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This is a speech I delivered in Peru in July 2013 at the Generacion X: Latinoamerica Innova conference. It's about finding your "right fit" approach to innovation.
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“Innovation One Size Does Not Fit All” | @forrestgumping | 1 “Innovation One Size Does Not Fit All” | @forrestgumping | 1
ONE SIZE DOES NOT FIT ALL
Finding the “right-fit” innovation for Latin America
18-19 de julio 2013Lima, Peru
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This was my suit 12 years
ago...
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…and the lesson
learned!
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Innovation is not for
everyone!
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Choose your
innovation suit
carefully.
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Even the best can get their identity
wrong
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Before they get it right
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How can you find your right fit innovation?
Understand the role innovation can play in your business strategy.
Look for your innovation inspiration in what makes you special.
Find your right fit. It only needs to be new to your world.
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YOUR RIGHT FIT STRATEGY
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Define your innovation
growth strategy
Grow volume or value share (ie. “take a larger slice of the pie”)
Grow the size of the category in volume or value (i.e. “take the same size slice of a bigger pie”)
Grow volume / value from a different category (ie. “steal from someone else’s pie”)
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Make strategic
choices
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Not making choice is a
choice
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Define the initial
problem
• What we know– Who? – What?– Where?– When?
• What we think we know– Why?– How?
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Know your consumer’s
unmet needs
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Identify the true nature
of the problem
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Create aninnovation
agenda
How big is the gap we need to
fill?
Will we adopt open
innovation or a closed
innovation approach?
Will this be a one-off or a sustained
initiative with a pipeline?
What will be delivered in the
short-term, mid-term and
long-term?
How will we measure success?
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YOUR RIGHT FIT INSPIRATION
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Innovation is a “remix”
“Copy, transform and combine. It’s who we are, it’s how we live and of course, it’s how we
create. Our new ideas evolve from the old ones”
-- Kirby Ferguson, “Embrace the Remix”
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Innovation…or
inspiration?
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Being first doesn’t
always pay
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…but doing it right
does.
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Look for solutions in
the most unlikely
places
Shell “Eureka”
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Embrace your
Eureka moment
Can begin with a challenge or
nagging idea in your mind
When ideas collide….either new or old ones
or both.
The usual way of working / resolving it
does not work.
You ask yourself the “What if”
question
Get a spark of a simple solution to a complex
market
Can be something that happens
outside of work that you can apply at
work.
Can be too late…when you see your idea in
the market!
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Innovate from your
mission
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Innovate from your
vision
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Innovate from a
benefit
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Innovate on every day
items
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YOUR RIGHT FIT WORLD
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Is anything really new?
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Begin by setting
your destination
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Set the culture for innovation
Creativity Competency
Disruption Discipline
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Be curious& challenge convention
s
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Feed your appetite for innovation
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Pick the right teams
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“Don’t be a six foot one-year
old”
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Create amazing
innovation experience
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Use everything
at your disposal
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Are you ready to start
your innovation
adventure?
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Any questions? Thank you.
Let’s review…
Creativity Competency
Disruption Discipline
