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Social Media Guide for business-to-business (B2B) companies. Brief 'how-to' with tips on using Facebook, LinkedIn and Twitter for marketing, branding and staying connected with client communities.
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a checklist to get started
B2B guide
SOCIAL MEDIA 2011
www.market-up.com Created by @DonnaMLehman
Best Practices
Use them together for effective connected messages
1LinkedIn
2Facebook
3Twitter
Link Your Profile to Your Company Page
Network, evangelize, advertise
1LinkedIn
Your Company Page is your company's profile of record on LinkedIn and a powerful way to speak to millions of professionals through word-of-mouth recommendations and trusted testimonials.
It's the central hub for your brand.Through your Company Page, you can manage all facets of your brand: your company brand, your employment brand and your product brand. It's your engagement tool.Bring your brand to life by showcasing your most glowing recommendations, your standout products, your best employees, your company culture and hiring practices. It's how you grow your business virally & through word of mouth.Let your employees and customers become brand ambassadors and spread the word about your company through network-aware testimonials and recommendations.
LinkedIn Company Pages
Use
Lin
kedI
n Se
ction
sWhat information to include?• Build your professional profile and use the sections to add
expertise. • Be sure to find the correct company name.• Add your company domain email address to your profile –
and respond to the verification email from LinkedIn.
You can add more than one email address. Make sure you use a company
domain and verify it when the email comes from LinkedIn.
Link
edIn
Com
pany
Pag
eHow to connect?• Reach out to customers and add them to your personal
network first. • Send them a message to check out the company page.• Request a recommendation for your Products & Services
from your connection/s.
Request recommendations from connections in your network.
Cont
ribut
e Co
nten
tWhat to contribute?• Send update stories to the Company Page admin• Post links to the page and references in your own profile
updates.• Join relevant LinkedIn groups –ask and answer questions.
Join industry groups. Post questions and answers
What are LinkedIn Company Pages?http://marketing.linkedin.com/solutions/company-pages/products-tab.php
Why are employee names not showing on Company Page? http://www.youtube.com/watch?v=CKyAAeGiIAo
What are Product & Services Tabs in Company Page?http://www.youtube.com/watch?v=K5lta1c2XqE
More LinkedIn FAQs & Tips
2 Share Your Stories
Like, post, comment, link
2Facebook
• ‘Like’ your Customers & Partners• ‘Like’ your Associations/Affiliations• ‘Like’ Localities – like cities where you work• Friend each other – and dialogue• Make comments and answer questions• Share: stories, photos, charity activities, the
weather
It’s about team work, and sharing will get you more followers and more connectivity.
Collaboration
Face
book
Pro
file
What information to include?• When entering your Employer: find the actual employer
page and highlight/copy that exact name to paste into your profile.
• Like your Company Page – and Share it with other co-workers, customers, associations and groups.
Like your company page, and share it.
Face
book
Com
men
ting
What should I post?• Comment on postings on the Company page. • Upload photos and share links.• Talk to each other on the FB page – it builds interest and
traffic.• Post comments on Customers and Associations pages.
Upload photos and links and share with your network.
Once everything is connected – post once on Facebook and that will automatically post to Twitter, which gets picked up automatically by LinkedIn on the Company page.
Great efficiency, right?
Cool feature
3 Share stories & info
Login from anywhere!
3Twitter
Twitt
er 1
01Creating your account• Complete your profile, with a picture, links to your
company site, customized background, and a description of what you’ll be tweeting.
Twitt
er F
ollo
win
gWho and how to follow?• Follow your own contacts, clients and associations.• Check out who they follow and who’s following them – good source for
gaining new followers. • Do a search for experts in your field who are tweeting. • Read the tweets of those you follow and search for tweets on
keywords relevant to your product or service. • Twitter client applications such as TweetDeck are useful for organizing
your Twitter feeds.
Twitt
er F
ollo
wer
sHow to engage and interact?• Tweet a couple times a day. Focus on relevant content.• Share interesting links – and shorten them with Bit.ly
or other URL shortening app.• Retweet (RT) relevant content.• The symbol # on Twitter is known as a hashtag. Use
them with keywords to connect with customers.
It’s about engaging with others.
Nurture. Measure. Adjust.
You are the host of an ongoing conversation. Treat everyone you talk with as an important guest. Everyone is entitled to respect.
Interact, gauge reaction, ask questions, give honest answers. Listen. Provide.
» Check out the many mobile apps App Store, Android Apps
» Access Twitter, FB, LI while on the road, on site.
» Submit ‘iReport’ photos or comments
» Use FourSquare to ‘check in’
Access Anywhere
Donna LehmanPresident, MarketUP
B2B guide
SOCIAL MEDIA 2011
www.market-up.com Created by @DonnaMLehman
Template by Office 2011 for MacMusic by Vitamin String Quartet“The Velorium Camper I”
Content contributed by:LinkedIn, Facebook, Twitter
Client example: HAR-BRO Emergency Services & Restoration
