediplomaatnoextracharge

• …action-orientedgrammarlearning,adjustedtoallknowledgelevels

• …hands-on learning, integratingtopical issues relevant tostudy (e.g.CVandapplicationwriting etc.)

• …smalllearninggroups

• …individualsupportandhelp

• …motivatedandqualifiedlecturersexperiencedinuniversitylevelteaching

• … effective up-to-date teachingmaterial that is tailored to the special requirements ofuniversity level language learners

• … an open and culturally varied environment (with people from some 30 differentcountries)

• …aninterculturalfocus:coursesoncultureandcivilisation,tandemlearningschemesandvisits to opera and film ensure valuable and stimulating exchanges between international and Austrian students.

GLOBAL BUSINESS PROGRAM GERMAN AS A FOREIGN LANGUAGE AND SPECIAL SPRING 2010



Overview of German courses at FH JOANNEUM

I. Basic Courses: Weekly basic courses focus on your grammar competences and the structure of the German language. They should be combined with courses “Lese- und Schreibtraining” and “Hörverstehen und Sprechtraining” of the same level in order to train all four competences (see Point II. And III.). The beginner courses “Grundstufe 1” and “Grundstufe 2” (level A1/1 and A1/2) take place twice a week and integrate the skills of listening, speaking, reading and writing and emphasize oral communication and listening comprehension in a culturally authentic context.

II. Reading and Writing Competences: Weekly courses called “Lese- und Schreibtraining” focus on reading and writing competences with authentic texts in order to enlarge your vocabulary and your reading and writing capacities. Three levels are offered: A2, B1-B2, C1.

III. Listening and SpeakingCompetences: Weekly courses named “Hörverstehen und Sprechtraining” focus on listening and oral competences with authentic audio and video materials in order to enlarge listening and speaking capacities. Three levels are offered: A2, B1-B2, C1.

IV. Special Courses

• Culture and People: The aim of this course is to bring Austria closer to you in all its multiplicity. The course will familiarise you with the Austrian political, social and cultural structure. In a project you will explore the intercultural differences between Austria and your home country. This course is available in English (“Austria – People and Culture (APC)”) and German (“Österreichische Landes- und Kulturkunde (LK)”) and is blocked (8 weeks).

• ÖSD-Preparation Course: Do you want to test your German skills? And set this down for posterity in your CV? Or perhaps include an internationally recognised language diploma in your application? Then the German Language Diploma (Österreichisches Sprachdiplom – ÖSD) is just the right thing for you! In the preparation course (two afternoons) you will study different types of questions that will come up in the examination and you will be prepared for the examination using sample tests.

Contact and information

Mag. Christoph HofrichterCoordinator for German as a Foreign LanguageInternational RelationsTel.: +43/316/5453-8822, Fax : +43/316/5453-9-8822E-mail : [email protected]: www.fh-joanneum.at/daf

Important note: There might be slight changes in the course offerings du to student numbers and required levels. Please visit our homepage (www.fh-joanneum.at/daf) to be up to date or feel free to contact us.

GLOBAL BUSINESS PROGRAM GERMAN AS A FOREIGN LANGUAGE AND SPECIAL SPRING 2010



TeamOur lecturers are motivated and highly qualified experts in German as a Foreign Language with experience in an academic teaching environment.

Claudia Biernatzki studied Latin, Russian and German as a Foreign Language at Karl-Franzens-University Graz and the University of Vienna. She has extensive experience in teaching German as a Foreign Language, including ten years of teaching and working on EU-projects (Socrates, Leonardo), responsible for development of language learning material in Greece. Since 2000 Claudia Biernatzki has been teaching at Karl-Franzens-University Graz at the “Sprachzentrum”.

Natascha Bradler studied English and a combination of studies (marketing, law and French) at Karl-Franzens-University Graz where she also attended the university course “German as a Foreign Language”. In addition to teaching German at FH JOANNEUM, Natascha Bradler also teaches English at WIFI Styria.

Christopher Ebner studied German, History, Philosophy and German as a Foreign Language at Karl-Franzens-University Graz, where he also got a doctorate in German. In addition to teaching at FH JOANNEUM, Christopher Ebner also teaches at the Department for “Translation-Studies“ at Karl-Franzens-University Graz and at the Department for German Language and Culture at Luigj-Gurakuqi-University in Shkoder/ Albania.

