EDITORIAL

FACULTY WRITE UP’S

ANDROID THE SUCCESS STORY OF UPRISING OF SMART DEVICES

COMMITTEE CONTRIBUTION

MARKET SNAPSHOT

CASE:2 APPLICATION OF COSTING TO INDIGENOUS BUSINESS UNIT IN HUBLI CITY

EVENTS & HAPPENINGS

GBS FELICITATED DR ASHOK CHACHADI

GBS TAPS THE UNTAPPED HINTERLAND FOR EXPERIENTIAL LEARNING

INTRAPINNACLE 2013

PRAYAAS-2013 BIRTHDAY’S

STUDENT CORNER

MR. INCREDIBLE - ARVIND KEJRIWAL

THE RELIGION OF THE HEART

RAJEEV SAMANT – A VOYAGE FROM SILICON VALLEY TO NASHIK VALLEY

STUDENT PARTICIPATION IN MANAGEMENT FEST

STUDENT PARTICIPATION “FINOMANIA A FINANCE EXTRAVAGANZA”

QUIZOMANIA

PREVIOUS QUIZOMANIA

ACADEMIC CORNER

BOOK REVIEWS

FACULTY PUBLICATION

ALUMNI UPDATE

WEDDING BELLS

GBS IN MEDIA

TABLE OF CONTENTS

Mr. Vijay J Deshabag

Librarian

Editor-GBS FOCUS

EDITORIAL

There are no born heroes or winners. It takes a hammer, a chisel, a vision and a will to suffer the

blows and be carved into one.

-Hrithik Roshan.

Dear Readers,

Wish you a very Happy New Year to all. GBS FOCUS sincerely wish that this New Year

fulfills all your aspirations, dreams and bring happiness, peace, health, wealth, prosperity.

This issue continues to delight our esteemed readers with featured articles by our eminent

Faculties. On the other side we have our students who have contributed very interesting

articles to keep you interested.GBS FOCUS Salutes the Great Personality Dr.Ashok Chachadi

and wish him all the very best. We leave our readers with the wonderful program that was

arranged to felicitate the Great teacher.

We hope that you like this edition of GBS FOCUS

We await your comments, criticism and appreciation.

Till the next issue, wish you a Happy Reading!

Cheers!

Vijay Deshabag

Drop your feedback at vjdeshabag@globalbschool.in

BACK TO CONTENTS

Dr. Bhargav K Revankar Associate Professor

ANDROID THE SUCCESS STORY OF UPRISING OF SMART DEVICES

In 1970’s people accepted an operating system for personal computer - DOS. The

technology’s continual improvement reached the state of Smartphone; as change was

required and accepted by whole world. Primarily it was just one or two high-end mobile

phones that owned the operating systems, but with the success of the same more models

were attracted towards the use of smartphone operating systems. One smartphone

operating system that has truly modernized the world of a mobile phone is ANDROID.

Android is founded in October 2003 by Andy Rubin and with extensive support of Google,

along with major hardware and software giant’s; Intel, HTC, ARM, Motorola and Samsung

etc.

HTC Dream is first phone to use Android, which was released in October 2008. The

software on the phone with an integration of Google's proprietary applications, like as

Calendar, Maps, and Gmail, and a full HTML browser. Android supports the carrying out of

native applications and a preemptive multitasking capability. Third-party free and paid

apps are available via Google Play, which launched in October 2008 as Android Market.

Google launched the Nexus One smartphone using its Android OS in Jan-2010. Android has

multi-touch facility, but Google initially taken off that feature from the Nexus One, further it

was added through an update since February, 2010. In Fourth Quarter of 2010, Android

became the best selling smartphone platform after enormous gains throughout the year.

HTC Corporation released the HTC EVO 3D smart phone in June 2011, which could produce

stereoscopic 3D effects and take 3D stereoscopic photos for viewing on its screen. In third

quarter of 2012, Samsung Galaxy S III sales hit 18 million. In mid of November, 2012 Google

and LG released the Nexus 4 with Qualcomm's Snapdragon S4 Pro processor.

This resulted in Android becoming the most widely used smartphone in the market,

holding more than 50% of the smartphone market share. The competitors are Palm OS,

Blackberry OS, J2ME, Symbian (Nokia), BREW, OS X iPhone, Windows Mobile

The versions of ANDROID are

Various Android Phones

Galaxy Tablet

Galaxy Nexux Android-Powered Microwave

Open Source Nature and Third Party Developers

Android being open source allows developers to further develop Android’s programming

and create independent third party apps for Android. This ensures constant improvement

and new content for Android. As a result of this continues development and innovation.

Android has become the core operating systems of many other devices through the

development of niche Android applications.

Niche Android Applications

Due to continual efforts of developers, Android became the operating system of other

modern technological devices, such as:

• Laptops

• Smartbooks

• Wristwatches

• Car CD/DVD players

• Game Consoles

• Vehicle SatNav Systems

• Treadmills

• Microwave

Initially Android was born as an operating system for smart phone, further all above

devices are now operated on Android operating system. What a revolution?

Android is a truly potential inventive OS; to support the statement self-driving car project

of Google is operated by Android operating system. Further Android has countless other

apps for all purposes. From parental control and employee monitoring apps to gaming

apps, Android offers its users a marvelous experience.

Conclusion

The very fact that Android phones are cost effective than its rivals; and offers more exciting

and satisfying user experience, makes Android a preferred choice for many users. US

Department of Defense has cleared Android operated devices in its Security Check;

showing to us that Android operating system is top of the line and an extremely secure

system.

Reference:

www.stealthgenie.com

www.Dice.com

www.samsung.com

www.developer.android.com/index.html

BACK TO CONTENTS

Mr. Prasad Kulkarni Faculty Coordinator Market Snapshot

S&P BSE Sensex ended the month at

21170.68 with a gain of 1.82% on monthly

basis. S&P BSE Mid-Cap and S&P BSE

Small-Cap indices registered a gain of

6.01% and 7.40% respectively for the

month.

