Get Web Smart: Social Media Overview

Welcome to the Monroe Chamber Web Smart Series

Session: Social Media Overview

Introductions

My Name is…Kelsi Guidry, founder of MyWants Inc.

Please introduce yourself and the company you represent.

What is Social Media?

Social Media is…

• Social Media allows groups to generate user-created content that are published and shared freely in peer-to-peer conversations in social environments, such as social networks, blogs, wikis, or video hosting sites.

Social Media in Plain English

YouTube Videohttp://www.youtube.com/watch?v=MpIOClX1jPE

Social Media: What’s in it for your company?

3 Major Focuses


1. The production of content is essential to the life of your company– 25% of search results for the

World’s Top 20 largest brands are links to user-generated content

– 34% of bloggers post opinions about products & brands

– The #2 largest search engine in the world is YouTube


2. Social Networking is the fastest means of sharing– The fastest growing

segment on Facebook is 55-65 year-old females

– More than 30 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook each month


3. Companies use social networking for marketing– 78% of consumers trust

peer recommendations– Only 14% trust

advertisements– Only 18% of traditional

TV campaigns generate a positive ROI

– Successful companies in social media listen first and sell second

7 Steps To A Great Social Media Strategy

1. Passion and Goals2. Listening3. Producing Content4. Setup Outposts5. Distribution6. Social Networking7. Monitor and Measure

Passion IS The Foundation!

• Determine your passion• What gets you excited

to talk about?• What are you good at?• Passion determines

your content

Social Media Goals

• Don’t work backwards• Identify major goals• How can you use social

media to improve a specific function?

More Goals….

• Increase customer base• Generate Leads• Drive Sales• Build Awareness• Make money from

content• Improve internal

communication

Listening

• There ARE conversations going on about your brand OR at least your industry

• Which tools should I use?– Addictomatic– Facebook Search

• What am I listening for?– 5-8 keywords

PRODUCE CONTENT!

Content is King

Content is Key!

• Select and know your topics– Main Topic– Content Categories– 50 Post Titles

• What medium will you use?• Setup your website and/or blog

Setup a Blog

• Wordpress Blog • Website/blog is your home online

• A blog acts as your tool to express your expertise and opinion.

• Blogs allow comments for direct feedback

• The more quality content you blog, the higher expert ranking you can achieve.

Develop Content

• Create Pillar Content– How to– Own Definitions– Blueprints– Lists– Argument– Resource report– Controversial

Commenting• Just about everything

can be commented on. • Provides link back to

your website• Commenting is an

extension of your content. It allows you to express your expertise for others to read

Media Publishing• By adding pictures and

videos you are adding content that many individuals have the potential of looking at.

• Educational/Tutorial videos can act as resource someone will watch over and over

• Picture and Video tagging will create a viral effect.

Content Distribution

• Update status across multiple platforms

• Upload video to multiple video websites

• Article submission websites

• RSS and Email Subscriptions

“Social Media Outposts”

• 2-3 Outposts• Major Social Outposts

– Facebook • Fan Page for Business

– YouTube– Twitter

• Other Outposts– LinkedIn– Flickr– Forums– Other Blogs

Really USE Social Networking

Don’t Just Be On It, USE IT!

Complete Your Social Networking Profile

• Fill in Basic “About” information when creating a profile for yourself and business– Fan Page for business

• Add a picture of YOU!– Close up

• Adding likes and interests

Finding Potential Connection

• Search – Offline friends and family– Organizations you are in– Interesting topics to you

• Offline Promotion– “We’re On Facebook” – Business Cards

• Build Relationships

Building Relationships

• Sending Invites– Include personal

message with invite

• Provide Massive Value• Communicate on

regular basis– Comment, Comment,

Comment

Social Networking Conversations

• People typically post content to get feedback, give it!

• Ask questions• Quotes and Jokes• Content is Key!

Communicate in and outside work

• Quick questions and answers during work

• Groups for employees to receive group messaging.

• Creating Events

Consumer Collaboration

• Blog– Ask questions and make

comments to gain insights

• Forums– In-house forums to

discuss topics

• Reviews– Listen to what people

are saying

Social Media Strategies

Sample Strategies based on your companies goals

Social Media Strategy

• Content is King– Share and point out

resources. Yours and others

• Decide where– Which Social Networks– Which Blogs to follow

• Create strong profile• Dedicate Support

– Dedicate contributors– Create schedule

Social Media Strategy

• Do Not assume– You don’t know what

people want and need– Let people find you

• Post and tag photos• Network commenting– Status updates– Blogs– Forms

• Tweet TO people

Social Network Marketing

• Direct Network Ads on Facebook

• Video Ads on YouTube• Facebook and mobile

applications• Create and manage

own forum• Create and manage

own social network

Monitor and Measure Initiatives!

• Engagement Levels• Own Activities Increasing• Increase in customers• Business goals being

met?• Good vs. bad comments• Create a schedule• StepRep & Addictomatic• Compare data

Use Monitored Data

• Connect with those who talk about you, good or bad

• Policy in place how to respond

• Share learning from results with team

Review and Revise

Determine When and How Often to ReviewReview Social Media Goals and Strategies

Make Changes As Needed!

The End!Use Social Media to your

advantage

Keep in Touch!Kelsi Guidry

Thanks For Attending The Monroe Chamber Web Smart Series

Session: Social Media Overview

What would you like to see taught next?