Johanna Frank-Stabinger studied German and Cultural Networking at Karl-Franzens-University Graz. She has been teaching German as a Foreign Language for 4 years. Johanna Frank-Stabinger also works at an Arts Centre in Graz, where she is responsible for the public relations.

Krista Fuchs studied German and English at Karl-Franzens-University Graz and also holds a university certificate in “German as a Foreign Language”. Since 2006 she has taught in the field of adult education, as example in the project „Ebandeli“ (bfi and Chiala Afriqas) in Graz.

Christoph Hofrichter studied German and French at Karl-Franzens-University Graz and has extensive experience in Teaching German as a Foreign Language, including 2 years teaching experience in France and several years of teaching in Austria. Christoph Hofrichter is actively working on the integration of eLearning techniques into language teaching. In addition to teaching he is coordinator for German as a Foreign Language and also a staff member of the International department at FH JOANNEUM.

Veronika Reiter studied German and Applied Cultural Sciences at Karl-Franzens-University Graz. She also holds a university certificate in “German as a Foreign Language”. In addition to teaching at FH JOANNEUM, Veronika Reiter worked at the Franz-Nabl-Institut for literature research in Graz until 2007 and has been project manager at Creative Industries Styria since 2008.



Instructor: To be announced

Level: A1/1*: Students without any prior knowledge of German.

Course Description: This course is designed for students without any prior knowledge of German. It focuses on the skills of listening, speaking, reading and writing and emphasizes oral communication and listening comprehension in a culturally authentic context. You will learn to greet people, to say good bye, to present yourself and others, talk about your origin, about your preferences, ask the state of health of somebody, describe an apartment, say the time, describe your daily routine, talk about your hobbies and your free time and much more. Grammar: wh-questions and yes/no questions, articles, verbs in the present and present perfect tense, separable verbs, modal verbs, accusative, not inflected adjectives.

More information is available from www.fh-joanneum.at/daf Credits: 5 ECTS Dates: Twice weekly Literature: Schritte 1 international (Hueber Verlag) Assessment: Information to be provided by instructor at beginning of the course.

DEUTSCH GRUNDSTUFE 1 / BREAKTHROUGH 1 (WEEKLY)– LEVEL A1/1*

* According to the Common European Framework of Reference

I. Basic Courses

These courses focus on your grammar competences and should be combined with courses “Lese- und Schreibtraining” (Reading and Writing) and “Hörverstehen und Sprechtraining” (Listening and Speaking) of the same level in order to train all four competences (see point II. and III.).



DEUTSCH GRUNDSTUFE 2 / BREAKTHROUGH 2 (WEEKLY)– LEVEL A1/2*


Level: A1/2*: Participants with basic knowledge of German.

Course Description: This course is designed for students who already have a basic knowledge of German. It focuses on the skills of listening, speaking, reading and writing and emphasizes oral communication and listening comprehension in a culturally authentic context. By the end of the semester students will be able to understand and use familiar everyday expressions and very basic phrases. They can introduce themselves and others and can ask and answer questions about personal details such as where they live, people they know and things they have. They can interact in a simple way provided the other person talks slowly and clearly and is prepared to help.

More info is available from www.fh-joanneum.at/daf Credits: 5 ECTS Dates: Twice weekly Literature: Schritte 2 international (Hueber Verlag) Assessment: Information to be provided by instructor at beginning of the course.




DEUTSCH GRUNDSTUFE 3 – WAYSTAGE 1* (WEEKLY) LEVEL A2/1*


Level: A2/1*: Participants with moderate knowledge of German.

Course Description: This course will focus on enlarging the students´ range of vocabulary and expressions and Students will be exposed to more complex issues of grammar at level A2/1 such as: Past tense (“Präteritum”) from „haben“, „sein“ and modal verbs, perfect tense (“Perfekt”), making requests using „sollte“ and imperatives, comparison and graduation of adjectives, verbs with Dativ, pronouns with Dativ, position of pronouns, verbs with prepositions, „Wechselpräpositionen“, temporal and local prepositions, subordinate clauses with „wenn“ and „dass“, relative and idefinite pronouns etc.