Sensex has given a return of 8.98% for the

year ended 2013. Meanwhile, the Mid-cap

and Small-Cap indices ended the year with

a loss of 5.73% and 11.23% respectively.

Ind

ia -

Eq

uit

y

S&P BSE Sensex (21170.68)

200002020020400206002080021000212002140021600

BSE Sectoral Indices Performance in the Month

-2.00%

0.00%

2.00%

4.00%

6.00%

8.00%

10.00%

BSE Auto

BSE Bankex

BSE CD BSE CG BSE FMCG

BSE HC BSE IT BSE Metal

BSE Oil & Gas

BSE Power

BSE PSU BSE Realty

Among BSE Sectoral Indices, S&P BSE IT Index was the top gainer for the month, with a gain of

7.93%. Whereas, S&P BSE Auto Index was the top loser, with a loss of 0.51% from its previous

close.

Top Sensex Gainers in the Month

Company % Chg

(M-o-M)

Wipro 18.71%

Tata Power 14.91%

BHEL 13.07%

Top Sensex Losers in the Month

Company % Chg

(M-o-M)

NTPC (7.16)%

Tata Motors (5.57)%

HUL (3.95)%

Disclaimer: The information contained here was gathered from sources deemed reliable; however, no claim is

made as to accuracy or content. This is an informatory report and does not contain specific recommendations to

buy or sell at particular prices or times.

Mr. Mahesh Bendigeri

Asst Professor CASE 2:

Application of Costing to Indigenous Business Unit in Hubli City

A case study of Digital Photo Shop

*Prof. Mahesh Bendigeri **Mr.Santosh Banni ***Mr. Kashappagouda

An attempt has been made by students of Sem II of 2012-14 batch to align classroom

teaching into practical world. It is first of its find to bridge the gap between academic

learning with pratical knowledge by taking up mini project and trying to apply the concept

of cost sheet to local business units.

Mr. Santosh Banni and Mr. Kashappagouda of Sem II class had identified Digital Photo

Shop for the purpose of this study. The name of this shop is Shivanand Digital Photos &

Videos, Bhairidevarakopp, Hubli.

Brief Profile of Shivanand Digital Photos & Videos:

It is a sole proprietorship concern, started in the year 14th Nov 2011 by Mr. Jagadish Pujar.

It is located in Bhairidevarakoppa, Hubli. The initial investment was Rs. 100000, in addition

to camera, video camera and 2 computers. Mr. Jagadish is an SSLC passout. Before he start

up this venture he had some initial training in his uncle shop and later on got an idea of

setting up his own business. He has two people working under him as his assistant.

Purpose of the Study:

The main purpose of this study is to understand the costing model applied in the digital

photo shop and the method adopted in ascertain the cost per photo print. Most of us feel

that the cost of printing the photo depend on some rough estimate or based on competitor

price printing. But after conducting this mini project it was found that even digital photo

shop business people will apply rough estimate of concept of cost sheet in ascertaining the

cost of printing the photo.

Cost Sheet:

Cost sheet is a statement, which shows various components of total cost of a

product/service. It classifies and analyses the components of cost of a product. It is a

statement which shows per unit cost in addition to Total Cost. Selling price is ascertained

with the help of cost sheet. The details of total cost presented in the form of a statement is

termed as Cost sheet.

Data collection and Analysis

Following is the information collected from owner of Shivanand Digital Photos with

respect to component of cost sheet. The information is collected for only one month time.

Based on this the analysis was done to determine the most appropriate way of ascertain

the cost per print. Even though he has not maintained formal system of accounting. Yet the

information provided by him is taken as basis for preparation of cost sheet.

Cost Sheet for Printing Digital Photo.

4000 copies in a month.

Particulars Amount Total Cost per print

Direct Materials 3750 0.93

Cartridges 1200

Memory card 1250

Photo card sheet 1250

Direct Wages

Direct Expenses - -

Prime Cost 3750 0.93

Factory Overhead 5600 1.40

Salary of Two assistant 2500

Machine repairs 500

Current Bill 600

Rent of shop 1500

Other Expenses 500

Works Cost 9350 2.33

Administative Overhead 350 0.08

Receipt & Bill Book 200

Stationery 150

Cost of Production 9700 2.41

Selling & Distrubution Overhead 200 0.05

Plastic Bag for Packing 50

Travelling expense 150

Total Cost 9900 2.46

Profit 10100 2.54

Sales 20000 5.00

Amt charges for printing per photo copy

Analysis:

From the analysis of Cost sheet it is found that total cost incurred for printing 4000 copies

is Rs. 9900, were as total revenue from sales would be Rs. 20000, considering Rs. 5 as

selling price per printing copy. Profit per photo is Rs. 2.54. This shows that business like

digital photo shop can also make reasonable profit by working on cost structure.

Conclusion:

From this study it is found that we can apply the concept of cost sheet to indigenous

business unit and ascertain the probable cost of a given product/ service. We conclude that

small business unit can also make huge amount of profit if cost are properly accounted for.

BACK TO CONTENTS

Mrs. Kiran Magavi

Faculty Coordinator GBS FELICITATED DR ASHOK CHACHADI

GBS felicitated Dr Ashok Chachadi on 14-12-2013 at its premises on his retirement due by

December end. Dr Chachadi served Kousali Institute of Management Studies over 30 years

as the teacher of management, Dean

and Director.

Prof Tigadi-Founder Director of

Kousali Institute was the Chief

Guest, Prof J M Subrmanya former

Director of SDM IMD, Mysore and

Ex CEO of BDK Alloys Hubli was the

special guest on the occasion. Both

Prof Tigadi and J M Subrmanya

happened to be the teachers of Dr

Chachadi.

The other invitees attended

included Prof Abdul Kareem veteran English teacher, Dr Rajgopal, Dr Vishwanath

Korvi,Dr.Anil Garag, Dr Anil Yargatti,Dr Ramesh Kulkarni, Dr Uttam Kinange, Dr Murgod,Mr

Shehagiri Kulkarni, Mr Santosh Hurlikoppi,Mr Rangachar Raichur and all the students and

staff of GBS.

