2011Cenex® Marketing Programs

For questions regarding 2011 programs, contact your Cenex Representative.

Retail Marketing CalendarCenex Brand Campaigns & Quarterly Marketing Promotions

Cenex Ad BuilderCenex ShopCenex InsightsCenex Credit CardsCHS Portal Customer Extranet

Outdoor Billboard RebateHighway Logo Sign Rebate

INSIDE:

NEW!

3

2011 Marketing Programs

PLANNINg:2011 Retail Marketing Calendar...................................................................................... 4Use.this.calendar.to.plan.your.marketing.efforts.and.align.with.CHS.campaigns.

Cenex Brand Campaigns & Quarterly Marketing Promotions...................................... 5–10New.this.year,.convenience.stores.are.automatically.enrolled.in.two.(Fall.and.Spring).Cenex.Brand.Campaigns..These.campaigns.align.with.Cenex.brand.advertising..The.goal.is.to.help.your.store.leverage.and.benefit.from.CHS-placed.Cenex.brand.advertising.

In.addition,.we’re.also.offering.extra.advertising.packages,.subsidized.by.CHS,.to.bring.advertising.directly.to.consumers.in.your.market.

RESOuRCES:Cenex Ad Builder.................................................................................................... 11–12Build.and.manage.your.store’s.custom.marketing.campaigns.and.sales.promotions.with.Cenex.Ad.Builder..Create.retail.pump.toppers,.direct.mail,.sale.and.coupon.flyers,.signs,.postcards.and.more—all.customized.with.your.store.logo,.specials,.and.message.

Cenex Shop.................................................................................................................. 13Cenex.Shop.is.your.one-stop.shop.for.Cenex.branded.apparel.and.merchandise,.the.Cenex.store.uniforms,.Cenex.Gift.Card.displays.and.POP.signage,.event.marketing.materials,.product.information.and.more..

Cenex Insights e-Newsletter......................................................................................... 14Stay.connected.with.the.Cenex Insights.newsletter..In.each.issue,.you’ll.find.great.tips,.relevant.news,.spotlight.stories.on.Cenex.stores.like.yours.and.helpful.resources—all.designed.to.build.sales.and.improve.your.bottom.line..

Cenex Credit Cards................................................................................................. 15–16Cenex.branded.cards.offer.customers.secure.payment.options.for.purchases.at.Cenex.locations..Cenex.Credit.Cards.make.it.easy.for.you.to.offer.consumers,.businesses,.and.fleets.the.enhanced.purchasing.power.they.need.to.buy.fuel,.services,.merchandise.and.anything.else.in.store..Cenex.Gift.Cards.help.you.make.the.most.of.the.opportunities.for.incremental.sales.and.profits..Review.the.comparison.chart.enclosed.for.more.detail.

CHS Portal Customer Extranet....................................................................................... 17.The.CHS.Portal.exists.just.for.you.—.our.customers..It’s.how.we.help.you.stay.connected.with.CHS.news.and.information.and.Cenex.brand.campaign.updates..Plus,.you’ll.find.product.news,.articles,.helpful.web.links.and.downloads.of.marketing.guides,.annual.promotional.calendars.and.programs.and.more..So,.if.you’re.not.already.connected,.take.a.minute.to.register.at.www.chsinc.com..(Be.sure.to.check.“Retail”.Community.)

FINANCIAL SuPPORt:Outdoor Billboard Rebate........................................................................................ 18-19Billboards.are.an.effective.way.to.build.brand.awareness.and.increase.store.traffic..Post.a.new.Cenex.billboard.and.receive.three.months.free.on.your.lease.

Highway Logo Sign Rebate..................................................................................... 20–21Logo.signs.are.cost.effective.and.have.high.visibility..They.reach.thousands.of.customers.and.direct.them.to.your.store..CHS.offers.free.sign.production.and.installation.on.new.Cenex.Logo.Signs.

www.cenex.com/adbuilder

www.cenexshop.com

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Cenex® Brand Campaigns &Quarterly Marketing Promotions

PLANNINg

Cenex®.has.made.it.easier.than.ever.to.maximize.your.advertising.budget.with.coordinated,.targeted.and.timely.marketing.campaigns.throughout.the.year..New.for.2011,.stores.will.automatically.receive.two.Cenex.Brand.Promotion.Kits,.compliments.of.CHS..These.promotion.kits.support.and.align.with.CHS-placed.advertising.campaigns,.to.help.your.store.leverage.and.benefit.from.Cenex.brand.advertising.

In.addition.to.the.two.free.promotion.kits,.CHS.offers.turn-key.solutions.to.your.promotion.planning.through.Quarterly.Marketing.Promotions..Each.quarter.offers.cost-effective.options.designed.to.build.store.sales,.increase.your.cardholder.base,.reward.loyal.customers,.and.more..You.choose.the.Quarterly.Promotions.that.best.fit.your.marketing.objectives.and.calendar..Quarterly.kits.arrive.prior.to.the.start.of.each.quarter.—.complete,.and.ready.to.implement.at.your.store.

Cenex Brand Promotion KitsBelow.are.the.Cenex.Brand.Promotion.Kits.that.will.ship.FREE.to.your.store..An installer will arrive soon after to install all kit components..BONUS! Fueling centers will also receive kits; however, fueling centers are responsible for their own installation.

QuARtER 1 BRAND PROMOtION KItAutomatically ships end of September, scheduled to install by early November.