More information is available from www.fh-joanneum.at/daf Credits: 3 ECTS Dates: Weekly Literature: You will get up-to-date and didactic teaching materials in the course, which are designed specifically to meet the needs of your language level. Assessment: Information to be provided by instructor at beginning of the course.




DEUTSCH MITTELSTUFE 1 – THRESHOLD 1 * (WEEKLY) LEVEL B1/1*


Level: B1/1*: Participants with good knowledge of German.

Course Description: This course will focus on enlarging the students´ range of vocabulary and expressions and students will be exposed to more complex issues of grammar at level B1/1 such as: subjunctive II, unreal optative clauses; subjunctive II, unreal conditional clauses; past perfect tense, ‘after’, ‘before’; final clauses: in order to; genitive (nouns and prepositions); present and past participle; verbs in combination with infinitives; verbs in combination with prepositions and prepositional adverbs; passive with modal verbs (present tense).





DEUTSCH MITTELSTUFE 3 – VANTAGE 1 * (WEEKLY) LEVEL B2/1*


Level: B2/1*: Participants with very good knowledge of German.

Course Description: This course will focus on enlarging the students´ range of vocabulary and expressions and students will be exposed to more complex issues of grammar at level B2/1 such as: past tense (“Präteritum”), past perfect tense (“Plusquamperfekt”), adjectives and their endings, word order in main and subordinate clauses, temporal connectors, modal verbs, prepositions, verbs with prepositions, passive voice, relative clauses, infinitive clauses, subjunctive II.

More informaton is available from www.fh-joanneum.at/daf

Credits: 3 ECTS Dates: Weekly Literature: You will get up-to-date and didactic teaching materials in the course, which are designed specifically to meet the needs of your language level. Assessment: Information to be provided by instructor at beginning of the course.




DEUTSCH OBERSTUFE 1 – PROFICIENCY 1 * (WEEKLY) LEVEL C1/1*


Level: C1/1*: Participants with very good knowledge of German.

Course Description: This course aims at students who already have a high command of German and would like to focus on enlarging their range of vocabulary and expressions. They will be exposed to more complex issues of grammar at level C1 such as: use of participles, declination of adjectives, prepositions and prepositional objects, all subordinate clauses, modal verbs and their equivalents, subjunctive I (reported speech), alternative forms for modal verbs, nominal style, functional verbs.

More info is available from www.fh-joanneum.at/daf





LESE- UND SCHREIBTRAINING 1– READING AND WRITING 1 (WEEKLY) LEVEL A2*


Level: A2*: Participants with moderate knowledge of the German language.

Course Description: In this course you will train your reading and writing competences with authentic texts and enlarge your vocabulary on level A2. It is an excellent complementary course to the basic course “Grundstufe 3”. You will learn to describe and read in simple terms aspects of your background, immediate environment and matters in areas of immediate need. You will write and read short, simple notes and messages relating to matters in areas of immediate need. You will also be able to write and read a very simple personal letter, e-mail or postcard, for example thanking someone for something.



II. Reading and writing competences

These courses focus on reading and writing competences with authentic texts in order to enlarge your vocabulary and your reading and writing capacities. They are excellent complementary courses to the basic courses. Three levels are offered: A2, B1-B2 and C1.



LESE- UND SCHREIBTRAINING 2 – READING AND WRITING 2 (WEEKLY) LEVEL B1-B2*


Level: B1-B2*: Participants with good knowledge of the German language.

Course Description: In this course you will train your reading and writing competences with authentic texts and enlarge your vocabulary on level B1-B2. It is an excellent complementary course to the basic course “Mittelstufe 1” and “Mittelstufe 3”. You will read and write articles and reports concerned with contemporary problems in which the writers adopt particular attitudes or viewpoints. You will write and read clear, detailed texts on a wide range of subjects related to their interests and essays or reports, passing on information or giving reasons in support of or against a particular point of view. You will also write letters highlighting the personal significance of events and experiences.

More information is available from www.fh-joanneum.at/daf





LESE- UND SCHREIBTRAINING 3 – READING AND WRITING 3 (WEEKLY) LEVEL C1*


Level: C1*: Participants with very good knowledge of the German language.

