GAZETA . RU

GAZETA.RU

• Gazeta*.Ru – is a leading Russian online periodical, well known for its efficiency, consistency and wide audience coverage. Gazeta .Ru, by analogy with traditional newspapers, involves the following rubrics: Politics, Business, Finance, Social, Science, Comments, Culture, Sports and Auto. A number of supplements are included: “Financial aid“, “Tech spot”, Vacations, Housing, Education, Extreme and Style.

• Gazeta.Ru is read by more than 250 000 unique users daily. Our readers represent the most active and prosperous part of Russian society, and that fact makes Gazeta.Ru a very attractive advertising solution.

*ГАЗЕТА (Gazeta) - “Newspaper” in Russian

Gazeta.Ru is one of the most popular Internet Gazeta.Ru is one of the most popular Internet resources in Russiaresources in Russia

Source: TNS Gallup Media, Marketing Index

Top Internet resources by visitors per month*% of all urban inhabitants in Russia; Russia: 16+ years old; Period: 1st half 2005

8,2

10,7

6,1

2,2

1,9

1,8

0 2 4 6 8 10 12

АФИША(WWW.AFISHA.RU)

ГАЗЕТА.RU(WWW.GAZETA.RU)

АВТОМОБИЛИ В РОССИИ(WWW.AUTO.RU)

MAIL.RU(WWW.MAIL.RU)

RAMBLER(WWW.RAMBLER.RU)

ЯNDEX(WWW.YANDEX.RU)

multiservice portals ( "Advertising Industry" Magazine definition)

Continued growth in online traffic illustrates the vitality of Gazeta.Ru

Gazeta.Ru is growing mediaGazeta.Ru is growing media

-

500 000

1 000 000

1 500 000

2 000 000

2 500 000

3 000 000

2002 2003 2004 2005 2006

Source: Rambler Top100. February – March data used

Visitors per month.

• 250 000+ unique users daily• 8 000 000+ hits per week• 2 300 000+ unique visitors per month• "at work" audience • 6-7 pages viewed by visitor (in average)• 73.2% of readers are older than 20• 42 % of readers have $1000+ monthly

income

Gazeta.Ru audience statisticsGazeta.Ru audience statistics

Gazeta.Ru front page, as any traditional newspaper, contains headings of the most important articles of the issue, breaking news and announces of analytical notes

Gazeta.Ru Front pageGazeta.Ru Front page

• 350 000 hits per day

• 100 000 unique visitors per day

Day Chronicle

Up to minute information about Russian and world events

Gazeta.Ru - NewsGazeta.Ru - News

• 56 000 hits per day• 20 000 unique

visitors per day

News of the Hour

The most important and breaking news

•50 000 hits per day•18 000 unique visitors per day

An impartial coverage of the main Russian and international political events. Exclusive information from Kremlin and Russian “White House”.

Interviews with officials and politicians, experts’ comments and estimations…

A lot of readers call this column “The Isle of Independence” in Russian mass media

Gazeta.Ru - PoliticsGazeta.Ru - Politics



Legislation in business sphere, Russian business giants, famous deals details and inside information, executives

interviews and analysis…

Gazeta.Ru - BusinessGazeta.Ru - Business



Banks, exchanges and insurance companies are in focus in this column. Exchange rates, stock quotes,

news and market trends…

Gazeta.Ru - FinanceGazeta.Ru - Finance



Recent discoveries of Russian and foreign scientists and engineers, Scientists’ aims, problems and

perspectives. Popular Science Lections and readers Discuss Club. Complicated problems and discoveries

given in simple words.

Gazeta.Ru - ScienceGazeta.Ru - Science



Topics that everybody is interested in – health, kids, sensation and catastrophes. Journalists’ investigations and reports – from

Britney Spears to Russian prisons.

Gazeta.Ru - SocietyGazeta.Ru - Society



Traditionally a very popular rubric. Strong journalists’ materials, sport news, on-line translations of the most important matches,

accurate result tables draw a heavy traffic to these pages. Gazeta.Ru“Sports” section bits most of sport portals in RU-net.

Gazeta.Ru - SportsGazeta.Ru - Sports



Journalists’ analysis of changes in Russian legislation concerning automobiles: traffic rules, customs duty for new and used cars, etc.