Dr Ramakant Kulkarni, director

GBS in his welcome address

recalled his association with and

how he got into teaching

because of Dr Chachadi.

Prof Tigadi recalled in his key

note address how studious and

sincere was Dr Chachadi and

further how he influenced him to

get to teaching. The contribution

of Dr Chachadi was praised.

Prof J M Subramanya recalled his association with Dr Chachadi in his address that as

student Dr Chachadi was very curious to know a lot and posed many searching questions

making the teachers give their best to the class. Later as colleague in industry we both

formed a good team.

DR ASHOK CHACHADI ALONG WITH PROF J M SUBRMANYA, PROF TIGADI & DR.RAMAKANT KULKARNI

DR ASHOK CHACHADI ALONG WITH PROF J M SUBRMANYA, PROF TIGADI & DR.RAMAKANT KULKARNI LIGHTENING THE LAMP

In his acceptance of felicitation Dr Chachadi spoke as to how he could get into management.

As a student of textile in the

under graduate education he

realized that there were different

ways of doing things and if done

well lot of savings and better

results can be obtained. As the

canteen secretary and tour

secretary how he could practice

the management. This prompted

him to take to formal education

in management which was

available to him at two places as

he was selected at a foreign

university as well as at Kousali Institute. Due to the family constraints he chose to pursue

MBA in Kousali Institute.

Later while working in industry his interest in academics and call from Prof Tigadi made

him to get back to academics as he registered for Phd. Further while looking forward to the

retirement he spoke that he is prepared for it and in that direction he already had a

seminar on post retirement life to

understand how to lead it.

He thanked all the well wishers, students

and all for the cooperation and support

he got in discharging his duty as teacher

and administrator.

All the invitees spoke on the occasion

and recalled their association with Dr

Chachadi and wished him.

Dr Chachadi was presented with the

citation in recognition of his contribution

and development of management education.

Faculty Tejaswini Patil introduced Dr Chachadi, Diana Hombal read out the messages sent

by Dr Nagbrahamam and Dr K R S Murthy and well wishers who could not make it to the

programme. Mahaveer presented the slide show containing the photographs of Dr

Chachadi at GBS on various occasions, Howard Wylde proposed vote of thanks, Kiran

Magavi compeered and coordinated the programme.

DR ASHOK CHACHADI BEING FELICITATED BY DR.RAMAKANT KULKARNI & MRS.TAZEEN TAJ MAHAT

DR ASHOK CHACHADI ADDRESSING THE GATHERING

Dr Chachadi released the November-13 issue of GBS house magazine GBS FOCUS on this

occasion to the gathering.

=====================================================================

BACK TO CONTENTS

Mr. Kiran Ambekar

Faculty Coordinator

GBS TAPS THE UNTAPPED HINTERLAND FOR EXPERIENTIAL LEARNING

Eight villages, 8 teams, VIII products - like wise this phrase though used different product,

all teams have gained similar exposure

and quantum of subject knowledge,

because of the Unparallel experiential

learning “On Field” rural marketing

project ,designed and executed by the

subject faculty Prof Kiran Ambekar.

Immaculate planning in terms of

gaining the confidence and support of

BAIF INSTITUTE FOR RURAL

DEVELOPMENT –GRAMA CHENTAN

TRAINING CENTER SURSHETTIKOPPA,

has played a vital role in giving success to this project.

Adding to this support was the well

designed research methodology and

questionnaire to explore the consumer

behavior of rural consumers towards the

chosen products. Students have literally

visited every household in a village

allocated to them, through the support of

the village opinion leaders and

influencers.

After a eight hours rigorous survey ,

students joy and thrill was augmented by the hospitality of the NGO, especially the village

specific recipes which was served in the lunch and dinner by BAIF.

FACULTY KIRAN AMBEKAR ALONG WITH STUDENTS DURING THE PRACTICAL SESSION

STUDENTS INTERACTING WITH THE VILLAGERS

The limitless Joy and excitement

to practically learn the subject

was seen, when the student were

given exclusive platform to

practically demonstrate the PRA-

Participatory rural appraisal

technique as a relevant tool for

exploratory research in rural

markets

To bring a logical ending to the

entire activity, students were asked to convert the entire survey data into systematic

formal reports, after proper analysis, interpretation and findings - in the process

Gaining the first hand self explored knowledge

The entire rural marketing team thanks the Management and Director of the institute for

their support.

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STUDENTS INTERACTING WITH THE VILLAGERS

Mr.Nitinchandra S M

Faculty Coordinator

INTRAPINNACLE 2013

Refuse to lose……

The excitement simply does not stop at GBS...the energy is high and the adrenaline rush is unstoppable....!!!!.These were the initial lines of the invitation for the event. And remarkably, the event stayed true to its description. It was an event driven completely by the students. The energy and enthusiasm among the students was incredible.

The sporting spirit is an integral part of GBS culture. The attitude to win, the fighting spirit and determination to give it your all on the field are the values that a

sportsman lives by. GBS encourages such sporting values in its budding leaders of tomorrow. In line with this spirit, the GBS sports committee conducted INTRAPINNACLE 2013, the annual intra-college sporting event of GBS on 30th November and 1st December 2013 at SDM Dental College Ground, Dharwar.

The event comprised of the following seven disciplines across all the four divisions of GBS: S. no Games Category 1 Cricket Boys, Girls 2 Volleyball Boys 3 Basketball Boys 4 Football Girls 5 Throw ball Girls 6 Badminton Boys, Girls, Mixed Doubles 7 Table Tennis Boys

STUDENT OF BOTH THE SEMESTER DURING THE INTRA-PINNACLE SPORTS EVENT

There was active participation by the students in all the disciplines and the average attendance was recorded at 154 students for the two days. All the games were keenly contested and hard fought. Moreover the games conducted were fair in terms of umpiring and refereeing. Consequently the event was conducted very smoothly.

As it turned out, the heat of the battle blended with the picturesque settings of the arena provided for a beautiful spectacle. The catering facility was good and on time. In the light of all these wonderful things, I would like to state that the event was indeed a roaring success…..

