Fiksu High Performance App Marketing

January 14, 2013, Mobile MondayJo Wightman, Director of Client Development

Access to all major networks & traffic sources (45+)Access to billions of impressions; avoid saturation

Algorithm-based targeting of loyal usersDelivers on your monetization strategy

Fully managed by Fiksu Nothing to learn or implement

Fiksu Mobile App Marketing Platform – User Acquisition for iOS and Android

Real-time tracking & optimization Post-download/loyal user tracking

Single SDKSimple drop-in – 1 operation vs. many

100% advertiser focusedFiksu serves only you – no inventory to “move”

Central dashboard Measurement simplicity, anytime access

The Fiksu Approach

Case study: Using mobile marketing to translate online success to the mobile arena

Case study ‣ Client: $100M+ public company‣ Strong brand name and

positioning online (desktop)…‣ … but competitors entering

the mobile space were threatening

Lesson #1: Effort and execution‣ Steady, continuous campaign, targeting the ideal user across an

array of different traffic sources› Ad networks › Publisher direct , social› RTB

‣ High quality creative‣ Track ROI through to last dollar‣ Occasionally use burst strategy

Lesson #2: Keep testing and optimizing‣ Need to constantly test & refresh new opportunities

› Ad Networks “traffic sources”› Inventory units e.g. video, animated gif, banner› Creative messages

‣ Set aside 10% of budget

‣ Pandora is a great example

Lesson #3: Find your ideal rank‣ Every app has a sweet spot in the App Store…‣ … but it isn’t necessarily Top 10 overall!‣ Burst should be part of your strategy‣ Need to figure out optimal rank for organic uplift

› May vary according to seasons and market factors