Winter Cenex Gift CardCapture.a.piece.of.the.holiday.gift.card.craze..This.year.offers.customers.a.NEW.gift.card.series.featuring.two.“scratch-n-sniff”.cards.with.peppermint.and.coffee.scents.....

. 60.–. New.Gift.Card.Plastics.and. 1. –..Outdoor.Banner

. .. Gift.Card.Holders. 1. –. Poster. .

. 4..–..Two-sided.Pump.Toppers.. 1. –. Manager’s.Guide. .

. 1..–..Sign.for.Acrylic.Holder. 5..–..Employee.Buttons.

QuARtER 3 BRAND PROMOtION KIt Automatically ships end of February, scheduled to install by early April.

Everyday Cenex Gift CardRefresh.your.Cenex.Gift.Card.materials.with.the.NEW.Everyday.series..Three.new.cards.offer.consumers.a.fun.gift.idea.for.friends.and.family.members..

. 60.–. New.Gift.Card.Plastics.and. 1. –..Manager’s.Guide

. .. Gift.Card.Holders. 1. –. $100.Advertising.Voucher. .

. 4..–..Two-sided.Pump.Toppers.

Cenex Cabela’s CLUB Visa (Spring)Springtime.brings.excitement.for.fishing,.hunting.and.the.outdoors—and.the.perfect.time.to.promote.the.Cenex.Cabela’s.CLUB.Visa.credit.card..

. 50.–. Applications. 1. –..Manager’s.Guide.

. 4.–. Two-sided.Pump.Toppers. 5. –. Employee.Buttons. .

. 1..–..Outdoor.Banner

StEPS:

1.. Review.the.promotions.inside..Choose.... to.participate.in.one,.two.or.even.three.... promotions.each.quarter.

2.. Fill.in.the.required.information.and... quantity.of.each.promotion.you.desire... on.the.order.form.(page.10)..

3... Fax.the.order.form.to.651-293-7299... Your.promotions.will.arrive.prior.to.the... start.of.each.quarter.

4.. When.you.receive.your.promotion,... hold.an.employee.meeting.to.inform.all... members.of.your.team,.post.signage... and.start.reaping.the.benefits.of... increased.in-store.customers.and.sales.

6

$399*

$199

$149

Winter Cenex Gift Card Promotion Kit – Complimentary!

Your convenience store is automatically enrolled. Details on page 5.

NEW!

Quarter 1 Promotions – September, October and November

Winter Cenex Gift Card Advertising PackageAugment.your.complimentary.sign.kit.by.promoting.the.Cenex.Gift.Card.in.your.community..This.package.includes.multiple.marketing.tactics.to.help.drive.customers.to.your.store.this.holiday.season.

. . . Targeted.Facebook.Advertising.

. 100. –. Live.$5.Cenex.Gift.Card.Direct.Mailers.

. 1. –. $100.Advertising.Voucher.(download radio spot or print ad at Cenex Ad Builder)

1. –. $100.Store.Challenge!.Increase.your.store’s.gift.card.sales.by.100... . . cards.over.previous.Nov./Dec..sales.and.earn.a.$100.Visa.Gift.Card!

* Cost includes $500 in live gift cards mailed around your store, a $100 voucher to spend on radio/newspaper advertising and the chance to earn a $100 Visa Gift Card.

Cenex Cabela’s CLUB Visa Fall KitFall.is.the.perfect.time.to.amp.up.advertising.for.the.Cenex.Cabela’s.CLUB.Visa.card.and.appeal.to.the.hunters.and.outdoor.enthusiasts..Includes.5.ATV/Snowmobile.trail.signs,.perfect.for.directing.consumers.to.your.store.to.fuel.up.and.earn.double.points.toward.free.gear.at.Cabela’s.

. 50. –. Applications. 1. –. Poster. .

. 5.. –.. 12˝x.18˝.Trail.Signs. 50. –. Hunting./.Fishing.License.. .

. 4. –.. Pump.Toppers. . . Holders. . . .

.. 1. –. Outdoor.Banner. .

. 1. –. $100.Advertising.Voucher.(download radio spot or print ad at Cenex Ad Builder)

Fall Sports & Tailgating KitShow.your.support.for.area.sports.teams.and.capture.game.day.business..Kit.includes.coupons.for.a.free.coffee.or.soda.when.customers.show.their.game.day.ticket.stub..Also.included.is.a.register.to.win.drawing.box—consider.giving.away.a.Tailgating.Party.Package.(subs,.pizza,.chips,.beverages,.etc..for.12).or.an.Ultimate.Sports.Fan.Package.(T-shirt/jersey,.stadium.blanket,.game.tickets,.Cenex.Gift.Card,.etc.)

. 1. –. Register.To.Win.Drawing.Box. 8. –..One-sided.Pump.Toppers.

. 200.. –.. Coupons.for.Free.Beverage. 2. –. Small.Signs. .

. 1.. –.. Red,.White.&.Blue.Pennant.. 1..–..Radio.Script

.

7

Quarter 2 Promotions – December, January and February

Cenex Coffee Club Promotion KitIncrease.sales.and.customer.loyalty.by.promoting.the.Cenex.Coffee.Club..Materials.are.customized.with.the.NEW.Cenex.Hot.Cup.image.to.increase.brand.awareness..Kit.includes.Cenex.Coffee.Punch.Cards.to.gain.loyalty..Interior.and.exterior.signage.promotes.the.punch.card.offer:.Buy.9.Cups,..Get.the.10th.FREE!