Course Description: In this course you will train your reading and writing competences with authentic texts and enlarge your vocabulary on level C1. It is an excellent complementary course to the basic course “Oberstufe 1”.You will express yourself in clear, well-structured text, expressing points of view at some length. You will write about complex subjects in a letter, an essay or a report, underlining what you consider to be the salient issues. You will be able to select a style appropriate to the reader in mind.






HÖRVERSTEHEN UND SPRECH-TRAINING 1 – LISTENING AND SPEAKING 1 (WEEKLY) LEVEL A2*


Level: A2*: Participants with moderate knowledge of the German language.

Course Description: In this course you will train your listening and oral competences with authentic materials and enlarge your vocabulary on level A2. It is an excellent complementary course to the basic course “Grundstufe 3”. You will learn to understand phrases and the frequently used vocabulary related to areas of most immediate personal relevance (e.g. very basic personal and family information, shopping, local area, employment) and you will catch the main point in short, clear, simple messages and announcements. You will learn to communicate in simple and routine tasks requiring a simple and direct exchange of information on familiar topics and activities. You will handle very short social exchanges, even though you can’t usually understand enough to keep the conversation going yourself. You will use a series of phrases and sentences to describe in simple terms your family and other people, living conditions, your educational background and present or most recent jobs.



III. Listening and speaking competences

These courses focus on listening and oral competences with authentic audio and video materials in order to enlarge listening and speaking capacities. They are excellent complementary courses to the basic courses. Three levels are offered: A2, B1-B2 and C1.



HÖRVERSTEHEN UND SPRECH-TRAINING 2 – LISTENING AND SPEAKING 2 (WEEKLY) LEVEL B1-B2*


Level: B1-B2*: Participants with good knowledge of the German language.

Course Description: In this course you will train your listening and oral competences with authentic materials and enlarge your vocabulary on level B1-B2. It is an excellent complementary course to the basic course “Mittelstufe 1” and “Mittelstufe 3”. You will learn to understand extended speech and lectures and follow even complex lines of argument provided the topic is reasonably familiar. You will understand most TV news and current affairs programmes and the majority of films in standard dialect. You will learn to interact with a degree of fluency and spontaneity that makes regular interaction with native speakers quite possible. You will take an active part in discussion in familiar contexts, accounting for and sustaining your views. You will present clear, detailed descriptions on a wide range of subjects related to your field of interest and explain a viewpoint on a topical issue giving the advantages and disadvantages of various options.






HÖRVERSTEHEN UND SPRECH-TRAINING 3 – LISTENING AND SPEAKING 3 (WEEKLY) LEVEL C1*


Level: C1*: Participants with very good knowledge of the German language.

Course Description: In this course you will train your listening and oral competences with authentic materials and enlarge your vocabulary on level C1. It is an excellent complementary course to the basic course “Oberstufe 1”. You will learn to understand extended speech even when it is not clearly structured and when relationships are only implied and not signalled explicitly. You will understand television programmes and films without too much effort. You will learn to express yourself fluently and spontaneously without much obvious searching for expressions and use language flexibly and effectively for social and professional purposes. You will formulate ideas and opinions with precision and relate your contribution skilfully to those of other speakers. You will present clear, detailed descriptions of complex subjects integrating sub-themes, developing particular points and rounding off with an appropriate conclusion.

More informatoin is available from www.fh-joanneum.at/daf




MESSAGE FROM THE DEPARTMENT CHAIR



Level: For students without any prior knowledge of German.

Course Description: This course is for students who want to reflect upon their intercultural experience in Austria and analyse cultural differences between their home and host country. After a short introduction to central issues of cross cultural communication, students shall be made familiar with the political structure, educational system and historical and geographical facts and figures about Austria. On the basis of this factual background essential values and beliefs shall be discussed as well. Although cultural differences will be a central issue in the course, the development of coping strategies with stressful situations shall be a main point of emphasis as well. The course is offered in English for participants without any or just basic knowledge of the German language (level A1).


Credits: 2 ECTS Dates: Weekly Literature: Material will be provided by the course instructor. Assessment: Information to be provided by instructor at beginning of the course.


