8/10/2019 Engaging audiences via social media
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T13STARTWO, THURSDAY 3 SEPTEMBER 2009 TECHNOLOGY
Malay added to Google Translation Concerns overportscan
attacks
IF YOUR security program keeps warning you aboutportscan
attacks, you shouldnt be overly worried.
Almost any computer on the Internet will get thatkind of random
inspection from afar. And as long asyouve got a firewall and all
current security patchesin place, the bad guys cant tamper with
your
computer. You can think of these scans as theequivalent of
strangers checking out your car afteryouve locked the doors and
made sure nothing ofvalue is visible inside. LAT-WP
LENOVO recentlyintroduced itsIdeaCentre C100
all-in-one (AIO) PC,which integrates atraditional towerdesktop
with themonitor into a compactform factor.
It sports a 18.5inscreen (1,366 x 768-pixels resolution)with
16:9 wide-screen aspect ratiothats only52mmthick.
TheC100comes with achoice of a singlecore Intel Atom 230
(1.6GHz) or Intel Atom 330 dual-core (1.6GHz) processor, 1GB
ofRAM and a either a 160GB, 250GBand 320GB hard drive.
It also comes with a DVDburner, four USB 2.0 ports, a
1.3-megapixel webcam, integratedstereo speakers and
WiFiconnectivity.
The Lenovo IdeaCentre C100will be available in the fourthquarter
of this year. Local pricingwas not available at press time.
++++www.lenovo.com/my
NTERNET giant Google announced it wasdding nine more languages
to Google Translate,
ts automatic translation program.The company, in a blog post,
said Google
Translate was now available in Malay, Afrikaans,Belarusian,
Icelandic, Irish, Macedonian, Swahili,Welsh and Yiddish.
The addition of nine new languages brings to
51 the number of languages offered by GoogleTranslate, it
said.The translation quality of these newest
anguages is still a little rough, but it will improve
over time and were continuously working toimprove quality for
all languages supported byGoogle Translate, Google said.
Google Translate allows users to automaticallytranslate webpages
from one language to anotherand the feature has been added to other
Googleproducts such as Gmail and its blog reader.
Google also announced that it had added
automatic translation to Google Docs allowingusers to instantly
translate documents. GoogleDocs provides wordprocessing,
spreadsheet andother programs hosted on the Internet. AFP
Reuters
WHEN the name of asearch engine is anunofficial verb, you
know the Internet has definitelychanged how we connect andsearch
for information.
A more recent trend is theacceptance of social networkingsites
such as Twitter and Facebookas part of our everyday communi-cation
tools.
These sites are not only used byconsumers to keep in touch
withlong lost friends anymore as moreand more companies are
usingsuch tools to get in touch withtheir customers.
This is just a natural progressionfor social networks, said
DrMichael Netzley, assistant profes-sor of corporate
communicationpractice with the SingaporeManagement University.
All technology innovations gothrough an adoption cycle and weare
now just seeing themainstream adoption (of theseservices), he
said.
Although businesses are startingto use these services in
theirmarketing and promotions strate-gies, he said the game
hasnt
changed very much and whetheror not they do a good job is
asecondary matter.
You do not have direct controlover what users say, so
activeengagement becomes critical ifyour corporate voice is to be
partof that consumer conversation, hesaid.
The mainstream adoption ofsuch tools also shows that its not
just a trend among the youngergeneration anymore.
Netzley said many Web 2.0applications tend to be associatedwith
a younger crowd but inreality, the demographic ofconsumers is
changing.
While Web 2.0 is more popularwith Gen Y, it can still be
aspopular with Gen X and BabyBoomers, he said.
But not all companies areexperts in using such tools to helpwith
their marketing andpromotions strategy. Some are stillfeeling their
way through this new
environment, he added.To hear more of what Netzley
has to say about social media, headonline
towww.star-techcentral.com.
Netzleywill also be in towntomorrow to give a talk entitled
Adventures with Social Media Lessons from Asias Internet at
ahalf-day seminar.
The seminar will also featureR.AGE assistant editor Niki
Cheong,who will speak about hisexperience in using Twitter andother
forms of social media as aform of communication.
The half-day talk will be held at10am at Menara Star,
PhileoDamansara II, Petaling Jaya. It isorganised by PRCA Malaysia
incollaboration with The Stars NewMedia department.
Entrance fee is RM30 for PRCA
Malaysian members and RM50 fornon-members. Corporate membersmay
register 10 consultants and/orguests at members rate.
For more information, contactOng Gaik Hong or Ida Zarina Faizof
Maverick Communications at(03) 6207-1558or e-mail
[email protected].
ENGAGING AUDIENCES
VIA SOCIAL MEDIALenovo announces
another AIO