. 500.. –. Punch.Cards.with.Buy.9,.Get.10th.Free.Offer.

. 100.. –..Live.$5.Cenex.Gift.Card.Coffee.Cup.Direct.Mailers. .

. 8.. –..One-sided.Pump.Toppers.

. 2. –. Small.Signs.

. 1. –. Radio.Script

*Cost includes $500 in live gift cards mailed around your store.

If you aren’t on the Cenex Branded Cup program and would like information, contact The Morrison Group at 800-888-1912 or e-mail refinedfuelsmarketing@chsinc.com.

Cenex Fleet Card Promotion KitThe.Cenex Fleet.Credit.Card.kit.provides.you.with.the.necessary.tools.to.communicate.card.benefits,.including.the.rebates.earned.on.gasoline.and.diesel.purchases.made.at.Cenex..Increasing.your.Cenex.Fleet.Credit.cardholder.base.allows.your.store.to.enjoy.lower.processing.on.fleet.purchases.while.capitalizing.on.repeat.business..

. 1. –. Pack.of.25.Fleet.Applications.

. 4. –..Pump.Toppers.

. 1. –..$100.Radio.Advertising.Voucher (download radio spot from Cenex Ad Builder)

1. –. Outdoor.Banner

Cenex Guy Promotion KitBring.the.Cenex.Guy.to.life.at.your.store.with.pump.toppers,.in-store.signage.and.even.a.life-sized.stand-up...

. . . Facebook.Advertising1. –. Cenex.Guy.Life.Size.Stand-Up.8. –. Two-sided.Pump.Toppers.5. –. Window.Clings.2. –. Counter.Mats.

. 1. –. $100.Radio.Advertising.Voucher.(download radio spot from Cenex Ad Builder)

$549*

$199

$149

8

Quarter 3 Promotions – March, April and May

Cenex Cabela’s CLUB Visa Spring Advertising Package Augment.your.complimentary.sign.kit.by.promoting.the.Cenex.Cabela’s.CLUB.Visa.in.your.community..This.package.includes.multiple.marketing.tactics.to.build.program.awareness,.garner.new.applicants.and.increase.cardholder.visits.to.your.store..

. 100. –. Targeted.direct.mail.to.consumers.with.a.Cabela’s.CLUB.Visa.within..

. . . 15.miles.of.your.location.who.aren’t.shopping.at.Cenex.

. 100. –. Giveaways.for.consumers.who.make.in-store.purchases.using.their..

. . . Cabela’s.CLUB.Visa.

. 1. –. Sign.to.Promote.Gift.with.Purchase.

. 1.. –..$100.Advertising.Voucher.(download radio spot from Cenex Ad Builder)

Cenex Fountain Club Promotion Kit This.promotion.kit.provides.tools.to.help.increase.your.fountain.drink.sales..Materials.are.customized.with.the.NEW.Cenex.Cold.Cup.image.to.increase.brand.awareness..Punch.cards.build.loyalty.by.offering.consumers.a.free.soda.after.9.purchases..Increase.in-store.traffic.by.giving.current.customers.a.Bounceback.Coupon.for.a.free.soda.with.their.next.8-gallon.gasoline.purchase..

. 8. –. One-sided.Pump.Toppers.

. 2. –. Large.Adhesive.Vinyl.In-Store.Signs.

. 550. –. Punch.Cards.with.Offer:.Buy.9,.Get.the.10th.Free.

.1,050..–..Bounce.Back.Coupons.with.Offer:.Get.a.FREE.Fountain.Soda..

. . . .with.any.Cenex.Gasoline.purchase!.(Minimum.8.gallons)

If you aren’t on the Cenex Branded Cup program and would like information, contact The Morrison Group at 800-888-1912 or e-mail refinedfuelsmarketing@chsinc.com.

$499

$249

Everyday Cenex Gift Card Promotion Kit – Complimentary!

Your convenience store is automatically enrolled. Details on page 5.

Cenex Cabela’s CLUB Visa Spring Promotion Kit – Complimentary!

NEW!

NEW!

9

Quarter 4 Promotions – June, July and August

Cenex Credit Card Promotion KitThe.Cenex Consumer.Credit.Card.kit.provides.the.tools.necessary.to.host.a.successful.credit.card.drive..Increasing.your.Cenex.Credit.Cardholder.base.allows.your.store.to.enjoy.0%.processing.on.purchases.made.with.the.card.under.$150.

. 1. –. Pack.of.Consumer.Applications. 1. –. Cenex.Card.Floor.Graphic.

. 50. –..Direct.Mailers. 2. –. Tire.Track.Floor.Graphics.

. 4. –. Pump.Toppers. 1. –. Counter.Card.

. 1. –. Small.Sign. 10. –. Employee.Buttons.

. 1. –. Banner.. 5. –. Employee.T-shirts

. 1. –..$150.Radio.Advertising.Voucher. 1. –. Meet.and.Greet.Guide

. . . (download radio spot from Cenex Ad Builder)

4th of July Promotion KitAttract.consumers.to.stock.up.at.Cenex.for.their.4th.of.July.celebrations!.This.kit.has.everything.you.need.to.decorate.your.store.for.a.spectacular.4th.of.July.display—hang.pennants,.hand.out.American.flags.to.shoppers.and.rent.a.helium.tank.to.give.away.red,.white.and.blue.balloons.

. 1. –. Pack.of.Red,.White.and.Blue.Cenex.Balloons.(25/pack).

