Fiksu Mobile Audience Platform

US 855-463-4578 | sales@fiksu.com

EMEA +44 208 434 7051 | sales-emea@fiksu.com

APAC +65-6372-9538 | sales-apac@fiksu.com

Copyright © 2015 Fiksu, Inc. All rights reserved. Fiksu and the Fiksu logo are registered trademarks of Fiksu, Inc. All other trademarks are the property of their respective owners. v07.24.15

Fiksu’s mobile audience platform combines a massive, proprietary dataset with powerful segmentation tools to create, refresh, and reach precise

audiences across the customer journey.

Awareness | User Acquisition | Re-Engagement

Awareness Interaction Loyalty

Transition from awareness into

encouraging specific actions

Drive mobile interactions such as app installs or purchases

Build brand equity by showing relevant content at relevant moments

Re-engage with users at meaningful times to increase their lifetime value

Remove active customers from future targeting

and start re-engaging them

Continually deliver tailored messaging to drive more

purchases, encourage brand advocacy, and

increase user retention

Clients we work with

Benefits of Fiksu Mobile Audience Platform– Drive down user acquisition costs and increase

download volume by targeting behavior-based audiences

– Increase revenue by re-engaging your app users using the only platform with cross-network re-engagement reach

– Build accurate mobile audiences via mobile IDs, not imperfect cookies or IP addresses

– Run alongside in-house campaigns without cannibalization

Fiksu is the largest independent source of mobile audience data

How it works

IP to mobile IDmapping

Smartsegmentation

Fiksu Personas Fiksu lookalikemodeling

data

Your data

Third partydata

Smart segmentation

Audiences with characteristics similar to existing usersIncrease volume and lower cost

Fiksu Personas Lookalike audiences

Demographics

Psychographics

Intent

Location

Behavior

Recency

Millennials Urban dwellers Casual gamers Pop culture mavens

Sports enthusiasts Travelers Frequent mobile shoppers Investors

Loyal QSR CustomersSpanish Speakers

HOLA!

250+ Personas

Mobile ID mapping

Accurate targeting and 2.5x reach

Build your audiences

Cross-Channel optimization

Creative optimization

Continuous audience updatesAd suppression

And more

Results CPI Volume

Targeted audiences such as the ‘Golf Enthusiast’ Fiksu Persona and visitors to Golfshot’s website drove 73% lower CPIs and 2.6x the volume

Step 2: Reach them across key programmatic channels

Step 3: Optimize for better results

Step 1: Build audiences