Professional Bowlers

Association

Official Microsoft Proposal

“Strike out your competition with the PBA.”

Prepared by: Hailey Billitier

Meghan Grassadonia Blake Johnson

Alex Lamontagne

Rebecca Pongetti

Jacquelyn Sparks

Phil Spencer Executive for Xbox Division

Microsoft 1 Microsoft Way

Redmond, WA 98052

Dear Mr. Spencer,

Thank you for taking the time to meet with us and view our proposal about a

sponsorship between Microsoft and The Professional Bowlers Association. After several meetings with some of your colleagues, we strongly believe that the proposal we have developed will greatly benefit Microsoft through this

partnership.

This proposal illustrates the process we feel will maximize the potential of your product, specifically focusing on the Xbox component of Microsoft. Included you will see what we believe are your strengths as well as your weakness, and how

we plan to take on and solve each weakness individually as well as build off of your strengths. Our goal is to gain the greatest amount of brand exposure for

Microsoft and Xbox as well as increase your revenue. Our multi level sponsorship package includes elements such as: increased advertising and publicity for Microsoft as a brand; fan exposure to Xbox products and services;

the development of a community outreach program.

If you have any questions or concerns after our meeting, please feel free to contact me at anytime via phone or email. I can be reached by phone at (224) 422-6693 and by email at jpsparks@syr.edu. I am truly confident in the success

that this partnership will bring both Microsoft and the PBA. After looking through our proposal and hearing our presentation I hope that you feel the same.

Best Regards,

Jacquelyn Sparks, on behalf of the PBA

Jacquelyn Sparks Director of Marketing The Professional Bowlers Association

55 East Jackson Blvd., Suite 401 Chicago, IL 60604

Table of Contents

Executive Summary ........................................................................................................ 4

Introduction ..................................................................................................................... 6

Observed Needs of Microsoft ........................................................................................ 7

Product Overview Official Document.......................................................................... 9

Benefits & Rewards....................................................................................................... 11

Potential Objections ..................................................................................................... 12

Advantages ..................................................................................................................... 15

Vision of Partnership.................................................................................................... 16

Community Outreach Program .................................................................................. 17

Financial Statement ...................................................................................................... 19

Terms of Use and Conditions ...................................................................................... 22

Professional Bowlers Association Personal Bios ................................................... 25

Executive Summary

The Professional Bowlers Association strongly believes that it can offer

Microsoft an innovative and original sponsorship package that differentiates the

PBA from other sport organizations. While the PBA may be a small company, it

prides itself on having a diverse fan base and successfully operating as a

professional league for the past 57 years. As the sport industry continues to

change and expand, the PBA believes in redefining itself as an organization, and

redefining bowling as a sport. After extensive evaluation and research, we are

confident that Microsoft and the PBA partnership would be equally beneficial.

The product we are proposing is a multi-level sponsorship package that

will last three years and cost $1.5 million. The first level of the package will make

Microsoft the title sponsor of the PBA. This includes having the logo placed

throughout each tour’s venue, including the World Championship Tournament.

The PBA will also feature Microsoft in an array of advertisements and promotions

through different mediums. This will give Microsoft the opportunity to enter a new

demographic of consumers, especially the youth market segment, nationally and

internationally.

The PBA will utilize Xbox’s already established market by taking

advantage of our already existing partnership with Concrete Software and

establishing an Xbox compatible game. This game will be included free of charge

and will be pre-downloaded on to each Xbox that is purchased throughout the

Experience Centers where local bowlers can try out our game and get a feel for

Xbox. Highlighting Microsoft’s products and services allows both Microsoft and

the PBA to target the youth market. This in turn will help increase revenue for

both Microsoft and the PBA. By aiming our marketing strategies at the youth will

increase their lifelong brand loyalty towards Xbox.

The final part of our sponsorship includes a community outreach initiative.

This program will be called Strike for the Stars and will have a similar mission as

the Boys and Girls Club of America. Strike for the Stars will take place in PBA

Experience Centers nationally and eventually internationally. The purpose of the

program would be to provide kids with an another after school opportunity. The

children who participate in Strike for the Stars will become familiar with the Xbox

and the Microsoft Surfaces’ products and services at the PBA Experience

Centers. This program will offer children the opportunity to do their homework,

bowl, and partake in more interactive learning activities.