. 3. –..Red,.White.and.Blue.Cenex.Pennant.Strings.

. 50. –..Hand-held.American.Flags.

. 4. –. Flag.Pump.Toppers.or.Signs.

. 50. –. Custom.Cenex.Kids.Activity.Books.

. 4. –. Activity.Book.Pump.Toppers.or.Signs.

. 25. –. Recyclable.and.Reusable.Cenex.Shopping.Tote

Family Travel Promotion KitAttract.traveling.families.into.your.store.by.offering.kids.a.FREE,.custom.Cenex.activity.book.and.Crayola®.crayons,.or.use.Cenex.Kids.Packs.as.targeted.purchase.incentives.and.giveaways.

. 4. –. Pump.Toppers.

. 100. –..Custom.Cenex.Kids.Activity.Books.

. 50. –..Cenex.Frisbees.

. 1. –. Banner

$199

$399

$249

10

SHIP tO:Name:______________________________________________________. Account.#:_______________________________________

Address:_____________________________________________________________________________________________________.

City:._______________________________________________________. State:_______. Zip:_______________________________

Submitted.By:.____________________________________________________________. Phone:.____________________________

E-mail:___________________________________________________________________. Date:.______________________________

BILL tO:Name:______________________________________________________. Account.#:_______________________________________

Address:_____________________________________________________________________________________________________.

City:._______________________________________________________. State:_______. Zip:_______________________________

Phone:.____________________________..E-mail:___________________________________________________________________.

FAx FORMS tO 651-293-7299.

ORDER DEADLINE

PROMOtION KIt PRICE QuANtItY

09/19/10 .ALL QUARTERLY PROMOTION KITS $3,239.00 __________

09/19/10 ALL QUARTER 1 Promotion.Kits $747.00 __________11/01/10 ALL QUARTER 2 Promotion.Kits $897.00 __________02/01/11 ALL QUARTER 3 Promotion.Kits $748.00 __________05/01/11 ALL QUARTER 4 Promotion.Kits $847.00 __________

QUARTER 1: SEPTEMBER, OCTOBER AND NOVEMBERAuto Ship .Winter Cenex Gift Card Promotion Kit FREE __________09/19/10 .Winter.Cenex.Gift.Card.Advertising.Package $399.00 __________09/19/10 . Cenex.Cabela's.CLUB.Visa.Fall.Kit $199.00 __________09/19/10 ..Fall.Sports.&.Tailgating.Kit $149.00 __________

QUARTER 2: DECEMBER, JANUARY AND FEBRUARY11/01/10 Cenex.Coffee.Club.Kit $549.00 __________11/01/10 Cenex.Fleet.Card.Kit $199.00 __________11/01/10 .Cenex.Guy.Kit $149.00 __________

QUARTER 3: MARCH, APRIL AND MAYAuto Ship .Everyday Cenex Gift Card Promotion Kit FREE __________Auto Ship .Cenex Cabela’s CLUB Visa Spring Promotion Kit FREE __________02/01/11 Cenex.Cabela’s.CLUB.Visa.Spring.Advertising.Package $499.00 __________02/01/11 Cenex.Fountain.Club.Kit $249.00 __________

QUARTER 4: JUNE, JULY AND AUGUST05/01/11 Cenex.Credit.Card.Kit $399.00 __________05/01/11 4th.of.July.Kit $249.00 __________05/01/11 Family.Travel.Kit $199.00 __________

Please.send.the.following.Cenex®.Quarterly.Marketing.Promotion.Kits,.as.I.have.indicated.below..(Kits should arrive the week before the start of the quarter and you will be billed quarterly. Substitutions of kit contents may be made of equal or lesser value.)

Download additional order forms at chsinc.com. Click on Energy > Retail > Marketing & Promotions

Order Form

11

1

11

Cenex® Ad Builder RESOuRCES

2. Create a username and password (first-time users)

Your source for building and managing Cenex marketing campaignsCenex®.Ad.Builder.is.an.online.tool,.available.exclusively.to.Cenex.Marketers..It.allows.you.to.build,.manage.and.execute.local.store.marketing.campaigns.and.sales.promotions..Templates.are.designed.to.build.your.brand,.increase.store.traffic.and.boost.sales.

You’ll.find.a.comprehensive.collection.of.templates.that.you.can..customize.with:.. •.Store.name.and/or.store.logo.. •..Special.offers,.sale.prices.or.coupons.. •.Message.or.call-to-action.. •.Photos.and/or.product.images.. •.Address,.phone,.hours.of.operation.(for.direct.mail.and.sales.flyers)

You’ll.find.designs.for:.. •..Seasonal.campaigns.(Back-to-School,.Summer.Grilling,.4th.of.July,...

Holiday,.etc.). •.Everyday.templates.to.promote.special.offers.and.coupons. •.Event.marketing

You’ll.also.enjoy:.. •.Online.proofing.and.editing.. •.Your.work.is.kept.on.file,.to.save.time.on.future.orders.. •.The.convenience.of.split-shipping.for.multiple.store.locations. .. •.Reduced.pricing.for.larger.quantities

gEttINg StARtED 1.. Log.onto.www.cenex.com/adbuilder.

2.. The.first.time.you.visit.the.site,.you’ll.need.to.register,.and.create.a..username.and.password..Once.you.register,.you’ll.have.immediate..

. access.to.the.site...

1. Log in screen1. Log in screen

2. Create a username and password (first-time users)

Idea: Insert sale and coupon flyers as newspaper circulars.