AUSTRIA – PEOPLE AND CULTURE(IN ENGLISH)

IV. Special Courses

The aim of these courses is to bring Austria closer to you in all its multiplicity or to prepare yourself for the German Language Diploma (Österreichisches Sprachdiplom - ÖSD).



ÖSTERREICHISCHE LANDES- UND KULTURKUNDE (IN GERMAN) A2-C1*


Level: A2-C1*

Course Description: This course is for students who want to reflect upon their intercultural experience in Austria and analyse cultural differences between their home and host country. After a short introduction to central issues of cross cultural communication, students shall be made familiar with the political structure, educational system and historical and geographical facts and figures about Austria and the region of Graz. Participants of the course have a moderate or good knowledge of the German language (level A2 or higher) and are able to understand sentences and frequently used expressions related to every day settings as well as communicate in simple and routine tasks. The course should be attended in combination with the relevant German courses.


Credits: 3 ECTS Dates: Weekly Literature: Material will be provided by the course instructor. Assessment: Information to be provided by instructor at beginning of the course.




ÖSD – GERMAN LANGUAGE DIPLOMA AND EXAM PREPARATION

Diploma and Course Description: Do you want to assess your German skills, and set this down for posterity in your CV, or perhaps include an internationally recognised language diploma in your application? Then the German Language Diploma (Österreichisches Sprachdiplom – ÖSD) is just the right thing for you! The ÖSD examination is at four levels and is oriented at the Common European Framework of Reference:

• ÖSDGrundstufeDeutschA1• ÖSDGrundstufeDeutschA2• ÖSDZertifikatDeutschB1• ÖSDMittelstufeDeutschB2• ÖSDOberstufeDeutschC1• ÖSDWirtschaftsspracheDeutschC2

In the preparation course you will study the different types of questions that will come up in the examination and you will prepare yourself for the examination using sample tests.


Dates: Exam preparation workshop: Two afternoons, time and dates: To be announced Exam: 3 June 2009

Literature: Material will be provided by the course instructor. Assessment: Information to be provided by instructor at beginning of the course.



GERMAN LANGUAGE FILM

GERMAN LANGUAGE FILM


Level: Level B1-C1 is recommanded

Course Description: The special course in "German Language Film" aims to familiarise students with German language films and focuses on topics related to the recent past or social phenomena in Germany, Austria and throughout the world. The students will study a selection of German language films and acquire the appropriate language skills to analyse social phenomena and historical processes and to draw conclusions on their relation to the present day. Interpretation and analysis will help them to deduce the relevance of a film’s content and transfer it to other areas (the economy, society etc.). The course also provides a basic understanding of the scientific method which will help them to improve their oral and written language skills as well as extend their vocabulary.

More information is available from www.fh-joanneum.at

Credits: 2

Dates: Weekly

Literature: The students will get up-to-date and didactic teaching materials in the course, which are designed specifically to meet the needs of their language level.




HOW TO BECOME AN EXCHANGE STUDENT AT THE DEPARTMENT OF INTERNATIONAL MANAGEMENT AT FH JOANNEUM

FH JOANNEUM currently does not impose any general limits on the intake of exchange students. As most of the exchange relations which we maintain with foreign universities are governed by detailed institutional agreements, there may be a selection procedure at your own home university. If you want to study at FH JOANNEUM as an exchange student you will therefore have to apply for an opening through your local international coordinator at your home institution. The criteria for selection are generally set by your home institution. Please note, however, that it is absolutely necessary for you to have strong (written and oral) English language skills in order to be able to perform well in the Global Business Program.

Although your home institution may have other deadlines for application and selection of exchange students, FH JOANNEUM’s deadlines for applications, though rather soft, are:

• foreachFallTerm:June1stofthesameyear• foreachSpringTerm:November31stofthepreviousyear

Students from non-EU member countries are urged to apply as early as possible in order to be able to obtain the appropriate student visa.

Students from universities with which FH JOANNEUM does not maintain institutional relations may apply direct at the Department of International Management at FH JOANNEUM (see “Contact Information”).

Please note that the Department of International Management at FH JOANNEUM delivers two programs, the International Management program (MIG, short for the German “Management Internationaler Geschäftsprozesse”), a degree program for full-time students and the Global Business Program (GBP), a non-degree program for incoming exchange students. While we allow full-time MIG students to participate in the GBP and while we encourage incoming exchange students to take GBP courses only, some MIG courses may be accessible to incoming exchanges students as well, depending on language abilities and scheduling.

