Important Reminders October 2019 November 2019 December 2019 January 2020 February 2020

• New Fiscal Year begins 9/1 and FY20 Cenex® Lubricants Ad Share dollars are available. Contact Breanna.Voss@chsinc.com for balance inquiries.

• Promotional materials listed in this calendar are available on CenexShop.com and eligible for 75% Cenex® Lubricants Ad Share reimbursement when ordered as shown.

Objective – Grow gallons through harvest

• Start promoting Gift Cards for Gallons promotion with print ads, direct mail piece, radio script, Facebook ad and web banners

• Order Cenex® jackets, notebooks or gloves as a customer giveaway. Pair it with Gift Cards for Gallons to encourage your customers to purchase more lubricants.

• Gift Cards for Gallons promotion begins 11/1

Objective – Promote extreme weather advantages of synthetics.

• Radio advertising – Maxtron® THF+ Cold Weather Performance

• Gift Cards for Gallons promotion

• Stock up on Cenex Total Protection Plan® Warranty Brochures with applications to provide to interested customers

• Gift Cards for Gallons promotion

Objective – Secure business with the Cenex Total Protection Plan®

• Host End-User Cost Share Meetings to provide overviews of the Cenex® product portfolio and outline the benefits of the Cenex Total Protection Plan® Program

• Radio advertising – Power You Need-Cenex Total Protection Plan®

Objective – Gear up for spring planting

• Gift Cards for Gallons promotion ends 2/28

• Place Ag Joint Fuels/Lubricants (Cenex® Ruby Fieldmaster and Cenex Premium Diesel Engine Oils) print ad

March 2020 April 2020 May 2020 June 2020 July 2020 August 2020

• Place Cenex Total Protection Plan® or Ag Lubricants print ad and post related web banners

• Radio advertising – Protect Your Equipment with Qwiklift® HTB®

• Order Cenex® caps, polos, or popsockets as a customer giveaway. Pair it with the sale of Cenex Total Protection Plan® warranties. For example, the first 10 customers to sign-up for a warranty will receive a free polo.

Objective – Keep gallons moving through summer!

• Start promoting Summer Grease for Gift Cards promotion with print ads, direct mail piece and radio script

• Radio advertising – Diesel Engine Fleet-Maxtron® Enviro-EDGE® or Expert Interviews

• Summer Grease for Gift Cards promotion begins 6/15

• Place Fleet Lubricants print ad and post related web banners

• Summer Grease for Gift Cards promotion

• Radio advertising – Greases-Extend the Life

• Summer Grease for Gift Cards promotion ends 8/14

• Radio advertising – Dependable Cenex® Lubricants

• Place Fleet Lubricants print ad and post related web banners

© 2019 CHS Inc. Cenex® is a registered trademark of CHS Inc.

© 2018 CHS Inc.

More miles mean better ROI – and that takes more than a throw of the dice. For today’s high-tech engines, more miles require genuine TLC. Cenex® lubricants keep your fleet rolling with better fuel economy, reduced wear on your engines, fewer deposits and extended drain intervals. Don’t take chances and count on us to keep your trucks protected.

TO KEEP ROLLING TAKES MORE THAN LUCK.

Visit Cenex.com/locator to find your local distributor.

WINNING ODDS.POWERED LOCALLY.®

© 2018 CHS Inc. Visit Cenex.com/locator to find your local distributor.

DOWNTIME YOU CAN ACTUALLY ENJOY.

AHEAD OF SCHEDULE. POWERED LOCALLY.®

Getting out of the field ahead of schedule gives you more of the good kind of downtime. Downtime that comes after a job well done. Give your ag equipment an added boost with the powerful combination of Cenex® Ruby Fieldmaster® and Cenex premium diesel engine oils. Together, these products help extend the life of your engines, injectors and injector pumps to reduce breakdowns and costly repairs.

And you can count on the Cenex® brand to stand behind its products with the best warranty in the industry, Cenex Total Protection Plan®, that keeps you running, for up to 10 years or 10,000 hours.

© 2018 CHS Inc.

YOUR SUPERVISOR’S A REAL STICKLER. SHE’S ALSO 7 YEARS OLD.

Keeping your farm equipment running efficiently while improving performance and minimizing downtime is a good plan. A plan worth passing down. With our industry-leading Cenex Total Protection Plan®, we keep your valuable equipment running for up to 10 years or 10,000 hours.

Visit Cenex.com/locator to find your local distributor.

GETTING AN EARLY START.POWERED LOCALLY.®

PEACE OF MIND.POWERED LOCALLY.®

Protect your agricultural equipment for up to 10 years or 10,000 hours with Cenex® Lubricants, Cenex® Ruby Fieldmaster® Premium Diesel Fuel and the Cenex Total Protection Plan®. No deductible. No hassles. No worries.

© 2018 CHS Inc. Cenex® is a brand of CHS Inc.

INCREASE YOUR UPTIME WITH CENEX®

You can count on Cenex® to keep your equipment running at peak performance, even under the toughest conditions. Independent tests show that using Cenex premium lubricants and premium diesel fuels extend engine life and reduce the need for repairs.

Cenex lubricants are custom formulated to meet or exceed all major manufacturers’ requirements, and are industry certified to meet the demands of farming. In addition, Cenex Ruby Fieldmaster® Premium Diesel Fuel provides a more complete burn to keep fuel and exhaust systems clean, increasing power and efficiency with less repairs and more uptime.

Visit cenex.com/tpp to view testimonials and learn more about great coverage and great products. Then, head to cenex.com/locations to find an authorized Cenex® distributor near you!

083TPP19-107© 2019 CHS Inc. Cenex® is a registered trademark of CHS Inc.

Learn more about great coverage and great products by visiting cenex.com/tpp

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CENEX TOTAL PROTECTION PLAN®

Unsurpassed coverage for

peace of mind

FY20 Lubricants Dealer Marketing Content Calendar

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