In-Store Signage — Choose from 7x10, 10x14, and 14x20In-Store Signage — Choose from 7x10, 10x14, and 14x20In-Store Signage — Choose from 7x10, 10x14, and 14x20

Sale and Coupon Flyers, use alone or as a Direct Mail.Sale and Coupon Flyers, use alone or as a Direct Mail.

PostcardsPostcards

Pump Toppers

Bounce Back CouponsPunchcardsPunchcards

www.cenex.com/adbuilder

12

Cenex® Ad Builder RESOuRCES

BuILD YOuR CAMPAIgN Once.you.have.logged.onto.Cenex.Ad.Builder,.you.can.create.custom.store.signage,.pump.toppers,.direct.mail.postcards.and.sale.and.coupon.flyers..(If.needed,.refer.to.specific.steps.in.your.Ad.Builder.Kit.on.how.to.build.each.item).

SHIPPINg AND CHECK OutAfter.you.approve.your.proofs.and.click.Add.to.Order,.you.can.review.your..total.order,.quantity.and.price..Cenex.Ad.Builder’s.Shipping.Options.include:

•.. Ship.to.Multiple.Addresses.–.Click.on.the.Admin.Tab.to.enter.an... address.for.each.store.location..Cenex.Ad.Builder.will.save.all.of... your.addresses.to.expedite.the.check.out.process.on.future.orders.

.•. .Mail.List.–.When.you.order.a.direct.mail,.we.take.care.of.the.mailing.

for.you..Remember,.your.price.is.all.inclusive..Your.mailing.will.automatically.be.sent.to.residents.around.your.store.address..Or,.you.may.provide.alternative.directions.or.target.market(s).using.the.“Special.Instructions”.field.at.check-out.

Choose a shipping address or ship to multiple addresses.

www.cenex.com/adbuilder

Please note: Currently, the standard weekly order deadline is noon on Wednesday. Signage and sales flyer orders ship Fridays, via UPS Ground. Direct mail orders mail Mondays, via first-class postage. For rush orders or special shipping instructions, add a note in the Comments box.

• Planning Your CampaignBefore.you.begin.creating.your.materials.at.Cenex.Ad.Builder,.save.time.by.planning.out.your.campaign.in.advance..Think.about.the.kind.of.promotions,.sales,.and.coupons.you’ll.offer...Optional:.Download.the.planning.guide.to.assist.you.in.organizing.and.gathering.the.information.you’ll.need.to.build.all.of.the.materials.at.Cenex.Ad.Builder..Keep.it.handy.for.reference.when.logged.onto.Cenex.Ad.Builder.

• Logo FormatsWhen.uploading.your.store.logo,.please.be.sure.it.fits.the.following.formats.to.ensure.quality.print:... ... Logo for postcard:... 100.minimum.DPI.... Format:.GIF,.JPG,.PDF,.TIF,.or.EPS... ... Logo for signage, pump topper, and direct mail:.

. . 300.minimum.DPI.

. . Format:.GIF,.JPG,.PDF,.TIF,.or.EPS

.• Product Images. . GIF,.JPG,.EPS,.PDF,.or.TIF.. . Maximum.File.Size:.8000.KB.. . Minimum.DPI:.80.dpi.. . Maximum.DPI:.1200.dpi

• QuestionsIf.you.have.questions.regarding.your..order,.or.if.you.need.help.placing.your..order,.please.contact.the.Cenex.Ad..Builder.help.desk.at.Western.Graphics:.

. .. . Phone:.1-800-667-7616.

. . Hours.8:30AM.to.5:30PM.CST.

13

Cenex Shop RESOuRCES

YOuR SOuRCE FOR BuILDINg AND MANAgINg CENEx MARKEtINg CAMPAIgNSCenex.Shop,.www.cenexshop.com,.is.an.online.resource.that.offers.one-stop.shopping.for.Cenex®.branded.items.and.marketing.tools..It.has.the.materials.you.need.to.promote.your.brand,.encourage.repeat.business.and.let.your.employees.show.their.pride..

At.Cenex.Shop,.you’ll.find:

•..Cenex.Gift.Card.displays

•..Cenex.Credit.Card.displays

•..Event.Marketing.Materials.

•..Cenex.Branded.Apparel.and.Merchandise

•. The.Cenex.Uniform.from.Cenex.Shop.(items.#405110,... #405111,.#405112.and.#405113)

•..Cenex.Apparel.

•..Sales.Tools

•..Product.Brochures.

•..And.More!

All.products.at.Cenex.Shop.are.in.stock.for.quick.delivery,.and.are.easy.to.order.using.the.online.catalog.at www.cenexshop.com..Custom.orders.are.available.by.calling.1-866-364-2500.

Cenex® brand marketing tools, merchandise and apparel in one convenient place!

CENEx gIFt CARD MAtERIALS EVENt MARKEtINg MAtERIALSCENEx CREDIt CARD & CABELA'S CLuB VISA MAtERIALS

14

Cenex® Insights RESOuRCES

Important updates, news and information — delivered right to your desktop!Cenex®.Insights.is.an.electronic.newsletter.that.provides.great.tips,.relevant.news,.and.helpful.resources—all.designed.to.build.sales.and.improve.your.bottom.line..Insights.contains.all.the.latest.promotions,.convenience.store.news,.marketing.enhancements.and.more.to.help.you..stay.connected.

Each.issue.will.be.archived.on.the.Web,.so.you’ll.always.have.the.information.you.need,.when.you.need.it—at.the.click.of..a.mouse!