Also in this rubric: test-drives, auto news, retro car histories, specialists' advices, “People’s trail” – weekend auto traveling project.

Gazeta.Ru - AUTOGazeta.Ru - AUTO



Books and movies, galleries, concerts and theatre premieres – professional reviews cover most significant

and peculiar events in the world of art.

Gazeta.Ru - CultureGazeta.Ru - Culture



Movie guide and event calendar, exhibitions program and theatre playbill…

Redesigned column will be launched by mid – May, 2006.

Gazeta.Ru - Weekly Gazeta.Ru - Weekly scheduleschedule



Gazeta.Ru - Gazeta.Ru - SupplementSupplementss

• More interactivity• “Personal experience” – letters

from readers are published• Readers’ opinions about articles

are published• Commercial publications

acceptable• Classifieds placing

“Financial aid“, “Tech spot”, Vacations, Housing, Education, Extreme and Style are consumer -

oriented rubrics notable by

SupplementSupplementss

Financial aid

Private investors’ opportunities on Russian financial market, financial instruments variety, new banking services, saving programms and discounts.

25 000 hits per day7 000 unique visitors per day

Housing

Actual information about Russian real estate sector (both private and commercial): price trends, perspectives analysis, public policy on this field, Moscow and St.Petersbourg city news.

Interiors and design, renovations and ergonomics draw out pithy discussions among readers.



Tech spot Hi Tech sector news and events: exhibitions and products review. New products: computers and communication facilities, software and home equipment. Market trends and price analysis.


Education

Information for modern people, keeping pace with time. University education in Russia and abroad, post-graduate education and MBA… Education costs…



Vacations

Travel news, announcements of interesting events in Europe and over the world. A lot of readers come here to get a travel advice or to share their experience.


Style

How to make your life uncommon, joyful and healthy, how to surround yourself with beautiful and comfortable things - news and articles here give the answers. High society news and celebrities interviews.


Extreme

Articles and news related to sport activities: skiing, snowboarding, surf-riding, auto tourism, etc.


Classifieds



Gazeta.Ru - Our readersGazeta.Ru - Our readers

• Banking and Financial Services

• Oil and gas

• Energy

• Telecommunications

• Metallurgy

• Media

• Research institutes

• Academic universities

Our readers are mainly executives and employees of RussianOur readers are mainly executives and employees of Russian and international companies in such industries as:and international companies in such industries as:


• MICEX

• Russian Trading System

• Sibirian Interbank Currency Exchange

• International Moscow Bank

• ABN AMRO

• Gazprombank

• Renaissance Capital

• Deutsche UFG

• CREDIT SUISSE

• Bank of Moscow

• Sudostroitelny Bank

• Bank SNORAS (Lithuania)

• Veles Capital

• Insurance Group Progress

• Insurance company “Russian World”

• SOGAZ Insurance Group

• StroyCredit Bank

• Kuznetsky Most Investment bank

• Finansbank

The list below is the short sample of companies our readers work forThe list below is the short sample of companies our readers work for

Banks and Financial*Banks and Financial*

Source: Rambler Top100 statistics


• Independent Media• Interfax agency• Radio station “Echo Moscvy”• Expert magazine• Burda Media• VGTRK - Russian State Television and Radio Broadcasting

Company• FOCUS News Agency• Open Systems Publishers• Sky Media (Estonia)• Afisha.ru• Radio Maximum

The list below is the short sample of companies our readers work forThe list below is the short sample of companies our readers work for

Media*Media*

Source: Rambler Top100 statistics

Gazeta.Ru - Our AdvertisersGazeta.Ru - Our Advertisers

• MOTOROLA

• Rosbank

• Planeta Fitness

• Audi

• Toyota

• Mr. English

• Tez Tour

• Instituto de Turismo de Espaсa

• Western Union

… and many others

Gazeta.Ru has attracted hundreds of advertisers and sponsors since 1999. Below is a sampling of some

international, regional and local brands that have benefited from exposure on Gazeta.Ru.

For advertisers:

Brand recognition sponsorshipsponsorship non-standardnon-standard

advertisementadvertisement

Sale increase banner advertisementbanner advertisement actions announcementsactions announcements

ContactContact with customers with customers articlesarticles on-line consultations on-line consultations pollspolls

PRPR interviewsinterviews articlesarticles on-line consultations on-line consultations

Your task Our solution

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