1. Social Media Excellence Building a Fan Base And Keeping Them Engaged

2. Agenda The Rules Of Engagement 15 Engagement Tips And Tricks Timing Is Everything Promote Your Presence Make A Plan 3. THE RULES OF ENGAGEMENT Social Media Excellence 4. Rule #1: Entertain Me 5. Rule #2: Help Me 6. Rule #3: Know Me 7. 15 ENGAGEMENT TIPS AND TRICKS Social Media Excellence 8. #1 Use KISS: Keep it simple and shareable 9. #2 Make your posts short (Research shows a 27% increase in engagement with posts of 80 characters long or shorter) 10. #3 Post breaking news 11. #4 Make your content easy to share, like and comment on 12. #5 Create events 13. #6 Share videos 14. #7 Share photos (Images receive the highest levels of engagement) 15. #8 Share an infographic 16. #9 Have real time relevancy 17. #10 Ask questions 18. #11 Create experiences 19. #12 Create promotions 20. #13 Offer expert tips 21. #14 Use the 80/20 rule: 80% of your content adds value. 20% promotes your business directly 22. #15 Celebrate your fans and followers 23. #16 Have a clear call to action (CTA) 24. Dont concentrate on being liked. Share content worth liking. - the oatmeal 25. TIMING IS EVERYTHING Social Media Excellence 26. When To Post Think of your audience Test and learn 2011 Recipe 27. How Often To Post Pages with a small fan base, once a day to three days a week Studies have shown the #1 reason for hiding/unliking a page is the page posts too often Take a test and learn approach Sources: Mari Smith, social media today 2011 Recipe 28. PROMOTE YOUR PRESENCE Social Media Excellence 29. Promote With Email Include your social icons in your email where your customers will consistently see them Give your customers an incentive to like or follow you 2011 Recipe 30. Promote With Ads Platform ads Facebook LinkedIn Twitter 2011 Recipe 31. Promote On Website Social icons Social plugins Wibya/Visbli bar 2011 Recipe 32. Promote In Store Counter cards Window clings Brochures 2011 Recipe 33. MAKE A PLAN Social Marketing Excellence 34. The 4 Cs Clarity Consistency Creativity Commitment 35. Clarity Objective Awareness Sales Research Customer service Metrics Budget 36. Consistency Your image Your personality Your presence 37. Creativity Get creative with your content Make sure its relevant, engaging, memorable and actionable 38. Commitment Posting regularly Engaging authentically (a two way conversation) Measuring often Making adjustments Rinse and repeat 39. Questions? 40. Thank You 41. Heres To Engaging