Strike for the Stars allows children to become familiar with Microsoft’s products

and services while simultaneously growing their lifelong brand loyalty. This

partnership will help Microsoft expand its brand awareness in an underdeveloped

market, as well as with a league that will allow it to grow. The PBA wishes to

build upon Microsoft’s international success and help maintain it’s strong revenue

stream, which Xbox greatly contributes to.

Introduction

The Professional Bowlers Association is the only major league for

professional ten-pin bowling within the United States of America. Our

organization has been successfully operating for the past 57 years. As the world

of sport grows within the 20th century, we as the PBA continue to redefine who

we are as a organization. The PBA wants to expand our diverse niche market

and also increase our brand exposure through partnering with a company who

has similar values and missions. After extensive evaluation and research, the

Professional Bowlers Association is confident Microsoft is the right partner.

We would like Microsoft to be the one to endorse our league in order to

make a lasting statement in the sport industry. This opportunity for Microsoft will

broaden its demographic in America as well as globally, and attract new

consumers of all demographics. Our job as an organization is not only to focus

on our benefit, but also the benefits we could potentially gain from Microsoft.

Our goal for our partnership with Microsoft is to engage in the organization’s

assets in new and innovative ways in order to generate revenue for both parties.

The Professional Bowlers Association believes that this partnership with

Microsoft will help it engage youth in bowling and give them access to Microsoft’s

products and services. As Microsoft moves forward throughout our proposal, the

PBA will extensively explain the services being offered and the benefits Microsoft

can retain from partnering with the league.

Observed Needs of Microsoft

The Professional Bowlers Association has identified the specific needs of

Microsoft through many phone calls and meetings throughout this process. We

have identified three main areas that will help engage Microsoft excel within the

sport and technology industry.

Xbox & Youth

One of Microsoft's top priorities is Xbox and creating new interactive

games in order to compete with competitors like PlayStation. The PBA will be

adapting its already existing app for the computer into an Xbox game called the

PBA Bowling Challenge. Through our existing partnership with Concrete

Software, the PBA will create an exclusive bowling package for Xbox. When an

individual purchases an Xbox, the bowling game will be pre downloaded within its

software for free. The goal of this exclusive feature would be to boost revenue.

Our main goal is to target the youth. This game gives the children an

interactive simulation bowling experience while growing their interest in the

enjoyment bowling has to offer. The game can be played in the comfort of one’s

own home with friends and family.

Also at PBA Experience Centers we will have a kiosk where there is an

Xbox for fans to try out the bowling game. Being able to gain a consumer at a

young age increases the chance of the consumer being a brand loyalty

consumer for life.

International Exposure

Increasing Microsoft’s exposure internationally is a crucial part in

Microsoft’s ability to reach the level of success the company hopes to gain in the

future. The PBA Tours and Championships within Europe will increase exposure

for Microsoft and its products throughout many countries. The PBA consists of

many players not only from America but also from Europe, South America, and

Asian countries. The PBA will create Experience Center’s across the globe for

players and fans to interact with. Within these centers, kiosks with the PBA

Game will be displayed for all to play. Having a first-hand experience within the

PBA Experience Centers and with the PBA Bowling Game will drive consumer

awareness through its innovative features. Another advantage Microsoft would

have is the PBA Network, a fairly new addition to the league that would create

massive fan viewership around the world. The PBA Network displays news and

up-to-date information regarding Championships and Tours accompanied by live-

streaming feed and videos on their YouTube channel.

Product Overview Official Document

The Professional Bowlers Association will be offering a broad sponsorship deal

to Microsoft. Included in the proposal is the following:

Microsoft will be the official title sponsor of the PBA league; meaning when

PBA Tours are aired on ESPN, Microsoft will gain exposure through the

“Brought To You By Microsoft” introduction of the PBA. Microsoft will also

be present in all PBA Experience Centers across the country through our

various promotions, advertising, marketing strategies. Professional

bowlers of the league compete not only in national PBA tours, but

international PBA tours as well, allowing their name seen across the

globe. Microsoft will also appear on the PBA official website and all forms

of PBA social media.

The PBA will integrate its already existing PBA app into a Xbox compatible

software. This will feature a three-way partnership deal between Microsoft,

the PBA, and Concrete Software. The PBA will take care of and cover all

communication and costs relating to Concrete Software. Microsoft will

incur no charge and the game download will be included in every Xbox

sold throughout the partnership.