Share.Insights.with.your.team,.co-workers.or.staff!.More.than.one.person.from.your..store.or.company.can.subscribe.to.ensure.everyone.receives.these.newsworthy.updates..

SPOtLIgHt StORY SuBMISSIONDo.you.have.a.success.story.to.share,.are.your.celebrating.an.anniversary.event,.implemented.a.new.employee.program.recently,.increased.profits.during.a.promotion,.participating.in.a.community.event,.etc?.Tell.us!.E-mail.your.story.to.refinedfuelsmarketing@chsinc.com.to.be.considered.for.a.spotlight.story.in.an.upcoming.issue..

Register today at: insights.cenex.com/maillist.aspx

Already registered? Your subscription will automatically renew!

Cenex Insights

15

Cenex® Credit Card RESOuRCES

CONSuMER BENEFItS PROMOtE AND ADVERtISE IN FY 2011

Cenex® Credit Card – Consumer

•. No.annual.fee

•. $0.15.per.gallon.rebate.on... first.100.gallons

•. Easy-to-read.statements

•. Accepted.at.all.1,500.Cenex... branded.locations

•. 24-HR.account.information

•. Participate.in.the.Quarter.4.Promotion.(pg. 9)

•. Download.radio.spot,.newsletter.article.and.web.banner... or.send.a.targeted.direct.mailer.at.Cenex.Ad.Builder

•. Suggestive.sell.by.offering.customers.an.application.to.. .. save.15.cents.on.their.first.100.gallons..Order.additional.... applications.from.Cenex.Shop

•. Offer.Everyday.Discounts:.Pass.along.a.portion.of.your.. .. processing.savings.to.keep.cardholders.loyal..CHS.can.. .. automate.your.offer.and.provide.reporting.services.for.FREE

Cenex® Credit Card – Business

•. No.annual.fee

•. $0.15.per.gallon.rebate.on... first.100.gallons

•. Easy-to-read.statements

•. Accepted.at.all.1,500.Cenex... branded.locations

•. 24-HR.account.information

•. Download.radio.spot,.newsletter.article.and.web.banner.. .. or.send.a.targeted.direct.mail.at.Cenex.Ad.Builder

•. Suggestive.sell.by.offering.customers.an.application.to.. .. save.15.cents.on.their.first.100.gallons..Order.additional.... applications.from.Cenex.Shop

•. Offer.Everyday.Discounts:.Pass.along.a.portion.of.your.. .. processing.savings.to.keep.cardholders.loyal..CHS.can.. .. automate.your.offer.and.provide.reporting.services.for.FREE

Cenex® Fleet Card

•. No.annual.fee

•. Accepted.at.over.230,000... locations

•. Earn.rebates.at.nearly.1,500

•. Cenex.branded.locations

•. Rebates.per.gallon.on.. .. monthly.purchases:.

. . 250-499.gal... $0.005.

. . 500-999.gal... $0.010.

. . 1000-4999.gal... $0.015.

. . 5000+.gal... $0.020.

. Coming fourth quarter, these rates will double

•. A.complete.fleet.fueling.. management.program.. designed.to.save.businesses... time.and.money

•. Participate.in.the.Quarter.2.Promotion.(pg. 7)

•. Download.radio.spot.and.newsletter.article.or.send.a.. .. targeted.direct.mail.to.prospective.fleet.businesses.at... Cenex.Ad.Builder

•. Suggestive.sell.by.offering.fleet.customers.an.application... to.earn.rebates.on.their.Cenex.purchases..Order.additional... applications.from.Cenex.Shop

•. Fleet.cardholders.will.visit.your.store.to.earn.rebates.on.. .. fuel.purchases,.use.this.opportunity.to.increase.your... in-store.sales,.too

. . 250-499 gal... $0.005

. . 1000-4999 gal... $0.015

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Cenex® Credit Card RESOuRCES

CONSuMER BENEFItS PROMOtE AND ADVERtISE IN FY 2011

Cenex® Cabela’s®

CLUB Visa®

•. No.annual.fee

•. Bonus.$15.in.FREE.gear.at... Cabela’s.upon.approval

•. All.cardholders.earn.. .. 2%.in.CLUB.points.on... every.purchase.made.at... Cenex,.including.existing... cardholders,.without.a.... Cenex.logo.on.their.card

•. Use.everywhere.Visa.is.... accepted

•. Participate.in.the.Quarter.1.&.3.Promotions.(pg. 6 and 8)

•. Download.radio.spot,.print.ad,.newsletter.article.and.web... banner.at.Cenex.Ad.Builder

•. Suggestive.sell.by.offering.customers.an.application... to.earn.points.for.free.gear.at.Cabela’s.on.their.Cenex... .. purchases..Order.additional.applications.from.Cenex.Shop

•. Communicate.program.to.customer.paying.with.a... Cabela’s.CLUB.Visa.card.to.make.sure.they.are.aware... their.purchase.will.earn.them.2%.in.points

Cenex® Gift Card

•. Available.in.denominations... between.$1.–.$200

•. Use.toward.fuel,.snacks,... and.anything.else.in.store,... except.lottery.tickets

•. Easy-to-read.statements

•. Convenience.of.checking... card.balance.online.at.. .. Cenex.com

•. All.new.Winter.and.Everyday... designs!

