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Social Media for Small Business
Why Do I Need Social Media?
How Many Users?Facebook - 1.3 billion Twitter - 500,000 millionLinkedIn - 347,000 millionGoogle + - If you’ve registered, you have Google +
Los Angeles UsersFacebook - 6.17 millionTwitter - 1.81 millionLinkedIn - 1.26 millionGoogle + - If you’ve registered, you have Google +
Referrals?ENTREPRENEURS (/ENTREPRENEURS) 2/03/2015 @ 12:14PM 17,138 views
Social Media Now Drives 31% Of All Referral TrafficComment Now Follow Comments
According to a report released this week by content marketing hub Shareaholic , social media is now the #1 driver of all website referral traffic. As of December 2014, 31.24% of all referral traffic was from social media; compare this to the 22.71% from the same period in the previous year.
Facebook● Most active number of users● Good for B2B or B2C● Great for promoting news and events● Product marketing and promoting testimonials● Sharing videos● Before and after photos
LinkedIn● Great for B2B lead generation and networking● Helps you get established as the expert● Don’t use it as you do Facebook or Twitter● Should you accept all LInkedIn requests? Yes, but...
Google +
What is it?
Google+● Google version of Facebook● Combination of Facebook, Twitter and LinkedIn● By some accounts, the second largest social media platform, but…● Helps with search engine optimization ie helps you get found when
someone searches for you using Google.● How long will this last??
Twitter● Great for B2B or B2C● Great for research ● Building a more complete customer profile for someone you’re targeting● Tweet business related news● Follow your competitors and see what they are doing or talking about.
Who is following them?
Is Email Dead?● Heck, no!!!● Not everybody is on social media.● Make sure people opt into your email campaign● It will be one of 5000 marketing messages we get daily, so make it good.
Where Should I Be?● Which platform are your customers on?● Where are you comfortable?● Whichever platform you’re on, understand it’s etiquette.
Why Should I Do This?● Branding and credibility● Reputation management● Word of mouth marketing● Networking● Makes you more accessible● Increase lines of communication● Increase link-ability● Cheaper than traditional advertising● Another way for customers to find you
What Do I Post?● Pictures and videos● How to’s● Community going on’s● Success stories● Use hashtags (Facebook and Twitter)
What Not to Do on SM
● Inviting all your friends to “like” your business FB page● Using wrong content for wrong SM platform● Negative comments or posts● Pay for “likes” or “followers”
Questions?Joaquin Hernandez310 [email protected]