Xbox kiosks will be placed in all PBA Experience Centers across the

country. The Experience Centers provide local bowlers the opportunity to

bowl on the same lane conditions as professional bowlers from the PBA.

Our PBA Bowling Game will already be downloaded on the Xbox gaming

devices in these experience centers.

The PBA will open new Experience Centers in Europe where Xbox kiosks

will be exclusively feature our PBA Bowling Game. This is a similar

initiative as the United States

As an added benefit and a part of both companies’ corporate social

responsibility initiatives, PBA is offering a community outreach program,

Strike for the Stars. Strike for the Stars is an alternative after school

program to get kids off the streets and into a safe, educational

environment.

Benefits & Rewards

There are a plethora of benefits that Microsoft will gain from this

sponsorship with the Professional Bowlers Association; one of which is entering

a new demographic of consumers, and most importantly targeting the youth

market segment. By having young age groups become more familiar and

ultimately interested in using Microsoft products, specifically Xbox, the likelihood

of them using the products throughout their life greatly increases. As the naming

rights sponsor of the PBA, Microsoft’s brand will be further developed through

marketing promotions and signage during tournaments throughout the season.

Microsoft will also have the naming rights to the PBA World Championship. The

naming rights of the PBA will include advertising space during broadcasted

tournaments, greatly proliferating Microsoft’s advertising and publicity Microsoft.

Players and potential consumers get the opportunity to try out Xbox, and

ultimately increase Microsoft’s revenue when we place the Xbox and PBA

bowling game at the PBA Experience Centers. Through this exposure, the PBA

believes the revenue for Microsoft products will grow.

Along with increasing Microsoft’s profits and revenue, the PBA will also

help revamp Microsoft’s image, which is often viewed as “outdated.” By gaining

more exposure through promotions and marketing, Microsoft’s brand and image

will no longer be considered “outdated.” Prospective customers will change their

opinions on Microsoft’s products based on the positive experience they had while

playing with and learning about the Xbox, its features, and the PBA bowling

game.

Potential Objections

Source:

Microsoft needs to gain partners in a larger, better known market than the PBA

in order to gain more exposure of their products. Because the PBA does not gain much

media exposure, especially on TV, both Microsoft and the PBA will have to work harder

to increase exposure through promotions and marketing. Working with a niche market

such as ours will allow Microsoft to increase their exposure to a new demographic of

people and especially adults. Because the PBA has international players in every

tournament, and even has a plethora of tournaments overseas, Microsoft would

additionally be gaining international exposure by simply being a sponsor of the PBA.

Similarly, working in a small market means there is room for growth. Microsoft will

demonstrate to consumers and non-consumers worldwide that they are not afraid of

branching out especially to new sports with a diverse demographic.

Product:

The Xbox game already being pre-downloaded will not generate enough ROI or

revenue. Having the PBA Xbox game will not be enough of an incentive for people to

buy an Xbox. People don’t care enough about the PBA to feel that the game is an added

benefit when they buy the Xbox. Having a title sponsorship will not generate enough

buzz about Microsoft and especially Xbox as we are looking to create. We know that the

PBA does not have a lot of Tours aired on ESPN and other popular sports networks, so

how does having the title sponsorship benefit us when it comes to the media?

The Surface doesn’t belong in PBA Experience Centers. The Surface is a high

quality, expensive piece of technology that should be revered as something to cherish

and protect, not put out for anyone of any demographic to use. Also, the Surface should

be monitored when kids are using it. If we are going to give our Surfaces out for children

of such young ages to use, then they should be closely supervised.

The PBA feels as though having the Surface in the PBA Experience Centers is the

best way to allow kids and bowlers have a hands-on opportunity with the Surface. In

addition to having the Surface in the centers, we would also strategically place an Xbox

with the re-vamped PBA game on it for people to play and test out. Once they see how

easy to use and valuable both the Xbox and Surface are, they will undoubtedly choose

your product over those of Sony and Apple. We also feel that these people will

appreciate being able to use the products in a different environment outside of the

Microsoft store. By making the Xbox and Surface more accessible to different

demographics and in different types of locations, your consumers and non-consumers

will see Microsoft's values.