•. Participate.in.the.Quarter.1.&.3.Promotions.(pg. 6 and 8)

•. Download.radio.spots,.print.ads,.newsletter.articles.and.. .. web.banners.at.Cenex.Ad.Builder

•. Keep.gift.card.display.prominently.located.on.sales... counter.for.impulse.purchases..Suggestive.sell.as.a.. .. perfect.gift.throughout.the.year

•. Order.additional.plastics.and.holders.at.Cenex.Shop

NEED A REFILL?Current.applications,.application.holders,.large.and.small.decals,.gift.card.plastics.and.cardholders,.gift.card.displays.and.window.clings.are.available.at.Cenex.Shop..Order.online.at.cenexshop.com.or.call.toll-free.at.1-866-364-2500..

.

17

CHS Portal Customer Extranet RESOuRCES

Stay.connected.with.CHS.news.and.information.and.Cenex.brand.campaign..updates.by.logging.onto.the.CHS.Portal.Extranet..Designed.just.for.you,.our..valued.customers,.you’ll.gain.exclusive.access.to.product.news,.articles,.helpful..web.links.and.downloads.of.marketing.guides,.annual.promotional.calendars..and.programs.and.more..So,.if.you’re.not.already.connected,.take.a.minute.to..register.at.www.chsinc.com..(Be.sure.to.check.the.“Retail”.Community.)

the CHS Portal allows you to:•. Download.claim.forms.for.billboard.rebates

•. Download.most.current.marketing.calendar.and.promotion.news

•. Get.information.about.the.most.current.training.courses.and.CBT.modules

•. Access.preferred.vendor.contact.information

•. Read.about.industry.news.and.access.links

•. And.more!

Once you’re in the portal, you can also use MSOA (Merchant Services Online Access) to update the information published about your store at cenex.com:

1..MSOA.(Merchant.Services.Online.Access).can.be.entered..by.clicking.the.MSOA.link.in.the.“Control.Panel”.portlet..

. in.the.upper.left.hand.corner.of.all.Energy.screens.or.via..

. the.Payment.Solutions.screen.under.the.“Services”.tab.

2..To.update.your.store.information... for.Cenex.com,.click.on.the.“Site... Profile”.button.within.MSOA.

3..Update.your.store.information.and.click.the.“Send... Updated.Information”.in.the.lower.right.hand.corner... of.the.screen..Your.changes.will.be.uploaded.during... the.nightly.refresh.of.the.Cenex.website..

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2011 Outdoor Billboard Rebate FINANCIAL SuPPORt

Marketers.with.a.qualified.12.month.or.longer.lease,.who.post.a..new.billboard.with.the.approved.design.shown.here,.are.eligible..to.receive.a.rebate.equal.to.three.months.lease.fees.

3 Easy Steps:

1. CHOOSE A BILLBOARD DESIgN, HEADLINE AND FLExIBLE OPtIONS

Post a new Cenex® Billboard and get tHREE MONtHS FREE on your lease!

Available Headlines:H1.. unleaded.fuel..leaded.coffee.H2. travelers’.basics:.fuel..food..friendly.service.H3. snacks..soda..smiles..drive.away.happy.H4. slurp..burp..gone.H5. drivers.need.fuel,.too.H6. keep.it.caffeinated.

H7. cool.beans..hot.coffee..jump.start.your.day.H8. stomach.growling?.next.exit.H9. snack.zone.ahead..reduce.speed.H10. engines.need.gas..drivers.need.coffee.H11. fuel.zone.ahead..reduce.speed.

Flexible Options:

Add.a.store.logo Add.a.branded.food.logoAdd.service.options•.. Three.bullet.maximum•.. Type.only,.unless.using.an.approved.logo... (i.e..Cenex.Roadmaster.XL®)

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NOTE:If die-cutting service isunavailable,billboardsmay be usedwithout thedie-cut.

NEW 3D DESIgN!Appeal.to.the.masses.with.a.“larger-than-life”.die-cut.effect..With.the.coffee.image,.use.headline.H1,.H6,.H7.or.H10..With.the.fountain.drink.image,.use.headline.H3,.H4.or.H6..Talk.to.your.billboard.vendor.about.die-cutting.services..No.flexible.logo.options.are.available.with.this.design.

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2. CONtACt YOuR BILLBOARD VENDORRequest.appropriate.artwork.be.sent.to.your.billboard.vendor.or.have.them..request.artwork.directly.by.contacting.refinedfuelsmarketing@chsinc.com or.1-800-232-3639, extension 8530..Be.sure.to.communicate.details.with..your.billboard.company.of.the.desired.design.option,.headline,.location.and..exit.information,.if.known:.i.e..“15.Miles.Ahead”.or.“Exit.104.”...

3. SuBMIt REBAtE FORM, PHOtO OF BILLBOARD AND COPY OF INVOICES tO CHS

When.you.receive.an.invoice.for.your.first.three.months.billboard.lease*,... submit.the.below.Rebate.Form.along.with.copies.of.paid.invoices.and.photos... of.posted.billboard.electronically.to.refinedfuelsmarketing@chsinc.com.or... mail.to:

CHS Attn: Billboard Rebate Offer Refined Fuels Marketing — MS 531 5500 Cenex Drive Inver Grove Heights, MN 55077

. If.you.have.any.questions,.please.call.1-800-232-3639,.ext..8530.

New Cenex® Billboard Rebate Form — Effective through August 31, 2011.

Please fill out completely before mailing to CHS.

Date. . Account.#

Submitted.By. Phone

Dealer.Name. E-mail.

Dealer.Address.