Finally, I would like to express my gratitude to the GBS sports committee and all the volunteers who helped me in conducting this event. I profusely thank Dr.

Bhargav Revankar for supporting me throughout the event.

BACK TO CONTENTS

STUDENT DURING THE INTRA-PINNACLE SPORTS EVENT

Ms. Tejaswini Pati

Faculty Coordinator

PRAYAAS-2013 An attempt to develop HR know how

“Every New experience is a best experience”

One of the city’s most renowned business school i.e. Global Business School conducted an

one day in-house Human Resource Management fest on 15-12-2013 under the leadership

of Ms.Tejaswini Ma’am and organized by cultural committee students of 1st sem with an

objective to give a practical insight to the first semester students of MBA regarding the

Human Resource subjects and help them to apply the theoretical concepts in to practical

situations. The team names are as follows The ladders.com, alltimejobs.com,

Placementindia.com, Indeed.com, Glassdoor.com, Bharatcareer.com, Freshworld.com,

Naukari.com, Monster.com, Ziprecruiter.com, Careerbuilder.com, USAjobs.com,

Simplyhired.com.

The day began at 9.30am with an inaugural session accompanied by our chief guest Mr.

Ravi Kulkarni and along with our beloved Director Dr. Ramakant Kulkarni. Our chief

guest gave a valuable speech on Human Resource practices and gave a image of current

scenario. Followed by we had the rounds started at 10.30am.

The first round was Aptitude test where questions relating to Human Resource development were asked There were 25 questions given to them. Followed by the aptitude round we had Introduction round where every team was

supposed to come on the stage and give the introduction about their organization structure

of HR department and justify it and which was judged by Ms. Tejaswini and Mr. Mahaveer.

GREETINGS TO MR. RAVI KULKARNI BY DR.RAMAKANT KULKARNI

Third round which was titled as Jargons, where certain HR terms and keywords were

given to teams and they were supposed to

convey to their teammates without using the

term.

Fourth round was a round with visuals and that was HR Quiz, where questions relating to Human Resource were asked and points were given according to their excellence. Fifth round began the exact race and that

was all about Personal Interview, where the

members of a particular group has to

interview among themselves for a

particular post and was judged by Ms.

Laxmi Chougle.

Finally, the final round was the Press

Round where two candidates that is the VP-

HR and Labor Laws Manager from each

team were involved in the press and was

judged by Mr. Raghu Kulkarni. Sir had

wide experience in teaching field and

judged the participants with extreme

relevance

Then came the valedictory function along with the chief guest Mr. Raghu Kulkarni.

Students gave their feedback and the first place was bagged by The Ladders.com and

runners-up place was bagged by Alltimejobs.com. We even awarded Mr.Saif Patil as

Best Performer for Prayaas.

As a concluding part Prayaas was success and has been placed as a Milestone in the GBS

calendar.

BACK TO CONTENTS

MS. TEJASWINI AND MR. MAHAVEER JUDGING THE EVENT

MS. LAXMI CHOUGLE JUDGING THE EVENT

BIRTHDAY CELEBRATIONS

Global Business School Celebrates the Birthdays of the following Members

Mr. Prasad Kulkarni (Faculty)

4Th December

Mr.Mahesh Bendigeri (Faculty)

29th December

Mr. Mahadevappa Nalwad(Supervisor)

10th December

Mrs. Renuka (Sub-Staff)

7Th December

BACK TO CONTENTS

Shweta Mahindrakar SEM IV, GBS Hubli

Mr. Incredible - Arvind Kejriwal

After a long thought, I felt that there can be one best topic to pen down my thoughts and its

about the man in current news spread like wildfire, this is about the Man who showed the

power of Mango people ( AAm AAdmi ) None other than The Incredible Insurgent – Mr

Arvind Kejriwal`

Hi readers,

I am Shweta Mahindrakar, I will be taking you through my thoughts about leadership , the

power , courage and inspiration of a man who is a true inspiration.

Arvind Kejriwal, the 42-year-old Haryana-born activist, the 7th chief minister of Delhi since

28 December 2013 succeeding Sheila Dixit in the 2013 Delhi Legislative Assembly election

by a margin of 25,864 votes, and the ‘ONE’ who is determined to tackle corruption and help

change the way India is governed.

He is well-known for his role in drafting the proposed Jan Lokpal Bill and his efforts to

bring and implement the Right to Information (RTI) Act at grassroots level.

Mr.Kejriwal has got his desired (CM's) post , Aam Aadmi Party-led Delhi government on

Tuesday cleared a 50% cut in electricity tariffs, delivering on yet another poll promise a

day after it announced metered consumers will get 20 kilolitres water every month free of

cost. The decision to subsidize power tariff, which will involve a cash outgo of Rs. 61 crore

in the next three months, was announced by chief minister Mr. Kejriwal after a meeting of

the cabinet.

I feel like there is an emergency now for Indians. India is being divided and sold in pieces.

Every citizen knows what happens to the country and to the people. Everywhere

corruption is rooted to the core, including among political parties and even the small

transactions we go through our daily life. Someone has to come and save India, I hope it

should be Mr.Arvindji. I am not linked to any political party, I am the most common

management grad, the small voice of a young Indian, just being a common man, and carry

this opinion that the current ongoing political corruption should be eradicated.

Mr. Kejriwal is been doing something really interesting (like silencing the BJP and

Congress) or are they ashamed of what could have been done. Congratulations to AAP for

fulfilling one more promise that they made to the public. People from other parts of the

country are also waiting similar decisions from their respective CMs. Mr. Kejriwal delivered

what he promised, otherwise it's very seldom for the politicians to act like this. He gave

Delhiites, something great to rejoice in this New Year.

We usually sit on the couch in front of TV, laptops, and think what could have been a better

option or the better way to achieve it, and that’s exactly what we do - we think &

understand the situation, nothing beyond it; but Mr. Kejriwal took the lead. He is the one

who have self oath to set a system, for a better tomorrow!

