Part One: Rehumanizing Business The New Era of
Human-to-Human Business
Finding a Better Word for Innovation.
Remember when the word “paradigm” was i!!ed in the dot-"om era#
Howabout “s$nerg$” “edg$” or the pre%& “e-” ' these
e&pressions a!! died fromthe same disease: o(eruse)
Now* the word “inno(ation” has been uttered so man$ times that
it has !ostits breath* meaning* and resonan"e)
+ ,ui" g!an"e at death b$ burnout: there were *./0 mentions
of“inno(ation” in ,uarter!$ and annua! reports !ast $ear a!one1 /..
new boospub!ished in one re"ent 23 da$ period had “inno(ation” in
the tit!e)
+""ording to a re"ent 4ap 5emini stud$* four in 63
e&e"uti(es "!aim to be a
"hief inno(ation o7"er) 8et the %ndings show a dar side) 9ost of
thee&e"uti(es inter(iewed admit that the tit!e is “for
appearan"es” and thatthere is not a "!ear strateg$ for their
inno(ation eorts)
+ "onsu!ting industr$ now e&ists to aid inno(ation eorts*
with pro;e"t "ostsranging from
8/9/2019 Finding a Better Word for Innovation
2/2
>here we wor* we de%ne it as Atrategi" 5rowth) 8et* other
"on"epts "ou!da!wa$s %!! the (oid)
How about a!ue 5eneration# =s that what is at stae#
=n(ention# Or is this too imbued with o(ertones of m$sti"a!
pseudo s"ien"e#