Price:

Will we have a good return on investment if we buy your package? Why should

we pay $1.5 million for your product? Why do you value your product so low? We only

see value in the game and even with just the game we don’t feel that it is worth our

time or effort. We fear we may end up spending more on this package than we would

make from it over the three year partnership.

By partnering with the PBA, Microsoft will actually be exposing their products

and services to a new diverse demographic, specifically the youth market segment, and

giving them the opportunity to try out the products. Through trialing the products, we

predict that potential consumers will see how Microsoft products are tech savvy and

just as new and innovative as Apple products. This will make the consumers want to buy

Microsoft products because they had a positive experience with them and therefore will

increase Microsoft’s revenue.

We have priced our proposal at $1.5 million because we feel the value will grow

as our league grows throughout the three year of our partnership. With the customer in

mind, we price our products and services lower than average because we would like to

see our partners’ return on investment high.

Advantages

By partnering with the Professional Bowlers Association and becoming the

official title sponsor of the PBA, Microsoft will be able to expand and reach new

target markets. The Professional Bowlers Association understands that Microsoft

would like to focus on expanding their youth and international markets

specifically within the Xbox Department. The PBA feels that its proposed

sponsorship will be able to accomplish Microsoft’s goals.

The Professional Bowlers Association’s athletes and tournaments can be

used in a variety of ways for Microsoft; for example, commercial use, social

media, and public relations would all give Microsoft’s products the recognition it is

looking for, nationally and internationally. Within the sponsorship, Microsoft’s

brand will be showcased on ESPN when PBA events are being aired on the

network.

As a small league, Microsoft will be challenged in all the best ways. The PBA has

already worked with other well-established companies such as Geico and

Wheaties and has formed long lasting, strong relationships with them. In these

past and present partnerships, the PBA has showcased its ability to take an

already well-established company and continue to develop the company in ways

unimaginable. The PBA finds the connection between both companies, three of

Microsoft’s former executives who are now owners of the PBA, is the strongest

representation of how Microsoft and the PBA’s relationship will look moving

forward.

Vision of Partnership

The Professional Bowlers Association sees an opportunity for a strong

strategic partnership that will benefit both Microsoft and the Professional Bowlers

Association through Microsoft’s well-established company and the PBA’s room for

growth and development within the sport industry. The PBA will introduce a new

youth demographic, in addition to a new international demographic; while Microsoft

will allow the PBA to increase its brand exposure.

Although the PBA and Microsoft do not have previous business relations, the PBA

feels a sense of connection through the three former Microsoft executives that are

now on the Board of Directors and partners of PBA. The three former Microsoft

executives are Chris Peters, Rob Glaser and Mike Slade. They fully back our

proposal and would vouch for us as a company and partner. Since they had such

great success with Microsoft and are currently succeeding within the PBA, the PBA

believes that having these three men in common will make the partnership a

favorable one.

Community Outreach Program

The Professional Bowlers Association shares the same visions and values

as Microsoft regarding community outreach. For seven years now, Convergence,

Microsoft’s community outreach program has made a lasting impact in every

area it has visited. The Professional Bowlers Association is looking to add

another great community outreach program that will reap similar results that

Convergence has had in the past. The program will be called Strike for the Stars

and will have similar initiatives and goals as the Boys and Girls Club of America.

Strike for the Stars will take place in select PBA Experience Centers across the

nation and eventually around the globe. The purpose of the program would be to

offer kids an alternative after school opportunity where Microsoft’s products

would be featured. Through Strike for the Stars kids would be able to expand

their knowledge on technology while being involved in a safe and educational

after school activity.

Kids who take advantage of Strike for the Stars would be able to

familiarize themselves with the Surface at the PBA Experience Centers. These

Surfaces would have pre-downloaded, child-friendly, educational, and fun apps.

Kids in Strike for the Stars would be able to finish their homework and partake in

more interactive learning activities, which mostly require the Surface.

Along with being able to work with the Surface, the children in Strike for

the Stars would have access to an Xbox with the pre-downloaded PBA game. By

playing the Xbox, the children would be exposed to its multiple features and

characteristics thus increasing Microsoft’s brand exposure and possibility of

lifelong consumers. These children would not be working with Xbox’s competitor,

PlayStation, which means Microsoft’s brand exposure to the children would be

high. Due to the emphasis we place on staying active and children’s’ education,

time spent working with the Surfaces and bowling would be unlimited for the

children once they have completed their homework for the day.

