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A presentation giving a Business Intelligence overview on the competitive positioning of General Motors in the Automotive Industry
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When “Live”, Business Intelligence offers “Competitive Magic”!
Mass Opinion Business Intelligence (MOBI) is No Exception!
Business Intelligence Snapshot for
General Motors Company
Table of ContentsWhat is included:
I. Is there a fit? II. Business Intelligence Snapshots
a) Competitive Landscape: Market share of Opinionsb) Where do you stand: The Good, The Bad, The Uglyc) Strengths and Weaknessesd) Optimum ROIe) Overall Sentiment Ranking
III. What value can we add?IV. Our quick resume
What is not included:ANY ANALYSIS: We fundamentally believe that you and your team of experts weather internal or external advisors are better equipped to extract strategic and tactical value from MOBI. We provide the business intelligence and you provide execution and strategic intelligence.
Is General Motors Company…
• KPI Driven?• Customer-centric?• Passionate about being Competitive?• Feels Business Intelligence is Vital to success?• Uses Technology/ Data to gain Competitive edge?
If Yes, . . . . we can add valueDefinitely
^
What’s your Market Share of Mass Opinion
GMC: Moving towards a leadership position
What Does GMC’sCompetitive Landscape Look Like?
*Information based on data collected between 10/11/2011 and 01/12/2011
YOU
YOU
Up 6.8% Down 8.1% Down 13%
Entertainment
Where Does GMC Stand? The Good ……..
Maintenance
*Information based on data collected between 10/11/2011 and 01/12/2012
YOU
Where Does GMC Stand? The Bad …………with a strong potential for opportunity
Handling
*Information based on data collected between 10/11/2011 and 01/12/2012
Noise Levels
YOU
Where Does GMC Stand?The Ugly ………..
Vehicle Purchase Intent
*Information based on data collected between 10/11/2011 and 01/12/2012
Fuel Economy
YOU
YOU
Your Strengths and Weaknesses …and that of your Competition: Ford
Weaknesses And Strengths Are you Matching Your Priorities?
*Information based on data collected between 10/11/2011 and 01/12/2012
Negative Opinions about General Motors Company
The Best Days/ Times for Customer Engagement
Are You Getting The Best ROI?
*Size of Circle denotes volume of customers’ engaged *Information based on data collected between 10/11/2011 and 01/12/2012
Blogs
Message boardsYou Tube
YOU
YOU
YOU
YOU
The Big Picture: Sentiment Index
*The 7 day trailing average for period : Jan 05 – Jan 12, 2012
Good
Bad
Senti
men
t In
dex
YOU
What you stand to gain? Value Drivers & Capabilities Value-Driven: Competitiveness
Predictive Data
Massive – Reliable trending Layered – Category, product, & topical levelCorrelative – To outcomes (e.g. revenues)Causal – Pointing to cause and effect
Anticipate key revenue driversAdjust non-performing strategiesGain early competitive edge
Intelligent Data
Verticalized – Enhanced reliability & relevancyDimentionalized – Comprehensive viewSentimentized – Preference indication Comparative – Share of competitive landscape
Increase speed to action – more agile Reduce Total Cost of Ownership (TCO) Mitigate risk – discovery of unknown unknowns
Continuous Data
Consistent – Structured and QuantifiedReal time – 24/ 7Contextual – Historical perspectiveConnectivity – API access / easy slice & dice
Integrate internal KPI’s with live consumer sentimentsIdentify leading (versus lagging) performance and revenue indicatorsConsistency across the enterprise – enhanced decisions
WiseWindow’s Quick Resume
Educational Partnerships
Distributing Relationships (Soon & Limited)
CNNSample Main Street Clients
• Creators of MOBI, Mass Opinion Business Intelligence
• Syndicated Data Assets Vertical & Category Specific Data Self-Updating, Real-time
• Deep Roots in Cloud Computing, Search, Business Intelligence & Market Research.
• Four Technology Patents – more in works.
• Winner of Various Innovation Awards.Wall Street ClientsContractually unable to disclose
Call to ActionWe invite you to participate in our limited time “Prove it” Initiative. Please contact us for details.
• Contact : Ravi Nippuleti, Director New Business• Email: [email protected]• Call: (949) 870-6194• Visit: www.wisewindow.com