On the contrary, though we like AAP it does not mean that we have to endorse everything

what they do. Let us assume that it is a trial and error basis.

And I being a Aam Adami am happy for the grand success of Aam Admi in Delhi, but few

things that keep me anxious are –Mr. Kejriwal are you going to subsidize everything? Are

you going to give everything for free and take the easy way out? Or are you going to find a

way through which you can fulfill the promises without making the government bankrupt?

And without knowing the financial impact, any major decision taken like this just it is

political decision without any base like any government does. Re.1/- per KG rice and 30 KG

per family per month, it’s in every state, Karnataka too has such policy. It’s like Kill the

snake and feed to eagle? And why did AK became the CM with the support of congress (it’s

so called biggest rival).

I would have been happy if he has provided lower tariffs on water and electricity as a result

of savings by reducing corruption. We have to realize that water is costly to produce and

giving out free water is unsustainable in the long run. It should be subsidized but not free.

He should concentrate on power theft also which is quite high in national capital. This will

also reduce some burden from power companies.

Coming from a middle class family, I would not allow my father’s or my hard earned money

to fund some lazy people’s electricity and water bill for fulfilling another ambitious social

agenda. I will oppose whatever way possible.

This matter has to be taken seriously by Mr. Kejriwal and not make any announcement in

excitement. As he is the wonderful person and wishes to see India to be corruption free, he

can do much more better changes in the coming days.

I also carry another smaller view which is understandably true for a young citizen of India.

Why only Delhi? I too am the citizen of India. Are other states different from Delhi? Delhi is

one of biggest city in India with average per capita income much higher than most of Indian

cities. Why free water and subsidized electricity to only the people of Delhi? Actually, We

at pan India or rural India need development; and without dispute all development

depends upon money and its(money) corruption free and efficient usage. So in a sense is

Mr. Kejriwal looking very short term for his own publicity so that he can gain politically in

case of elections? Well the answer for all my questions is in the very future, and soon going

to be examined by the eyes of a nation that has been tormented with corruption for a very

long time. And as Dalai Lama says, ‘Justice entails a requirement to act when we become

aware of injustice’, and the eyes of the nation have seen corruption and all that an Indian

layman wants is development and now slowly beginning to be seen in the form of a

common man named Mr. Kejriwal.

Nevertheless all Indians have crossed their fingers that Mr.Kejriwal can take India to new

height of development, progress, end corruption, give jobs to unemployed, end poverty,

increase power generation, agriculture production etc - The dream of every true citizen of

India

If I get a chance to meet him or contact him I would like to say, kindly take a pause, think

twice and go little bit slow. Do not be in a hurry to commit, and it is always good if you have

taken necessary care. Improvement in the system is very much required, and we are

confident you Mr. Kejriwal will do it, but just a caution that it would not lead to deeper

financial impact. At the same time, AAP must also concentrate on the next elections and a

lot of homework for it, is very important.

He is the man who can change the way Indian politics work and as he truly admits, ‘yes we

are doing politics but for the people’ Mistakes would happen in the course but Mr. Kejriwal

is one such person who will accept public opinion and will make improvements and he is

truly my icon.

We want Him to succeed. We hope he becomes PM of India because that gives all of us who

– WATCH, LISTEN AND FORGET, something to believe in and WORK or LEAD. Keep going.

Hindustan is with you. Jai ho AAP ki

BACK TO CONTENTS

Mr.Ruben Stanley SEM II, GBS Hubli

The Religion of the Heart

t the heart of all religions is the religion of the heart. Cutting across customs

and creeds, beneath all rites and rituals lie certain universal and eternal

principles. At the centre of all religions, where it matters most, the rules

remain the same.

These principles are applied and understood by one and all. Recognizing them

does not require lengthy study or abstruse knowledge. Their validity is obvious to

anyone who cares to think deeply and to examine human needs and behavior. Quite

simply, they are part of human consciousness conscience. Wrong upbringing or ill

treatment may suppress them, but they cannot be erased, existing as they do, deep in

human hearts.

According to me four major principles, it may be said, underlie any system of

ethical thought. They are Honesty, Fairness, Service and Encouragement. Let us take a

closer look at each of them.

Honesty has been described as the best policy. Undoubtedly it is so, but reducing

it to mere policy is to devalue its worth. It is true that if one is honest in word and action

it is often rewarded and reciprocated, but there other enduring satisfactions that flow

from it. It is the best shield against fears and worries. It also blesses one with peace of

mind.

Even children, it is seen, have a keen sense of fairness. They immediately know it

when justice and fair play are denied. This may even go deep enough to affect their

outlook on life and their relationship with others. A proper sense of fairness allows you

to rise above differences of gender, community and race. It is what brings harmony into

life.

Almost all of us have to work in order to survive, but does working hard amount

to service? Not unless it is carried out with certain higher purposes in mind. It is of

course laudable to work for one’s own needs and comforts, but it turns into service only

when we go beyond personal satisfaction, rising above egocentricity and uniting with

and serving others. Those who are service-minded will strive to consider the well being

of others and also the betterment of the world.

A

We come finally to the concept of Encouragement or the building up of a

nurturing environment. A beautiful story concerning John Ruskin, well-known writer

and art critic, puts this principle into clear perspective. He stood one evening watching

a lamp-lighter who went, torch in hand, from one post to another. Patiently and with

care, he cleaned and then lit the lamps, one after the other. Going from post to post, he

proceeded down the street.

His receding figure became more and more dim, but he left behind him a whole

line of lights burning brightly. Ruskin gazed at him thoughtfully and they exclaimed,

‘There, that is what I mean by a man of God. You can trace his course by the light he

leaves behind, burning and dispelling darkness. It is our job to keep the lights burning!’

Above all the four principles inculcate and practice only one set of thing in your life to

attain the spirituality of heart and that’s………..

