Going Mobile - Engaging Audiences via the Mobile Web
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Workshop slidedeck from a presentation at the 2011 Performing Arts Exchange focusing on how performing arts presenters and artists can engage audiences via mobile devices.
- 1. David Dombrosky, Dombrosky Arts Consulting [email_address] 2011 Performing Arts Exchange Baton Rouge, Louisiana Going Mobile:Engaging Audiences via the Mobile Web
2. What is the Mobile Web? 3.
Why Do We Need to Engage? 4. We cant afford to engage with mobile. Not true. You most likely already participate in mobilized online environments. 5.
Common Mobilized Online Tools 6.
- Bar codes can be linked to content
QR Codes 7.
- Browse to or bookmark your website or a specific webpage.
- Create an address book entry.
- Send a call, text, or email.
- Generate free format text.
- Auto-fill form fields with users info after following QR code generated link.
- Contain more than a few thousandcharacters .
- Replace traditional marketing efforts.
QR Codes -- FromThe Arts Administrators Guide To Becoming A QR Code Superhero 8.
- Claim your venue or brand
- Cross-promote with nearby businesses
- Event check-insare coming soon
- Example:Durham Performing Arts Center
Location-Based Social Networks 9. Look for Apps You Can Tie Into
- User-generated or self-generated content
- Currently over 233 billion websites on the Internet
- In 2010, just over 3 million of them were mobile-friendly
- Accessible from all types of mobile devices
- Require access to the Internet (3G, WiFi, etc.)
- Live example Richland Performing Arts Center
Mobile Websites 11.
- Keep the layout simple and easy to navigate
- Test your site on a number of mobile devices
- Create a separate mobile site
- For example:m.richlandpac.com instead of www.richlandpac.com
- Consider using services like MoFuse
- Redirect mobile users to your mobile site
Making Your Website Mobile Friendly 12.
- Software designed for a mobile device smartphones or tablet computers
- Unique, interactive experience
Mobile Apps 13. Example of a Presenter App: 14.
- Case Study : Long Center in Austin, TX
Mobile App Developers 15.
- What do your patrons or fans want from their mobile experience with your organization?
- What types of content do you already have to use?
- What budget level do you have to devote to mobile engagement? Can you leverage other resources or relationships?
Things to Think About 16. Questions?