However, time spent playing with the Xbox itself, would be limited.

Children would only be allowed to play with the Xbox once a day. When certain

children are not playing with the Xbox, they would be given the option to work on

the Surfaces or bowl, or do other types of educational activities.

Strike for the Stars is a fantastic initiative because it emphasizes the importance

of education, safe after school activities, staying active, and the advancement of

technology. Children from third to eighth grade would be allowed to participate in

this program. We, the Professional Bowlers Association, feel that this would be

such a great opportunity for both companies involved. This community outreach

partnership would increase each company’s exposure and more importantly

impact children’s lives in such a great way.

Financial Statement

The Professional Bowlers Association will sell the rights for the Title

Sponsorship of the Professional Bowlers Association, which includes the PBA World

Championship and Tours. Our proposed deal and value of this partnership is worth

$1.5 million for three years.

Our pricing of this sponsorship is relatively inexpensive in relation to other

contract; however, the Professional Bowlers Association strongly believes that this

inexpensive pricing does not reflect the projected value that would result from this

deal with Microsoft. The Professional Bowlers Association’s vision is to create a

long-term relationship with Microsoft. Ultimately, the PBA would like to see continued

growth and development of both organizations through the products and services the

PBA is offering to Microsoft. If Microsoft wishes to renew this partnership after the

initial three years is complete, the Professional Bowlers Association would further

discuss the partnership as a whole.

Years of Partnership

Cost to Microsoft ($) Benefits to Microsoft

Minimum 3 years $ 1.5 Million Exposure to a diverse and broad demographic of Microsoft and Xbox

Microsoft brand introduced to more youth

International Exposure of Microsoft and Xbox

After 3 years (negotiable length)

$ 2.5 million or higher (negotiable)

Increased exposure among youth

Continued international exposure

Xbox Bowling Game popularity and ratings increases each year

Sponsorship Levels

Strike Package ($500,000)

This sponsorship package includes:

Being the title sponsor of the Professional Bowlers Association league

Microsoft name in PBA Experience Centers, Microsoft name on national

television broadcasts, will be represented internationally through tours and

tournaments, be a part of various advertisements and promotions on all

social media and official PBA website

Have Microsoft Surface tablets replace all computers in PBA Experience

Centers across the country (77 centers nationally)

Integrate our already existing PBA app. into an X-Box accessible,

interactive game. In the game, you can compete against friends, play

against PBA stars, and get the interactive bowling experience all through

X-Box

Be the key member in our Strike for the Stars community outreach

program held at the PBA Experience Centers. Strike for the Stars is an

after school program for underprivileged youth to get them off the streets

and using technologies. This would allow for children to be involved in a

safer after school activity during the school year and during the summer

Spare Package ($250,000)

This sponsorship includes:

Being a partnering sponsor of the PBA league

Microsoft name on national television broadcasts, will be represented

internationally through tours and tournaments, be part of some

advertisements and promotions on all social media and official PBA

website

Integrate out already existing PBA app. into an X-Box accessible,

interactive game. In the game, you can compete against friends, play

against PBA stars, and get the interactive bowling experience all through

X-Box

Be the key member in our Strike for the Stars community outreach

program held at the PBA Experience Centers. Strike for the Stars is an

after school program for underprivileged youth to get them off the streets

and using technologies. This would allow for children to be involved in a

safer after school activity during the school year and during the summer

Terms of Use and Conditions

The Professional Bowlers Association (PBA) services are offered to you

conditioned on your acceptance without modification of the terms, conditions,

and notices contained herein. Your use of the PBA services constitutes your

agreement to all terms, conditions and notices. Additionally, the PBA web site

may contain additional terms that govern particular features or offers such as

promotions, forums, chat services and other features.

Trademarks & Copyrights

All content of the Professional Bowlers Association including but not limited to

text, graphics, logos, images, digital downloads, data compilations and software

is property of the PBA exclusively.

PBA, PROFESSIONAL BOWLERS ASSOCIATION and other marks indicated on

the PBA website or within Championships and Tours are registered trademarks

of the PBA or its affiliates. The PBA graphics, logos, are trademarks of the PBA

and can only be used in conjunction if they are an affiliate or sponsor to/of the

PBA. Trademarks are only to be used with the permission of Professional

Bowlers Association. Duplication of the PBA including its merchandise or website

is strictly prohibited.