‘W I S D O M’

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Aparna Joshi SEM IV, GBS Hubli

RAJEEV SAMANT – A VOYAGE FROM SILICON VALLEY TO NASHIK VALLEY

History of wine in India:

Since the very inception Indians had the native familiarity with Wine. This becomes

apparent with the artifacts found at the sites of Harappan Civilization. During ancient times

wine was often referred to as Somarasa; soma is mentioned in Vedic scriptures as well.

Also the reference of Drakshasava is found in ayurvedic texts which was basically a

delicious digestive preparation made from ripened red grapes, cinnamon, cardamom,

nagkesara, vidanga, tejpatra, pippali, and black pepper and contained natural alcohol.

Drinking has always remained a social taboo and therefore no culture of social drinking

could ever develop in India- except for medicinal purposes. India has predominantly

remained a non- drinking country. Now it is high time to revive the notion of social

drinking and responsible drinking habit with proper regulatory affairs of the state.

Since almost a thousand years or so, wine is being made in India.The European travellers

brought wine to the courts of the Mughal emperors Akbar, Jehangir and Shah Jehan. Royal

vineyards enabled the emperors to have a taste of red (Kandhari) and white wines (Bhokri,

Fakdi, Sahebi etc.) that were produced for the royal fervor.

The next important contribution was made by the Portuguese settlers who not only

improved the wine they found in the 16th century when they came to Goa but also

introduced a new variety of wine for the Indian sub-continent: Vindaloo.

The reference of the famous Persians wine, Shiraz, which was often sent to the Moguls in

India, and later to the British, is often made.

Since 1612, wine began becoming more and more familiar throughout India due to the

British influence. As cost of shipping wine to India was very high, the British planted

vineyards, in Surat, and also in Kashmir. The popularity was picking up; a phylloxera

epidemic destroyed all the vines in India.

And eventually after a long pause of several years it was revived yet again in 1982 by

Shyamrao Chowgule of Chateau Indage.

Today, in the 21st century, Wine is seen as a sophisticated drink and in fact considered

being healthier than liquor. Wine has travelled a long way through time and the occasion is

ripe for claiming the position it deserves.

Rajeev Samant

Rajeev Samant, Founder and CEO of Sula Vineyards, was born

and raised in Mumbai, India. After attending Cathedral School,

Rajeev gained admission to California’s prestigious Stanford

University, from where he graduated with a bachelor’s degree in

economics and also completed a master’s degree in engineering

management. After Stanford, he worked for two years at Oracle

Corporation in Silicon Valley, where he had the distinction of

being the youngest manager in Oracle’s Finance Division,

managing the Compensation group. In 1993 Rajeev decided he’d

had enough of the corporate world and quit his job.

After backpacking around the world for a year, Rajeev returned to India where, along with

volunteering for leading NGO Concern India, he started farming mangoes at his family’s 20-

acre plot in Nasik, and then tried his hand at various crops like roses, teakwood and grapes.

Realising that Nasik had potential as a wine region, Rajeev established Sula Vineyards,

Nasik’s first winery, in 1999. It was a pioneering effort and today Nasik is considered

India’s wine capital – with 40 out of India’s 65 wineries. Sula Vineyards is today globally

renowned as India’s premier quality wine producer, and Rajeev was the first to introduce

varietals such as Sauvignon Blanc, Chenin Blanc, Zinfandel and Riesling to India.

In 2002, Sula was the first Indian winery to be the subject of a feature in Wine Spectator,

the world’s leading wine magazine. Rajeev has subsequently been featured in the global

media including Time, Newsweek, CNN, BBC, Bloomberg and many others as the man who

has introduced wine to India. Starting with a sale of 50,000 bottles in the first year, Sula is

today India’s largest wine producer, with a production of 6 million bottles. Sula Vineyards

is also a leader in sustainable winemaking, and has created direct and indirect employment

opportunities for thousands of rural youths.

Sula Vineyards’ import arm, Sula Selections is today one of the leading importers of wines

and spirits into India, representing brands such as Rémy Cointreau, William Grant & Sons,

Hardys and Ruffino.

Sula Vineyards & Nashik:

Situated 180 km northeast of Mumbai, Nashik is India’s largest grape-growing region, but

had traditionally never been used to grow wine grapes. A little research quickly showed

that the Nashik climate was not only perfect for wine grapes, but was also on par with

winegrowing regions in Spain, California, and Australia. His determination doubled and

Rajeev returned to California in search of a winemaker. In Sonoma County he found Kerry

Damskey, an eminent Californian winemaker, who enthusiastically agreed to help start a

winery on Rajeev’s 30 acre family estate.

In 1997, the duo took the revolutionary step of planting French Sauvignon Blanc and

Californian Chenin Blanc, varieties that had never before been planted in India. The first

Sula wines, released in 2000, were widely acclaimed as India’s best white wines.

Since its inception, Sula has rapidly established itself as India’s Leading Premium Wine

Producer, helping spark a wine revolution that has seen consumption grow at 25%

annually and several new wineries come up in the Nashik area. In November 2002, Wine

Spectator - the world’s No.1 wine magazine - did a five-page feature on Sula, a proud first

for an Indian winery.

A second winery with three times the capacity of the first was completed in late 2004 to

keep up with demand, and a third million litre winery started operations in 2006. Sula has

expanded from the original 30 acre family estate to about 1,800 acres (owned and

contracted) under plantation, both in Nashik as well as in nearby Dindori, India’s upcoming

wine region. Varietals planted include Cabernet Sauvignon, Shiraz, Zinfandel and Merlot

along with Chenin Blanc, Sauvignon Blanc, Viognier and Riesling. In addition to having a

wide distribution network within India, Sula also exports its wines internationally, as well

as importing and distributing wines from leading producers worldwide. In 2005, Sula

proudly launched its first reserve wine, the Dindori Reserve Shiraz, as well as India’s first

dessert wine, the Late Harvest Chenin Blanc.

The winery and vineyards are open to the public for educational tours, and the beautiful

Tasting Room invites visitors to enjoy their favourite Sula wines amidst spectacular views

of the vineyards and surrounding lakes and hills. The nearby Sula amphitheatre is an

impressive location for events and social gatherings and is available for bookings. Visitors

can now spend a few nights in paradise at BEYOND, Sula’s new exclusive accommodation

on the vineyards with a beautiful lake view.