Academic Standards at the Department of International Management at FH JOANNEUM

During your term at FH JOANNEUM, we will do everything to secure equal treatment for international students. In return, we also ask all international students to comply with the code of conduct for students at the Department of International Management. This extends especially to the areas of attendance requirements and academic honesty:

• Attendance requirements: in order to receive a passing grade for the courses of the GBP minimum attendance requirements need to be fulfilled. You may only miss a maximum of 10 %oftheclasses.Forfurtherinformationorshouldyouneedtomissmoreclassesforareason,please contact the course instructor.

• Academic honesty: a copy of the “Code of Ethics” is available at the Department of International Management and will be handed to all GBP students during the orientation week.





Department of International Management, FH JOANNEUM

Prof. Dr. Doris Kiendl-WendnerChair, Department of International ManagementEggenberger Allee 11A-8020 GrazAustria-EuropeTel: +43-316-5453-6800Fax:+43-316-5453-6801Email: [email protected]: www.fh-joanneum.at/mig

International Coordinator, FH JOANNEUM

Ms. Ingrid Gehrke, M. A. / Dr.Head, International RelationsAlte Poststraße 147A-8020 GrazAustria-EuropeTel: +43-316-5453-8875Fax:+43-316-5453-8801Email: [email protected]: www.fh-joanneum.at

Coordinator for German as a Foreign Language (DaF)

Mag. Christoph HofrichterInternational RelationsAlte Poststraße 147A-8020 GrazAustria-EuropeTel: +43-316-5453-8822Fax:+43-316-5453-9-8822Email: [email protected]: www.fh-joanneum.at/daf

GLOBAL BUSINESS PROGRAM CONTACTS



STYRIAAUSTRIA´S ´GREEN HEART´

STYRIA (German: Steiermark) is the second-largest province in Austria and known as Austria´s "green heart". Forests cover about half of the country, and grasslands and vineyards blanket another quarter. Styria borders Slovenia and Hungary, as well as the Austrian provinces of Burgenland, Lower Austria, Upper Austria, Salzburg, and Carinthia. In the Dachstein mountains overshadowing the Enns Valley, skiing is possible all year round whereas the south of the province known as the Weinstraße (Wine Road) is hilly and dominated by large vineyards and reminds its visitors of Toscany – therefore also called "Styrian Toscany".

Foto

s: ©

Gra

z To

uri

smu

s



HIGHLIGHTS OF GRAZ

GRAZ is the capital of Styria and Austria´s second-largest city with about 240.000 inhabitants. A short walk through the Old Town, a UNESCO World Culture Heritage site with a Mediterranean atmosphere, is a transition to past centuries. From the 15th century, it was a major bulwark against the Turks and in the 17th century adopted the Baroque before the rest of the Austrian empire. The city is compact and most important sights are within walking distance of the market square of the Hauptplatz. The Landesmuseum Joanneum, a large complex of museums, is one of the world's oldest, including the Alte Galerie with its superb Gothic paintings. The Neue Galerie in the Herberstein Palace displays 19th- and 20th-century paintings, including some works by the world famous Austrian painters Egon Schiele and Gustav Klimt. The Cathedral, the Mausoleum of Emperor Ferdinand II, the Leech Church, the pedestrian zone of the old quarter, the Schlossberg (Castle Hill) with its Uhrturm (clock tower) and Glockenturm (bell tower) should also be seen. Some distance west of the city is, within walking distance of the FH JOANNEUM, Schloss Eggenberg, a 16th-century palace noted for its state rooms and museums. More than any other provincial centre, Graz preserves the old Kaffeehaus culture, where one can sit all day enjoying a leisurely coffee, watching the life of the city.

Department of International Management, FH JOANNEUM

Eggenberger Allee 11

A-8020 Graz

Austria-Europe

Tel: +43-316-5453-6800

Fax:+43-316-5453-6801

E-mail: [email protected]

Web: www.fh-joanneum.at/mig

Documents

GLOBAL BUSINESS PROGRAM SPRING TERM 2010