PBA & Third Parties

PBA and Third Parties are responsible and held liable for all content made or

distributed by either party. Third Parties have the access to use PBA logos and

images as a means of advertising and marketing only with signed permission and

agreed upon terms of use of the PBA logo or name.

Notice of Copyright Infringement

Copyright of the PBA in any form will result in being reported to local authorities

and courthouses for the purposeful misuse of the PBA name or logo. Also, If you

believe that your work has been copied in a way that constitutes copyright or

trademark infringement, please mail the following information to Copyright

Infringement Department, PBA, 719 Second Avenue, Suite 701, Seattle,

Washington 98104 (phone: 206.332.9688)

HEREBY RELEASE, DISCHARGE, COVENANT NOT TO SUE, AND AGREE

TO AND SAVE AND HOLD HARMLESS the Professional Bowlers Association

their respective administrators, directors, agents and employees, other

participants, any sponsors, advertisers, and if applicable, owners and leasers of

premises on which the activity take place. FROM ALL LIABILITY, CLAIMS,

DEMANDS, LOSSES, OR DAMAGES ON MY ACCOUNT CAUSED OR

ALLEGED TO BE CAUSED IN WHOLE OR IN PART BY THE NEGLIGENCE OF

THE "RELEASES" OR OTHERWISE, INCLUDING NEGLIGENT RESCUE

OPERATIONS. I HAVE READ THIS AGREEMENT AND FULLY UNDERSTAND

ITS TERMS, UNDERSTAND THAT I HAVE GIVEN UP SUBSTANTIAL RIGHTS

BY SIGNING IT AND HAVE SIGNED IT FREELY AND WITHOUT ANY

INDUCEMENT OR ASSURANCE OF ANY NATURE AND INTEND IT TO BE A

COMPLETE AND UNCONDITIONAL RELEASE OF ALL LIABILITY TO THE

GREATEST EXTENT ALLOWED BY LAW AND AGREE THAT IF ANY

PORTION OF THIS AGREEMENT IS HELD TO BE INVALID THE BALANCE,

NOTWITHSTANDING, SHALL CONTINUE IN FULL FORCE AND EFFECT.

Professional Bowlers Association Personal Bios

Hailey Billitier

Vice President of Communications

Financial Advisor

I am a current junior studying Sport Management at Syracuse University in the Falk College of Sport and Human Dynamics, with an area of specialization in Media

Communications. I am involved in an array of extracurricular activities, including

being a member of the Syracuse Women’s Rugby Team, where I am the current Fundraising Chair, previously the Social Chair.

I have built a strong foundation through my studies and experiences, and

have truly found my passion in communications, especially with being able to connect with audiences and viewers through means such as video, photography,

and online media. I look forward to gaining new experiences in the sports industry

through new ventures with various organizations, teams, and committees.

Through working with the Professional Bowlers Association, I have found myself in an exciting role as being a part of the team to bring the PBA to the next

level. We are continually working to expand our reach through communities across

the country, as well as around the world. In my previous position as Director of Communications for the Syracuse Crunch, I was able to work with a smaller

organization and league and grow the team to be more prominent in the hockey

world. I am looking forward to continue working with the PBA to become a respected league with a large fan following.

Meghan Grassadonia

Vice President of Community Outreach

Financial Advisor

I am a sophomore at Syracuse University and I’m majoring in Sport

Management and minoring in Political Science. My classes at Syracuse University

have exposed me to marketing, sales, finance, communications, and technology within the sport industry. Additionally, I have become proficient in Microsoft and

Adobe products.

While at Syracuse, I am a marketing intern for the Syracuse University

Athletic Department and through this internship I have experience the behind the scenes action at any sporting event. I have also learned how to work in a fast-paced

environment and communicate with a team that has different working styles. I am the Vice President of Community Service for Sport Management Club. For this

position I work with local non-profits and find community service for club members

while also developing skills that are helpful with public and community relations. Additionally, I am the Secretary of Women in Sports and Events (WISE) where I

work on any executive duties. These positions have taught me how to use my

organizational skills immensely and I have learned how to communicate with a variety of people while developing as a leader.

