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Get Your RDA of Social Media
Today we will:
• See how easy it is to get into social media– Live on the Web!
• Learn tips on how to use social networks to drive store traffic
• Ask questions, learn from each other• Have fun!
Quick Survey
What Changed? The Groundswell
Right now, your customers are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon — the groundswell — that has created a permanent, long-lasting shift in the way the world works.
Most companies see it as a threat…
What Caused It?
• Erosion of trust in business• New Web and mobile technologies
make connecting with other people easier
• New super-charged word-of-mouth is the new norm
Name some social media?
• YouTube• Facebook• Twitter• Ning• Digg• Delicious• UStream
Tip 1: Just do it.
• The Groundswell has made the decision of whether or not to do social media irrelevant. Get in there.
Tip 2: Marketing mix
• If your mix includes yellow page ads, newspaper ads, flyers – think about some new ways to reach people– Look at time spent in traditional marketing
and see if some of that can go away to make room for new methods
Tip 3: Start a FB Fan page• Like a second Web site, this is a great
way to engage with your customers, offer special discounts and promote events
Tip 4: Add a blog
• There are more than 2 billion blogs in existence currently. Where’s yours?
• Blog about the things that interest you and would be interesting to your customers– Events– Stories in the news about music making
• Don’t make it about selling – engage them first
Tip 5: Measure
• Try new things and measure the outcomes so that you know what is working and what isn’t
• Use special URLs, Google Analytics and many of the free tools
Questions?
Thank You!!
Scott Robertson, [email protected]: www.facebook.com/scott.robertsonTwitter: www.twitter.com/scottrNAMM
