Upload
market-leader
View
62
Download
0
Tags:
Embed Size (px)
Citation preview
My Home Alerts:
Automated listing alert emails
Real Estate Information & Newsletters:
Marketing Emails
A Bigger, Better 2015Part 1: Finding More Leads
Jenn Tervo
Customer Success Trainer
Types of Lead Generation
My Home Alerts:
Automated listing alert emails
Real Estate Information & Newsletters:
Marketing Emails
OnlineTraditional
Traditional Sources
My Home Alerts:
Automated listing alert emails
Real Estate Information &
Newsletters:
Marketing Emails
Indirect:
• Farming
• Direct Mail
• Newsletters
• Postcards
• Flyers
Direct:
• Referrals
• Door knocking
• Professional Sphere
• Networking
• Open Houses
My Home Alerts:
Automated listing alert emails
Real Estate Information &
Newsletters:
Marketing Emails
Step-Up Your Open Houses
• Get to know the HOA
• Invite neighbors
• Have a sign-up sheet:
• Market Reports
• Your Blog
• New Listings
• Provide food:
• Beer & pretzels
• Coffee & Cookies
• Wine & Cheese
Foster Referrals
My Home Alerts:
Automated listing alert emails
Real Estate Information &
Newsletters:
Marketing Emails
• Nurture past clients:
• Anniversaries
• Market reports
• Birthdays
• Holidays
• Community info
• Sold data
• Events
• Calendars
• Newsletters
Online Lead Generation
My Home Alerts:
Automated listing alert emails
Real Estate Information & Newsletters:
Marketing Emails
PaidFree
Free Sources
My Home Alerts:
Automated listing alert emails
Real Estate Information &
Newsletters:
Marketing Emails
Online Classifieds:
• eBay Classifieds
• Craigslist
• Kajiji
Blogging:
• ActiveRain
• WordPress
• Blogger
My Home Alerts:
Automated listing alert emails
Real Estate Information & Newsletters:
Marketing Emails
Google wants trustworthy answers
• What are you contributing to the internet?
• What makes you a credible resource?
• What content are you putting out there?
• Why should Google trust you?
Be comprehensive and informative
• Be the authority on the subject
• Answer questions your visitors may ask
The Internet Wants Experts
Paid Sources
Pay-Per-Click:
• Bing
• Yahoo
Third-Party Websites:
• Trulia.com
• Zillow.com
• Realtor.com
• Homes.com
Make 2015 Your Best Year Yet
My Home Alerts:
Automated listing alert emails
Real Estate Information & Newsletters:
Marketing Emails
• Leads are opportunities
• Choose time or money
• Determine your lead sources
• Keep in touch with past clients
• Track and measure results
• If it works, do it more/better
• It not, make adjustments