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Coconut Shake
ChicKEN
Why?
Coconut Shake• Quench thirst• Hot weather• Cooling/Refreshing
ChicKEN• Because Arisan is too expensive• Alternative
Feature & Benefit
Coconut Shake• Add ice-cream• People will buy/Looks attractive• Alternative to ice-cream lovers
ChicKEN• Different kinds of sause• More flavor/Not boring
Price
Coconut Shake• RM4.00 + RM1.00 (Ice-cream)• Cost of coconut/ice/ice-cream/Social economic status of Taylors
students
ChicKEN• 5 small drumstick pcs for RM5.00• Cost of chicken/sauce/service
Product Packaging
ChicKEN
1.Attractive and funny poster2.Buy 1 free 1
Places
• In front of SLC• In front of Library• Sell near Starbucks
Reason• A lot of people/Strategic place
SATISFIED CUSTOMER