Folk on the Go: Engaging Mobile Audiences

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From South Arts' Traditional Arts Webinar series - Feb 2013

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  • 1.Folk on the Go:Engaging via Mobile Devices Traditional Arts Webinar Series David Dombrosky Chief Marketing Officer InstantEncore.com

2. Mobile technology is NOT the future.Its the PRESENT. 3. There are currently 6 Billion mobile subscribers worldwide. Thats 87% of the worlds population. SOURCE 4. There are over 1.2 Billion people accessing the web from theirmobile devices.Over 300,000 apps have been developed in the past 3 years. SOURCE 5. As of June 2012, there were 321.7 millionwireless subscriber connections in the U.S.Thats a penetration rate of 101%SOURCE: CTIA 6. If you were waiting for a tippingpoint, its already happened. 7. Tablet Computers "Tablets are one of the most rapidly adopted consumer technologies in history and are poised to fundamentally disrupt the way people engage with the digital world both on-the-go and perhaps most notably, in the home." Mark Donovan, Senior VP of Mobile, comScore Tablets have been on the market for 3 years Today, nearly 1 in 4 smartphone users also use a tablet computer. 8. By 2015, more than one in three US internetusers will have a tablet device. 9. We cant afford toengage with mobile. NOT TRUE. You most likely already participate in mobilized online environments. 10. Social Media Tools are Mobilized 11. Other Mobilized Online Tools 12. QR Codes QR = quickresponse Bar codes can belinked to content QR Code readersare free Generators arealso free. Ex:Scan.me 13. Directing QR Codes to YourStandard Website 14. Best Practices for QR Codes Give the end usera mobile-friendlyexperience Have a clear callto action Use a codegenerator withanalytics 15. Three Questions:1. How many visitors are coming to your website each month via mobile devices?2. Is your website mobile-optimized?3. How many monthly visitors need to be coming to your website via mobile devices before you actively pursue providing them with an optimized experience? 16. 65% of U.S. smartphone users EXPECT a website to be as easy to use on their phones as it is on their computers.When a smartphone user encounters a website that is NOT optimized forSource:mobile devices, they leave within 30 seconds 81% of the time. wwww.ourmobileplanet.comm 17. Mobile Websites Websites intended tobe opened on a mobiledevice within anInternet browser Accessible from alltypes of mobiledevices Designed for touchscreen navigation Require access to theInternet(3G, WiFi, etc.) 18. Tips for Making Your Website MobileFriendly or Mobile Optimized Keep the layout simple and easy to navigate Keep images to a minimum Use .png or .gif images faster to load Test your site on a number of mobile devices Optimization plug-ins for current contentmanagement systems (e.g. WordPress, Drupal, etc.) Create a separate mobile site For example: m.southarts.org instead ofwww.southarts.org Consider using free and low-cost services like YoMobi Redirect mobile users to your mobile sitesite 19. Responsive Design 20. Mobile Apps Software designed fora mobile device 21. Mobile Apps Softwaredesigned for amobile device Platform-specific 22. Mobile Apps Apps are faster than Softwaremobile websites.designed for a Apps allow you to accessmobile device native features of the Platform- mobile device like thecamera or GPSspecific Apps have a feature What can apps called pushdo that mobilenotifications that allowwebsitesyou to send short textmessages to yourcannot? subscribers. Coming soon to a folk app near you: GEO-FENCING 23. Mobile Apps SoftwareMobile users open thedesigned for ainternet browser on theirmobile device phones when they are Platform-specificsearching for something. What can appsdo that mobileWhen mobile users wantwebsitesto engage with contentcannot? Psychology of repeatedly overthe end usertime, they want an appfor that. 24. Look for Apps You Can Tie Into Ex: Broadcastr User-generatedor self-generatedcontent Partnerprograms Ex: Livestream 25. Investigate Multi-Platform ServicesTemplate based servicesthat use a central controlpanel to deliver content tomultiple mobile platforms Android, Apple, mobileweb, etc. InstantEncore Mobile Roadie Reverb Nation Toura TourSphere 26. Hire an App Developer Be sure that your app has needs beyond a template service Look for local developers or relationships to leverage Make sure that the developer creates apps for Apple AND Android GET REFERENCES 27. Things to Think About What does your audience want from their mobileexperience with you? What types of content do you already have to use? What budget level do you have to devote to mobileengagement? Can you leverage other resources or relationships?