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Your fans your brand. They LOVE their ideas!

Your Most Powerful Social Media Tool - Fan Ideas

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Page 1: Your Most Powerful Social Media Tool - Fan Ideas

Your fans your brand.

They LOVE their ideas!

Page 2: Your Most Powerful Social Media Tool - Fan Ideas

If Facebook were a country…

Page 3: Your Most Powerful Social Media Tool - Fan Ideas

And marketers are reacting

Social media is the

top issue among Senior

Marketers.

Page 4: Your Most Powerful Social Media Tool - Fan Ideas

And budgets are swelling!

Page 5: Your Most Powerful Social Media Tool - Fan Ideas

Marketers are starting to GET the need to be in the conversation

“Social networks are where consumers feel comfortable expressing their feelings-good or bad-about companies, products and services…

…Marketers have an opportunity to tap into this stream of information-sharing.”

Page 6: Your Most Powerful Social Media Tool - Fan Ideas

Continuum of Engagement

Updates

Feedback/Polls

Sweepstakes/Offers

Uber-Costly Custom Events

????

Page 7: Your Most Powerful Social Media Tool - Fan Ideas

So how can marketers engage?

It’s the ideas stupid!

(not yours, your fans’)

Page 8: Your Most Powerful Social Media Tool - Fan Ideas

Consumer have ideas they want to share!• “THIRTY-SEVEN PERCENT report that they have developed ideas for new or improved

products, and more than 9% REPORT BUILDING PRODUCT PROTOTYPES or even MARKETABLE PRODUCTS”

• The analysis shows that more than ONE THIRD of the respondents generated ideas for improved or new products…”

• “…in our sample 32.1% report have innovated”• “We propose…innovation by end users within voluntary user communities - is a

GENERAL AND WIDESPREAD PHENOMENON”

25 MILLION

*Source: Characteristics of innovating users in a consumer goods fieldAn empirical study of sport-related product consumers; Dr. Christian Luthje **Source: How Communities Support Innovative Activities: An Exploration of Assistance and Sharing Among End-Users; Nikolaus Franke & Sonali ShahVienna University of Econ. And Business Administration | MIT Sloan School of Management

84,694,035

innovatorspotential

breakthrough products!

Page 9: Your Most Powerful Social Media Tool - Fan Ideas

And they share!!“Without exception, the innovating community members we surveyed do not innovate in isolation or secrecy; they receive important advice and assistance from other community members…

Source: How Communities Support Innovative Activities: An Exploration of Assistance and Sharing Among End-Users; Nikolaus Franke & Sonali ShahVienna University of Econ. And Business Administration | MIT Sloan School of Management

Page 10: Your Most Powerful Social Media Tool - Fan Ideas

But why?

• “Monetary profit is not a key motivator for either innovators or those who assisted them; instead, survey respondents cite

having fun…”**Source: How Communities Support Innovative Activities: An Exploration of Assistance and Sharing Among End-Users; Nikolaus Franke & Sonali ShahVienna University of Econ. And Business Administration | MIT Sloan School of Management

Fun Unmet Need

Creativity

Working with

/Helping

others

Why?

Page 11: Your Most Powerful Social Media Tool - Fan Ideas

It's all in the need!

“Users generate functionally novel innovations because they experience novel needs well ahead of manufacturers,…

The Principles of Distributed Innovation, Karim R. Lakhani and Jill A. Panetta

Page 12: Your Most Powerful Social Media Tool - Fan Ideas

Ideas pay!

• 8852 ideas• >30 initiatives

$300 MILLION

!!

Page 13: Your Most Powerful Social Media Tool - Fan Ideas

Share idea

Friends review

Friends contribute

Ideas improve

Others discover

Page 14: Your Most Powerful Social Media Tool - Fan Ideas

But why?

Source: How Communities Support Innovative Activities: An Exploration of Assistance and Sharing Among End-Users; Nikolaus Franke & Sonali ShahVienna University of Econ. And Business Administration | MIT Sloan School of Management

Fun

Unmet Need

Creativity

Working with

/Helping

othersWhy?

Page 15: Your Most Powerful Social Media Tool - Fan Ideas

The Point

Fans have lots of ideas

Fans’ ideas are your most powerful social

media asset!

Ideas are naturally social