Firmly committed to remaining at the forefront of Indian wines, Sula continues to

experiment with new varietals, engage in sustainable agriculture, support the local rural

economy, and, of course, make wines of outstanding quality and superb value.

Future

"Fifteen years behind China" is where Samant puts the current development of the Indian

wine market. Sula now releases two wines over the 1,000 rupee threshold ($18), a first for

the country's producers. (Samant helped work to eliminate the excise tax rule.) You can

now get a license to open a wine bar in two weeks. Tariffs on EU wine imports are being

bargained down, which will open the door for a blue-chip trade. Soon, the country will have

its first official appellation.

Of course, the reasons for this growth in the Indian wine world are manifold, but to Samant,

a big one sticks out: Women. In the older generation, a lady does not take alcohol. Even

among the younger set, a whiskey-drinking woman is not, perhaps, one to meet the

parents. But now there's a fine-wine culture, where a glass of Riesling is hardly the coarse

hooch of never-do-wells. As India's hip wine culture grows, more and more drinkers are

finding sophistication, not shame, in uncorking a bottle.

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STUDENT PARTICIPATION IN MANAGEMENT FEST

Global Business School participates in National Level Management fest “Synatics”organized

by Kristu Jayanthi College Bangalore on 29th and 30th of Nov 2013.. Across the country

around 32 teams have participated in this fest, GBS being one among them sent a team of

12 students for various sub events as given below

STUDENTS NAME EVENT 1. Swati Chitragar MARKETING

2. Shweta Mahindrakar

3. Akshata Kadam HR 4. S Shalini

5. Prashanta FINANCE 6. Manjunath Bhyahatti

7. Rahul Kumbar BIZ QUIZ 8. Sneha Yardi

9. Hanumgouda 10. Guru amate

11. Sangamesh Koti BEST MANAGER 12. GAurav PHOTOGRAPHY

GBS acknowledges the efforts of the team for giving a best attempt in terms of reaching

up to finals and semifinals in Hr and Marketing event respectively. Also institute conveys

best wishes to students in forth coming events

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STUDENT PARTICIPATION “FINOMANIA A FINANCE EXTRAVAGANZA”

Global Business School participates in finance extravaganza called “Finomania” at IMSR College hubli on Nov 16th 2013. Across the state around 18 teams have participated in this event, GBS being one among them, sent a team of 06 students for various sub events as given below

STUDENTS NAME EVENT 13. Prashantha BNB

14. Shreedhar

15. Rubin CONNECT THE DOTS

16. Bhagyashree FIN QUEST 17. Nandini

18. Santhosh B SAFETY NET 19.

By all members STOCK CIRCUS

GBS acknowledges the efforts of the team and also conveys best wishes to them in forth

coming events.

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QUIZOMANIA

I-Numeral conundrums:

Use five two to form an expressions that equals two

II-Ziggrat time(puzzle version)

Do not put this before the horse as the expression goes

A foot print or physical sign left behind (+E)

What some one does when he or she responds impulsively(+S)

III-Finance and Accounting Quiz

1)These expenses do not change with the number of units produced, example might

include insurance and rent. What are they?

A-Fixed Expenses

B-Variable expenses

C-Break Even Point

D-Profit Margin

2) Adjusting entries are made after the preparation of financial statement

A-True

B-False

IV-Marketing Quiz

1) What is the term used for adding non essential features to make a product more

appealing than it is

2) What is double branding in marketing parlance/jargon

V-H R Quiz

1) A major increase in the annual birth rate following world war II which lasted until

the eaqrely 1960.What was it called.

2) A manager in a large company who controls the flow of information and decides

what information shall pass upwards to a parent company and downwards to s

subsidiary what is this position called in H R Parlance?

VI_General Awareness quiz

1)Which of the flllwoing does not qualify under priority sector lending norms as per

reserve bank of india

1) Share Croppers

2) Rural artisans

3) Women and children of SHGs in rural aread

4) Vehicle Loans in urban Aread

5) Mediacl and heath care for poor in rural areas

2)The Crime and Criminal tracking network and sysy=tem (CCTNS) is the flagship program

of the

1. Union ministry of law and justice

2. National Police Academy

3. Union home Ministry

4. National Development Council

5. Ministry of Corporate Affairs

VII_English Language

Given Below is a single word followed by four words marked a,b,c,d. select the option

which has all the synonyms of the word as used in different contexts

1)SMART

a)Shallow b) Sagacious c)Quick d) Profund

i)a,b and c ii)a and d iii)b,c and d iv) b and c v)b and d

2)REEK

a) Festor b) Smell c)Stench d) Rilth

I) b and c ii)a and d iii) a,b and d iv)a,b and c v)a and c

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QUIZOMANIA ANSWERS

I-Trick puzzle

Answers: Twelve. A dozen is a dozen, no matter what the stamps cost

II-Lateral Thinking

Answers: H,F,K,N Y and Z all consists of three Straight Lines

III-Numeral conundrums:

Answers:9+∫9=12(because ∫9=3)

IV-Ziggrat time(puzzle version)

Type of shawl

Region beyond Earth’s Atmosphere (+S)

Location (+L)

V-Marketing Quiz

Answer: Sale of Product or brand in one country market, generates demand in another country

VI-Finance Quiz:

A-I don’t have enough cash to meet emergency needs and cant liquidate my assets easily to

gain cash

VII-General Awareness Quiz

Demat Account

VIII-Computer Knowledge quiz

Intel processors

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C A P E

S P A C E

P L A C E S

BOOK REVIEWS

Driven - Memoirs of a Civil Servant Turned Entrepreneur

It is always refreshing to read something about someone who has had

such a vast career track and lived to share their story with readers.

Jagdish Khattars story is something of this nature worth to be read and

spoken about.