While working at the Professional Bowlers Association as VP of Community

Outreach and a Financial Advisor I have been able to be a part of growing company within the sport industry, which has been extremely exciting. My skills obtained from

VP of Community Service for Sport Management Club prepared me for my position

as Vice President of Community Outreach for the Professional Bowlers Association. I truly enjoy this job because I am able to give back to the community while working

with sports at the same time. Finance classes I have taken at Syracuse University

prepared me for my role as a Financial Advisor. So far it has been a great opportunity working for the PBA.

Blake Johnson

Director of Events/Promotions

Financial Advisor

I am a junior & student-athlete at Syracuse University majoring in Sport Management

in the David B. Falk School of Sport and Human Dynamics with an area of specialization in Event Planning. Right now, I am focusing on developing a strong

background in the sport industry through my college classes, D1 soccer team,

extracurricular activities, volunteer work and other opportunities I am presented with.

I am looking for a career in community relations or social responsibility because of my love for reaching out to those in need and giving others the

opportunity to succeed. I feel that organizations, players, coaches, and everyone in

the sports industry are people who are often idolized and respected. Athletes, coaches, owners, and sport industry professionals are in high profile positions which

grants them many opportunities to to extend a helping hand to their communities.

Through working in Events and Promotion for the PBA, I have found myself in a great position to help grow and develop other companies. It is through my

opportunity to address milestones, accomplishments, and issues within the PBA and

within their partnerships with other companies that I have found my passion and dream job. My previous position as Head Sales Executive for the American Fencing

League, I am fully equipped with the necessary skills to sell a small, not well known

league. With the American Fencing League, I was able to use and grow my assertiveness, time management, organization, and public speaking skills.

Alex Lamontagne

Director of Sales for PBA

I am currently in my first year of university and will be graduating with my

Bachelors of Sport Management Degree from the David B. Falk College of Sport and

Human Dynamics in 2018 at Syracuse University. As a student-athlete I’ve been able to develop many skills that will help me be successful in the real world and

especially in the work world. The skills I have developed being a student-athlete are time management, organization, communication, discipline, leadership, trust,

patience, confidence and many more.

Throughout my four years at Syracuse University I will continue to be a

student-athlete as well as become more involved within the community. I will continue to further my learning in the classroom and use the tools learned as an

athlete to help guide me forward to be able to be successful.

While working in sales for the PBA, I have found myself in a position to help

grow and develop other companies, especially the PBA. It is through my passion for selling and being connected with people and forming relationships that I have found

my passion to be in sales leading me to the PBA which is a perfect career. My

previous position as the director of sales at Toronto FC, has given me valuable knowledge and skills to make me successful and a great leader. At Toronto FC, I

was able to grow as a person and sales associate, learn time management, gain

confidence and show how passionate, dedicated and persistent I am. That translates to the PBA and will help me with any challenges I may have and help to overcome

them.

Rebecca Pongetti

Director of Customer Relations for PBA

I am currently in my second year of university and will be graduating with my Bachelors of Sport Management Degree from the David B. Falk College of Sport and

Human Dynamics in 2017 at Syracuse University. Being a student-athlete has helped me be able to develop many skills that will help me in the real world and

especially in the work world. The skills I have developed being a student-athlete are

time management, organization, communication, discipline, leadership and more.

Throughout my four years at Syracuse University I will continue to be a student-athlete as well as become more involved within the community. I will

continue to further my learning in the classroom and use the tools learned as an

athlete to help guide me forward.

Jacquelyn Sparks

Director of Marketing for PBA

I am actively pursuing a career in the sport industry. As a junior sport

management major, I will also be minoring in marketing and Spanish. My

coursework at Syracuse University has helped me develop strong skills in marketing, sales, and sponsorship, which have allowed me to obtain great opportunities with

different sport entities.

Throughout all my experience in the industry as well as being a full time student, I’ve learned how to manage my time and get things done in an efficient way.

As a Marketing Intern for Syracuse Athletics I have worked in high pressure and fast

paced situations, teaching me to be adaptable. Interning with the New York Lizards allowed me to develop my verbal and written communication skills by working with

customers and other employees. Most importantly, I am an extremely driven

individual who has a strong love and passion for sports.

With my work in marketing at the PBA, I have developed stronger skills in brand management. By building and promoting the PBA’s brand, I am able to

express my love for not only my job but also sports. I was previously the Associate Brand Manager for Warrior Lacrosse, and I have first hand experience with

managing our partnerships as well as identifying opportunities for growth. Working at

Warrior helped me utilize my communication, negotiation, and time management skills.