City.. . State.. Zip.

Monthly.Lease.$..

Billboard.Location. ..............................Example: Hwy 123, Exit 105 or Hwy 123, East of Anytown

. (Required)..Attach.Photo.of.Posted.Billboard

. (Required)..Attach.Copy.of.Invoice(s)

Marketer.Signature

*Qualified.Lease.is.a.12.month.or.longer.lease.of.billboard.space.located.on.a.major.highway.or.interstate..Rebates.equal.to.three.months.lease.fees.are.available.to.retailers.who.meet.eligibility.requirements.and.have.a.new.billboard.design.posted.by.August.31,.2011..Actual.rebates.are.contingent.on.approved.artwork.displayed.on.this.flyer.and.program.requirements..

Mail to: CHS, Attn: Billboard Rebate Offer Refined Fuels Marketing — MS 5315500 Cenex DriveInver Grove Heights, MN 55077

Download additional claim forms in the CHS Portal. Click on Energy > Retail.

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2011 Highway Logo Sign Rebate FINANCIAL SuPPORt

Post a new Cenex® Logo Sign and get FREE sign production and installation!

Used.alone.or.in.conjunction.with.a.billboard,.Logo.Signs.are.a.simple,.effective.way.to.build.your.brand.and.increase.store.traffic..Logo.Signs.are.cost.effective.and.have.high.visibility,.reaching.thousands.of.consumers.each.day!.To.add.a.Cenex.logo.to.a.Highway.Logo.Sign.near.your.store:

1. CONtACt YOuR StAtE HIgHWAY DEPARtMENt OR A LOgO SIgN COMPANY FOR REguLAtIONS AND AVAILABILItY. See.list.on.next.page..Hint: Know the highway and exit # where you’d like to display your logo.

2. COMPLEtE AN APPLICAtION FOR YOuR LOgO SIgN WItH tHE StAtE OR LOgO SIgN COMPANY.

3. uPON APPROVAL OF YOuR APPLICAtION, PROVIDE LOgO ARtWORK tO tHE StAtE OR SIgN COMPANY.. Artwork.for.your.logo.sign.can.be.requested.by.e-mailing:.. .. refinedfuelsmarketing@chsinc.com.

4. SuBMIt REBAtE FORM, PHOtO OF POStED LOgO SIgN AND COPY OF INVOICE tO CHS.. When.you.receive.an.invoice.for.your.logo.sign*,.submit.the.Rebate.Form... on.the.reverse.page.along.with.copies.of.paid.invoices.and.photos.of... posted.logo.sign.electronically.to.refinedfuelsmarketing@chsinc.com.or... mail.to:

CHS Attn: Outdoor Advertising Rebate Offer Refined Fuels Marketing — MS 531 5500 Cenex Drive Inver Grove Heights, MN 55077

If.you.have.any.questions,.please.call.1-800-232-3639,.ext..8530.

*Qualified.Lease.is.a.12.month.or.longer.lease.of.a.logo.sign.located.on.a.major.highway.or.interstate...Rebates.equal.to.the.cost.of.the.new.logo.sign.production.and.installation,.up.to.$1,000.total.per.site,.are.available.to.retailers.who.meet.eligibility.requirements.and.have.a.new.logo.sign.posted.by.August.31,.2011..Actual.rebates.are.based.on.production.and.installation.costs.and.contingent.on.approved.artwork.and.program.requirements..

.

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Colorado Logos 888-634-5646

Idaho 208-334-8567

Iowa 515-239-1700 www.iowaroadsigns.com

Kansas Logos 800-449-4420

Michigan Logos 888-645-6467

Minnesota Logos 800-769-3197

Missouri Logos 800-666-3514

Montana 800-285-5646

Nebraska Logos 800-333-6467

North Dakota No Program At This Time

Oklahoma Logos 800-888-7446

Oregon 800-574-9397

South Dakota

SE Region 605-995-8129

NE Region 605-626-2244

Central Region 605-773-3464

Western Region 605-394-2244

Texas Logos 800-546-2577

Washington 360-705-7288

Wisconsin (Derse) 800-345-5772

Wyoming 307-777-4169

New Cenex® Logo Sign Rebate Form — Effective through August 31, 2011.

Please fill out completely before mailing to CHS.

Date. . Account.#

Submitted.By. Phone

Dealer.Name. E-mail.

Dealer.Address.

City.. . . ....State.. ....Zip.

Total.Production.and.Installation.Costs.$

Location:.Highway................................................................................ . ....Exit.#

. (Required)..Attach.Photo.of.Posted.Logo.Sign

. (Required)..Attach.Copy.of.Invoice(s)

Marketer.Signature

*Qualified.Lease.is.a.12.month.or.longer.lease.of.a.logo.sign.located.on.a.major.highway.or.interstate..Rebates.equal.to.the.cost.of.the.new.logo.sign.production.and.installation,.up.to.$1,000.total.per.site,.are.available.to.retailers.who.meet.eligibility.requirements.and.have.a.new.logo.sign.posted.by.August.31,.2011..Actual.rebates.are.based.on.production.and.installation.costs.and.contingent.on.approved.artwork.and.program.requirements..

Mail to: CHS Attn: Outdoor Advertising Rebate Offer Refined Fuels Marketing — MS 5315500 Cenex DriveInver Grove Heights, MN 55077

Download additional claim forms in the CHS Portal. Click on Energy > Retail > Marketing & Promotions.

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© 2010 CHS Inc.