Driven is his story from being in the Civil services to becoming an IAS

Officer to also playing a key role in several ministries, this book is a

sure-fire page turner. What struck me the most in this entire book was

the way Mr. Khattar became an entrepreneur at sixty five. It takes a lot

to achieve what he has the book isnt all about his rosy experiences. It

also talks of the other side the side that needs to be battled and emerge

victorious on the other side.

The writing is crisp and sharp. There are times you wonder at the magnanimity of the book, but

the feeling soon eases itself as the pages turn. Driven is a must read for entrepreneurs who are

just starting out. Clearly a lot of lessons in this one.

Description

Jagdish Khattar has had an astonishingly diverse career, a trained lawyer who became an IAS

officer. He was an agent of change in Uttar Pradesh through his roles as district magistrate and

head of the cement and transport corporations. He also helmed Indias Tea Board in London and

played a key role in the steel ministry. Elevated to the post of MD with Maruti Udyog, a firm

that was on the verge of a steep decline, Khattar braved labour unions, foreign competition and

politicians as he led Maruti to a very successful IPO. Finally, at the age of 65 Khattar turned

entrepreneur with Carnation, Indias first multi brand car sales and servicing network. Driven

spreads across a sweeping national canvas from drought hit villages to the Shakespearean

intrigues of politicians and bureaucrats. It has insights into the complicated relationship with the

Japanese. Written with flair and liberally peppered with frank anecdotes, it is filled with lessons

about leadership, friendships, jugaad-style innovation, resilience and values.

About the Author

Jagdish Khattar is chairman and managing director of Carnation Corporation. He is the former

MD, Maruti Udyog, an IAS officer and a lawyer. Suveen Sinha is the executive editor at

Business Today, he has been a business journalist for eighteen years, most of those with

Business Standard, Business Today and Outlook. One of the first stories that he covered was

how the government and Suzuki battled in court for control over Maruti. He met an a loof

looking Jagdish Khattar at the launch of the re designed Maruti 800 in 1997. Since then he has

written several articles on Jagdish Khattar and Maruti, including a definitive cover story in 2000

about how Maruti, losing customers at a worrying pace, was going to regain lost ground. Jagdish

Khatars initial frostiness turned into a warm friendship, culminating into this book.

Mahi : The Story of India's Most Successful Captain

Mahendra Singh Dhoni has emerged as one of India's most

successful captain this cricket crazy country has seen. Times of India

Barring Sachin Tendulkar, Dhoni is arguably the most popular and

definitely the most scrutinized cricketer from India. He has done so

coming from the cricketing backwaters through a home-made batting

and wicketkeeping techniques and a style of captaincy that scales the

highs and lows of both conservatism and unorthodoxy. ESPN

Cricinfo Mahi: The Story of India's Most Successful Captain charts

the dynamic rise of one of India's most talented and charismatic

cricketers and captains. From playing tennis-ball cricket in Ranchi

and Kharagpur to his patented helicopter shot, Dhoni has come a

long way with his grit and determination. With best ODI and Test

records among all Indian captains to date, it is his simple and down-to-earth attitude that works

wonders for the captain as well as the team.

About the Author

Shantanu Guha Ray has spent nearly three decades in journalism, having served both print and

electronic media. Before joining the Central European News as its India Editor, he was one of

the deputy editors of India Today. He also worked with Tehelka and was once a senior editor

with CNN-IBN7. Earlier, he set up the news operations of ESPN Star Sports in South Asia and

had been a key member of Outlook, a top Indian newsweekly. He has also been associated with

Times of India, Indian Express, India Abroad and Indian Post. Through Agence France Presse,

where he once freelanced, his articles have appeared in International Herald Tribune, British

Broadcasting Corporation, the Drudge Report, Asian Wall Street Journal and Khaleej Times. He

won a certificate of appreciation at the Global Wash awards in Stockholm in 2011. His previous

awards include one from the Washington Press Club and Columbia School of Journalism in 2010

for investigations into the ill effects of asbestos. He won an award at the World Freedom of

Expression Conference in Oslo in 2009 and the John Sheenan Award for business journalism at

Wharton Business School in 2008. A visiting faculty at some of Indias top journalism colleges,

he has published a book The Troubled Indian News room

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The Marketing Whitebook 2013-14: Decoding Diversity 9th Edition

India, with its size and heterogeneity, is a highly complex

marketplace. It is made up of many polymarkets and

micromarkets and diverse consumer groups. What drives

buying behavior among these different groups? What are the

new touch points? Where are the new opportunities? This

ninth edition attempts to answer these questions and decode

Indias diversity.

Salient Features This handy manual is based on current studies from the

countrys best-known consulting firms and market research

agencies. This easy-to-navigate volume is divided into three

broad sections

1. The Indian Marketscape: A macro view of the country,

giving an economic, social and infrastructural picture of this

nation.

2. People and Places: Meet the diverse Indian consumer, and what drives her choices

3. Changing Consumption Patterns: A look at the changing dynamics that will shape the future of

the Indian marketplace.

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FACULTY PUBLICATION

DECEMBER 12 & 13, 2013:

GBS Focus congratulates Dr.M.N.Manik (Professor and Dean Academic) for his publication

in international conference held at R V Institute Of Management Bangalore.

INDUSTRY OVERVIEW OF MEDIA AND ADVERTISING WITH SPECIAL REFERENCE TO

CABLE TV ADVERTISEMENT IN INDIA

*Dr. M.N. Manik MIEB, PhD, Dean Global Business School,Hubli

Abstract

Introduction:

What is advertising? What are its important dimensions? First, advertising is a paid

form of communication, although some forms of advertising, such as public service

announcements, use donated space and time. Second, not only is the message paid for, but

the sponsor is identified. Third, most advertising tries to persuade or influence the

consumer to do something, although in some cases the point of the message is simply to

make consumers aware of the product or company.

Key words:Industry, media, advertising, Cable TV, DTH, Antena TV.

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ALUMNI UPDATE

WEDDING BELLS

Wishing you all the happiness there is and as you both live out your lives together may

they be entwined as you grow old together.

Keerti Patil 2011-13 Batch

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GBS IN MEDIA

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